TERM 3, 2020
Running virtual open events Amid the disruptions to oncampus events this year, schools have been tapping into a new way of attracting prospective families and securing ongoing enrolments: virtual Open Days. Here’s the perks – and the how to’s – to get your school on the digital event train.
T E C H N O LO GY
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BY M A R A R O B E RTS SCHOOLS across Australia and the world are in a season of adapting to an uncertain environment and are finding the need to try new things to keep their marketing and enrolment momentum going. Some schools have quickly taken up offering virtual open events to prospective families, while others are not so sure and are still waiting it out. As a school marketing agency we have now had the opportunity to run and market our fair share of virtual open events and we’ve learnt a lot about what is working and what is not. We thought we would share our insights from running events across the country and give you a few pointers in the right direction to run your own school virtual open event. Firstly, let us look at some of the hidden benefits of virtual open events for schools.
