Rebelmail Campaign (UNLV + OIT)

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

DESIGN / CONCEPT The Rebelmail & Google Campaign at the University of Nevada, Las Vegas (UNLV), promoted the transition of the old student e-mail (Rebelmail), which was supported by an out-of-date system, into the “new” Rebelmail supported by Google’s Gmail.

To inform, educate, and inspire UNLV students to embrace and utilize the new e-mail system, the campaign created and used interactive means of advertising in the form of print, web, and “people”. This included the redesign of the old Rebelmail logo and the creation of the Rebelmail Mascot.

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

LOGO, LOOK, & FEEL

New Logo (Main)

New Logo (White Background)

New Logo (Symbol)

Old Logo

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

LOGO, LOOK, & FEEL

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

LOGO, LOOK, & FEEL

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

MASCOT / ICON

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

POWERED BY

(Example)

POWERED BY

faster

smarter

LAWN SIGNS

POWERED BY

stronger faster POWERED BY

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

INTERACTIVE INFO BOARD

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

NEWSPAPER AD

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

PROMO HANDOUT: INFO SHEET

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna

PROMO HANDOUT: TIP CARDS

Tip Cards: Front (above), Back (below)

REBELMAIL & GOOGLE CAMPAIGN Office of Information Technology University of Las Vegas, Nevada Teejay Luna