MOTHER’S DAY
CALENDAR
APRIL
SPECIAL AUCTIONS
Tuesday & Thursday Flowerbuyer Mother‘s Day Auctions are underway
CONFIRM TEMPS
Confirm Mother‘s Day temps and delivery drivers
DIRECTORY
Look for your May directory, arriving in shops this week
AUTOBIDS
Set your autobids on Flowerbuyer.com— the earlier the better!
MERCHANDISING
Display merchandising items from Teleflora‘s FSG Update Kit
SOCIAL POSTS
Schedule your social posts using Teleflora‘s Social Media Kit Bit.Ly/2025MdaySocialMedia
UPLOAD SKUS
Upload custom Mother‘s Day SKUs, and update pricing on your eFlorist site
OPEN ON MDAY?
Are you open on Mother‘s Day? Let us know at MyTeleflora.com or by calling 800.569.8302
ANYTIME BOUQUETS
Replace Mother‘s Day merchandising with Anytime bouquets
FINALIZE LINEUP
Finalize your lineup—see Teleflora‘s projected Best Sellers on p. 6
FLOWERBUYER
Order with Flowerbuyer.com for last-minute orders
MAY
PRIORITY OVERNIGHT
Last chance to order flowers using Flowerbuyer.com‘s Priority Overnight
COUPONS
Email a coupon to first-time Mother‘s Day customers
04
TREND REPORTS
Mother's Day trends and merchandising tips
06
BEST SELLERS
Top ten projected best sellers for Mother's Day
08
SOCIAL MEDIA
Use music to enhance social content
10
BETTER TOGETHER: EFLORIST + TELEFLORA’S POS
Offer subscription gifts on your eFlorist website this Mother’s Day
12
FLORIST FEATURE
Mostly Martha's
MOTHER'S DAY TREND REPORTS
PAMPER WITH PURPLE
Stunning purple hues and bright blooms are perfect for Mother’s Day. Pair this timeless beauty with artisan sweets and luxe candles to perfectly
MERCHANDISING TIP: Stun and spark joy with this multi-purpose container. Show off the amazing textured carafe by displaying it with sparkling beverages and pink glassware.
DAZZLING DELIGHT
MERCHANDISING TIP: This soft and sweet bouquet is sure to delight! Style with luxurious skincare, face masks, and ice rollers for the ultimate self-care corner.
PRETTY IN PURPLE
MERCHANDISING TIP: Perfect to brighten up any table setting or for party décor, this radiant container makes a statement! We know mom will love it as much as we do!
LUXE LOVE
MERCHANDISING TIP: This luxuriously sleek container is the perfect mix of chic and whimsical. Style with tapered candles and vintage jewelry for lovers of elegance.
MOTHER'S DAY PROJECTED BEST SELLERS
Teleflora’s Blossoming Petals Bouquet
Teleflora's Lush Garden Bouquet T24S100
SUCCESSFUL DELIVERY MANAGEMENT WITH POS
Running a successful business can be challenging, especially during the busy holiday season. But keeping your shop running as efficiently as possible is vital for success. From the cooler to the doorstep, each step in the process must go smoothly to keep your customers happy and returning.
KEEP THINGS MOVING WITH THE RIGHT FLORIST POINT OF SALE SYSTEM.
Teleflora helps you keep things running effortlessly with important delivery features available through our POS systems.
Quick and easy trip management.
Turn-by-turn directions.
Optimized delivery routes.
Real-time delivery tracking.
Easy contact with customers and recipients. Send customers delivery notifications.
CREATE TRIPS AND PROVIDE DRIVERS OPTIMIZED DELIVERY ROUTES.
Planning trips is the first step in delivery management. Determining when orders are ready for delivery and planning efficient routes can take time. Time you could spend focusing on customers.
CHECK DELIVERY STATUSES ONLINE IN REAL TIME AND KEEP CUSTOMERS UPDATED WITH eDELIVERY.
When it comes to customer service, communication is key. That’s why it’s important to quickly reach customers and keep them up to date on their orders.
Teleflora is committed to helping grow your business and ensure success with advanced features and floral services. From ordering flowers online to delivery management, we will curate the perfect floral solutions to meet your shop's needs.
USE MUSIC TO ENHANCE SOCIAL CONTENT
Music is a great way to not only elevate your social media content, but also drive engagement by setting the tone or capitalizing off of an existing pop culture trend.
Your video can go from serious to lighthearted and humorous, all with a quick change of music. Music also has the ability to make content more exciting by inspiring your creative video edits!
With just a few simple steps, we’ll show you how to use and source music for your content that will help to create that thumb-stopping social media power we’re all hoping for.
SOURCE MUSIC
If you’re looking to source music, there are a variety of options you can find at your fingertips!
SOCIAL
MEDIA-BASED MUSIC LIBRARIES: Some social media platforms offer access to great music within the app, making it truly easy to find trending, popular songs. Within these apps, you can use music that is directly from the approved commercial library of the specific platform!
Capcut: All-in-one creative platform powered by AI that enables video editing on a variety of interfaces. Within the app, you have access to thousands of music options through their commercial library that you can import while you’re editing!
TikTok: Watch millions of trending videos on one of the top social platforms in the world but in addition to that, access the large suite of trending commercial sounds and licensed tracks with a business account!
USE MUSIC TO DEVELOP YOUR BRAND
Music has the ability to set the tone for audiences and what voice you want your brand to have. Are you the young, fun, trend-driven brand? Or are you the emotional, mature, serious brand? Let the music speak to who you are as a company!
Take a look at the examples below. Both have similar content but listen to how the music or audio selection completely changes the tone and mood!
The key to editing is to have fun, be creative, and don’t be afraid to try different audio tracks and sounds to enhance your content and engage your customers!
Subscriptions are evergreen gift ideas and floral subscriptions are often featured in gift guides across the internet for stumped shoppers looking to give a thoughtful gift at key holidays. Released as a new feature in the spring of last year, eFlorist websites can sell subscription arrangements year-round. Subscriptions are seamlessly received and managed through your POS system. Do note, because future orders are processed by your POS, this feature is accessible only for stores utilizing the RTI and Dove POS systems.
This Mother’s Day, allow your customers to give the gift of subscriptions by offering subscription products on your site.
ENABLE A SUBSCRIPTION ON ANY PRODUCT
You do not need to create a new product from scratch; you can create a subscription version for any existing product. Of course, you can also create a new product that is available only as a subscription, if preferred. For any product enabled (be it many products or just one this holiday), your customer can choose whether to buy once or start a subscription.
FLEXIBLE SUBSCRIPTION WINDOWS
The standard windows offered for subscriptions are weekly and monthly, ranging from weekly deliveries for four weeks to monthly deliveries for a year. As of today, the most common purchase type is monthly deliveries for six months.
EASY TO PROMOTE
To maximize the gifting potential of flowers, highlight your subscription products across your site. You can create a custom banner for your homepage, create a custom marketing tile on your homepage, make a category specifically for Mother’s Day subscriptions, and add that category to your site’s navigation bar. Just make sure you do something to call your customer’s attention to the products.
INTERESTED IN LEARNING MORE?
Contact our eFlorist Website Support team at 1-866-983-3932 (option 2) or at eflorist@teleflora.com for an in-depth tutorial on building and promoting subscriptions on your eFlorist website. Additionally, you can visit eflorist.com for a broader overview of our POS systems, eFlorist websites, and additional marketing services.
FLORIST FEATURE
MOSTLY MARTHA'S
Linda Sowell is a lifelong florist, but her career began when she would help her mother and grandmother plant bulbs in the backyard to provide arrangements for wedding receptions. Linda’s first floral business was in partnership with a lady who provided silver containers. They would put together bouquets with flowers from their backyard and flowers from the side of the road, affectionately known as "roadsidia," to provide for country clubs and reception halls.
In 1979, Linda was traveling for work. By chance, she walked into a flower shop in Canton, MS, and by the end of her conversation with the store’s owner, she was developing next steps to purchase the shop. The opportunity to buy the shop allowed her to pursue her floral career while raising her three children.
About ten years after she first bought her store in Canton, Linda realized there was a bigger market opportunity 15 miles away in Ridgeland.
“I noticed that most of my orders were going to hospitals in Jackson, the state capital. Through Teleflora, I was sending orders to a Ridgeland shop that delivered to Jackson. The shop was Mostly Martha’s, which I later ended up buying,” recalled Linda.
Linda has been a Teleflora florist since 1988, and she has continued to be a proponent of Teleflora’s products and services, especially Dove POS and purchasing containers.
“I originally joined Teleflora because I wanted to order the containers. Before Teleflora, I had to get creative but having Teleflora’s containers was a big asset. They’re a little pricey, but you have to look for the best product.”
Linda’s journey with Teleflora led to her giving back by becoming a Teleflora Unit President and becoming the president of Mississippi’s Florist Association.
“I felt like going to these meetings and meeting other florists in my state and throughout the nation gave me an advantage. I would know who the best florists were in different parts of the state.”
When Linda’s daughter, Elizabeth, turned 12, she started working in the shop designing window displays. When she got old enough to drive, she began delivering flowers. After graduating from Mississippi State University, Elizabeth went to work in an architectural design firm, but mom’s flower shop called her back home. After rejoining Mostly Martha’s, Elizabeth won the Mississippi State Floral Association and the Mid-South Floral Association competitions in 2006. She qualified for nationals in West Palm Beach, Florida, where she placed second!
For the past 15 years, Linda and Elizabeth have been co-owners of the shop. Linda is proud of her daughter and the new generation putting their imprint on her legacy.
Even when Elizabeth was in school, she was there for me. She has always been a great asset, and she increased her workload as the years have gone on. She has taken over now to run the shop with my granddaughters
The family business is going strong in its third generation. Three granddaughters, Elise, Ashlee, and Ivy, are working alongside Elizabeth and Linda. On many days, you can spot Elizabeth’s first grandson, a potential fourth-generation florist in the shop.
Throughout her sixty years in floral designing, Linda has realized that the best part of owning her own business has been working with family and creating a brand.
“Owning your own business requires you to be there. Some people try to hire people to run them, but it’s better if you’re there to put your own personality behind the brand and work with the people in your town.”
FLOWERBUYER FLOWER-PURCHASING PLANNER
Get organized before Mother’s Day with this flower-purchasing planner. Use the planer to estimate the quantity and prices of popular seasonal flowers for Mother’s Day. We’ve included best-selling items, stems featured in Teleflora’s best-selling bouquets, and the average Flowerbuyer Auction prices for reference.
Alstroemeria, White, 70cm
Carnation, Assorted, 65cm
Chrysanthemums Spray Daisy, Purple, 70cm
Hydrangea, White, 60cm
Leatherleaf Florida Medium 46–55cm
Lily Asiatic, White, 70cm
Mini Carnation, Light Pink, 60cm
Rose, Freedom, 50cm
Roses, Lavender, 50cm
Roses, Cream, 60cm
Roses, Peach, 50cm
Ruscus Israel, 50cm
Tulip, Mother’s Day Mix, 30–35cm
TOTAL:
Need space to add more flowers? Download the longer printable version of the planner at bit.ly/Flowerbuyersheet
OPEN ON MOTHER’S DAY, SUNDAY, MAY 11TH?
This Mother’s Day, Teleflora will opt in florists for deliveries on Sunday, May 11th, by routing orders from headquarters to your shop. If you do not plan to be open for deliveries, please keep an eye out for the Dove message detailing opt-out instructions.
IMPORTANT INFORMATION FOR EFLORIST SHOPS
If you designated that your eFlorist website was open for deliveries on Mother’s Day Sunday last year, we will automatically update your eFlorist site to allow Sunday orders this Mother’s Day, May 11th. If that’s not the case for your shop, or you’re new to eFlorist, we ask that you adjust your site settings to not allow orders for delivery on May 11th. You can visit eSAT to enter an Exception Date; you can visit MyTeleflora.com ; or, as always, you can contact your eFlorist support group for assistance at 866.983.3932
HELPFUL CONTACT NUMBERS
