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August / September 2012

Information Service

EU: Ford Focus Electric to debut Ford SYNC with MyFord Touch

Also in this bulletin:

Apple v Samsung: What does it mean to the automotive industry?

Ford SYNC with Emergency Assist now available in Europe

Baidu working on cloud connected navigation solution

My BMW Remote app now available for Android smartphones


September 19 - 20, 2012 Heritage Motor Centre, Warwickshire, England


Telematics and infotainment

Information Service

 EU: Ford Focus Electric to debut Ford SYNC with MyFord Touch >>Pg. 6

Telecom operators flex muscles in automotive telematics >>Pg. 4 US: Sprint is ’strategic partner’ for Chrysler’s UConnect >>Pg. 5 HondaLink EV telematics powered by Agero >>Pg. 5

 US: OnStar gets new look in 2013 models >>Pg. 7

EU: Ford SYNC with Emergency Assistance goes on sale >>Pg. 6 China: Shanghai OnStar launches ‘Remote Ignition Block’ >>Pg. 8

Navigation and traffic

Brazil: NAVTEQ announces real-time traffic information >>Pg. 9

 Thai: Toyota Tsusho launches traffic service; Powered by Amazon, CenNavi

Delphi & Telenav Scout navigation selected by Chinese car maker >>Pg. 11

>>Pg. 9 China: Baidu working on cloud-connected navigation

Smartphones and apps

>>Pg. 11

 Samsung launches ‘Drive Link’ app with MirrorLink integration >>Pg. 13

 EU: My BMW Remote app now available for Android smartphones

ADAS, connectivity and more

>>Pg. 16

 EU: Audi to launch digital rear-view mirror with AMOLED display >>Pg. 19

 Ford data shows ADAS tech interest growing among midsize sedan buyers >>Pg. 19

Insight: Apple V Samsung - what does it meant to the automotive industry? >>Pg. 12 Japan: Panasonic intros MirrorLink for Android phone and Toyota head unit >>Pg. 13 US: BMW and MINI integrate Stitcher SmartRadio app >>Pg. 16 US: Ford AppLink gets ROXIMITY ~ location based coupons in the car >>Pg. 17 SYNC AppLink hits 1 million cars; Ford looks to developers >>Pg. 17 Insight: Governments, Insureres, Rating agencies & ADAS - a recipe for growth or confusion? >>Pg. 18 EU: Daimler joins V2X field trial simTD >>Pg. 20 EU: Ford contributing 20 vehicles to simTD V2X trials >>Pg. 20 US: Denso & Cohda Wireless provide comms module for largest V2X field trial >>Pg. 21 GM and Ford participate in US DOT’s V2X trials >>Pg. 21 Insight: Trucks and Evs are winning the race towards mapenhanced driver assistance systems >>Pg. 22

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An SBD Information Service

Telematics and infotainment


Telecom operators flex their muscles within automotive telematics The news has been filled lately by stories of telecom operators scooping up contracts with vehicle manufacturers or acquiring players within the telematics market. The biggest of these was Verizon’s acquisition of Hughes Telematics for a surprisingly large sum of $612 Million. Hughes supports OE telematics services offered by Mercedes-Benz and Volkswagen in the USA. Whilst the acquisition is unlikely to help Hughes expand business across other markets such as Europe (where it has traditionally struggled), it will undoubtedly improve its position in the USA against other major players such as Agero and Sprint. The acquisition of Hughes has also led to intense speculation about other ‘traditional’ TSPs being acquired by telecom operators in an attempt to strengthen their offerings. Watch out for announcements in the coming months! In China, telecom operators are already amongst the most dominant telematics players. China Unicom in particular has become almost synonymous with telematics, aggressively promoting itself as an end-to-end provider of everything OEMs might need (SIMs, call centers, dispatchers, content, etc). China Telecom is following close behind, and although China Mobile (the giant of the telecom world) has been slower it still has the resources and political clout to make more than a few waves within the telematics market. So why all the sudden interest amongst telecom operators? Those with longer memories will recollect that telecom operators invested heavily in telematics during the first wave of telematics in the early 2000s, which failed alongside the dot-com bubble. Since then, most telecom operators scaled back their M2M business, preferring to act as providers of data and voice plans. The recent spike in activity reflects a growing feeling within the telecom world that automotive telematics is finally at an inflection point, and that telecom operators have an opportunity to become more than just a SIM provider.  Opportunities and challenges for OEMs Regardless of whether this confidence is misplaced or not, vehicle manufacturers stand to benefit from the increased participation of telecom operators. At an industry-wide level, closer involvement from telecom operators makes it easier for vehicle manufacturers to address problems that have been holding back telematics for many years. The widespread uncertainty surrounding tethering is one such problem, creating confusion amongst some drivers about whether their phone or contract is compatible with their in-car telematics system. These are the kind of issues that are now being addressed through the GSMA Connected Car Forum, which was initiated by the telecoms industry as a way to bridge the gap between the automotive and telecom world. At a company-specific level, vehicle manufacturers also stand to gain from the growing aspirations of telecom operators. Pricing is becoming more competitive, as telecom operators begin to offer attractive quotes that combine the cost of SIMs and the TSP. The fall in quoted prices of voice and data are making it easier for vehicle manufacturers to develop more attractive business models.

SBD clients: Click or scan the QR codes below to view the following reports:

The impact of changing M2M strategies on the Connected Car

 Not all good news though Despite these upsides, some OEMs have highlighted concerns about the growing profile of telecom operators within the telematics world. Primarily amongst these is a concern about becoming tied-down to a single telecom operator that controls the end-to-end value chain for their services (SIMs, TSP, call centre, content, etc). However, as long as OEMs are cautious in designing their service architecture to comply with standards such as NGTP, SBD believes this risk can be minimized. A bigger concern is that the acquisitions of traditional TSPs (such as Hughes) by telecom operators reduces the choice for OEMs, as it may lead to certain TSPs only being paired with certain telecom operators. The logic for this is that other telecom operators may be reluctant to work with a TSP such as Hughes now that it is owned by a potential competitor (Verizon). Ironically, the complexity of the telematics market may therefore increase even as the value chain goes through a period of acquisitions and consolidation. To read more about the role of the telecoms industry within automotive telematics, click or scan the QR codes to the side to access two reports as well as SBD’s Ultimate Connected Car Guide to view telecom operator partnerships with OEMs. Coming up next month

Using the driver's data plan for telematics: Is it viable or not?

SBD’s Ultimate connected car guide - Europe

SBD analyses the role of IT integrators such as IBM, ATOS and T-Systems within the automotive industry

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An SBD Information Service

Telematics and infotainment

Sprint is ’strategic partner’ for Chrysler’s UConnect

HondaLink EV telematics powered by Agero

Chrysler Group and Sprint have developed a new wireless in-vehicle connectivity experience for the Ram 1500 and SRT Viper

Agero has recently announced the launch of a new connected-vehicle program with Honda USA, to enhance the EV ownership experience.

 Enabling the UConnect experience Chrysler Group has enlisted the network, systems integration and consumer market expertise of Sprint in a strategic partnership designed to seamlessly integrate wireless technology into Chrysler’s UConnect Access intelematics system. The result is an inspiring customer experience, with convenient features that make travel productive and entertaining. For instance, on- and offboard voice recognition technology makes the car smarter so drivers can use their voice to easily perform different types of tasks. The UConnect Access platform uses the Sprint Connected Vehicle Platform architecture and delivers built-in vehicle connectivity via embedded wireless technology. Sprint Velocity for Vehicle Manufacturers delivers an end-to-end solution. Sprint Velocity’s benefits include reduced complexity and nimble technology updates.  Enabling the UConnect experience

Sprint’s secure network ensures accurate and reliable connectivity for an expansive range of telematics applications, including the ability to lock or unlock your vehicle, and to access a 9-1-1 or roadside assistance operator at the push of a button. To ensure that the growing demand for telematics and other advanced solutions will be met, Sprint has embarked on Network Vision, a multiyear network initiative designed to enhance customers’ experience with faster data speeds, improved voice quality and easier connectivity.

HondaLink EV, recently launched along with the all-new 2013 Honda Fit EV, leverages Agero’s technologies through multiple interfaces including a smart phone/tablet application and a personalized web portal designed to assist the owner with wirelessly managing vehicle charging, mapping their available driving range and setting their interior cabin temperature remotely. Additionally, Agero helps manage the customer relationship between Honda and Fit EV owners, with call centre support and roadside assistance. “We’re facing a lot of potential unknowns in terms of customer acceptance of a new technology, so we need to provide multiple interfaces to ensure we’re delivering a high level of knowledge and comfort to Fit EV owners,” said Charlie Cavolina, president, Agero Connected Vehicle Services. “Likewise, it’s a platform that also must quickly provide vehicle manufacturers with immediate feedback from owners so that next-generation systems can be quickly adapted.” Cavolina is optimistic the channels Agero provides to EV owners today will evolve into one of the key benefits of EV ownership – providing an instant link to information that educates vehicle owners regarding their vehicle’s real-time performance as well as, in the near future, guiding them through the potential cost-saving opportunities in using EV battery storage to better manage their household electric energy loads. Source: Honda

Source: Chrysler

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An SBD Information Service

Telematics and infotainment

EU: Ford Focus Electric debuts Ford SYNC with MyFord Touch Ford SYNC with MyFord Touch will make its European debut in the new Ford Focus Electric when it comes to Europe in 2013.

Ford SYNC with MyFord Touch will make its European debut in the new Ford Focus Electric when it comes to Europe in 2013, the company today announced at the IFA consumer electronics convention in Berlin. The Microsoft-powered system delivers significantly enhanced voice-activation functionality, mobile WiFi connectivity and an eight-inch colour touchscreen. “This is an exciting evolution of in-car connectivity, following the European debut of SYNC in the all-new B-MAX this year,” said Barb Samardzich, vice president of Product Development, Ford of Europe. “SYNC with MyFord Touch and Focus Electric both deliver cutting-edge technologies developed to optimise the ownership experience for Ford customers – they are a perfect combination.” Developed in partnership with Microsoft, SYNC with MyFord Touch, evolves the voice-activated in-car connectivity system SYNC, recently unveiled in Europe on the Ford B-MAX. More than 4 million SYNC-equipped vehicles are already on the road in the U.S., and SYNC with MyFord Touch brings additional capabilities for global markets including Europe, such as new language understanding. Source: Ford Europe

EU: Ford SYNC with Emergency Assistance goes on sale Ford SYNC with MyFord Touch will make its European debut in the new Ford Focus Electric when it comes to Europe in 2013. SYNC is an advanced voice control, device integration and connectivity interface. It enables users to connect portable devices by Bluetooth or USB and automatically transfer contact information, make hands-free telephone calls, and control certain functions using voice commands. SYNC also enables B-MAX to offer the innovative new Emergency Assistance feature which is designed to assist the occupants to call the local emergency services operator in the event of an accident. Emergency Assistance won the “Best Mobile Innovation for Automotive, Transport or Utilities” category at the 2012 Global Mobile Awards, Barcelona. There will be 4 variants of the B-Max and SYNC with Emergency Assistance will not be available on the lowest variant and will cost around €1,200 on the other three variants (with the audio system or as a part of a package). Source: Ford

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An SBD Information Service

Telematics and infotainment

US: OnStar gets new look in 2013 models The new OnStar buttons will be rolled out on most 2013 GM models. Camaro models will get touch screen access on the car’s frameless mirror.

With all the new features inside 2013 General Motors models, new OnStar buttons may not be the first thing drivers notice.  Voice Command Button The button previously dubbed the “Hands-Free Calling button” – a white phone with a circle around it – is now the “Voice Command button,” featuring a general speech icon. The new button allows drivers to access a saved route, check Hands-Free Calling minutes or access OnStar Virtual Advisor, which includes saved MapQuest directions or traffic, weather and stock updates. And it will still allow a driver to place or receive a phone call. The Voice Command button also better integrates with infotainment touch screen systems like Chevrolet MyLink, Cadillac CUE and Buick/GMC IntelliLink which offer access to OnStar’s voice command services by pressing the same logo featured on the Voice Command button.

 OnStar Button The blue OnStar button, which serves as the emblem for the 16-year-old telematics company, switched to the company’s new logo which was introduced in late 2010. The new logo was introduced at the company’s Relaunch event in September 2010 along with a pledge to focus on “responsible connectivity.” Some GM models and OnStar FMV already use the new logo.  Camaro Frameless Mirror Drivers of some 2013 Camaro models will have touchscreen access on the sports car’s frameless mirror. The OnStar buttons on the Camaro mirror have electrochromic capabilities, which allow the buttons to light up when touched and dim shortly afterwards. The mirror itself is also auto-dimming, allowing it to compensate for the amount of light inside the vehicle. Source: OnStar

 Emergency Button The Emergency button, previously represented by a white cross embedded in a red circle, is now the internationally recognized “SOS” symbol, reflective of OnStar’s upcoming expansion into new global markets. The white cross does not always represent an emergency, depending on the country. OnStar and GM researched proposals across many different countries to identify a universal symbol.

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An SBD Information Service

Telematics and infotainment

China: Shanghai OnStar launches ‘Remote Ignition Block’ service Shanghai OnStar has announced the Remote Ignition Block (RIB) service which provides an additional safeguard against theft of OnStar-equipped vehicles.

If their vehicle is stolen, OnStar customers should first report the theft to the police. Upon receiving confirmation of the theft from the police, OnStar will remotely block the stolen car’s engine from starting. The vehicle will not be able to be restarted until OnStar deactivates ignition blocking. Remote engine blocking extends and upgrades OnStar’s Stolen Vehicle Location service. RIB is available on the majority of OnStar-equipped models from Shanghai GM. The service is included as part of existing OnStar service packages without extra cost. Shanghai OnStar was established on Oct. 28, 2009, by General Motors, SAIC and Shanghai GM. The joint venture is an industry leader in providing safety, maintenance and telematics services for selected GM models manufactured and sold in China. As of the end of July 2012, OnStar had more than 450,000 customers in China and had helped resolve more than 900 vehicle thefts. OnStar has 6 million subscribers worldwide. Since its inception, it has provided interactive services about 253 million times, winning wide acclaim from subscribers and becoming the industry leader in the telematics market.

Automatic Crash Response

Emergency Service

Automatic Air Bag Deployment Response

On-Demand Diagnostics

Vehicle Diagnostics

Mobile Application

Good Samaritan

Stolen Vehicle Location

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An SBD Information Service

Navigation and traffic

Thailand: Toyota Tsusho launches traffic service Toyota Tsusho Electronics (Thailand) is now offering what it claims to be the country’s highest quality real-time traffic information service for motorists, in cooperation with Amazon and CenNavi.

Toyota Tsusho Electronics (Thailand) is a subsidiary of Toyota Group Japan and manufacturer of embedded software for automotive applications. It is now offering what it claims to be the country’s highest quality and most accurate real-time traffic service for motorists. Launched in July, the TSquare Traffic Information service offers information covering 24,000 routes in greater Bangkok and 14,000 routes in the suburbs. Such data is sourced from GPS information from 10,000 taxis, the highest of data sources in the capital. Itti Rittaporn, general manager of content for the electric vehicle department at Toyota Tsusho Electronics, said the company spent over 50 million baht to install GPS in taxis belonging to their networks.

To process the traffic data, Amazon’s cloud system and software engines from a Chinese company called CenNavi technologies is used. CenNavi also provides software that processes data traffic in 30 cities in China. Toyota Tsusho hopes to differentiate its services from rivals such as Google’s free online traffic map and local traffic information providers and state agencies that deliver only 40-65% accuracy. A subscription is needed for long-term use, costing 10 baht per week, 30 baht per month or 240 baht per year for users with AIS, DTAC and TrueMove H 3G mobile coverage. Apple iPhone users will be able to download the app soon, under the name “Longdo Traffic TSquare”. It will cost around US$3.99 for three months of usage. Source: Bangkok Post

Brazil: NAVTEQ announces real-time traffic information Nokia has launched NAVTEQ Traffic Incidents, the first solution in Brazil to monitor traffic incidents in real time to satisfy the increasing number of customers. Drivers throughout Brazil are already well aware that traffic is a major problem. A study by the company titled “Traffic in Brazil”, reinforced this by showing that Brazilians now spend an average 40 more minutes per day in traffic jams. One major contributing factor to the increase in time spent in traffic jams is the number of cars that are on the road. Brazil has recently surpassed Germany as the 4th largest automotive market in the world with 3.5 million vehicles sold in 2011. With Traffic Incidents, consumers can now access more complete real-time information on traffic flow, enabling them to find alternative routes to avoid traffic. Drivers in Brazil can know the reason traffic is slow or at a standstill, making them more informed, and helping cut down on frustration caused by traffic delays. Additionally, Nokia also announced that NAVTEQ Traffic has expanded its offering to drivers in Brasilia (DF) making the total number of metropolitan areas covered to be 13 and growing. Source: NAVTEQ

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An SBD Information Service

Navigation and traffic

Chinese car maker selects Delphi & Telenav Scout

Baidu working on cloudconnected navigation

Delphi Automotive has selected Telenav to provide Scout for personalized navigation and local search technology in select vehicles.

Baidu working on next generation ‘coordinated navigation’ technology based on GPS and 3G wireless technologies.

Telenav has announced that Delphi Automotive has selected Telenav to provide Scout for Cars personalized navigation and local search technology in select vehicles manufactured by a major Chinese vehicle manufacturer. According to the company: Navigation, along with a variety of other features, will be accessible through both voice commands and a full-color LCD touch screen. The vehicle manufacturer expects this technology to be available in vehicles in China and Europe starting in 2013. Telenav and Delphi also are collaborating on behalf of another major global automaker for an in-vehicle solution that will begin shipping in that automaker’s model year 2013 vehicles. TeleNav has also announced that it has amended and extended its contract with Sprint, enabling Telenav to continue to provide its navigation service to millions of Sprint subscribers. Under the amended agreement, Telenav and Sprint have agreed to continue the fixed fee arrangement related to the Sprint bundle through June 30, 2013, and to partner to generate revenue from premium navigation and mobile advertising programs through Dec. 31, 2015.

Chinese internet and wireless services company Baidu’s (Nasdaq: BIDU) technology division is reportedly at work on developing next-generation navigation technology it calls “coordinated navigation” capable of intelligently evaluating routes. A spokesperson for the project said that the “coordinated navigation” system will be developed based on GPS remote-sensing technology and 3G communications networks connected in real-time through Baidu’s cloud services.

Information including users’ driving routes and speed will be reported to Baidu’s cloud servers over the GPS and 3G networks. The data will be automatically mined and analyzed by the system to determine whether or not there are any traffic jams or other abnormalities en route. The system will help users find the optimal driving route considering current road conditions, and will recommend optimal routes to users with similar commute routes.

In connection with the amendment, Sprint has adopted Scout by Telenav as the primary navigation solution offered to its subscribers.

In the event of an emergency, users can request assistance from an emergency center, nearby emergency service vehicles or nearby cars.

Source: Telenav

Source: Marbridge Consulting

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An SBD Information Service

Smartphones and apps


Apple vs Samsung – what does it mean to the automotive industry? The latest phase of the ongoing ‘Smartphone Wars’ saga concluded in late-August when a US jury ordered Samsung to pay over $1 Billion in fees to Apple It has been a great year so far for patent lawyers. The latest phase of the ongoing ‘Smartphone Wars’ saga concluded in late-August when a US jury ordered Samsung to pay over $1 Billion in fees to Apple for infringing its patents. This will undoubtedly have widespread repercussions for the smartphone world – but could it also affect automotive OS strategies? Apple’s case against Samsung was widely seen as an initial stab against Google’s Android, which the late Steve Jobs famously attacked for its similarities to iOS. However, most of Apple’s complaints brought against Samsung were not linked to Android, and were instead linked to specific HMI features implemented by Samsung on top of the OS layer. Despite this, there will invariably be concerns amongst other handset suppliers that rely on Android, some of whom will see the case as a precursor of what could happen to them. There is already widespread speculation about what will happen next. Below are some of the scenarios being discussed in the industry:  Microsoft the winner – One potential winner from this could be Microsoft, which holds a strong patent portfolio for its mobile OS and is aggressively promoting itself as a more reliable OS partner to handset suppliers (in fact many Android handset manufacturers already pay Microsoft patent royalties to avoid the potential for future litigation).  Apple case overturned – Samsung is likely to appeal the ruling, and some analysts believe that it has a strong case to make against how the jury formed it decision (which was much quicker than expected). Whatever the final decision, we can expect many more months and years of court battles between Apple and Samsung.  Apple sues Google – Another scenario is that Apple sues Google. So far, Apple has gone after handset manufacturers that rely on Android. It has been harder for Apple to go after Google as it is not itself developing smartphones. However, with its acquisition of Motorola, Google is likely to become a direct competitor to Apple. This could make Google more susceptible to an Apple lawsuit. SBD’s concise guide summarising the different OS strategies available to OEMs will be available soon. SBD clients: Click or scan the QR to view the report.

 Can’t we all be friends? – Although much has been made of the Apple/Samsung/Microsoft/Google rivalry, most of these players are in some way partners as well as competitors. Whilst they will undoubtedly continue to sue each other, they are unlikely to burn all bridges for fear of losing some of the benefits that they each obtain from working together (e.g. Google’s search functionality on Apple phones). In the short-term, the fine against Samsung is likely to dampen some of the momentum enjoyed by Android so far, as some handset manufacturers minimize their risk by searching for alternative OS platforms. Ultimately, however, the OS battle will not be settled in a courtroom. Instead, it will be settled in the software labs that are developing the latest innovative features for enriching the usability of smartphones and tablets. If Google leads the development of next generation features, it will continue to remain dominant around the world regardless of lawsuits. If, however, innovation within the Android community stalls, it will be this failure that ultimately cements its fate. The same lesson applies to Apple, Microsoft and every other company: The best protection against lawsuits is in-house innovation. What does this all mean to the automotive industry? An easy (but incorrect) lesson to take out from this is that OEMs should avoid Android due to the potential risks of lawsuits from companies like Apple. But this fails to recognize that many of the complaints raised by Apple were not related to Android. Therefore avoiding Android is not a guarantee that OEMs won’t find themselves in a courtroom being sued for patent infringement. There are many reasons to avoid Android for in-car platforms, not least the concerns over security/reliability and the availability of more promising alternatives such as GENIVI and HTML5. However, the future success (or not) of Android in the car is unlikely to hinge on lawsuits within the smartphone industry.

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An SBD Information Service

Smartphones and apps

Samsung launches ‘Drive Link’ app with MirrorLink integration Samsung Electronics has launched Drive Link, an innovative in-car smartphone application designed for safe use while driving.

Drive Link is built around the three most popular uses of smartphones while driving: music, navigation and handsfree phone calls. It also includes shortcuts to other useful driving applications. Upon loading the App, the user is presented with a welcome screen displaying time and weather information for the current location as well as upcoming appointments saved in S Calendar with a link to set the navigation directly to the destination if shown. Drive Link has complete navigation functionality using the smartphone’s GPS features. A single click on text containing an address and received while using the application sets that address as the destination. If present, Drive Link can connect smartphones to a car’s In-Vehicle Infotainment system, or head unit, via MirrorLink. Current compatible head units include

several JVC, Alpine and Sony headunit models. In terms of entertainment, music files stored in the smartphone can be played through the car’s speaker system. Also available is TuneIn (requiring version 6.2 or later), a global Internet Radio app. Further compatible internet apps will be made available soon. Drive Link also incorporates Text-To-Speech, available in English(U.S./U.K) French, Italian, German, and Spanish. It enables all incoming messages, emails and updates from social media websites to be automatically read out so that drivers’ eyes are always on the road, ensuring maximum concentration and safety are maintained. All personal contacts saved in the phone are loaded to Drive Link and users can also make a phone call directly by dialing on the keypad. Source: Samsung Blog

Japan: Panasonic intros MirrorLink for Android & Toyota headunits Panasonic has announced the start of its MirrorLink service exclusively in Japan. The service will enable drivers to share some smartphone content to the headunit. Panasonic has announced that it has started its “MirrorLink” service in Japan enabling car drivers to share some applications such as social networking, navigation and music on the in-car display via their Android-based smartphones. Delivered by Panasonic Automotive Systems, this Japanese service links the DAN-W62 display for Toyota and the Eluga V smartphone of Panasonic. Additionally, the app also provides “AppCarConnect JPN” integrated display, which is displayed on the vehicle display interface and can easily be operated with a smartphone app. Using the in-dash touchscreen display, the driver can access smartphone applications by the new industry standard connectivity technology, such as maps, car navigators and music players that are designed with driver safety and convenience in mind. Source: Panasonic Japan

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Portal Recently published reports… Telematics insurance has been one of the most widely discussed topics within the Connected Car world over the last two years. However, according to SBD’s research the overall market for telematics insurance is still immature and faces major challenges. SBD’s new report analyses the positive and negative impacts that a growing market for telematics insurance could have on automotive telematics strategies. The report outlines ways in which vehicle manufacturers and insurers could work together to minimise the barriers that are holding back both industries from expanding the penetration of telematics. Additionally, areas of potential conflict are analysed, as both vehicle manufacturers and insurers strive to maintain control over vehicle data (particularly First Notification of Loss – FNOL). The result is a hype-free assessment of the future growth potential for telematics insurance, along with an in-depth analysis of the opportunities and threats that this growth will present to the automotive industry.

SBD clients: Click or scan the QR code to view this report

Other research you may have missed… Our vision for the future of navigation…

SBD’s Connected Car Guide… USA


China …new Q3 edition BMW Connected Apps for China…

2012 Beijing Motorshow Report

Navigation 3.0 report

…including Baidu Ting integration Coming soon in September‌ Short range wireless tech A report on the future of short-range wireless communications in the car. Global Government Guide A Q3 update on legislation related to connected car systems and services Automotive OS strategies A guide of how to choose the right OS strategy for incar infotainment systems

SBD will be at full force in the Paris Motorshow during September, where various OEMs are expected to showcase new services. We will publish a report on all the latest trends, including analysis, videos, photos and interviews.

Q2 Q3 Q4 Q1 2012 2012 2012 2013

Full Connected Car report plan‌ Automotive App Guide (Q2 update) Speech technology in automotive Guide Navigation 3.0: A vision for next-generation in-car navigation Integrating the Cloud into the car Global Government Guide (Q2 update) The impact of telematics insurance on the automotive industry Connected Car Guide - OE Services (Q3 update) Choosing the right automotive OS strategy Global Government Guide (Q3 update) Emerging short-range wireless technologies Developing telematics to comply with data privacy laws End User Survey of consumer needs in South East Asia Analysing the readiness for telematics in South East Asia The evolving value chain for telematics in China Automotive App Guide (Q3 update) The future of Remote Vehicle Operation Global forecast of broadcast and cellular connectivity in the car Connected Car Guide - OE Services (Q4 update) Managing driver distraction inside connected cars New technologies and partnerships for smartphone integration HMI technical Guide Global Government Guide (Q4 update) Global Traffic Information Guide Global Navigation Guide Automotive App Guide (Q4 update) CE trends outside of the car and their impact inside the car Connected Car Guide - OE Services (Q1 update) Global Government Guide (Q1 update) Seamlessly integrating the car with the home and the cloud Automotive App Guide (Q1 update) Overcoming the threat of over-the-air electronic hacking

ARD/CON/531 SBD/TEL/3620 SBD/TEL/3660 SBD/TEL/3710 ARD/CON/528 ARD/CON/516 ARD/CON/526 SBD/TEL/3630 ARD/CON/528 ARD/CON/510 ARD/CON/514 ARD/CON/539 ARD/CON/513 ARD/CON/512 ARD/CON/531 ARD/SEC/518 ARD/CON/536 ARD/CON/526 ARD/CON/509 ARD/CON/511 ARD/CON/530 ARD/CON/528 ARD/CON/527 ARD/CON/529 ARD/CON/531 ARD/CON/508 ARD/CON/526 ARD/CON/528 ARD/CON/515 ARD/CON/531 ARD/SEC/522

Ready Ready Ready Ready Ready Ready Ready Soon! Soon! Soon! Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned Planned

An SBD Information Service

Smartphones and apps

EU: My BMW Remote app now available for Android smartphones The My BMW Remote app is now available for smartphones running the Android OS, The application can be downloaded for free from the Google Play store and offers the same functionalities as the iPhone version brought out in autumn 2010. My BMW Remote allows users to operate all manner of functions in their BMW from outside the vehicle, without even having to be nearby:  Remote Door Lock & Unlock” allows the car to be locked and unlocked from a smartphone. “Climate Control” makes it possible to control the interior temperature by adjusting the auxiliary ventilation and heating settings, and programming the systems by timer.  With “Horn Blow” for sounding the horn and “Flash Light” for briefly switching on the exterior lights, users can trigger acoustic and visual signals to help them find their vehicle in crowded car parks, for instance.  If the car is out of sight and hearing distance but within a radius of up to 1,5 km, the “Vehicle Finder” function is able to display a map on the smartphone screen showing the way to the vehicle’s location. This function is only available when the ignition is switched off, thereby making it impossible to track the vehicle’s movements. Using Google Local Search, users are able to import points of interest (POIs) from their smartphone “into the vehicle’s navigation system via the message list. Both My BMW Remote apps can be used with a valid BMW ConnectedDrive contract in all models equipped with BMW Assist. The range of services depending on the model, year of manufacture and market. Customers receive detailed information regarding this when downloading the application. Source: BMW

US: BMW and MINI integrate Stitcher SmartRadio app Owners of BMW models equipped with Apps and MINI models equipped with MINI Connected can enjoy a fully integrated Stitcher SmartRadio app experience. A new feature called Stitcher SmartRadio is one of the most popular apps around. It has won numerous awards including being named a PC World ‘Best App of 2012’ and an Apple ‘Top 5 News Apps’. The Stitcher app can be downloaded free of charge from the Apple App Store and can be used worldwide in compatible models. Stitcher SmartRadio is the mobile leader in on demand news, entertainment, sports and talk radio, delivering over 10,000 radio shows and live stations to customers around the globe.

BMW’s Apps option offers application based integration of the iPhone into BMW models, allowing BMW ready apps to be seamlessly downloaded into the car, where they can be operated using the BMW iDrive system.

BMW and MINI drivers can create a personal talk radio station experience with fresh, up-to-the-minute episodes with various types of radio shows.

In MINI models, the iPhone integrates into the existing infotainment system using MINI Connected.

Source: BMW

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An SBD Information Service

Smartphones and apps

US: Ford AppLink gets ROXIMITY ~ In-car location based coupons Ford has recently released ROXIMITY, a real-time, location-aware alert service that lets users know of surrounding deals and specials. ROXIMITY, winner of the Ford SYNC App Developer Challenge at the 2011 TechCrunch Disrupt Hackathon, launched its new app for iOS devices with Ford SYNC compatibility – the first app to do so. ROXIMITY enables registered users to input individual preferences and interests. Then, as users drive, walk or bike past a restaurant or store that might have a deal or special they would find appealing, a push notification is sent to their phone informing them of what they are near.

ROXIMITY is a free app and service that lets users choose from multiple settings to indicate the type of deal notifications they would like to receive. Users can then set text or push notification preferences for their deal alerts on a smartphone or even a “feature” phone with lower specifications. As users interact with the app over time, the ROXIMITY platform learns their interests and patterns and becomes more aware of the offers the user will find appealing. Users have the ability to limit the number of deals ROXIMITY reports per day or week.

 “Find nearby deals” commands the app to search for all deals, regardless of category, in a predefined search radius set within the app preferences.

SYNC AppLink integration enables drivers to use simple voice commands to access a list of deals nearby or in specific retail categories.

 “Call Retailer” directly dials the retailer, using handsfree SYNC, allowing you to easily take advantage of the deal, such as ordering a pizza.

 “List deal categories” reminds users of typical retail categories, including shops, bars & clubs, concerts, etc.

Source: Ford.

SYNC AppLink hits 1 million cars; Ford looks to app developers Ford is hosting the second annual SYNC AppLink Developer Challenge, providing a space for app developers to stay up all night creating their pet projects. For the second consecutive year, Ford is hosting the SYNC AppLink Developer Challenge at the TechCrunch Disrupt Hackathon in San Francisco. From locationaware deal-spotting apps to programs that help drivers manage their health, Ford is seeking 10 teams to participate this year. The teams will use the AppLink application programming interface (API) to create a demonstrable app for evaluation during final judging. Ford will pick one winner and give that team the opportunity to continue development of their app for potential commercial launch. The winning team will showcase their app as part of the Ford display at the

2013 International Consumer Electronics Shows (CES) Last year’s winner, ROXIMITY, recently launched with AppLink compatibility. Users of the app have up-to-date, relevant discount or special notifications sent to their smartphone or relayed to them verbally via AppLink. Ford’s participation in the Disrupt Hackathon coincides with the company reaching the milestone of 1 million vehicles equipped with SYNC AppLink. Starting with the Fiesta, SYNC AppLink is now available on several models including Mustang and Expedition. It will also be available on the C-Max Hybrid SE and Fusion models in 2013.

Source: Ford

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An SBD Information Service

ADAS, connectivity and more


Governments, Insurers, Rating agencies & ADAS – a recipe for growth or confusion? After many years of slow growth within the ADAS market, governments, insurers and rating assessment agencies such as Euro NCAP are beginning to push for a largerscale adoption of active safety systems.

SBD clients:

To access this Guide, please click or scan the QR code.

Governments in Europe and Japan are mandating Automatic Emergency Braking (AEB) and Lane Departure Warning (LDW) while the USA is likely to require that OEMs fit rear-view cameras. In parallel, insurers in Europe and the USA are beginning to provide incentives for drivers of ADAS-equipped vehicles, while New Car Assessment Programmes (NCAP) in the two regions are planning the inclusion of ADAS in their Star Ratings. But how likely is it that all these plans will actually become reality? And what impact will it have on OEM and tier-one supplier strategies? As always – it’s always difficult to predict with any kind of certainty. Government legislation in particular is prone to delays and changes due to unforeseen complexities or political shifts. In the USA, for example, the November Presidential and Congressional elections could lead to a major shift in political control from a high-regulation Democratic party (led by Obama) to a low-regulation Republican party (led by Romney). This could have a major impact on ADAS-related legislation such as rear-view camera mandate or the deregulation

of 5GHz frequencies, previously reserved for V2X applications. In fact, many of the delays in making decisions in the USA can partly be attributed to the election year cycle, during which political parties are typically happy to punt decisions until after the votes have been tallied. The figure above summarises the global initiatives relating to ADAS that are being pushed forward by governments, insurers and others, along with the impact and likelihood of those initiatives moving forward.

The automotive industry should never underestimate the impact that governments and 3rd parties such as insurers can have on driving the uptake of ADAS. However, OEMs and suppliers must also be aware of the highly dynamic and unpredictable nature of decisions taken by these groups. For this reason SBD has begun publishing a quarterly Government and Market Watch for our Safe Car subscribers, which includes analysis on all of the ongoing initiatives that could either drive or hold back ADAS fitment in cars.

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An SBD Information Service

ADAS, connectivity and more

Audi to launch AMOLED display rear-view mirror

Ford data shows ADAS tech interest growing

the digital rear-view mirror delivers brilliant images and is due to enter small-scale production at the end of this year

More than 155,000 online shoppers built and priced the 2013 Fusion on a test site, nearly 25% opting for the Driver Assist package

Audi is set to introduce a new technology: the digital rear-view mirror delivers brilliant images and will enter small-scale production in the Audi R8 e-tron at the end of this year. This model has no rear window and hence no rear-view mirror which called for a high-tech successor.

Advanced technology hasn’t traditionally played a large role in the purchase consideration of a midsize sedan, but this may be changing, according to consumers searching online for more information about Ford’s allnew Fusion.

A control unit produces a consistent high-contrast, brilliant image. During the hours of darkness the intelligent control system prevents dazzle from the headlights of other vehicles. The driver can dim or deactivate the display at any time. Audi plans to display additional information on the monitor in future. The small, ultra-lightweight camera is located in an aerodynamically optimized housing, heated in cold temperatures. It uses a lens with a diameter of just a few millimeters and covers a much larger field of vision than a conventional rear-view mirror. A color monitor with a 7.7-inch screen diagonal mounted in place of a conventional rear-view mirror is used to display the digital image data from the camera. This AMOLED (Active Matrix Organic Light Emitting Diode) display, which comes from development partner Samsung Display, is making its debut in a passenger car. The organic materials used in the display are selfilluminating at a low voltage – i.e. they do not require backlighting. The AMOLED technology has already proved widely successful in mobiles and portable devices. The new displays are more energy-efficient, thinner, and lighter than conventional LCD monitors. Switching times are just a few milliseconds irrespective of the ambient temperature. Source: Audi

The Ford Driver Assist package includes Ford’s most advanced technology such as Blind Spot Information System (BLIS), Lane-Keeping Aid, automatic high beams and rain-sensing windshield wipers. Backup cameras and MyFord Touch in particular are drawing increasing interest with online shoppers. Ford Marketing has found online shoppers searching for Fusion often include “backup camera” in their search.

Ford is aggressively positioning its new Fusion as a leader in driver assist technologies. Fusion Titanium includes standard features like MyFord Touch and the rear view camera and has other driver assist features available like adaptive cruise control and the LaneKeeping System; features typically only available in luxury vehicles. The new Fusion brings together a complete suite of technology at a very affordable price. In order to get all of these capabilities from BMW, a customer would have to purchase the top-of-the-line 760Li at more than $140,000, and even at nearly $100,000 a MercedesBenz S550 customer will not get active park assist. All of these features are available in the Fusion Titanium, SE and Hybrid. In fact, a customer can order a Fusion SE with these features for $29,885. The new Fusion has a base price of $21,700 – the same price as the current model with an automatic transmission.

Source: Ford

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An SBD Information Service

ADAS, connectivity and more

Daimler joins V2X field trial simTD

Ford contributes 20 vehicles to simTD V2X trials

Daimler AG has started experiments as of the simTD research project it heads. The aim is to test the systems’ suitability for everyday use in real-life traffic conditions in Europe.

Ford has started real-world testing of future technologies as part of a research programme aimed at advancing car-to-car and car-toinfrastructure communication in Europe.

Social networks have become a well-established way of exchanging information quickly and easily. Now, one of the largest ever field trials of car-to-X communication is set to show how this concept can be adapted in order to increase the road safety and efficiency of motor cars. The trial consists of 120 vehicles that will take to the roads of the Rhine-Main region until the end of the year.

The simTD (Safe Intelligent Mobility – Tested Germany) research project by Ford is aiming to test the latest in car-to-car and car-to-infrastructure communication technology.

Each car has a network link to the others, as well as to the traffic infrastructure, and they will keep each other updated about the current traffic situation. For example, if the tail-end of a traffic jam on the A5 autobahn is hidden behind the crest of a hill, vehicles approaching the area can be alerted in good time.

Technologies being tested as part of the simTD research project include:  Electronic Brake Light  Obstacle Warning system  Traffic Sign Assistant  Public Traffic Management In-car Internet Access

In situations where drivers have difficulty seeing what’s happening on the road ahead, C2X technology can help to prevent pileups, e.g. by providing information about an emergency stop to traffic further back.

he funding for the simTD project is approximately €53 million, of which €30 million of direct project promotional support has been provided by the German Federal Ministry of Economics and Technology together with the Federal Ministry of Education and Research.

C2X systems can also do their bit to make traffic more efficient and thus more environmentally friendly, e.g. by helping to control traffic light systems according to demand, thereby optimising traffic flow. In addition, it can offer a range of convenient functions such as suggested routes to the nearest available car park. That makes C2X communication a key element in the technology of the ADAS systems of the future.

The project is further supported by infrastructure investment from the Federal Ministry of Transport, Building, and Urban Affairs as well as the state of Hessen. The consortium involves major interest groups, including Audi, BMW, Daimler, Ford, Opel, Volkswagen, Bosch, Continental, Deutsche Telekom, regional infrastructure operators and German Research Institutions.

Source: Daimler

Source: Ford

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An SBD Information Service

ADAS, connectivity and more

Denso & Cohda Wireless in largest V2X field trial

GM and Ford participate in US DOT’s V2X trials

Denso & Cohda Wireless have been selected by USDOT to provide communications modules for the largest V2X field trial and testing.

GM and Ford are driving vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communications technology by providing specially equipped vehicles for a year of tests.

Excitement builds as the Safety Pilot Model Deployment of 2,880 cars is underway as announced recently by USDOT in a joint press conference with the University of Michigan Transportation Research Institute. This is the largest real-life test of cars talking to cars, using the latest wireless technology for safe and secure connectivity.

The V2V-equipped Buick and Cadillac cars will be part of a larger fleet of passenger cars, commercial trucks and transit vehicles participating in the U.S. Department of Transportation’s Connected Vehicle Safety Pilot Model Deployment Program.

The communication technology is based on a WiFi-like standard, called Dedicated Short Range Communications (DSRC) and is recognized by its international standard as IEEE 802.11p. Their unique patented technology addresses the most challenging problem of V2X. After extensive testing, Cohda Wireless was selected by the USDOT to provide a wide range of devices for this pilot. Denso is another supplier for the project and is providing two types of dedicated short-range communications (DSRC) devices. DENSO’s two DSRC devices being tested are an ‘integrated original equipment device used on light vehicles’, and ‘an aftermarket retrofit device equipped on light vehicles, heavy trucks and buses’. These applications proposed by the USDOT could be life savers – Emergency Brake Light Warning, Forward Collision Warning, Intersection Movement Assist, Blind Spot and Lane Change Warning, Do not pass Warning, Control Loss Warning, are enabled by Cohda technology.

The University of Michigan Transportation Research Institute will conduct the program, which is designed to determine the effectiveness of V2V and V2I safety technologies at reducing crashes. Ford is also providing cars equipped with experimental vehicle-to-vehicle communications technology to collect data for the U.S. test. In late 2013, the National Highway Transportation Safety Administration (NHTSA) will use data collected by these vehicles to measure overall system benefits. Analysis of the data could result in a wide-scale deployment V2V technology before the end of the decade. For the V2I portion of the program, 73 lane-miles of Ann Arbor roadway have been instrumented with 29 roadside-equipment installations. The transportation department selected the college town for the program due to its traffic mix, variety of roadway types and characteristics, seasonal weather and proximity to vehicle manufacturers and suppliers.

Source: Cohda Wireless, Denso.

Source: GM, Ford.

Page 21

An SBD Information Service

ADAS, connectivity and more


Trucks and EVs are winning the race towards map-enhanced driver assistance systems Truck and Electric Vehicle (EV) manufacturers are leading the way in deployment of map-enhanced ADAS with carmakers lagging behind. Both trucks and EVs present clear business cases for uptake of map-enhanced Advanced Driver Assistance Systems (ADAS) that use map data such as the location of gradients, turns and junctions to support driver assistance systems:

In addition, there is a business model challenge as car buyers tend to expect safety technology to be provided as standard equipment. This means that safety applications for cars will emerge in a third implementation wave.

Market pull ~ Truck fleets want map-enhanced ADAS because the addition of map attributes such as slope and curve data to the drivetrain operation allow fuel savings of 3-8%. E.g. the system selects the optimum gear ahead of an incline.

While carmakers are struggling with the commercial challenges of offering map-enhanced ADAS, the major technical barriers are being overcome with map makers providing the required attributes and common interface specifications agreed within the ADASIS Forum.

OEM push ~ Vehicle manufacturers are pushing for the implementation of map-enhanced ADAS in EVs as they see the map attributes as a way of maximising the range and accurately predicting the battery charge.

SBD’s latest analysis shows that some high end manufacturers, such as Audi and BMW, are beginning to push ahead with deployment of systems capable of providing both safety and fuel efficiency benefits.

There is a clear logic in providing map attributes such as data on curves, slopes, lanes, junctions, maximum speeds and accident blackspots to support ADAS functions including lane keeping, automatic braking, and adaptive cruise control. However, there is still a lack of clear research results that can be used by VM marketing departments to demonstrate to consumers the safety benefits of these systems. This is a challenge that car manufacturers need to overcome.

 Energy management for trucks

Those carmakers planning to follow Audi and BMW’s trend are faced with the challenges of explaining the benefits to their customers and minimising the costs of integrating maps and ADAS. To read more about these challenges please scan or click.

 Safety in high end cars  Energy management for all vehicles

 Safety applications for all vehicles

Time • Minimise fuel use and emissions • Easy wins of efficient driving • Business model easy to justify

• Reduce range anxiety for EVs • Minimising fuel use and emissions spreads to all cars • Powertrain management selects correct speed/gear for upcoming slopes or curves • Initial safety systems emerge in high end models

• Safety critical applications available in mass market models • Complexity increases with data from map and in-car sensors combined • Steering, braking, driver warning and navigation systems integrated • Communications component included for map updates and crowd-sourcing services

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This Reference Guide covers all vehicle manufacturers in 3 markets: EU, US and China

The following service categories are covered for each market:



Maintenance Navigation


Infotainment Convenience Insurance


Urban Mobility

The following connectivity options are included: EMBEDDED SIM CARD



Available services Planned services New services (from last month) DATA TAKEN FROM SBD’S CONNECTED CAR GUIDE:


Service availability by model


Service architecture

Future outlook

Video demos


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Other OEMs in China without services




















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2012 Paris Motor Show For more info click here

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29 Sept – 14 Oct 2012

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9 Oct – 11 Oct 2012

Top videos this month

OnStar RemoteLink smartphone app

Telenav adds onboard navigation to Scout app

Denso – Introduction to V2X

New MercedesBenz advert promotes mBrace2

New BMW infotainment HMI with 3D graphics

SYNC AppLink hits 1m users. Ford looks to developers

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Telematics News August September 2012  
Telematics News August September 2012  

Telematics News is a free source of information, targeted at professionals working in the automotive telematics industry (for passenger cars...