SRM - Final Presentation

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THE FINAL PRESENTATION

overview

team task client initial findings hypothesis methodology insights recommendations conclusions

our team

Terrence McLaughlin

Declan O’Hern

Emily Pensak

Grant Robinson

Daniela Vega

our task

determine and outline the best strategy for the Co|OPERAtive to address its two primary challenges: membership and investment

our client

coworking incubator unique location motivated owner financial security urban redevelopment resourceful partnerships clear brand identity

initial research

30% of Graham population is 25-45 80% of this population is has H.S. diploma 17% of this population is college educated Alamance county per household income is $44,155 3 direct competitors within 40 mile radius 62% of coworking spaces wish to expand 10,000 coworking spaces by 2017

insights 1 2 3 4 5

Client is located in an area where low-cost educational resources are scarce.

hypothesis

The Co|OPERAtive would best benefit by marketing and promoting the educational benefits of membership.

research methods

{

focus group education survey external outreach* online research* introductory interview*

* denotes that the actual point will not be discussed during the presentation

focus group

{

8 attendants 6 women 2 men 6 majors aged 20-22 7 questions

purpose

{

to better understand the connection between education and entrepreneurship

A panoramic compilation of the focus group respondents.

All answers were shared, but only some were written for everyone to see.

Q:

What words do you think describe an entrepreneur?

brave

innovative

visionary

humble

tenacious

creative

personable

busy

passionate

intelligent

Mark

“The bones of your business need to be built on intelligence.�

insights 1

Client is located in an area where low-cost educational resources are scarce.

2

People associate success in business with a high level of intelligence.

3 4 5

in·tel·li·gence

/inˈteləjəns/

the ability to learn or understand things or to deal with new or difficult situations

Emily “It’s really good being in a community of liked minded individuals all dedicated to learning more”

insights 1

Client is located in an area where low-cost educational resources are scarce.

2

People associate success in business with a high level of intelligence.

3

People learn a lot, and are most comfortable, when they’re around people pursuing the same goals.

4 5

survey

{

25 respondents 13 women 12 men 7 occupations aged 18-64 14 questions

purpose

{

to better understand what people know about incubators, and what they want out of them

88% 86% of respondents listed business education as a service they would want from an incubator

of respondents said social media plays either an important or very important role in business success

insights 1

Client is located in an area where low-cost educational resources are scarce.

2

People associate success in business with a high level of intelligence.

3

People learn a lot, and are most comfortable when they’re around people pursuing the same goals.

4

Social media plays an intrinsic role in the success of businesses.

5

Q:

What do you believe is most crucial to have when starting a business?

“Having a great idea, and knowing how to execute it.”

“Make sure you have a goal. This will drive your decisions in the future.”

“Having a know-how of business operations, intelligence, quality mentorship.”

“Make sure you're educated on the industry you want to join.”

“A strong mindset is one of the biggest differentiators among those who succeed and those who do not.”

insights 1

Client is located in an area where low-cost educational resources are scarce.

2

People associate success in business with a high level of intelligence.

3

People learn a lot, and are most comfortable when they’re around people pursuing the same goals.

4

Social media plays an important role in the success of businesses.

5

Preparedness and education are essential to succeeding in business.

1

2

3

4

Brand the Co|OPERAtive as a collaborative and educational community that can kickstart a career or launch an idea.

Market the Co|OPERAtive to people without a formal and/or traditional educational background.

Utilize social media as a way to share educational material that promotes the Co|OPERAtive

Offer education on business operation, legal services and networking opportunities to members.

conclusions

educational resource for all social media is key awareness should increase education and entrepreneurship need for community helpful mentorship

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