D E S I G N P O R T F O L I O
TERESA LIN | 2024
23-24 VANS APAC DESIGNS
POPMART X SPACE MOLLY
SS25 JUNE | WIP
MARY JANE OLD SKOOL
IDEATION: SPACE MOLLY TRAVELS IN SPACE
DISCHARGED PRINT
DENIM: PATTERN DEPICTS GALAXY | NEBULA | SPACE
GRAPHIC PLACEMENTS ARE PLACED IN WAYS THAT MOLLY IS FLOWING IN SPACE
REFLECTIVE
| WIP
IDEATION: SPACE MOLLY LANDS ON MARS
METALLIC LEATHER: THE TEXTURE LOOKS LIKE PLANET SURFACE FROM FAR AWAY
TREATED | WRINKLED CANVAS: HEAVIER TEXTURE SHOWS MOLLY HAS LANDED ON MARS
MIXTURE OF MATERIALS THAT TELLS THE STORY OF MOLLY LANDS ON MARS
NUBUCK
COLORWAYS : EARTHY TONES
FOXING PRINT
AUTHETIC KNU SKOOL
KNU SKOOL TODDLER
KNU SKOOL TODDLER
OVERVIEW
(CN) - (BETTER)
FH25 / MEN’S
MOLLY (CN) - (BETTER)
DROP V REF LACES REF
LONG HAIRY SUEDE
SIDESTRIP REF
LONG HAIRY SUEDE EMBOSS
LEATHER LACES REF
CNY KNOT IN A SIMPLIFIED FORM LEATHER HANGTAG LEATHER HANGTAG
STYLE 73 KNU SKOOL
OVERVIEW
JAN
- CNY
VN000THS CNY SOUVENIR JACKET
RTP 1299 SPECIFICATION / DIST – SSI, FL
97%POLY 3% SP SATIN 100D 185GM (XHS2404015) (MXAZ)
LINING: 100% POLY TAFFETA 210T (LZH9)
PADDING POLY FILL
COLOR BLACK
BETTER
VN000TJ0 - HORSE CNY ZIP HOODIE
RTP 629 SPECIFICATION DIST – SSI, FL
100% COTTON FRENCH TERRY, SOLID PIECE DYE , WEIGHT: 395GM (MQKM)
OVERSIZED FIT
COLOR : ALUMINUM / MYSTIC MOSS
BETTER
VN000TH5 - HORSE CNY LS TEE
RTP 369 SPECIFICATION DIST – SSI, FL
100% COTTON JERSEY 310GM
RELAXED FIT
COLOR : BLANC DE BLANC / CHILI PEPPER
BETTER
SS26 / MEN’S
VN000TH1 - HORSE CNY SHACKET
RTP 699 SPECIFICATION DIST – SSI, FL
100% COTTON, 10S X 2/10S/ 72 X 34 - 350 GSM HEAVY WEIGHT YARN DYED FLANNEL (MOLL)
COLOR : BLACK MOSS PLAID
BETTER
HALLOWEEN KIDS
IDEATION: PUMPKIN BASKET WITH CANDIES | CUTE
SPIDER & GHOST THEMES
OR TREAT TRICK
CONCEPT: SPIDER CATCHES FLY
PATCH & STITCH REF
EMBROIDERED VELCRO PATCH
OLD SKOOL V - KIDS
CONCEPT: CUTE GHOSTS IN FOGS
STITCHES & PATCH REF
EMBROIDERED VELCRO PATCH
VAMP & COUNTER PADDING
CONCEPT: CANDIES IN PUMPKIN BASKET
CLASSIC SLIP ON - KIDS
CLASSIC SLIP ON - TODDLER
VAMP PATCH REFS
FOXING REF
SUPER LOW PROS
TO BE CONTINUED.
TO BE CONTINUED.
CNY 2025
VANS 2024
DESIGN DIRECTION - THE LEGEND OF WHITE SNAKE | SONG DYNASTY
WRINKLED LEATHER: DEPICT
SNAKE SKIN PEELING
ACCENT COLOR: METALLIC SILVER PRINTS & EMBROIDERY
DIP DYE + WIPE : DEPICT SONG DYNASTY CERAMIC VASES
SNAKE FIN TEXTURED LEATHER
PREMIUM: STYLE TO MAKE A STATEMENT
MORE COMMERCIAL STYLES
EC EXCLUSIVE
JAN - CNY
SS25 / WOMEN’S
POPMART X HIRONO
SS24 JUNE
VANS 2024
STYLE 36 KNU SKOOL
HIRONO’S STORY IS TOLD IN BLACK & WHITE FILMS: HE LIVES IN A TORNED CARDBOARD BOX. HE BREAKS ANYTHING HE TOUCHES.
LOOSE THREADS & CRACKS ON FOXING
CRACKED TEXTURED LEATHER
TORNED WALL PAPER ARTWORK
BLACK & GREY TONES
WASHED CANVAS
OVERVIEW
HIRONO - (BETTER)
FA24 / MEN’S
HIRONO - (BETTER)
FA24 / WOMEN’S
POPMART X HIRONO
F24 NOV
VANS 2024
OLD SKOOL
AUTHENTIC LOW PRO
WRINKLED LEATHER: WRECKED CARDBOARD BOXES
GRADIENT LACES
UNDER OUTSOLE PRINT: HIRONO HIDES IN HIS BOX
HIRONO’S STORY IS TOLD IN BLACK & WHITE FILMS: HE LIVES IN A TORNED CARDBOARD BOX. HE BREAKS ANYTHING HE TOUCHES.
BLACK BRUSHED TREATMENT ON SUEDE: DIRTY BOXES LOOSE THREADS
NOV - HIRONO
VN000KPG - H RONO CROP HOOD E
RTP 599 SPECIFICATION DIST – SSI, FL
70% COTTON 30% POLY FRENCH TERRY 380 GM
NEW CROPPED FIT
COLOR FOXGLOVE H RONO GOOD
Ref:VN000JFD
HO24 / WOMEN’S&MEN’S
VN000KPM - H RONO DOWN JACKET
RTP 1499 SPECIFICATION / DIST – SSI, FL 100% RECYCLE NYLON SOLID PIECE DYED WITH C0 WR+ DOWNPROOF COATING
FILL NG: DUCK DOWN 80 20 OVERSIZED FIT
COLOR : BUNGEE CORD FOXGLOVE GOOD
Ref:VN000FDC
VN000KPJ - H RONO GFX CREW RTP 569 / SPECIFICATION DIST – SSI, FL
70% COTTON 30% POLY FRENCH TERRY 380 GM RELAXED FIT
COLOR MARSHMALLOW FORST GREY
VN000KPN - H RONO TOTE BAG
RTP 299 / SPECIFICATION DIST – SSI, FL 100% COTTON CANVAS 12OZ COLOR MARSH H RONO BLK H RONO BE T TER
VN000KPK - H RONO WASHED JOGGER RTP 569 SPECIFICATION / DIST – SSI, FL
70% COTTON 30% POLY FRENCH TERRY 380 GM NEW OVERSIZED FIT
COLOR : FROST GREY BLACK
HALLOWEEN PACK
MUMMY INSPIRED
VANS 2024
LATERAL
HALF CAB STYLE 36
THIN 4OZ CANVAS + LIGHT
BLACK TREATMENT: MUMMY’S BANDAGE
ELEMENTS FOUND IN THE MUMMY COFFIN: SYMBOLS, SNAKES
FRAYED EDGES
ACCENTS OF GOLD COLOR
YEAR OF DRAGON CNY 2024
VANS 2024
HALF CAB
INSPIRED BY DRAGON BALL Z
HAIRY SUEDE
WORDS OF LUCK: MONEY, DRAGON..ETC.
DIFFERENT SCALE OF DRAGON SKIN TEXTURED LEATHER
EMBROIDERED EDGES
CHINESE
GOLD COLOR
ROUND LACES: CHINESE KNOT
DRAGON TAIL
JAN - CNY
TENNIS PACK
WIMBLEDON INSPIRED
VANS 2024
ZHANG QUAN COLLAB
CNY 2025
VANS 2024
INSPIRED BY THE HUNGRY SNAKE GAME
SIDE STRIPE AS THE HUNGRY SNAKE
PEARLS IN TREND
XLT ROWLEY
OLD SKOOL KNU SKOOL
ASIA ARTIST COLLECTION
We collaborated with artist, Kasing Jiang to tell the story of Labubu. We focused on the identity of the character itself and the idea of family & friends having fun with skateboarding.
Labubu is an iconic figure in The Monster’s family. She is one the elves that live forest. She likes to play and travel through the forest with her friends and family.
Family
Design Keywords derived from the story
SK8-MID: Material Play to really depict Labubu herself on the shoe.
Checkerboard
“Red” carried out on all style for CNY launch.
Its iconic teeth as design language carried out on all styles
(Sk8-Mid: Sidestripe / Style 36: Sidesstripe / Era: Foxing)
A doodle art of family & friends having fun / skateboarding ( Style 36: printed on upper / Sk8-Mid & Era: Under outsole print)
STYLE 36 ERA
Freckles
Suede
Fur
Family Portraits in Checkerboard
Lace Art
With Vans & Disney, Mickey takes us on a ride back to 1966, which is the starting year of Vans. That year, Donald Duck and Tigger from Winnie the Pooh films were released. We take these iconic characters to celebrate Disney 100. Using ragged denim, distressed prints and checkerboard patterns to bring back the vintage vibes of the 90’s.
Denim Fraying
DIRTY WASH
Frayed Edges
Distress Prints
Inspired by the retro video games that were once popular back in the 90’s, in the streets of Hong Kong, we focused on the idea of “pixels” from the old games and combined it with Bohemian style artworks to enhanced that retro vibe.
Focused on the idea of finding “a peace of mind” in nature during Fall, we used elements from nature and laser etched it on to suede to preserve the peaceful memories from Fall.
2023 THE ASIA ARTISTS COLLECTIONS
Worked with young local Gen Z artists, NUTTSH, OKEH and RUN in transferring their unique artworks onto Vans products. Based on each of the artists’ style, we expanded on their stories and attitudes through Vans.
While working on the collaboration with the partner, it was during the time of the covid-19 situations. In hopes for the better, we extended Liberaiders’ “cranes” art into the designs to send messages of hope and peace to the world. The colors are inspired by the places travelled by the founder, Mei Yong, in the States during the 90’s to reminiscent of the simple and nice days.
Welcoming the year of the rabbits, we worked with the local illustrator, Lin, on her iconic IPs of Miro & Wujo to create a “good fortune” rabbit pack for the CNY season. Winterized materials and rabbit-inspired details were combined with Vans iconic checkerboard patterns to tell the story.
Inspired by street-car culture of the young generations in Korea, we captured the idea of fun street art onto Vans products, focusing on the ideas of customizing art on the streets and cars. Traditional modular patches on Velcros and duck tape art in digital prints were the highlights.
We selected the Vans’ bolts models that carry the iconic thunder lightnings on the sidewall of the shoe and combined them with Aape’s camouflage pattern to create a strong street look for the Gen Zs. Earthy color tones and cold grey tones capture both the retro and the virtual vibes within the collection.
BEST-LEVEL PACK
It is a collection of saturated monotones with subtle deboss executions on soft nubuck to grasp that premium sophisticated look.
SPRING SUMMER CUTE PACK
For spring and summer, we designed to capture the hearts of teens with “cute” elements that we see around us everyday. Cute elements like doodled flowers, pets, fruits and smiley faces are combined with Vans standard checkerboard in contrasty coloways.
Deux was a hip-hop band group from Korea in the 90’s. The group was founded in 1993. By Kim Sung Jae and Lee Hyun Do. But, the group was disbanded after two-years in early 1995 with the death of Kim Sung Jae. Although the band lasted only for two years, but its musical achievements have greatly influenced the entire Korean hip-hop culture.
Therefore, we designed the collaboration in black and white colors with Deux iconic logos and slogans to pay tribute to the band group for the Korea markets.
In this collaboration, we absorbed the essence of skateboarding, art and music in the streets of California. Therefore, we have chosen the old school “paisley” cashew patterns as the main design element with the frayed edges to recall the love for America’s street culture.
OSCAR, the grumpiest character from Sesame Street, is the highlight of this collaboration. In the collaboration, we used fur-like material with brushed black treatment on the overall upper and sidewall of the shoe to well-define and depict OSCAR’s image.
The collaboration surrounds the idea of “the joy in playing board games,” emphasizing on the checkerboards in lines with DOE’s logo.
SS26 DESIGN DIRECTION
ITERATIONS OF AUTHENTIC
FLUID FORMS | SOFTNESS IN SILHOUETTES
WHAT WILL CONTINUE TO TREND?
- Styles are softened in forms
- 3D-printed / protected waves in container forms
- Easy to wear: slipons & Mules
- Lightweight & breathable in styles
- Skeleton forms
- Perforations
- Elevated platforms
TREATED MATERIALS | NATURE - RELATED THEMES
WHAT WILL CONTINUE TO TREND?
ITERATIONS OF AUTHENTIC
Crochet upper
Pinched vamp
Skeleton forms
DESIGN CONCEPT
Leather round laces
Textured full grain leather
Silver Metallic Leather
Wrinkled & lace-up closure
Trail gripped outsole
Textured full grain leather
DESIGN CONCEPT
DESIGN CONCEPT
ID
2016 - 2018 | Production for CES Show
2016 - 2018 | Design Concept
HUMIDIFIER
Humidifier + Nightlight
Humidifier creates a wonderfully soothing atmosphere with a soft comfy color and a calming stream of mist.
Inspired by the lighthouse, Humidifier symbolizes as a “Night Guardian” to bring security to the sleeper at night.
2020 | Design Concept
Design
Mood | Inspiration
The Silent Watcher
A tiny beam of light travels into distance, watching over the bright-colored ocean water with responsibility and warmth. From the lighthouse, the body of water is constantly in motion, propelled in sweeping currents, creating senses of tranquility and comfort.
Minimal | Approachable | Streamline | Dynamic
CMF
H O M E E S C A P E
Comfortable | Approachable | Relaxed | Freed
CMF Inspiration
Color Story
Home Ambience
Modular Face Gasket
Changeable face gasket allows for different moods
Cameras in Anode Finish
Cameras are anodized to bring out the highlight of the product
S U P R E M E X
An avatar is created in the digital age who is ambitious to find new purpose and goals in life. In a dream, a self created image will never fail to lead and thrive in a world of obstacles. In a dream, you can be the hero you desire to be, establishing beliefs and empowering individuals to have faith in themselves. Ambitious | Extreme | Fearless | Tensional | Leading
CMF Inspiration
Blue Hues mixed with black and grey is a representation of “the calm before the storm.” | Reserved tech tones
CMF Inspiration
THE SPACE TRAVELER
The Space traveler takes a leap in faith, into the open door of a parallel space - the universe. Engulfs by trillions of stars, the space traveler sees and experiences the world differently, waiting to unfold and discover the unimagined.
CMF Inspiration
Black, The Universe | Blue, Luminous stars | Grey, Re
Color Story
DESIGN DETAILS
The style of the gaming controllers are inspired by spaceship. Contrast of materials and colors are significantly applied. The speckled detail is a representation of stars reflecting onto a spaceship.
2018 | Production
SOFT GOODS
ti prints
Repeats of logo plays / All over type 1980 (Street Looks)
Customization: Embroidered Velcro Patches (can change up for different looks and fun)
Repeats of logo plays Pop color
A co-branded project aims to capture the “loud” and “expressive culture” from Basqiat’s artworks.
NICOPANDA is a personal brand of style icon Nicola Formichetti known for his unparalleled creativity and jaw-dropping collaborations. Joma collaborates with NICOPANDA to launch a collection of playful street style shoe design.
2019 | Production
Initial Design Sketch
NICOPANDA x JOMA
Street-Style Canvas
CO-branded with NICOPANDA, to create a streetstyle canvas design.
Multiple eye catching elements - semi-transparent foxing, magnetic buckle and NICOPANDA logo designs, combine together to shape a fun, energetic and daring street-style canvas shoe.
DESIGN DETAILS
AGUILA COLLECTION
The AGUILA collection are designed to celebrate the National Day of Spain. We are focused to find a design language that carries through the pack. Explored suitable textiles & leather.
2019 | Production
The wing of the logo / eagle as design language
Initial Design Sketch
SAMPLES
AGUILA ALA
Vintage Lifestyle
AGUILA ALA is designed to be worn in Spring. The main material is selected for breathability and physical comfort. Suede and Textured leather are chosen for smaller areas with Spain’s National colors of yellow and red.
DESIGN DETAILS
AGUILA RUNNER
Casual Runner
AGUILA RUNNER is a part of AGUILA collections.
Its main materials are breathable mesh and leather, combines with a bit of reflective material for evening run.
2019 | Production
Initial Design Sketch
DESIGN DETAILS
AGUILA WING
Lifestyle Casual
AGUILA RUNNER is a part of AGUILA collections.
Its main materials are mixtures of different mesh.
The highlight of design is the bold “wings” on both sides of the shoe.
2019 | Production
Initial Design Sketch
DESIGN DETAILS
JOMA CLASSICS
Lifestyle Sneaker
One of the JOMA CLASSICS lifestyle sneakers aims for premium and simplicity.
The main material is nappa in white color with silver accent color. Embroidered logo creates a sense of retro vintage look.
2019 | Production
DESIGN DETAILS
SS25 FTW DESIGN
PERSONAL PROJECT
Teresa Lin
REGIONAL MACRO TRENDS MARKET OBSERVATION
DESIGN DIRECTION
COLOR DIRECTION
FINAL CONCEPT
CONSUMER INSIGHT
Recovering from covid-19 pandemic, consumers are willing to invest in emotionally significant experiences such as travels, outdoor activities and festivals. These experiences bring positivity to their wellness. Consumers are looking more than just “luxurious” & “good-looking” products. It has to provide more emotions, cultural values and functionality.
LOCAL GEN Z
Youth are more price sensitive, consumers invest in trending styles that can be worn in different urban social occasions and can ensure functionality and value-retention.
Consumers are drawn to retro silhouettes with an authentic heritage and modern touches. They are also attracted to adaptable outdoorsy features for their daily activities.
MARKET OBSERVATIONS
FUNCTIONAL BUT EYE CATCHING
DETAILS & COLORS
RETRO SPORTS THEME / OVERSIZED
TRANSLUCENT
THIN TEXTILES / MESH
PUFFY SHOES / SKATER BOY
SLIP-ONS / EASY TO WEAR / MARY JANES
One of the upcoming trend is how to connect product with happy and positive emotions to bring confidence and to create individual selfexpressions. Utilizing bright colors, graphics or hand crafts to complete an unique style across streets.
BRAND HERITAGE RUNNING SHOE FUNCTIONAL
NOVEL
Under the umbrella of fun & creative lifestyle and sports, the design directions will be a mixture of 3 categories: Functional heritage elements and seasonal trending elements.
COMFORTABLE KNITS
BREATHABLE MESH | TRANSPARENCY
EXTENDED | OVERSIZED LOGO
HYPER TEXTURE
Utilize sportive look through the lens of fun trendy festive fashion which also carries cultural identity and restoration, has spread to wider range of young generation as a new fashion style.
COLOR DIRECTION | FESTIVAL
Festivals, exhibitions, arts&crafts events and passive outdoor activities are enabling uplifts and optimism to wellness and we the lifestyle that restores and brings emotions in the upcoming Spring and Summer.
FTW DESIGN CONCEPT
Webbing play that extends all the way to the toe cap (Concept of T-Toe)
Translucent Hot Melt with embossed details (Hyper textures)
Concepts of cleats system (Carries over the first iterations of “screwing” studs to outsolebrand story)
Oversized logo play extends from upper to outsole to medial side (Carries over the first iterations of running shoe - brand ID)