Terry Lee Portflio

SEMAPHORE DESIGNER_TERRY LEE

A

B

C

D

I

J

K

L

Q

R

S

T

Y

Z

#

1

E

F

G

H

M

N

O

P

U

V

W

X

2

3

4

5

SEMAPHORE DESIGNER_TERRY LEE

_dedication

I dedicate this portfolio to my family and friends, my parents have always been supportive and encouraging. My friends have been helpful and I have learned a lot from them. From my part, I just carried my responsibility as a student. I have worked hard for my achievements, and I am going to continue doing so in my future as a designer.

SEMAPHORE

PAGE_04-05

Designer_terry lee

TABLE of CONTENTs Introduction

p _ 0 6 - 07

How to b e a d e s i gner.

04

p_ 50- 61

How to li v e B e t t er.

08

p _ 92 - 97

How to b e r o m a n tic .

01

p _08-23

02

p_24 -35

H ow to rid e faster .

How to THI NK sma rter .

05

06

p_62-73

H ow to he ar clea r er .

09

p _98-17 1

How to work TOGETHER.

p _ 74 - 8 3

How to eat BETTER .

I DENTI TY

03

p_3 6- 49

How to r ide sa f er.

07

p_84-91

How to have a good time.

p_172-183

HOW TO DESIGN A IDENTITY. TABLE OF CONTENTs

SEMAPHORE

PAGE_06-07

D esigner _ terry lee

Semester_fall 13

Course_se n i or port f ol i o

Instructor_mary scott

How to be a designer.

PROJ ECT _ S E M A P H O RE

c ate go ry_ BRANDING

_Design solution

Semaphore is a language system conveying information at a distance by means of visual signals with hand-held flags, rods, disks, paddles, or occasionally bare or gloved hands. Information is encoded by the position of the flags; it is read when the flag is in a fixed position. My concept was to use “semaphore� as a design language to communicate to the audiences. The flags are colored differently based on the colors I was using for different projects.

_Objective

To create a portfolio that showcase all of my selected projects.

_SPECS

Portfolio Stationery Postcard Website

_THIN K

PROJECT_SEMAPHORES

introduction

SEMAPHORE

PAGE_08-09

Designer_terry lee

Semester_Spring 11

Course_I d e n t i ty 2

Instructor_Todd Hedgpeth

How to ride faster.

PROJ ECT _ B I A NCH I

c ate go ry_ BRANDING

_Design solution

My vision behind the design of the logo was to look at how strong and fast of the Bianchi riders when they riding their bicycles on the tracks. To create a logo design representing the Eduardo Bianchi’s passion for affordable, high quality, Italian styled bicycles: “The best performance for the most demanding rider”.

_Objective

To create a new look of Bianchi from old style to modern. The logo design and guidelines for the Italian bicycle company. Bianchi wanted a visual concept that matched the quality of their bikes, an honest but proud representation of the high level of detail and craftsmanship they put into their products.

_SPECS

Style guide Stationery Website Tires / Tubes Identity

_FAST

PROJECT_BIANCHI

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_10-11

Designer_terry lee

Semester_Spring 11

Course_I d e n t i ty 2

PROJECT_BIANCHI

Instructor_Todd Hedgpeth

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_12-13

Designer_terry lee

Semester_Spring 11

Course_I d e n t i ty 2

PROJECT_BIANCHI

Instructor_Todd Hedgpeth

01 02 03 04 05 06 07 08 09

SEMAPHORE Form u lat io ns

PAGE_16-17

Designer_terry lee Designer_terry lee

Semester_Spring 11

Course_I d e n t i ty 2

PROJECT_BIANCHI

Instructor_Todd Hedgpeth

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_18-19

Designer_terry lee

Semester_Spring 11

Course_I d e n t i ty 2

PROJECT_BIANCHI

Instructor_Todd Hedgpeth

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_20-21

Designer_terry lee

Semester_Spring 11

Course_I d e n t i ty 2

1-year-old medical rdo started his bicycle a small shop at 7 Via een part of Cycleurope of Grimaldi Industri AB, eered the front wheel historian, Hilary Stone, alist manufacturer but h most of their bicycle odels."

Instructor_Todd Hedgpeth

B bianchi

ompany sponsored Grand Prix de Paris ater it was making cars a year. In 1935 f the first Italian stars 0 per year. In 1950 equipped with what derailleur gear, for op-outs until 1954.

PROJECT_BIANCHI

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_22-23

Designer_terry lee

Semester_Spring 11

Course_I d e n t i ty 2

PROJECT_BIANCHI

Instructor_Todd Hedgpeth

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_24-25

Designer_terry lee

Semester_FALL 10

Course_pr i n t 1

Instructor_max spector

How to THINK smarter.

PROJ ECT _ N 3

c ate go ry_ BRANDING

_Design Solution

The design solution was creating a logotype that looks traditional looking but also has a scientific and modern feel. Using the old-timer style typeface lets the company and the audience feels that we are traditional and have been in business for a long time, that we know what we are doing and we have been doing it for a long time in order to foster trust. By adding the DNA symbol that looks like a river flowing on the back of the logotype, it helps show that we are using a new modern and scientific solution to farm salmon in a healthier and better way.

_Objective

To create a book about how wild salmon is a lot healthier than farm salmon.

St. Francis River are a wild salmon center and located in next to the Mississippi River. The river drains a mostly rural area and forms part of the MissouriArkansas state line along the western side of the Missouri. Our company is against farmers that farm salmon in an unhealthy way, because wild salmon much more beneficial. Our mission is to use a modern and scientific solution to put up a new way to farm salmon as healthy as the wild salmon.

_SPECS

Calendar Identity

_CATCH

PROJECT_n3

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_26-27

Designer_terry lee

Semester_FALL 10

Course_pr i n t 1

PROJECT_n3

Instructor_max spector

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAG E _ 2 8 - 2 9

Designer_terry lee

Semester_FALL 10

Course_pr i n t 1

PROJECT_n3

Instructor_max spector

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_30-31

Designer_terry lee

Semester_FALL 10

Course_pr i n t 1

PROJECT_n3

Instructor_max spector

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_32-33

Designer_terry lee

Semester_FALL 10

Course_pr i n t 1

PROJECT_n3

Instructor_max spector

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_34-35

Designer_terry lee

Semester_FALL 10

Course_pr i n t 1

PROJECT_n3

Instructor_max spector

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_36-37

Designer_terry lee

Semester_Spring 12

Course_pr i n t 2

Instructor_NICOLE FLORES

How to ride safer.

PROJ ECT _ s f b c

c ate go ry_ BRANDING

_Design solution

My idea behind San Francisco Bike Coalition is based on the idea of communism.

The logo is a based on the neighborhood watch sign that was modified to elevate the bicycle safety awareness to a sophisticated level. The patterns behind different posters was mimic the cross road to get people attentions on and off the road.

_Objective

The campaign is supported by the San Francisco Bike Coalition . To augment the experience of biking in San Francisco by promoting bicycle safety awareness. The bicycle safety awareness was to promote and supports bike users in Bay area. A logo was designed with a focus on visual symbolization of bicycle riders, and was accompanied by promotional posters and a bike safety brochure.

_SPECS

Brochure Posters Website Identity

_STOP

PROJECT_sfbc

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_40-41

Designer_terry lee

Semester_Spring 12

Course_pr i n t 2

Instructor_NICOLE FLORES

PROJECT_sfbc

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_42-43

Designer_terry lee

Semester_Spring 12

Course_pr i n t 2

Instructor_NICOLE FLORES

PROJECT_sfbc

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_46-47

Designer_terry lee

Semester_Spring 12

Course_pr i n t 2

Instructor_NICOLE FLORES

PROJECT_sfbc

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_48-49

Designer_terry lee

Semester_Spring 12

Course_pr i n t 2

Instructor_NICOLE FLORES

PROJECT_sfbc

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_50-51

Designer_terry lee

Semester_fall 11

Course_type 3

Instructor_lian ng

How to live Better.

PROJ ECT _ u n d er g round living

c ate go ry_ BRANDING

_Design solution

My vision behind the design was to create a theme of the bright side of living underground for the future. Building a book thats could shows layers the ground.

Using architecture typeface such as extended typeface and creating infographic of the ground and the temperature levels. Using photography of tunnel and architecture and building thats feels like underground.

_Objective

Since I lived in so many high population city such as Hong Kong and tokyo and San Francisco, and there is barely room in the city to live, to walk, and i was thinking since there is so many room under the ground, why can we live and work under it, so this way there is more room above the surface. Benefits resulting from the use of the urban underground space, and the benefits offered by underground structures are directly based on certain specific qualities of underground space. Also living underground can benefits saving energy such as geothermal electricity and heating system.

_SPECS

Book Website

_LIVE

PROJECT_underground living

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_52-53

Designer_terry lee

Semester_fall 11

Course_type 3

PROJECT_underground living

Instructor_lian ng

01 02 03 04 05 06 07 08 09

SEMAPHORE

Designer_terry lee

INTER CORE

OUTER CORE

LOWER MANTLE

UPPER MANTLE

S U R FA C E

CENTER OF THE EARTH

THE CENTER OF THE EARTH we would have needed to dig our way through

6,378 km of rock, mantle, and iron. Most of this journey would be through temperatures hot enough to melt rock, getting as high as 7,000 Kelvin at the center. The first 35 km or so of digging would be through the outer crust of the Earth. Assuming we could actually get through the solid rock, and keep water from filling back into our super deep hole, we might actually be able to make some progress through this. Temperatures rise as you get deeper, though. One of the deepest mines in the world is the TauTona gold mine in South Africa, a mere 3.6 kilometers deep. Even though this just scratches the surface of the Earth, temperatures at the bottom of TauTona already get as high as 55°C. Once you break through the crust, you’re into the Earth’s mantle. At this point, you’re looking at about 3,000 km of rock heated to such a high temperature that it’s a liquid.

Volcanoes are points on the Earth when magma from the mantle breaks through to the surface. How we’d dig through that… I have no idea. But let’s say we could.

Then we’d break through into the core of Earth. This region extends for another 3,500 km or so, and its comprised almost entirely of iron, with a little nickel, and some other trace metals. And it’s even hotter than the mantle above it. This is where temperatures get to 7,000 Kelvin. Assuming we could bore through the iron, and could withstand the heat, we could get down to the center of the Earth.

At this point, we would have traveled 6,378 km to complete our journey. And then another 6,378 km to get through the other side and visit the folks in China.

PAGE_54-55

Semester_fall 11

Course_type 3

PROJECT_underground living

Instructor_lian ng

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_56-57

Designer_terry lee

Semester_fall 11

Course_type 3

PROJECT_underground living

Instructor_lian ng

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_58-59

Designer_terry lee

Semester_fall 11

Course_type 3

PROJECT_underground living

Instructor_lian ng

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_60-61

Designer_terry lee

Semester_fall 11

Course_type 3

Instructor_lian ng

M A R S I S T H E F U T U R E O F U N D E RG RO U N G L I V I

PROJECT_underground living

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_62-63

Designer_terry lee

Semester_spring 13

Course_type 4

Instructor_lian ng

How to hear clearer.

PROJ ECT _ n o i se

c ate go ry_ BRANDING

_Design solution

The idea is based on how noise is affecting the environment in downtown area within 24 hours and the book will focus on each hours or a current time such as from 7 to 8 is when people going to work, the noise of downtown is different than the noise from 8 to 12 because people are at work already. Noise from 12 to 1 become lower again with more of people are making the noise instead of the transportation making the noise when is 7 to 8.

_Objective

I lived in a lot of different areas in San Francisco, and different areas has different noise or sounds, some area are louder than the other, some noise are making you very angry and some noise are actually very peaceful for your mind especially near the beach in the sunset area. By comparing the different time period noise level in downtown area can lead people how to tone their noise down.

_SPECS

Book Poster wesite

_quiet

PROJECT_noise

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_66-67

Designer_terry lee

Semester_spring 13

Course_type 4

Instructor_lian ng

PROJECT_noise

01 02 03 04 05 06 07 08 09

The noise in the office is so much louder 15 minutes before my employees try to finish work.� – Frederick W Smith

6:00 PM

SEMAPHORE

PAGE_70-7 1

Designer_terry lee

Semester_spring 13

Course_type 4

Instructor_lian ng

PROJECT_noise

01 02 03 04 05 06 07 08 09

Form u lat io ns

PAGE_08-09

Designer_terry lee

Se m est er _ spr ing 1 3

Course_ type 4

Instructor_lian ng

P R OJECT_noi se

01 02 03 04 05 06 07 08 09 10

SEMAPHORE

PAGE_74-75

Designer_terry lee

Semester_Spring 10

Course_pa c ka g i n g 2

Instructor_christine george

How to eat BETTER.

PROJ ECT _ C H E R RY rep u bli c

c ate go ry_ packagi n g

_Design solution

The package reflects both the extremely fine quality and rustic Italian roots of the products. The new design emphasizes the natural source and the gourmet variety of uses of each product, in a warm and royal atmosphere. They are intended to live beyond the finite liquids they hold as a vase or table decoration.

It features a sliding wooden box. The packaging emphasizes the exquisite and handcrafted qualities that make this product so unique.

_Objective

To create a line of balsamic vinegar, olive oil and sea salt products that are not well known to people or outdated. The goal was to enhance its image and to look at how the brand represents itself among other olive oil brands. I chose Cherry republic because it has a lot of potential to be the brand of quality that would attract consumers from around the world.

_SPECS

Balsamic vinegar Olive oil Sea salt

_EAT

PROJECT_cherry republic

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_76-77

Designer_terry lee

Semester_Spring 10

Course_pa c ka g i n g 2

PROJECT_cherry republic

Instructor_christine george

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_78-79

Designer_terry lee

Semester_Spring 10

Course_pa c ka g i n g 2

PROJECT_cherry republic

Instructor_christine george

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_82-83

Designer_terry lee

Semester_Spring 10

Course_pa c ka g i n g 2

PROJECT_cherry republic

Instructor_christine george

01 02 03 04 05 06 07 08 09

SEMAPHORES

PAGE_84-85

Designer_terry lee

Semester_fall 11

Course_pa c ka g i n g 3

Instructor_Tom mcnulty

How to have a good time.

PROJ ECT _ FAT TIR E BE ER

c ate go ry_ packagi n g

_Design solution

The concept behind the beer label was to create a theme of journey of the cofounder, Kim Jordan traveled around sampling their home brews to the public.

Fat Tire won fans with its sense of balance: toasty, biscuit-like malt flavors coasting in equilibrium with hoppy freshness. The Fat Tire recipe originates from a co-founder’s bicycle trip through Belgium from brewery to brewery.

_Objective

To recreate Fat tire beer label, Fat Tire Amber Ale marks a turning point in the young electrical engineer’s home brewing. Belgian beers use a far broader palette of ingredients than German or English styles. They did so because the company realized that beer drinkers could identify the Fat Tire label, but “didn’t recognize the brewery label, or make the connection that New Belgium brewed Fat Tire.

_SPECS

Beer bottle Beer label Beer carrier Beer can

_DRINK

PROJECT_fat tire beer

01 02 03 04 05 06 07 08 09

SEMAPHORES

PAGE_86-87

Designer_terry lee

Semester_fall 11

Course_pa c ka g i n g 3

PROJECT_fat tire beer

Instructor_Tom mcnulty

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_88-89

Designer_terry lee

Semester_fall 11

Course_pa c ka g i n g 3

PROJECT_fat tire beer

Instructor_Tom mcnulty

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_90-91

Designer_terry lee

Semester_fall 11

Course_pa c ka g i n g 3

PROJECT_fat tire beer

Instructor_Tom mcnulty

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_92-93

Designer_terry lee

Semester_fall 11

Course_pa c ka g i n g 3

Instructor_Tom mcnulty

How to be romantic.

PROJ ECT _ hershey ’s

c ate go ry_ packagi n g

_Design solution

The concept behind each heart boxes are related to love. Each heart boxes has their own concepts that are related to love and valentines. There are many different aspects of a strong loving relationship. With this concept we try to capture those complex elements of love by displaying layers and levels of graphic elements to create a strong representation of a couple’s relationship and love for each other. Love is forever. No matter what the love between family, friends, or lovers will never disappear and will always be remembered.

_Objective

The assignment was assigned the task of designing a heart box for Hershey’s Pot of Gold chocolates for 2013 Valentine’s Day season.

_SPECS

Valentines chocolate labels

_LOVE

PROJECT_hershey’s

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_94-95

Designer_terry lee

Semester_fall 11

Course_pa c ka g i n g 3

PROJECT_hershey’s

Instructor_Tom mcnulty

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_96-97

Designer_terry lee

Semester_fall 11

Course_pa c ka g i n g 3

PROJECT_hershey’s

Instructor_Tom mcnulty

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_98-99

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

How to work TOGETHER.

PROJ ECT _ aero

c ate go ry_ packagi n g

_Design solution

AERO’s strategy came from thinking about how the working professional actually behaves in their own home. The branded house strategy aims to simplify the processes that are essential to the urban home; meeting the “needs” of consumer, while its stand alone brands address their wants, providing escape from the everyday. Above all the AERO brand is progressive, personal, and interactive.

_Objective

To create a comprehensive house of brands under the AERO name to compete at the price points of William Sonoma and Crete&Barrel, while developing branding strategies and creative design for all lines.

_TEAM MEMBERS

Ara Dizon Indica Mangat Cody Maemori Terry Lee Rachel Yan

_TRUSt

PROJECT_aero

01 02 03 04 05 06 07 08 09

SEMAPHORE

Designer_terry lee

AERO STORE brand

c ate g o ry _ F O O D

c ate go ry_ cook

category_bath

category_B A BY

_SPECS

_SPECS

_SPECS

_SPECS

Pasta sauces Pastas Lentils Spices Olive oil Vinegar

Utensil set Knife set Pan set Pot set Collander Cutting board

Shampoo set Hand soap Cotton balls Face wash Toothbrush Hairdryer

Baby diapers Baby wipes Baby shampoo Baby toy Baby food Baby bottle

PAGE_100-101

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

private label brand

c ate g o ry _ F i t n ess

c ate go ry_ outd oor

category_FOOD

category_men’ s care

_SPECS

_SPECS

_SPECS

_SPECS

Protein shakes Yoga mat Yoga block Energy bars Waters Water Bottle

Sleeping bag Binocular Flashlight Lantern Bug repellent Sunscreen

High tea stand Teapot Macaroons Chocolates

Shoes kit Grooming kit Shaving kit Face wash Soap

PROJECT_aero

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_102-103

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | FOOD

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_104-105

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | FOOD

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_106-107

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | FOOD

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_108-109

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | FOOD

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE _1 1 0 -1 1 1

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | cook

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_112-113

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | cook

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_114-115

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | cook

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_116-117

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | cook

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_118-119

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | cook

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_120-121

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | bath

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_122-123

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | bath

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_124-125

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | bath

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_126-127

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | bath

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_128-129

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | baby

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_130-131

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | baby

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_132-133

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | baby

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_134-135

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | baby

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_136-137

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

Instructor_michael osborne

PROJECT_aero | baby

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_138-139

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | LARK & GATE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_140-141

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | LARK & GATE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_142-143

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | LARK & GATE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_144-145

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | LARK & GATE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_146-147

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | OAK

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_148-149

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | OAK

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_150-151

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | OAK

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_154-155

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | NATIVE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_158-159

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | NATIVE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_162-163

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | TEMPLE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_166-167

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | TEMPLE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_168-169

Designer_terry lee

Semester_Spring 13

Course_pa c ka g i n g 4

PROJECT_aero | TEMPLE

Instructor_michael osborne

01 02 03 04 05 06 07 08 09

SEMAPHORE

PAGE_172-173

Designer_terry lee

selected IDENTITY

HOW TO DESIGN A IDENTITY.

_OBJECTIVE

This section is a collection of some of my logos created over the semesters at the Academy of Art Universoty. They are presented in color and black and white.

_DRaw

IDENTITY

SEMAPHORE

PAGE_174-175

Designer_terry lee

selected IDENTITY

IDENTITY

SEMAPHORE

PAGE_176-177

Designer_terry lee

selected IDENTITY

IDENTITY LO GOS

SEMAPHORE

PAGE_178-179

Designer_terry lee

selected IDENTITY

IDENTITY

SEMAPHORE

PAGE_180-181

Designer_terry lee

selected IDENTITY

IDENTITY

SEMAPHORE

PAGE_182-183

Designer_terry lee

selected IDENTITY

IDENTITY

_COLOPHON School_Academy of art University Sc hool of Graphic Design Course_Senior Portfolio Instructor_Mary Scott Student_Terry Lee Phone_415-216-3078 Address_ 886 Silver Ave. SAN FRANCISCO, C.A 94134 Website_leeterry329.com Bindery_keg binding PHOTOGRAPHY_Paige Hermreck TITLE OF BOOK_SEMAPHORE book cloth_ Arrestox B-Cloth Dove Grey text paper_finch paper Typefaces_gothem, adobe garamond pro Printer_ giant horse Software_Adobe Creative Sutie 6

Copyright @ 2013 TERRY LEE No part of this publication may be reproduced without the express permission of Terry Lee.

_Contact phone_415-216-3078 email_leeterry329@yahoo.com website_leeterry329.com

_THANK YOU

To everyone who has given me an amazing amount of support and helped me become the person I have beome: Mom, Dad, Taylor Lee, Lorl Lee, Keiko Narita, Christopher Chan, Lana Tong, Cody Maemori, Indica Mangat, Ara Dizon, Jessica Lin, Rachel Yan, Bryan Tang, Ella Chan, Jason Luk, Kingee Lee, Paige Hermreck, Gina Chang, Michael Kim, Tony Tan, Katie Liu, Eva Chan, Pora Rith, Kelly Koo, Delo Huang, and countless other fellow AAU students, Mary Scott, Tom McNulty, Darrell Hayden, Laura Milton, Max Spector, Todd Hedgepth, Ariel Grey, Michael Osborne, Christine George, Nincole Flores, and Lian Ng.