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ADAS, connectivity and more
Audi to launch AMOLED display rear-view mirror
Ford data shows ADAS tech interest growing
the digital rear-view mirror delivers brilliant images and is due to enter small-scale production at the end of this year
More than 155,000 online shoppers built and priced the 2013 Fusion on a test site, nearly 25% opting for the Driver Assist package
Audi is set to introduce a new technology: the digital rear-view mirror delivers brilliant images and will enter small-scale production in the Audi R8 e-tron at the end of this year. This model has no rear window and hence no rear-view mirror which called for a high-tech successor.
Advanced technology hasn’t traditionally played a large role in the purchase consideration of a midsize sedan, but this may be changing, according to consumers searching online for more information about Ford’s allnew Fusion.
A control unit produces a consistent high-contrast, brilliant image. During the hours of darkness the intelligent control system prevents dazzle from the headlights of other vehicles. The driver can dim or deactivate the display at any time. Audi plans to display additional information on the monitor in future. The small, ultra-lightweight camera is located in an aerodynamically optimized housing, heated in cold temperatures. It uses a lens with a diameter of just a few millimeters and covers a much larger field of vision than a conventional rear-view mirror. A color monitor with a 7.7-inch screen diagonal mounted in place of a conventional rear-view mirror is used to display the digital image data from the camera. This AMOLED (Active Matrix Organic Light Emitting Diode) display, which comes from development partner Samsung Display, is making its debut in a passenger car. The organic materials used in the display are selfilluminating at a low voltage – i.e. they do not require backlighting. The AMOLED technology has already proved widely successful in mobiles and portable devices. The new displays are more energy-efficient, thinner, and lighter than conventional LCD monitors. Switching times are just a few milliseconds irrespective of the ambient temperature. Source: Audi
The Ford Driver Assist package includes Ford’s most advanced technology such as Blind Spot Information System (BLIS), Lane-Keeping Aid, automatic high beams and rain-sensing windshield wipers. Backup cameras and MyFord Touch in particular are drawing increasing interest with online shoppers. Ford Marketing has found online shoppers searching for Fusion often include “backup camera” in their search.
Ford is aggressively positioning its new Fusion as a leader in driver assist technologies. Fusion Titanium includes standard features like MyFord Touch and the rear view camera and has other driver assist features available like adaptive cruise control and the LaneKeeping System; features typically only available in luxury vehicles. The new Fusion brings together a complete suite of technology at a very affordable price. In order to get all of these capabilities from BMW, a customer would have to purchase the top-of-the-line 760Li at more than $140,000, and even at nearly $100,000 a MercedesBenz S550 customer will not get active park assist. All of these features are available in the Fusion Titanium, SE and Hybrid. In fact, a customer can order a Fusion SE with these features for $29,885. The new Fusion has a base price of $21,700 – the same price as the current model with an automatic transmission.
www.telematicsnews.info
Source: Ford
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