STAGE TO SELL
TERRI SCHNEIDER
WELCOME
Hi, I'm Terri and I believe in home.
Home is more than just a physical space. It's where you've created countless memories, shared moments with loved ones, and where you feel most comfortable. When it comes time to sell your home and begin a new chapter, the process can oftentimes feel overwhelming. Selling a home can be an emotional journey, and it's understandable to feel apprehensive.
Rest assured that together, we can help you navigate the process with ease. We'll outline the process and create a plan together, so you don't have to do any of the heavy lifting.
From staging your home, to finding the right buyers, negotiating the best terms for you & creating a smooth close, this booklet will be your guide.
Terri Schneider
TERRI SCHNEIDER
Oregon Licensed Principal Broker
ABOUT ME
It takes years of experience to navigate the twists and turns of a real estate transaction.
We have seen almost everything. We specialize in selling homes and getting those tough deals to the closing table. Let us put those years of experience to work for you.
“Because who you work with matters.”
I am a dedicated and passionate professional in the real estate industry. I have cultivated a strong reputation for helping my clients achieve their real estate goals throughout the Portland metropolitan area. Much of my client base consists of repeat and referral clients, which is a true testament to the trust and confidence that I inspire in them.
My professional approach is underscored by my commitment to integrity. I am recognized for my transparent and upfront communication style, with a constant focus on educating my clients about the nuances of the real estate market. This dedication to openness has resulted in exceptional customer reviews and guarantees a positive and fulfilling experience for those I collaborate with.
My success is rooted in my comprehensive background in customer service, project management, scrupulous attention to detail, and innovative marketing techniques. My clients can always count on outstanding results and a personalized approach, as I am committed to achieving excellence in every facet of my work.
The remarkable dedication I bring to my profession, combined with my diverse skills, ensures that my clients receive first-class service and meet their real estate needs. My steadfast commitment to excellence allows me to continue making a meaningful contribution to the real estate industry.
WHAT IS STAGING?
WHY YOU SHOULD STAGE YOUR HOME
Staging benefits the seller. A well-dressed, sparkling house can garner lots of attention, and potentially sell very quickly. This is true regardless of whether the market is cold or hot. In a cold market, buyers don’t have to settle for anything less than the best. Why should they spend time and money fixing up a distressed home when a staged house looks great and is move-in ready? In a hot market, buyers can go into feeding-frenzy mode, focusing on the hot property of the week and ignoring the others. So, you want your property to be the hot one, with buyers going crazy in their efforts to outbid each other.
PUTTING A PLAN TOGETHER
Buyers will examine your home from top to bottom. We can explain what should be done to get your home ready to list. Together, we can review the recommendations and costs, if any, and develop a plan of action. Identify specific ways to highlight your home’s best features and compensate for its shortcomings. For example, we might recommend removing curtains from a window that has a great view; or, in a small bedroom, replace the double bed with a twin or even a baby’s crib, in order to make the space look larger.
NOTES
Gra po ho and wa mo fro cha you ho in!
Outdoor spaces like backyards, porches and patio’s can be created into a usable enviroment, so buyers can see how to use all the space.
Tip - Pretend that your mother or mother-in-law is coming for a visit. Think hotel clean. Mop, dust, vacuum, wash windows and, baseboards. Remember that people will look in your cupboards, under your sinks and in your closets. Also, pay particular attention to odors. You might even consider consulting a neutral nose by having a friend come by for a smell test.
DEPERSONALIZE AND DECLUTTER
WHAT DETERS BUYERS...
Few things deter buyers more than a cluttered home. They need to see your home, not your stuff. Excessive personal items like photos, collections, personal awards, electronics and collectibles may make it difficult for buyers to see past your personal style and may deter a sale. Taking yourself out of the picture makes it easier for buyers to imagine themselves, and their furniture and collectibles, in your space.
NewLighting...
Renew the look of the room by replacing old or dated light fixtures, door hardware, light switches, and outlets. If it’s tacky and older than you, get it out of there.
PARING DOWN FURNITURE
Think about removing or replacing worn or outdated furnishings and removing extra pieces. The time has come to move beyond matching furniture, so break up your sets; dated can easily become eclectic with editing and rearranging. We can consult with a professional stager for design direction and advice on rental furnishings to create an inviting home with broad appeal to a wide range of buyers. We may recommend which furniture and household possessions should stay in the house and which should be removed. Be prepared to either move or place into storage some of your possessions, so as to simplify the presentation and depersonalize your house. We will help you arrange for recommended repairs or other major work on your home -- by lining up contractors, carpenters, painters, and landscapers, and overseeing their work. (You’ll normally pay their bills separately, however.)
BUSY BRUNETTES REAL ESTATE
Color & Art
Displaying new artwork is a great way to breathe new life into a room. Photography can be used to contemporize a room and add a splash of color as well. Bringing color from one room into the next helps a buyer to see just one area but multiple area’s and how they fit well together. This can be done with pillows, vases etc.
Don’t do major renovations. Finishes and fixtures that you see as beautiful may not suit every buyer’s tastes. It is best to limit the amount of time and investment you make on renovations to the essentials.
Replace old flooring, tackle small repairs, paint, change outdated fixtures. Save your renovation energy and dollars for your new home.
FRESH PAINT
A new coat of paint. It’s the best bang for your buck that will quickly refresh a dull, dated room. Paint a fresh, neutral color on the space. Choose a white, creamy white or light gray for living spaces, bedrooms and bathrooms.
REMEMBER T FLOORS
Get rid of worn carpets, and consider refinishing shabby hardwood floors. An inexpensive new area rug is a quick fix and can disguise the look of old floors. Replacing old carpet with a neutral color carpet will add value to your home.
SHOW OFF YOUR CLOSETS
Storage areas are not something that’s talked about much but they leave an impression on buyers. If you haven’t done so, take time to clear out these areas and organize them. The buyer is looking at EVERYTHING. They want to see inside your closets, cabinets, drawers and other storage areas. Well organized storage areas leave an indelible and very FAVORABLE IMPRESSION on buyers. Remember, home staging is about giving you the best edge (and the best offers) you want.
PROFESSIONAL PHOTOS
Ever heard that old saying: "You never get a second chance to make a first impression"?
Well, it's true! In real estate, that first impression can be the difference between selling your house and having it sit on the market for months.
When it comes to real estate photography & video, the first impression is not just about the home—it's about the potential buyers' initial perception of how they would feel living in that home.
PREPPING THE HOME
Cleaning & prepping your home to sell can increase its value by 3%-5%
Clear off all counters, everything from plants, paper towels and most appliances
Remove all personal accessories
Tidy pantry Kitchen
02
Remove all personal accessories
Declutter, including furniture if needed
Have a spot for remote controls & toys Family Room
03
Remove out-of-season items from closets
Remove all personal accessories
Replace bright bedding with neutral tones if possible Bedrooms
Clean windows Throughout 01
04
Bathrooms
Clear all counters of products
Remove all personal accessories
Replace bright towels & rugs with white ones
Tidy all toys, pack away as many as you can
Trim all bushes & mow any lawns
Rake any gravel Backyard
Sweep front porch + add welcome mat
Plant potted flowers
Trim and mow regularly Front Entry 07
Wipe down all blinds
Touch up any drywall or paint
08
Final Clean
Prior to photos, give the home a good deep clean. A deep clean communicates that the home has been well cared for and increases the home's value to buyers.
SHOWING YOUR HOME
You have decluttered, added mirrors, cleaned closets and your carpets, changed out light fixtures and painted walls, now what? It is time to get ready to show off your home! Before any showings think about doing the following. Turn on all lights and open the curtains and shades to make your home look bright and allows natural light to come in.
Remember, despite what people say…many buy with emotion rather than logic. Emotion typically leads the way
CAN EXPECT What you
I know this is about more than selling high and buying low and I can promise you that while there will be some bumps in the process, I'll be doing my best to help you avoid any delays or roadblocks. You can expect weekly phone calls and emails with my trademark tell it like it is honesty & creative problem solving to get you where you want to go and with your best interest in mind.
what others ARE SAYING
JOAN P.
Terri Schneider was our realtor in both selling and purchasing a new build house. Her knowledge and skill in the realty field and the market gained us more money on the house that we sold that we could ever imagine. Building a new house means that your realtor is the go between and is involved until the house closes (around 10 months for us). This was not an easy task and took alot of effort and time. Communication was definitely key throughout and she was there for us every step of the way. She was quick, thorough, and concise with her replies. She was so helpful to us in making all the decisions we needed to make. Terri's knowledge, professionalism, and attitude throughout this undertaking was outstanding. We are in awe of a realtor's duties after spending almost a year selling and buying a new house. We cannot thank Terri enough; she was paramount in making our transaction deals smooth, profitable, and efficient Terri, you are so appreciated!
WARREN A.
Terri did a great job selling our family home of 30+ years - for more than the asking price and pending within two-days of being put on the market! To get there, we needed a lot of work done on the home - floors, windows, doors, electric, paint and repairs, much of which, was done by Terri's go to pros, with great results. Her knowledge and professionalism is outstanding but her patience with our months of feet dragging, was most appreciated. We fully recommend Terri if you're looking for a professional, informed, honest and reliable agent. Thank you so much Terri!
