A Disruptive Collection

TOS DI RUPT ISNTO U COV ER THE DISRUPTION

S E L E C T E D W O R KS O F T E O I AS T R E B N E R

BFA PORTFOLIO 2017-2021

T E O I AS T R E B N E R / B F A

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TOS DI RUPT ISNTO U COV ER THE

T E O I AS T R E B N E R / B F A

To my family, friends, & instructors.

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Copyright © 2021 Teo Iastrebner — — All rights reserved.

No parts of this publication may be reproduced without permission from Teo Iastrebner

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DISRUPTION

Designing with a taste of disruption to enjoy. When I was exploring ideas for this book and myself, I realized I found my personality contradictory in many ways.

At moments, I'm patient and quiet, at others enthusiastic energic and. I strive to feel the nature, but I also also consider myself an urban person. Therefore, to me, disruptive is not be the same as unbalance, or noisy.

Disruption is a break in a pattern. Is a change of the status quo. Whether in major

or minor power, a change of the norm.

In my portfolio, a collection of work made during my years studying, that in some way or another, tried to be disruptive. Many times, disruption is under our radar, happening in the background.

A Disruptive Collection

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As humans, one of the biggest problems we have to deal with is balance and addiction. Most of us believe this topic only refers to substance abuse, but we ignore behavioral addictions. In my system, I wanted to portrait the feeling that something is not right and needs to be uncovered.

APPROACH

Visual system and language created for YANA. I designed their awareness campaign as well as their visual identity in other media like Instagram, environmental design, web, and more.

OBJECTIVE

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PROJECT NAME

YANA COURSE

Visual Systems 1 INSTRUCTOR

John Nettleton YEAR

Fall 2020

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A DISRUPTIVE COLLECTION

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Website Screens

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ONE CAN CHANGE POLITICAL VIEWS, NOT THE LOVE FOR T E O I AS T R E B N E R / B F A

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PROJECT NAME

Visual Systems 1

COURSE

John Nettleton

INSTRUCTOR

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YEAR

OBJECTIVE

Visual system and language created for YANA. I designed their awareness campaign as well as their visual identity in other medias like instagram, enviormental design, web, and more.

APPROACH

As humans, one of the biggest problems we have to deal with is balance and addiction.

Most of us believe this topic only refers to substance abuse, but we ignore behavioral addictions. In my system, I wanted to portrait the feeling that something is not right and needs to be uncovered.

Throughout the years, the crest kept getting simpler and simpler to a point where it lacked identity. In this system, I wanted to be respectful of the traditions and the old ways, but with a modern approach that can also be appealing to the new generations, as well as build a base for the years to come. With such passional and full of character fans, I wanted to bring back that old identity they feel so attached to.

APPROACH

To create a graphic manual, identity, and application system for SSC Napoli, one of the biggest Italian soccer teams. I designed their new emblem, stationery, social media, and extended it to any other media that the team might need, like training clothing, etc.

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S.S.C. Napoli COURSE

Strategies for Branding INSTRUCTOR

Tom McNulty YEAR

Fall 2020

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WE WON'T HAVE A SOCIETY IF WE DESTROY THE ENV A DISRUPTIVE COLLECTION

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To create a cohesive language proper to the brand values, with an edgy and rustic approach to CSR, reports that keep building on the brand's concept to just be different. Using a zine aspect instead of a booklet, the idea was to make this project something you don't see every day, that feels warm and welcoming.

COURSE

Visual Systems 1 INSTRUCTOR

John Nettleton YEAR

Fall 2020 OBJECTIVE

Visual system and language created for YANA. I designed their awareness campaign as well as their visual identity in other medias like instagram, enviormental design, web, and more.

APPROACH

As humans, one of the biggest problems we have to deal with is balance and addiction.

Most of us believe this topic only refers to substance abuse, but we ignore behavioral addictions. In my system, I wanted to portrait the feeling that something is not right and needs to be uncovered.

APPROACH

To create a 2021 CSR report and website for Urban Outfitter Community Cares, UO's social responsibility department. I was in charge of designing the report, web, and internal company graphics.

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Urban Outfitters Community Cares COURSE

Visual Systems 2 INSTRUCTOR

Brian Minards YEAR

Spring 2021

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DIVINE SOUND IS THE CAUSE OF ALL MANIFES A DISRUPTIVE COLLECTION

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S A DI NRUPTIVE SOU D As a band, Veltz is in constant search of existentialism as well as a balance between a sophisticated mood and the rock experience. The band was looking for a mark that is expressive and sophisticated without losing the feeling of a rock band, as well as help with the release of their EP on social media.

PROJECT NAME

YANA

COURSE

Visual Systems 1 INSTRUCTOR

John Nettleton YEAR

Fall 2020 OBJECTIVE

Visual system and language created for YANA. I designed their awareness campaign as well as their visual identity in other medias like instagram, enviormental design, web, and more.

APPROACH

As humans, one of the biggest problems we have to deal with is balance and addiction.

Most of us believe this topic only refers to substance abuse, but we ignore behavioral addictions. In my system, I wanted to portrait the feeling that something is not right and needs to be uncovered.

APPROACH

To create the mark, as well as identity and visual language for their first EP release for VELTZ, a Mexican indie rock band composed by the Peñafiel brothers, Diego and Marcos, and Sebastian Maire. I design the wordmark, the EP and single covers, as well as the social media content and communication.

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Veltz

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Summer 2021

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ALLER GIES ARE JUST PROOF THAT WE ARE A DISRUPTIVE COLLECTION

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MY WAY's objective is to help allergic people to live their life to the fullest. As many types of allergies exist, the idea was to create a system that felt diverse and full of life, so that all victims of allergies can feel healthy and considered with us. For the communication, the idea was to make the message more about the people living their lives to the fullest, referencing how the clients would feel if they decided to deposit their trust in us.

COURSE

Visual Systems 1 INSTRUCTOR

John Nettleton YEAR

Fall 2020 OBJECTIVE

Visual system and language created for YANA. I designed their awareness campaign as well as their visual identity in other medias like instagram, enviormental design, web, and more.

APPROACH

As humans, one of the biggest problems we have to deal with is balance and addiction.

Most of us believe this topic only refers to substance abuse, but we ignore behavioral addictions. In my system, I wanted to portrait the feeling that something is not right and needs to be uncovered.

APPROACH

To create the basic branding for MY WAY, an allergy free market. I was in charge of designing the wordmark, stationery system, front store look, and more.

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A DI RUPTI V E R COMFO T PROJECT NAME

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My Way COURSE

GD2: Integrating Principles INSTRUCTOR

David Hake YEAR

Spring 2019

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YOUR PLACE Gluten Free Paraben Free Soy Free Latex Free Eggs Free Sulphites Free Milk Free Polen Free

ALLERGY FREE MY WAY Let’s be honest. You don’t trust other markets

allergy free

measurements to guarenteed allergie-free spaces.

Don’t worry, you are safe here.

STORE OPENING

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BIG N THA K YOU

For being the selfishless souls you are. For putting all your personal priorities aside to make Juan and I happy. For giving all you had and more to make sure we had a future.

Mama & Papa

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For being my first support at all times. Wherever the wind takes us, I will never forget all you did for me and all your help during this process.

Rocio

For being my true inspiration and role model. As a person, professional, and as a brother.

I would never be who I am without you, and your example

Juan

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IMAGINK

PRINTING & BINDING

In-house Uncoated Paper 80# Soft Touch Hard Cover

MATERIALS

Mary Scott

CONTACT

Academy of Art University School of Graphic Design& New Media

SCHOOL

Teo iastrebner teoias@Gmail.com

CONTACT

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Unsplash Shutterstock Instagram

PHOTOGRAPHY

Degular Dispkay & Text Neue Bit

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