Company Profile Telkomsel Digital Advertising

Company Profile Telkomsel Digital Advertising | 2019

HARRIS WIJAYA VP Telkomsel Digital Advertising

As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, it validates the customer behavior toward mobile technology.

Mobile First, and now extended to “Digital First�

The coming year will be a strong focus on interaction-based mobile advertising and brand experiences to both acquire and reengage consumers.

Telkomsel Digital Advertising has a commitment to connect brands with customers through digital advertising solution.

Company Profile Telkomsel Digital Advertising | 2019

162 million

154 million

are connected with Telkomsel Network

are connected to Telkomsel Network

subscribers

devices

146.000 BTS

are deployed throughout Indonesia, make us own the largest BTS share

97%

network coverage

Company Profile Telkomsel Digital Advertising | 2019

Truly reach Indonesia Facilitate brands to communicate and tell their story in innovative way. With our integrated advertising solutions, brands are able to reach a massive pool of Indonesia’s citizen

We

Start

2009 MESSAGING ADVERTSING Leveraged telco’s core business with extensive network across Indonesia.

Developed short messaging, UMB advertising delivered in bulk, targeting and also location based.

2012 DISPLAY FORMAT ADVERTISING Embed advertising into a web page, connected brands with active mobile internet users

Company Profile Telkomsel Digital Advertising | 2019

2014 CUSTOMER BIG DATA Empowered mobile advertising with comprehensive customer data insight (locations, demographic, mobile behavior, etc)

Years in

REWARD ADVERTISING Recognized the need of reward as part of activation campaign, telco data and other digital rewards were launched to serve advertising market.

advertising industry, we embraces evolving journey ‌

2015

2017

Telco Reward, Data Reward, eTalase, Coupon, eKado.

BREAKING NEW GROUND Fully connected with advertising ecosystem, we continuously extend our technology and partnership to deliver the best quality.

Programmatic, ROLI [advertising app], My ADS – do it your self advertising platform.

2018 BEYOND IMPRESSION Focused on delivering performance based advertising with extended platform and optimization.

Company Profile Telkomsel Digital Advertising | 2019

Our Solution

Each of brands are different and we can help to develop a whole solution to answer theirs needs of digital advertising and provide brands with a comprehensive insight that can be tailored to their needs to optimize digital strategy.

Company Profile Telkomsel Digital Advertising | 2019

An Integrated Digital Marketing Activation Messaging Facilitate advertiser in sending a text messages to the target consumers with the identity of the sender that can be tailored to the needs.

Performance Based Campaign Provide advertiser with a comprehensive and well designed campaign delivered to get the most effective leads, install, and other activation.

Display | Video Facilitate advertisers to display their campaign in the form of images & text or interactive banners or videos, when the target is browsing with Telkomsel’s network.

Rewards Facilitate an advertiser in sending a gift such as free talk time, free data package, or free SMS, to Telkomsel’s subscribers after the customers following certain promo which organized by the advertiser.

Company Profile Telkomsel Digital Advertising | 2019

Who’s Your Audience?

Combined demographic data and customer habit will guarantee your best audience.

• • • • •

• •

City Area Hometown Street Building

Location

Male Female

Adult Young Adult Teens

• • •

Age

Demographic Browsing Location Mobile apps

The Real Customer

Consumer Habit

Behavior

Time

Data Usage

• •

Reload Monthly Spend

Spending

Gender

• • •

• •

Time Value

Handset Type • • •

• • • •

Day Night Weekday Weekend

OS Brand Type Company Profile Telkomsel Digital Advertising | 2019

Programmatic Campaign Reach Wide Mobile Audience, with wide range of ads Unit : Standard Banner, Rich Banner, In Banner Video Ads, Video Ads

35.000.000 Daily Impressions

Elaborate DSP and SSP in programmatic platform and empowered by our proficient DMP

Tell the story and reach higher engagement on in-app video inventories Increase ROI

Campaign Optimization & Tracking

Deep targeting with Telco profiling

Brand Safety

Custom Report

Company Profile Telkomsel Digital Advertising | 2019

Do it Your Self

“Easy to Advertise, Easy to get Customer�

myads.telkomsel.com

You can create and monitoring ads Bulk, LBA, or Targeted

BULK

Send promotion to list numbers from client database

LBA

Send promotion to customer on some location

TARGETED

Send promotion to specific customer based on their profile

Company Profile Telkomsel Digital Advertising | 2019

Truly Reach Native Audience Advertise your product through our owned advertising apps, available on Android phone. You’ll get bold awareness trough Lock Screen, and the most engaging advertising with : Watch Ads, Survey, and others

1.800.000

DOWNLOADER

150.000

DAILY ACTIVE USER

77%

USER ARE MALE

78%

USERS ARE IN THEIR 17-29 AGE

Why use ROLi ?

Get Awareness

User will get the advertising every time on their lock screen

Case study for ROLi: • Average CTR 10% • View rate lock screen video ads 50% • Complete Video 37%

Full Engagement

There are a lot of activation can be use for advertiser Telkomsel Digital Advertising | 2019

Advance Technology Platform DATA MANAGEMENT PLATFORM Get better understanding of your targeted audience and create more meaningful connection

POST CAMPAIGN ANALYTIC & REPORTING Gain audience insight and utilize it to optimize your next campaign strategy

CAMPAIGN OPTIMIZING

REAL TIME BIDDING

Optimize the distribution of campaign budget across ads set and make sure your campaign target is fulfilled

Get price precision and hold control on your campaign budget spending

THIRD PARTY MEASUREMENT Our integrated third party measurement will validate the result for your best accountability.

BRAND SAFETY

Tell your brand’s story in the most secure and safest way to the right audience

OUR PROJECTS

CLIENTS Brand

Agency and Media Partner

Company Profile Telkomsel Digital Advertising | 2019

Introducing and Getting Lead Effectively using data profiling combined with location based advertising generated 700 insurance service lead only in 2 days. Timing and location also the key to validate the right audience, we conducted the campaign during mudik season on 6 selected mudik spot.

In addition, monthly credit usage were also included to get ”healthy” target audiences.

Knocking Dormant Users Reached 100.000 dormant users in selective (11 cities), generating 70.000 trips. Conversion rate 70%, SMS and data reward was proved to be the right media and also right reward to wake up the dormant user.

Getting new installer and increasing purchase “10.10 Big Mobile Shopping Day” Targeted to predefined e-commerce and online enthusiast, this campaign were using SMS inventory to direct targeted customers installing Shopee mobile app. 30% of new installers were doing transaction within app during campaign period.

OUR ACHIEVEMENTS

Selular Award 2016

MMA Smarties 2016

MMA Smarties 2017

MMA Smarties 2018

Best Mobile Advertising 2016

Bronze Lead Generation for @Telkomsel AXA Life Insurance

Silver Experience in Digital Banking BTPN Jenius

Silver Retain your customer throoug Digital Reward GRAB

Silver Promotion for @Telkomsel Kopiko 78 Silver Messaging for @Telkomsel Kopiko 78 Bronze Location Based for @Telkomsel Kopiko 78

Bronze Brand Awareness: Utilize IVR Technology through singing competition with Idol (Unilever/Rexona Deo)

Bronze Generate Marketing Performance Throguh the RIGHT Audience SHOPEE

Silver Ingenious way to measure your OOH effectiveness (BCA)

Company Profile Telkomsel Digital Advertising | 2019

What They Say

“

“

Dini Ubaya Raharianti

Head of Media and Partnership, GRAB

Indonesia is mobile country, combining strong and relevant content with mobile platform is generating strong result for GRAB

Dolly Surya Wisaka

Head of Content and Service, Samsung Electronic Indonesia

Digital reward is a breakthrough for Samsung, as it resonates well with all our customer

19

Company Profile Telkomsel Digital Advertising | 2019

Contact Us Address : Telkomsel Smart Office (TSO) 19th Floor Kompleks Telkom Landmark Tower Jend. Gatot Subroto Kav.52, Jakarta 12710 Website : digiads.co.id

E-Mail : digitalads@telkomsel.co.id

Phone Number: (+62)021 456 - 7890

We are open : Mon-Fri from 9am to 5pm