Flowers& SEPTEMBER 2014 $5.50
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WEDDING WOWS Trendy themes for fall and winter weddings
Pg 38
Creative transformations from AIFD Symposium
Pg 20
contents
SEPTEMBER 2014
features 20
Floristry Transformed AIFD artists point the way forward for professional designers.
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Seasonal Celebrations Six stylish themes for fall and winter weddings. Floral design by Tom Bowling AIFD, PFCI and Cindy Tole
Photography by Ron Derhacopian
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pg 44
ON THE COVER Coral, peach, and similar tints of soft orange are in for fall and winter weddings, beautifully complemented here with pink roses like the David Austin variety, Juliet, and darker pink Romantic Antike, all in a hand-tied bouquet collared with umbrella and maidenhair fern. For more high-fashion wedding flowers, see pages 38-66.
contents
departments 8
Focus on Design A Mostly Do-Ahead Bouquet By Rich Salvaggio AIFD, AAF, PFCI
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pg 10
Creative Edge Bouquet Holder Possibilities By Hitomi Gilliam AIFD
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Profit Boosters Profitable Deliveries
16
Principles & Elements The Principle of Dominance By Kevin Ylvisaker AIFD, PFCI
68
Where to Buy
70
Wholesaler Connection
72
Industry Events
74
Advertiser Links
76
What’s In Store
Flowers& Volume 35, Number 9 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $66.00. Canada, 1 year, $90.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $102.00 (US currency only). Single issues, $5.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2014 by Teleflora. Printed in U.S.A.
4 SEPTEMBER 2014
pg 9
pg 12
Flowers& Publisher Editor Art Director National Advertising Director
Rich Salvaggio AIFD, AAF, PFCI rsalvaggio@teleflora.com Bruce Wright Tony Fox Peter Lymbertos
Contributing Editor
Bill McKinley
U.S. Subscriptions
800-321-2665
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On the Internet
AIFD
www.MyTeleflora.com www.flowersandmagazine.com
ADVISORY BOARD Teleflora Education Specialists Susan Ayala
AIFD,
SAO Professional Design, Loma Linda, Calif., Tom Bowling
Fairfield, Ohio, Tim Farrell AIFD, PFCI,
Gilliam
AIFD,
Kansas City, Mo., Hitomi
AIFD, AAF, PFCI,
Phoenix Flower Shops, Phoenix, Ariz., Vonda LaFever AIFD, PFCI, AZMF,
Essexville, Mich., Julie Poeltler Iowa, Jerome Raska
Tom Simmons
AIFD,
Dallas, Texas,
Surroundings Events and Floral, Verona, Wisc., Alex Jackson
Fla., Joyce Mason-Monheim
AIFD,
AIFD,
Vancouver, B.C., Canada, Bob Hampton AIFD, PFCI,
AIFD, PFCI,
Farrell’s Florist, Drexel Hill, Penn., Bert Ford
Ford Flower Co., Salem, N.H., Jim Ganger
John Hosek AIFD, PFCI,
AIFD, AAF, PFCI,
AIFD, PFCI,
AIFD, PFCI,
Niceville,
Tucson, Ariz., Darla Pawlak
AIFD, PFCI,
Fountain of Flowers & Gifts, Lone Tree,
AIFD, AAF, PFCI, CAFA, MCF,
Blumz... by JR Designs, Detroit, Mich.,
Three Bunch Palms Productions, Palm Springs, Calif., Gerard Toh
Garden Trade Services, Sherman Oaks, Calif., Cindy Tole, Botanica Flowers & Gifts,
Greensboro, N.C., Kevin Ylvisaker AIFD, PFCI, Mukwonago, Wisc.
EDITORIAL COUNCIL Marie Ackerman PFCI,
AIFD, AAF, PFCI,
Teleflora, Oklahoma City, Okla., Tom Butler
Teleflora, Oklahoma City, Okla., Carol J. Caggiano
Jeffersonton, Va., Wilton Hardy
AIFD, AAF, PFCI, FSMD,
Palm Beach, Fla., Rocky Pollitz
AIFD, AAF, PFCI,
AIFD, PFCI,
AAF,
A. Caggiano, Inc.,
JWH Design and Consultant, West
Blue Jay, Calif., Elizabeth Seiji
AIFD,
Edelweiss Flower Boutique, Santa Monica, Calif.
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
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FLOWER S FR OM JA PAN
• Unique varieties • Outstanding quality • Unsurpassed beauty Specializing in exquisite, prize-winning ranunculus, gloriosa, sweetpeas, lisanthus, and other flowers and foliages—now quickly and readily available in major markets across North America Naniwa Flower Auction www.facebook.com/naniwaflowerauction.osaka.japan
focus on design
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Floral design by Rich Salvaggio AIFD, AAF, PFCI
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Photography by Ron Derhacopian
A combination of fresh and permanent flowers makes a beautiful do-ahead wedding bouquet. Many of today’s permanent flowers are so realistic, it’s hard to tell which flowers are
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real and which are not. When the fresh flowers are gone, they can be replaced with more permanent or preserved flowers,
1. To make the foundation for this bouquet, wrap a Styrofoam cone with preserved moss (the kind that comes on a roll) and then with “branch/berry” ribbon, securing both to the cone with greening pins. Leave the top of the cone uncovered.
turning the entire bouquet into a keepsake. This concept is perfect for weddings that take place in a harsh environment, where flower longevity is a concern.
2. Wrap the cone further with metallic decorative wire to tighten the shape and add a touch of brightness. 3. Permanent foliage and berries can be inserted directly into the Styrofoam at the top of the cone. To add fresh flowers, use a vegetable peeler to dig holes in the Styrofoam where you can then insert water tubes. Add some reindeer moss around the water tubes. 4. The water tubes accommodate last-minute additions of long-lasting fresh cymbidium orchids and chinaberries—beautiful complements to the materials already gathered into the bouquet. b
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s
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For product information, see Where to Buy, page 68.
Click here to see this how-to on
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SEPTEMBER 2014 9
creative edge
Have you designed using the new Oasis® European Bouquet Holder?
It presents some exciting possibilities! The floral foam offers a wide surface for insertions. However, because the foam is relatively shallow, it’s important to secure the insertions with Floralock stem adhesive. Building an armature over the surface of the bouquet is another option to hold in the flowers and guarantee secure insertions.
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Floral design by Hitomi Gilliam AIFD
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Photography by Philippe Martin-Morice
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For product information, see Where to Buy, page 68.
A PARALLEL BOUQUET With the new holder, for the first time, it becomes possible to use parallel design techniques in a bridal bouquet. The parallel insertions in the bouquet at left have an upward thrust that is balanced with cascading lily grass, wired wool, and an opportune eremurus with a bend in its stem that plays beautifully into the downward drape. To integrate the cascade, a slice was taken out of the front half of the foam disk, including the hard backing, which is easily cut with a design knife. Strands of wool rope warm up the frosty bouquet, which is further accented with Mega Beaded Wire and pinned-in Styrofoam beads. ROSES, ROSES & ROSES The European Bouquet Holder is the easiest mechanic to use for a large, round, flat bouquet. Remember, stem insertions should stay low and tight to the foam, secured with stem adhesive for best results. The bouquet above right showcases a new garden rose with green tufts, called Exciting-M, along with Baccara roses and the spray rose Red Mikado, augmented with the lush texture of red Celosia cristata. Add red Mega Beaded Wire, and the repetition of round forms is complete. An overlay and underlay of midollino adds contrasting tension to the bouquet. WARM & WOOLLY The new holder is perfect for creating a wool pillbox bouquet that would look great with wool or fur fashion accessories, like a scarf or hat, for a winter bride. To begin, create a flat band with two rows of one-inch flat wire in silver, measured to match the circumference of the bouquet holder. Connect the rows of flat wire and cover them with UGlu Dashes, UGlu Strips, or the UGlu Adhesive Roll. Then cover this band with wool fabric and overwrap it with silver bullion. Attach the band around the bouquet holder to create the pillbox shape. Take wool rope and attach it to lengths of silver aluminum wire, wrapping both with silver bullion wire. Shape these wired wool ropes to create a warm and cozy armature to attach and drape over the pillbox. Arrange flowers inside the pillbox, allowing some of the materials to spill over and interplay with the wired wool extensions.
SEPTEMBER 2014 11
TeamFloral founder Dan McManus talks with successful shop owners about their strategies.
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by Dan McManus
Is delivery service costing you, or adding to your profit? JACOBSEN’S FLOWERS HAS been vital member of the Detroit floral community since 1920—but the last 10 years have not been an easy ride. Now in its fourth generation, the shop is run by siblings Harold and Amy Jacobsen. Their marketplace has been turbulent to say the least. The recession of 2008 hit Jacobsen’s with full force. Nearly 20 percent of all the homes in their delivery area became vacant or went into foreclosure—a hardship very few shops faced. Unfortunately, it went from bad to worse in 2013 when the City of Detroit filed bankruptcy, the largest city in the United States ever to do so. This is not the kind of environment in which a shop should be raising prices, right? I caught with up Harold, who raised the shop’s delivery fee from $13.95 to $16.95 this year. I greatly respect your business acumen, but raising your delivery fee to $16.95— given the economic situation in your market—sounds like suicide. Tell us what happened. (laughs) I can see that someone might feel it was not a smart move, but it turned out to be a brilliant one. We found out long ago that a shop’s delivery fee is one of the least sensitive prices among consumers. The florists I talk to usually exaggerate the impact they fear it will have on their sales. We have done it several times and it is truly a non-event. This year, we felt that we needed to raise prices again to keep the delivery service profitable. Our average cost of delivery is about $10. Some deliveries cost less, others more, but if you average it across the entire program, it is about $10. That includes the vehicle cost, tires, maintenance, repairs, gas, driver labor, and wrapping, but not management or credit card fees when they are used. The days of offering delivery as a breakeven service are gone. For the shop to be profitable, we have to make a margin on everything that we do.
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You do hundreds of deliveries a month and When the recession hit, the price of gas went you are saying that no one complained? well over $4 per gallon and we decided that That was pretty much the case. We did have we had to increase the price. We went up to one complaint, from a weekly delivery cus- $13.95 on Mother’s Day 2009 and never tomer who felt it was too high, and we ad- went back down. justed it down for that one customer. That is all I can remember—and I do remember You raised your prices in the middle of the complaints, because we receive so few of recession? I’m not sure how else to say this them. We received a few questions about to you, but it is not something that consumthe price, but those are easily handled by ex- ers notice. plaining the rising cost of operating vehicles. Delivery is a service that we provide. We OK. I’ll stop asking… You mentioned are proud of the level of service we provide other delivery services. In addition to our and not afraid to charge what it is worth. Our standard same-day delivery, we offer VIP customers agree. There was one corporate delivery, which is a guaranteed drop-off account a while back that did not want to pay our delivery Jacobsen’s Flowers & Gifts fee—at all. It was quite a few Detroit Metro, Michigan poinsettias, so we cut the deMedian income of population in Oakland County, Michigan: $61,907 livery fee by half. He decided Harold Jacobsen that he did not want to pay it and picked the plants to Web host: proprietary deliver them himself. He was back after the 10th delivery Website: www.jacobsensflowers.com asking us to do it. Consumers just do not realize the time, energy and cost of delivering fresh fragile products. He never complained again. V
profit boosters
That must have taken some moxie the first time you raised the price. How did you get up the courage? Jacobsen’s has always been on the high side of the market because we provide an exceptional delivery experience. Our drivers are uniformed and extremely polite, and all our trucks are lettered with our name, phone number and web address. We use premium packaging and offer a variety of delivery solutions for our customers. People in our area are willing to spend money for premium items and services, but they do want it to be really nice. The expectations are higher than before the recession. What was your last fee increase before this year and how did it go? (laughs) Customers have always reacted the same way: no reaction. It is truly not an event when we raise our prices. For many years we were $11.95.
in a two-hour window. It costs $29.95. If the customer needs it delivered at an exact time, we charge $39.95 because it will be a dedicated run, one driver, one vehicle just for their delivery. Is the VIP service popular? Not really. But it shows that we will always accommodate the customer’s need. We don’t have to say no; they decide how important it is. A young man came into our store and bought a $40 arrangement for his girlfriend and paid the $39.95 fee because he wanted it delivered right then. It was worth it to him and we were glad to accommodate his needs.
profit boosters Do you call before you make a delivery? No, flowers are a surprise and a gift. We don’t want to spoil it. Our drivers are good at finding a way to make deliveries. They’ll leave it with a neighbor or try back later while they are still nearby. For the second shot, they will call when they are close to make sure someone is home.
What is your pay scale for drivers? Everyone makes $9 per hour. It works for them and for us. They are all part-time employees, typically working three days per week. Some drivers receive tips, which is always a sign of a happy customers. In one case, our driver got a $50 bill after chatting with one man who loved the arrangement.
You remarked that your drivers are exceptional. How so? We are very selective about who we hire. I prefer retired people from larger companies who understand the importance they play in our service chain. We typically find older men and women who have worked at places such as the phone company or a school district. Really nice guys and gals who know how to be on time with a smile on their face and take pride in what they do. One driver was with us for almost 18 years. It is a great job for the right person.
What kind of training does Jacobsen’s do for new drivers? The training is pretty straightforward: they shadow another driver for a week. They learn how to pack the vans, scan the orders, work the computer, plan the routes and treat customers. We have some standard rules like every shop: no smoking in the van, no unscheduled stops, address customers with Mr. or Mrs., and the radio must be turned off before they open the door at a funeral home. It has worked very well for us.
Do the drivers use smart phones or GPS? No smart phones, but we have portable GPS units if they want them. About half of the drivers use a GPS. The others know the routes so well that it is not necessary. We do issue phones to the drivers, but we use prepaid track phones. At $10 apiece, they are disposable if they get wet or hurt. We’ve found that the drivers do not spend much time on the phone, and pre-paid phones are less expensive than going with a monthly plan. What would you say to a shop owner fearful of raising their delivery price? Just do it. When we first decided to have premium delivery fees, we made that decision and moved on. Nothing happened on the customer side, and every extra dollar went straight into the bank account. It has been the easiest way I’ve ever found to increase revenue—and boy do we need to do that. b
Whose magazine is this, anyway? Are you reading someone else’s copy of Flowers&? Or a single issue that you picked up at your local wholesale florist?
Get your own monthly dose of creative design inspiration, flower news and business advice, for just $5.50 per issue!* Subscribe to Flowers&—in print (includes access to the digital edition) or online. Teleflora members, call 800-333-0205. Non Teleflora member florists, call 800-321-2665. From outside the U.S., call 818-286-3128. Questions? Email getflowersand@teleflora.com. For current subscription rates, archived articles, and information about the current issue, visit:
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•M • V
principles & elements
Floral design by Kevin Ylvisaker AIFD, PFCI
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Photography by Ron Derhacopian
For product information, see Where to Buy, page 68.
Dominance What is dominant in this design, and what is subordinate? Clearly, the cluster of roses is the dominant element, by virtue of its light color and massed impact. Every good design needs a dominant area, formerly referred to in the theory of design as the focal point, now called the focal area. Your eye wants to see something first before it explores the rest of the design—and the “subordinate” elements, the callas and striped aspidistra leaves that lead the eye around, are equally important to the effect, but they draw strength from the dominant rose cluster. Normally, the focal area— established with a larger flower or group of flowers, in lighter or brighter colors—is low in the design. Here, because of the container, it is relatively high—a factor that contributes to the nontraditional feeling of this design. b
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custom-crafted floral accessories, salable or rentable, designed to boost both your professional profile and your bottom line. • Many Symposium designs featured clever techniques for re-using materials, from packing material to, for example, a sinuous length of stephanotis vine from which the wilted leaves have been stripped. • In contrast to some previous Symposia, this year’s presenters emphasized that fewer flowers can have a greater impact: less is more. When you’re selling creativity, rather than flowers as a commodity, it’s about artistry, not abundance. • In line with this lightness of feeling, quite a few designs made use of transparency via clear acrylic accessories or monofilament to create the illusion of floating flowers. • Designers freely used plants as design material along with cut flowers—perhaps encouraged by the continuing popularity of succulents and tillandsias. • In wedding work, designers showed more and more bridal bouquets that dangle and can be carried like a purse or pomander. • In color trends, soft AIFD ARTISTS POINT THE WAY FORWARD oranges, coral and FOR PROFESSIONAL DESIGNERS. salmon mixed with Text and photography by Bruce Wright white were much in evidence, especially for bridal work. or creative inspiration, design tech- • This Symposium saw the return of the niques, floral trends and business glamellia, as designers showed beautiful tips, there is nothing quite like AIFD examples of flowers and floral effects created Symposium, the annual three-day extrava- out of individual petals with floral adhesive. ganza sponsored by the American Institute of If you missed Symposium in Chicago, Floral Designers. This year’s event, “Transi- mark your calendar! Next year, “Journey” tion Transformation” (held in Chicago, July takes place in Denver, June 30-July 4. As 3-7), was everything Symposium should a celebration of AIFD’s 50th anniversary, be: inspiring, stimulating, well paced and it’s sure to be one of the best ever! For more provocative. Presenters set a high standard information on attending Symposium or on for glamour and artistry, but shared plenty earning the industry’s best-recognized creof practical, profit-making ideas. The overall dential for professional floral designers, CFD message? To compete in today’s market- or AIFD, visit www.aifd.org. place, floral professionals need to sell their expertise and unique creative vision. An armature made of soaked and bundled Among the trends that emerged: midollino provided the foundation for a bridal • Presenters showed lots of ideas for creating bouquet in “Unveiled”—more on page 36.
AIFD 2014 SYMPOSIUM
FLORISTRY TRANSFORMED
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A I F D 2 0 1 4 S Y M P O S I U M F L O R I S T R Y T R A N SF O R M E D
AMALGAMATION Combining fresh and permanent flowers can be a winning strategy for commercial and contract work, as Monroe Cranford AIFD and Darla Pawlak AIFD, PFCI abundantly demonstrated. Sharing detailed construction techniques, they introduced one design after another that could stand on its own as a permanent floral sculpture or be enhanced with fresh flowers. For example, to a basket woven out of midollino and enhanced with roots and pods, Monroe and Darla added a bright crown of fresh amaryllis and gloriosas. One construction tip that drew appreciative applause: using branches to add height and woody texture to a design, sometimes you want to transport the branches separately. With sections of PVC pipe incorporated into the base of the design, the branches can be easily removed and re-inserted.
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A I F D 2 0 1 4 S Y M P O S I U M F L O R I S T R Y T R A N SF O R M E D
FLORAL SCULPTURES Museum-quality design with flowers is not the material of everyday sales, as Russian-born designer Lana Bates readily admits—but it makes a bold statement about your skill as a floral artist that rewards the time, space, and effort it requires. Among her creations: a Styrofoam disk covered entirely with popcorn, enclosing a smaller circle filled with a veil of swirling midollino and fresh flowers in water tubes; a large black frame hung with “floating” flowers in light plastic water tubes, along with petaled orbs, suspended with monofilament strung top to bottom; and a kind of curving bridge, again with flowers in water tubes, elevated on strong black wires—a structure that can be reused and that doesn’t require many flowers for a powerful effect.
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A I F D 2 0 1 4 S Y M P O S I U M F L O R I S T R Y T R A N SF O R M E D
DO YOU SPEAK FLOWERS? The meanings assigned to flowers vary widely from one culture and era to another— but floral artists are adept at interpreting and expressing them, as Loann Burke AIFD, PFCI emphasized in her program on the language of flowers. With live music and dance and an artist adding the finishing touches to paintings of flowers on stage, Loann’s polished presentation illustrated both cultural meanings and design techniques for a number of specific flowers, including red
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roses—symbolizing love and passion— and gladioluses (as seen above), an underappreciated flower that traditionally means “strength of character.” TRENDS FOR ALL The most important thing to remember about floral and lifestyle trends is this: You need to make them work for you, says Bill Taylor AIFD, presenting a program called American Floral Trends Forecast 2014-2015. Ignore the trends you don’t like, get creative with the ones you do—and be
sure to integrate them into your buying and merchandising. Bill introduced four guest designers to profile four significant trends, including Tammy Gibson AIFD (above), who interpreted “Poetic Nature” with a basket of tall larkspur, framed with billowing blades of pearl-bedecked lily grass, rising from a base of roses and carnations. The juxtaposition of smooth and rough natural textures, like the pearls and the twig basket, along with a soft, romantic palette and a subtle vintage flair, typifies the trend.
A I F D 2 0 1 4 S Y M P O S I U M F L O R I S T R Y T R A N SF O R M E D
RAFFISH Pondering this year’s “transformation” theme, the suave Belgian designer and artist Baudouin Roelants immediately thought of “a material that everybody knows and that is almost forgotten: raffia. Most people don’t like beige,” he went on to explain, “but beige can be sexy.” He proved his point over and over again, though he also transformed other ordinarily mundane materials: semicircles of paper, for example, rolled into cones and fashioned into a dome that supports flower insertions for a charming white bouquet. For this and a table design with delphinium, Baudouin cut leaf circles with a paper punch, and attached them, in the one case to bear grass, in the other to stripped asparagus fern.
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A I F D 2 0 1 4 S Y M P O S I U M F L O R I S T R Y T R A N SF O R M E D
Backstage pass A special feature of this year’s Symposium was the opportunity for a limited number of attendees (for an extra fee) to go “backstage” after selected programs for an up-close-and-personal session with the designer.
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LET’S GET ORIGINAL “We need to share our knowledge, our vision, and our professionalism with each other—and also with the public,” says Hitomi Gilliam AIFD. In her program, “Original,” she made a powerful case for upgrading the status of floral professionals. Along the way, of course, she showed some stunning designs. A segment called “Transparency” included triangular trellises made with scrolls of flat wire inside a framework of plexiglass tubes (tubes are always better, because lighter and less expensive, than rods, she noted). The scrolls are attached with UGlu first during construction and then tied for greater stability and security. Few flowers are required to make a big impact. Larger display pieces catch the eye; smaller versions (to the left, below) make the concept affordable. “Always show multiples, so it looks like you believe in what you’re selling,” said Hitomi. The program ended with innovative bouquets by Hitomi and various collaborators. True to her philosophy, after the program Hitomi sent the models with their bouquets out onto Michigan Avenue, to delight and enlighten the public about the floral artistry going on inside the Chicago Hilton!
A I F D 2 0 1 4 S Y M P O S I U M F L O R I S T R Y T R A N SF O R M E D
PROP IT UP Having rental items that you can re-use is a key to creating profitable parties and special events, according to David Siders AIFD and Rudy Grant AIFD. The two experienced event specialists shared a bounty of ideas and techniques. Some— like the faux carnation spheres seen below atop tall clear glass cylinders, illuminated with colored, remote-control LED lights— were disarmingly simple. All of the components in that look are rentals that can be used again and again, with an additional charge for setting up and removing the items. Among many other ideas: “Tiki torches” make a handy, rentable foundation for pew or aisle décor. A candy table featured glass vases filled with candy and equipped with (rentable) ribbon-decorated serving spoons, some of the vases elevated on clear acrylic risers.
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A I F D 2 0 1 4 S Y M P O S I U M F L O R I S T R Y T R A N SF O R M E D
GENDER FACTOR What’s the first question you ask about a new-baby design—or a funeral spray? “Is it for a boy or a girl, a man or a woman?” While floral design can be gender neutral, most designs have feminine or masculine qualities—or both. Mike Hollenbeck AIFD and Rachelle Nyswonger AIFD explored the gender factor in floral design, and shared design tips along the way—like their technique for creating moss-covered pillars out of plastic packing crates, as seen above (cover
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them first with clear plastic wrap, add moss with Tack 2000, wrap with green bullion, which secures the moss and adds a gleam, plus you can slide additional decorative elements into the bullion; stack the crates and zip-tie them together for maximum stability). One of Mike’s “masculine” pieces was a casket spray that comes in two parts: the top lifts off and can be used as a centerpiece at the wake.
INSPIRED AND IN TUNE Floral designers are essentially purveyors of emotion. Therefore, “we absolutely need to keep ourselves inspired,” says Amanda David Strassburg AIFD. Amanda’s inspiration is music; for her Symposium program, she showed five party tables, each inspired by a different kind of music, from hip-hop to country to rock and roll. You can easily tell that the design in the detail shot below was inspired by classical music, aristocratic and complex.
A I F D 2 0 1 4 S Y M P O S I U M F L O R I S T R Y T R A N SF O R M E D
UNVEILED Designs for four weddings, in four seasons, that can be used in the ceremony, then repurposed for the reception: such was the simple but inspiring idea behind a program admirably executed by Walter Fedyshyn AIFD, PFCI and Lottie Nys AIFD. Their ideas for such “recycling” were accompanied by some simply stunning effects. For an autumn wedding (above), Walter hung manzanita branches (sprayed with Design Master October Brown)
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with garlands of kumquats, green and brown hypericum, rolled lemon leaves, and scabiosa pods. Wedding bouquets included an elegant scepter bouquet (below) made with lily petals attached to an organic foundation fashioned from an artichoke, with the artichoke stem serving as a long handle. WEDDING JOURNEY Who better equipped to take you on a round-theworld “Cultural Wedding Journey” than
Robert Koene—a Dutchman who lives in Greece and who has done weddings in every corner of the globe? Standouts from the parade of cutting-edge bouquets included a giant “glamellia” (above) made with rose petals in two different shades of red, within a collar of ming and wavy wired aspidistra leaves. Coils of lily grass were a featured element at the center of an airy and elegant orchid bouquet enhanced with sprays of panicum grass. b
Seasonal Celebrations Six stylish themes for fall and winter weddings. For product information,
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Floral design by Tom Bowling AIFD, PFCI and Cindy Tole
Photography by Ron Derhacopian
see Where to Buy, page 68.
CORAL CHARM: The return of soft, blush colors is one of the notable current wedding trends. Corals and peaches give this palette a sophisticated flavor, especially suitable for fall. Touches of white and of deeper tones give it depth and elegance, as do accents of mossy or olive green and champagne gold. At right, sherbet colors blend beautifully in a hand-tied bouquet featuring peach amaryllis, light pink garden roses (the David Austin variety, Juliet), and darker pink Romantic Antike, along with a scattering of Ilsa spray roses. Umbrella and maidenhair fern compose a feathery collar. Underneath, sturdy loops of wired, preserved moss garland lend structural support to the outermost ring of flowers and the fern fronds.
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AUGUST2014 201039 2 SEPTEMBER
SEASONAL C E L E BR A T I O N S
CORAL CHARM: At left, Cindy has stripped the stems of Juliet garden roses, Chablis roses, Ilsa spray roses and peach-colored stock of their lower foliage, to create a cloud of soft color that hovers above the base, a footed glass bowl filled with pincushions, moss, curls of flat wire, scabiosa pods, a miniature pear, and fronds of umbrella fern. She placed a chunk of wet foam in a clear plastic liner in the bowl, then surrounded the liner with wide gold flat wire, preserved reindeer moss, and wired moss garland. At right, a spray of white parrot tulips is balanced with fern fronds on the other side of another hand-tied bouquet, featuring Juliet and Romantic Antike roses, scabiosa pods, and peonies of a deep watermelon pink. Cindy made the bouquet as a vase arrangement first, with white hydrangea as a grid (it remains visible as a fluffy base for the other flowers); then she simply lifted the stems out of the vase and tied them. Loops of wired moss garland add texture and support around the edges of the bouquet; the stem bundle is wrapped with a sheet of preserved moss.
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CORAL CHARM: Clear glass vases sprayed on the inside, first with Design Master Antique Gold, then with a sealant, add a rich luster to the table composition at left. A glass votive holder is wrapped with preserved moss sheeting and beaded wire in soft gold. Green apples and Forelle miniature pears bring in the harvest season, but could also be used year-round. To pull the set of four vases and a votive holder together, Cindy placed them on a custom-made runner edged with wide rosette ribbon.
At right, Cindy made a boutonniere like a mini hand-tied bouquet with Green Trick dianthus, scabiosa pods, seeded eucalyptus, peach hypericum, and the tiny tips of umbrella fern fronds, then wrapped the stems with moss sheeting and bullion. For a napkin treatment, she made a napkin ring out of rosette ribbon, then glued in rosebuds, Green Trick dianthus, a scabiosa pod, and silver leaves gleaming with rhinestones.
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PRISTINE WHITE: Plentiful accents of silver and fresh light green lend elegance and contrast to a color scheme dominated by winter white. Cascading materials abound, perhaps suggesting icicles. At left, the dripping motion of dendrobium orchids, hanging amaranthus, White Mist plumosus fern, dangling crystals and jeweled medallions is balanced with swirling tulip stems, secured to neighboring stems with snippets of UGlu. At the center of the design, a realistic faux carnation sphere provides a resting place for the eye. Fresh flowers are arranged in a 15-inch floral-foam wreath form, which is secured to the cups of the candelabrum. The materials in the ring create a rich panoply of textures: matte and shiny ball ornaments, inserted into the foam with wooden picks, ridged and glossy anthuriums, ruffled hydrangea and nubbly brunia. At the base, Tom used a Syndicate Sales Designer Ring, covering the edge of the plastic tray with ribbon and elevating the candelabrum on Styrofoam in the center of the tray.
At right, gracefully curving calla stems emphasize the downward motion of dendrobium orchids, anthuriums and white tulips. Jeweled sprays of silver leaves add sparkle, while White Mist cedar harmonizes with the white flowers. Most of the flowers drink from a floral-foam bouquet holder; the short individual stems of phalaenopsis orchid blooms are inserted into Aquapics, which also serve to extend the stems and elevate the flowers. SEPTEMBER 2014 45
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PRISTINE WHITE: In the bouquet at left, loops and swirls of apple green aluminum wire, wrapped with beaded bullion, form an armature that is superimposed over a foundation bouquet of white carnations and green hypericum, made in a bouquet holder. Tom made the armature by wrapping the wire around a dowel, then pulling the loops apart. He wove the callas through the armature, then secured the armature to the holder with wire. Anthuriums were added on top of the armature, with their stems inserted through it, along with green cymbidium blooms, each wired and taped onto a wood pick. Leaves of metal filigree add a framing and finishing touch.
To make the chairback at right, Tom tied two ribbon-based medallions to the chiavari chair on either side of the jeweled panel. A variety of different kinds of ribbon—silver cording, sheer white ribbon with silver sparkles, and two kinds of light green ribbon—are wired together in overlapping bows. Other materials are glued into this foundation: White Mist plumosus fern, dendrobium florets, hypericum berries, silver leaves, a shiny green ball ornament. At near right, a simple boutonniere is made by gluing a cymbidium bloom and a few hypericum berries to a foundation of leaves cut from a silver leaf spray. The Camilla Kiwi Reverse tablecloth beautifully supports the tone and color scheme of this fairytale wedding theme. SEPTEMBER 2014 47
SEASONAL C E L E BR A T I O N S
HEIRLOOM TREASURES: Weddings are all about romance—but also about family traditions. A retro look in subtle pinks, lavenders, blues and frosted grays can be updated in clever ways, bringing a youthful spirit to vintage style. Here, underlighting with Acolyte LED lights brings out the sparkle in glass bottles from the Vintage Bottle Collection (see page 46 for more). Tom has ornamented the bottles in a variety of ways, using wire and wired wool, craft-store charms, and jeweled brooches. At far left, he made a medallion from a square of balsa wood (also available at craft stores) by cutting an X in the middle of the square, then wrapping it with yarn and jeweled garland; the X allowed him to push the square of decorated wood over the neck of the vase, where it holds securely in place.
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HEIRLOOM: Underlighting is simple with dark bamboo rectangle trays, each decorated with a band of corrugated metal ribbon, LED lights, and a pane of thick glass or sturdy plexiglass. Jewels of various kinds, used to decorate the bottles and inserted among the flowers, add to the sparkle.
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At right, the long, flexible stems of clematis and stephanotis on the vine make it relatively easy to create a flowing cascade in a bouquet holder. Tom started with the stephanotis vine to establish the outline of the cascade, then added insertions of clematis, sweet peas, lily of the valley, scabiosa pods, and three kinds of roses: white Romeo, Sahara, and pink Tutu, finishing with lacy silver leaves.
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HEIRLOOM: To create the tall, Biedermeier-style hand-tied bouquet at left, with its concentric rings of flowers, Tom began with the Sun Beam scepter, topped with a pinwheel of curving silver arms dotted with rhinestones. He used a head of hydrangea to hold other stems in place, including wheat, feathery astilbe, Sahara roses, and lavender anthuriums. Other flowers are glued into place—lily of the valley, lamb’s ear foliage, and cymbidium orchids—as are rhinestone, pearl and cameo brooches. The stem bundle is wrapped in wired wool.
At right, a pearl bracelet forms the foundation for a napkin treatment featuring lily of the valley, sweetpeas, a scobiosa pod, silver leaves, and a craft-store charm. The boutonniere is build on a Lacey Leaf in silver. Wheat and succulents are glued to the leaf and bound with silver metallic wire. The final touch is a jeweled letter T (which begins the groom’s last name), glued on with floral adhesive—one element in the married couple’s monogram-to-be.
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ORCHID OPULENCE: Orchid—not the flower, but the color, a bright rich purple— provides a glowing focus in the trio of little vases at left, connected with wired wool and aluminum wire decked with diamond shapes cut from acrylic design chain. The diamonds echo the pattern in the tablecloth and the dark silver votive cups. The diamond motif also finds its way into the simple boutonniere below. Below left, a lavish centerpiece is festooned with jasmine vine and curving calla stems; the calla heads are positioned with the aid of decorative metallic wire, attached to wire picks.
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ORCHID OPULENCE: In creating a theme that plays off Radiant Orchid, the Pantone color of the year, Cindy surrounded it with neighboring tones (fuchsia, plum, cranberry, and lavender) and accents of peachy gold, as in the Caramel Antike roses above. The hand-tied arm bouquet incorporates orchids, callas, and stock along with the roses. Cindy wrapped the stem bundle with floral tape, then with wide diamond wrap and with acrylic design chain, to which she gave an antique finish with Design Master sprays (for more detail on her technique, see the next page). Last to be added to the bouquet were the jewel sprays inserted among the roses. AUGUST 2014 2010 55 18 SEPTEMBER
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ORCHID OPULENCE: To make the tall design at left easier to transport, Cindy arranged the flowers separately in a Lomey dish that sits atop the stately Regali Vase. Floral foam rises high above the rim of the disk, which facilitates horizontal and dripping insertions, like the preserved red amaranthus and purple clematis. As a final touch she added strands of acrylic design chain, to which she first gave an antique finish, spraying the chain with Design Master 24 Karat Gold and Modern Metals Copper Fusion. After spraying with color, she hit the garland here and there with Mess Master floral cleaner and then shook it; the effect is that the original sparkle emerges here and there, just as it would with a real antique.
At right, loops of purple flat wire, wrapped with copper bullion and dotted with more antiqued acrylic garland, orbit the surface of a bouquet made in a floral-foam holder. The rich palette includes kale, succulents, purple artichokes, tessellated vanda orchids, spray mums, lisianthus, and three kinds of roses including meloncolored Finess, with green margins. Loops of wide wired ribbon cover the underside of the bouquet, while the handle is likewise wrapped with ribbon and decked with the antiqued acrylic diamonds. 19 www.flowersandmagazine.com AUGUST 2010 56
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MANGO TANGO: The traditional fall color palette gets an exotic, high-style twist with metallic accents and geometric forms. The scepter bouquet at left is made in a bouquet holder. The handle slips easily inside one of a pair of decorated tubes like those in the elevated centerpiece at right, building thematic unity for the event. In both designs, Tom used clear acrylic tubes (“crystal pillars”) in the Party Props line from Syndicate Sales, which he decorated using a variety of coverings: striped velvet ribbon, decorative paper, wool fabric (secured with flat wire) and coils of wired wool, and glittering metallic Creative Coils. Here and there he also added copper wire spheres, pulling them apart just enough to slip them over the decorated tubes. For the bouquet, the tubes are bound together with aluminum wire. At right, they are fastened to each other using conduit clamps from the hardware store, spray-painted copper. Arrayed like organ pipes, the decorated tubes seem to float above the table, supported on a base made with PVC pipe. To make the base, Tom secured a 1½-inch PVC pipe upright in a square vase of textured ceramic, using quick-setting concrete covered with rocks. A one-inch PVC pipe, sprayed with copper color, fits inside the 1½-inch pipe like the two parts of a telescope. Flowers at the top of the array are arranged in white Toppits (another component in the Party Props line), spray-painted copper. Pheasant feathers and filigree fall leaves reinforce the autumnal theme.
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MANGO TANGO: A square grid woven out of flat wire (in gold, copper, and strong pink) not only lends a stylish, contemporary feel to the bouquet at left but also makes the bouquet easier to hold. Tom made the grid, with rolled edges, and then simply poked a hole in the middle of it with needlenose pliers so that he could push the handle of a bouquet holder through. A strip of variegated flax echoes the flat wire of the grid on the surface of the richly hued bouquet, which includes gloriosa lilies, James Storey orchids, pincushions and Amsterdam coral roses.
Clockwise starting above right, a copper wire sphere, pulled apart just enough at the top and bottom, becomes a napkin ring, accented with pheasant feathers, craspedia, hypericum, and vanda orchids. A boutonniere is quickly assembled using the Pipezz boutonniere holder, sprayed copper and turned “upside-down,� with glued-in materials dangling below it. In a low clear glass cylinder, more copper wire spheres serve as a decorative mechanic to hold the stems in place for a simple yet rich bouquet.
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just needs hi pas or sharpening might be better
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WINTER WOODS: Rustic elegance reigns at a wedding dominated by whites, deep reds, and twiggy browns, with accents of frosted foliage. Brides often ask for designs that can be scattered down the middle of a long table. Here, Cindy has created a varied yet well-harmonized composite design. The individual components are linked by low-lying twigs, wired with dark brown Bind Wire into simple structures that drape over the designs or rise slightly above the table surface. White Mist foliage blends nicely with the white flowers, dusty miller, and textured pots.
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WINTER WOODS: In a unity candle ceremony, a beautifully decorated pillar candle is lit by the bride and groom together, each using a lit taper (in which case, the two taper designs should not be heavily watered). To create the look at left, Cindy twisted wool fabric around itself and wrapped it loosely with Rustic Wire; she used the end of the wire to insert the wool rings into floral foam, then added candles and flowers. For the pillar candle, she also wrapped the wool fabric with brown wired wool. For a boutonniere, below at far left, she used a preserved brown salal leaf as a foundation, binding and gluing other materials to it. A chairback design is made in a bouquet holder, so that the handle slips easily into the knot at the back of the chiavari chair sleeve.
The bouquet at right started with a large bouquet holder, to which Cindy attached a mossed branch and a stem of dark brown, wired, flexible, permanent vine, creating the outline for a cascade. She pulled a piece of wool fabric up over the handle to collar the bouquet and began her floral insertions, which include lotus pods and pinecones, rich red peonies and James Storey orchids, cymbidiums, echeveria, and white stock and lisianthus, along with touches of White Mist foliage.
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WINTER WOODS: A twig armature not only provides a woodsy note but actually guided the construction of this hand-tied bouquet. The armature, wired together with brown Bind Wire, also includes a support structure of taped wire underneath. Cindy held onto this support structure while adding stems through the framework of twigs: dahlias, Rubicon spray roses, red celosia, eucalyptus, brunia, rosemary, astilbe, lysimachia, dusty miller and White Mist cedar. The bouquet is collared with preserved brown salal leaves, folded and overlapped, then wired and taped, to provide a ribbon-like, organic underskirt for the design. b 29 www.flowersandmagazine.com AUGUST 2010 66
where to buy
continued on page 70
For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
FOCUS ON DESIGN, pages 8-9 Styrofoam cone, FloraCraft. Roll of moss and permanent succulents, Pioneer Imports. “Branch/berry” ribbon, Reliant Ribbon. Iron scroll bouquet stand, Posy Pockets.
Green Trick dianthus, eryngium, freesia, and tulips, Sun Valley.
ORCHID OPULENCE,
CORAL CHARM, pages 38-43
Diamond Taffeta Orchid tablecloth, Wildflower Linen. Jeweled garland (Inez Acrylic Design Chain), Fitz Design. 24 Karat Gold, Modern Metals Copper Fusion, and Mess Master sprays, Design Master. Veneta Votives, Luxe Votive in fuchsia, wired wool, Dorado Bowl, Regali Vase, and perforated Bali Tealights in gray, Accent Décor. Preserved amaranthus, Schusters.
Wired moss garland, Lion Ribbon. Footed bowl, Syndicate Sales. Wide flat wire, Smithers-Oasis. Optic Trumpet Vase and cylinder vases (sprayed gold) and Pebble Stone Vase, Syndicate Sales. Antique Gold spray, Design Master. Arctic Glass votive holder in brown, Accent Décor. Beaded wire, Smithers-Oasis. Gleaming Leaves with rhinestones, Fitz Design. Bengaline Coral tablecloth and Matte Satin Salmon napkin, Wildflower Linen.
CREATIVE EDGE,
pages 54-57
MANGO TANGO, pages 58-61 Iridescent Taffeta Mandarin tablecloth and Nu Silk Antique Rose napkin, Wildflower Linen. Party Props crystal pillars, universal bases and Toppits, Creative Coils, and
Urban Earth square and rectangular vases in weathered brown, Syndicate Sales. Ribbon with coral stripes in faux silk velvet, D. Stevens. Verona Paper, Wire Spheres in copper, and wool fabric in fuchsia, Accent Décor. Flat Wire, Smithers-Oasis.
WINTER WOODS, pages 62-66 Charmeuse Champagne tablecloth, Chiffon Antique Rose overlay, and Celine Antique Rose Chiavari chair sleeve, Wildflower Linen. Weathered Oak pots and Urban Earth planter, Syndicate Sales. Birch zinc pots and Arctic Glass votive holders in brown, Accent Décor. White Mist foliage, Wm. F. Puckett. Arctic Glass cups in brown and wool fabric, Accent Décor.
pages 10-11 European Bouquet Holders, Floralock Plus Stem Adhesive, UGlu, Flat Wire, Mega Beaded Wire, and Midollino Sticks, Smithers-Oasis.
FEATURED SUPPLIERS
PRINCIPLES & ELEMENTS, page 16 Capri Vase, Accent Decor. UGlu Dashes, Smithers-Oasis.
PRISTINE WHITE,
pg 44
pages 44-47
SEASONAL CELEBRATIONS,
pg 39
pages 38-66 Many of the special fresh flowers and foliages used in this feature were contributed by California growers, through the good offices of the California Cut Flower Commission. They include the following: Maidenhair fern, flax, equisetum, and variegated ivy, California Floral Greens. Roses (Amsterdam, Bianca Candy, Cool Water, Happy Hour, Sahara, Romeo, Tutu), Eufloria. Mini artichokes and mini kale, bells of Ireland, craspedia, larkspur, lamb’s ear, rosemary, and wheat, Ocean View. Pincushions, queen proteas, red kangaroo paws, leucadendron, Australian pine, berzelia berries, Resendiz Brothers.
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Camilla Kiwi Reverse tablecloth and Chloe Organza Avocado Hi Cocktail table cloth (used here as a chair cover), Wildflower Linen. Candelabrum (with crystal pendants) and ball ornaments in steel color and matte green, Accent Décor. Aquafoam wreath form, Designer Ring (in plastic tray), Venus bouquet holder, and Aquapics, Syndicate Sales. Faux carnation sphere, Plus One. Flexible sparkling jewels, Spectacular Leaf Sprays and jeweled panel, Fitz Design. White Mist plumosus fern and cedar, Wm. F. Puckett.
HEIRLOOM TREASURES, pages 48-52 Iridescent Taffeta Jazzberry tablecloth and Iridescent Taffeta Violet napkin, Wildflower Linen. Vintage bottles and Venus bouquet holder, Syndicate Sales. Jeweled brooches, Sun Beam scepter, silver leaves, pearl bracelet, and jeweled Monogram, Fitz Design. LED lights, Acolyte. Bamboo rectangles (used as risers), Teleflora. Corrugated metal ribbon, D. Stevens.
Accent Décor, Inc. Call 800-385-5114 or visit www.accentdecor.com.
Pioneer Imports & Wholesale. Call 888-234-5400 or visit www.pioneerwholesaleco.com.
Acolyte. Call 888-ACOLYTE (226-5983) or visit www.888acolyte.com.
Plus One Imports/A Division of the Garcia Group. Call 800-241-3733 or visit www.floramart.com.
California Cut Flower Commission. Call 831-728-7333 or visit www.ccfc.org.
Posy Pockets. Call 864-646-6977 or visit www.posypockets.com.
California Floral Greens. Call 877-234-2254 or visit www.cfgfloral.com.
Reliant Ribbon. Call 800-886-2697 or visit www.reliantribbon.com.
Design Master Color Tool. Call 800-525-2644 or visit www.dmcolor.com.
Resendiz Brothers Protea Growers. Call 760-731-3305 or visit www.www.resendizbrothers.com.
D. Stevens LLC. Call 888-582-9915 or visit www.dstevensllc.com.
Schusters of Texas. Call 800-351-1493 or visit www.schustersoftexas.com.
Eufloria. Call 866-929-4683 or visit www.eufloriaflowers.com.
Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com.
Fitz Design. Call 800-500-2120 or visit www.creationsbyfitzdesign.com.
The Sun Valley Group. Call 800-747-0396 or visit www.thesunvalleygroup.com.
FloraCraft. Call 800-253-0409 or visit www.floracraft.com.
Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com.
Lion Ribbon. Call 800-551-LION or visit www.lionribbon.com.
Wildflower Linen. Call 866-965-7775 or visit www.wildflowerlinens.com.
Ocean View Flowers. Call 800-736-5608 or visit www.oceanviewflowers.com.
Wm. F. Puckett. Call 800-426-3376 or visit www.puckettfern.com.
SEPTEMBER 2014 69
wholesaler connection ARIZONA PHOENIX Conroy Wholesale Florist The Roy Houff Company CALIFORNIA FRESNO Designer Flower Center INGLEWOOD American Magazines & Books OAKLAND Piazza International Floral SACRAMENTO Flora Fresh SAN BERNARDINO Inland Wholesale Flowers SAN DIEGO San Diego Florist Supplies SANTA ROSA Sequoia Floral International
Flowers& magazine distributors
KANSAS WICHITA Valley Floral Company KENTUCKY LOUISVILLE The Roy Houff Company LOUISIANA BATON ROUGE Louisiana Wholesale Florists LAFAYETTE Louisiana Wholesale Florists MASSACHUSETTS BOSTON Jacobson Floral Supply MICHIGAN WARREN Nordlie, Inc.
FLORIDA PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC
MINNESOTA MINNEAPOLIS Koehler and Dramm ROSEVILLE North American Wholesale Florist, Inc.
GEORGIA OMEGA Hornbuckle Wholesale Florist
MISSOURI ST LOUIS LaSalle Wholesale Florist
HAWAII HONOLULU Flora-Dec Sales
NEW YORK CAMPBELL HALL Henry C. Alders
ILLINOIS CHICAGO The Roy Houff Company NORMAL The Roy Houff Company WHEELING The Roy Houff Company
OHIO DAYTON Nordlie, Inc. NORTH CANTON Canton Wholesale Floral PARMA Cleveland Plant & Flower Company
PENNSYLVANIA PITTSBURGH Keystone Ribbon & Floral Pittsburgh Cut Flower Company SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. TENNESSEE NASHVILLE The Roy Houff Company
FLORAL WHOLESALERS
Reward without the Risk we promise!
TEXAS DALLAS American Agroproducts, Inc. HOUSTON Pikes Peak of Texas Southern Floral Company LUBBOCK Lubbock Wholesale Florist UTAH SALT LAKE CITY Ensign Wholesale Floral VIRGINIA NORFOLK The Roy Houff Company RICHMOND The Roy Houff Company WASHINGTON TACOMA Washington Floral Service CANADA BURNABY, BC Kirby/Signature Floral Supply
Sell Flowers& in your store! for extra profits Select any quantity— no minimum Whatever you don’t sell we buy back! Yes, it really is that simple.
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SEPTEMBER 2014 71
industry events For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
NATIONAL AND INTERNATIONAL SEPTEMBER 6-8, DALLAS, TX Total Home and Gift Market, Dallas Market Center. Call 800-DAL-MKTS or visit www.dallasmarketcenter.com.
SOUTH CENTRAL REGION SEPTEMBER 7, SANTA FE, NM New Mexico State Florist Association, program includes Everyday Designs with Alex Jackson, Santa Fe Hilton. Call Linda Pritchett at 800-200-9065.
SEPTEMBER 9, IRVING, TX North Texas Unit, Everyday with Flair with Jerome Raska, Botanica. Call Lauren Darr at 903-7463615.
SEPTEMBER 13-14, QUAPAW, OK
Atlanta International Gift & Home Furnishings Market, AmericasMart. Call 800-ATL-MART or visit www.americasmart.com.
Ozark Florist Association, program includes Sympathy Designs with Kevin Ylvisaker, Downstream Casino & Convention Center. Call Frances Davis at 417-883-8580.
OCTOBER 1-4, QUITO, ECUADOR
SEPTEMBER 14, AUSTIN, TX
SEPTEMBER 16-18, ATLANTA, GA
FlorEcuador Agriflor 2014, Cemexpo Exhibition Center. Visit www.agriflor.com.
CENTRAL REGION SEPTEMBER 10, ROMULUS, MI Michigan Unit, Wedding Designs with Bert Ford, Mayesh Wholesale. Call Debbie Custer at 734-455-7377.
SEPTEMBER 10, TOLEDO, OH Ohio Buckeye Unit, Everyday Designs with Jim Ganger, DWF. Call Becky Pegorsch at 800-379-3554.
SEPTEMBER 24, GARFIELD HEIGHTS, OH Ohio Buckeye Unit, Everyday Designs with Julie Poeltler, Nordlie, Inc. Call Rita Hoagland at 330-499-4959.
NORTHEAST REGION SEPTEMBER 17, HIGHTSTOWN, NJ Penn Jersey Unit, Everyday Designs with Tim Farrell, Sieck Wholesale. Call Marjie Versagli at 610-647-9311.
SEPTEMBER 17, PITTSBURGH, PA Western Pennsylvania Unit, Corporate Events with Julie Poeltler, BW Keystone Wholesale. Call Patrick Devlin at 412-414-9701.
OCTOBER 1, EAST HARTFORD, CT Connecticut Unit, Holiday Designs with Bert Ford, Mt. Carmel Banquet Hall. Call Jennifer Martone at 860-522-1455.
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Central Texas Unit, Everyday Designs with Tom Bowling, Greenleaf Wholesale. Call Becky Stirnkorb at 254-547-6321.
SEPTEMBER 16, TULSA, OK Oklahoma Unit, Everyday Designs with Tom Simmons, Greenleaf Wholesale. Call Renaye Johnston at 918-742-1410.
SEPTEMBER 23, HOUSTON, TX South Texas Unit, Sympathy Designs with Vonda LaFever, Taylor Wholesale. Call Nora Cisneros at 281-360-1364.
SOUTHEAST REGION SEPTEMBER 7, VALDOSTA, GA Georgia Unit, Wedding Designs with Julie Poeltler, Annette Howell Turner Center for the Arts. Call Jenna Naylor at 404-502-7621.
SEPTEMBER 14, TAMPA, FL North Florida Unit, Sympathy Designs with Gerard Toh, Nordlie, Inc. Call Bruce Wilson at 727-823-3432.
SEPTEMBER 19-21, MYRTLE BEACH, SC South Carolina Florist Association, program includes Everyday Designs with Cindy Tole, Clarion Hotel & Conference Center. Call Bud Hornburg at 843-450-9804.
SEPTEMBER 28, RICHMOND, VA Colonial Virginia Unit, Holiday Trends with Alex Jackson, The Community Room at Strange’s Nursery. Call Cindy Reynolds at 804-360-2800.
OCTOBER 5, FLORENCE, SC South Carolina Unit, Holiday Designs with Tim Farrell, Tommy’s Wholesale. Call Kimberly Harper at 743-572-3222.
OCTOBER 5, ROANOAKE, VA Blue Ridge Unit, Holiday Designs with Alex Jackson, TFS Wholesale. Call Karen Peery at 540-473-2601.
WESTERN REGION SEPTEMBER 7, MISSOULA, MT Montana Big Sky Unit, Holiday Designs with Cindy Tole, Missoula Event Center. Call Leslie Darling at 406-892-7617.
SEPTEMBER 7, SAN JOSE, CA United Wholesale Florist, Sympathy Designs with Tom Simmons. Call Minnie Uyen Thai at 408-910-6414.
SEPTEMBER 14, WINDSOR, CO Rocky Mountain Unit, Sympathy Designs with Jim Ganger, Mark’s Funeral Home. Call Peggie Lipps at 970-686-2400.
SEPTEMBER 28, BURNABY, BC Kirby/Signature Floral Supply, program includes Holiday Business and Design with Marie Ackerman. Call Tony Graaf at 604-430-6300.
SEPTEMBER 28, CYPRESS, CA LA Coastal Counties Unit, Sympathy Designs with Jim Ganger, Forest Lawn. Call Terri Alvarez at 714-484-2052.
OCTOBER 5, SACRAMENTO, CA Northern California-Nevada Unit, Holiday Designs with Kevin Ylvisaker, FloraFresh. Call Nita Robertson at 831-458-9232.
OCTOBER 10-12, BILLINGS, MT Montana Florist Association, program includes Wedding Designs with Tom Simmons, Crowne Plaza. Call Nikki Anderson at 406-434-2662.
OCTOBER 11-12, RIVERSIDE, CA Calif Flora 2014, program includes Contemporary Trends with John Hosek, Mayesh Wholesale. Call Ann Quinn at the California State Florist Association at 916-448-5266 or visit www.calstatefloral.com.
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advertiser links To access our advertisers’ websites, go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” ALEXANDRA FARMS 305-528-3657 www.alexandrafarms.com B&C MORTENSEN WOOD PRODUCTS 208-437-5665 www.bcmortensen.com CANDLE ARTISANS / PETE GARCIA COMPANY 800-241-3733 www.floramart.com CHRYSAL AMERICAS 800-893-9833 www.arrivealiveproducts.com CLASSICO MANUFACTURING CO 877-688-6889 www.garlandmaker.com CLEVELAND PLANT & FLOWER COMPANY 216-898-3510 www.cpfco.com DAKOTA PLASTICS 800-888-7457 www.dakotaplastics.com DANZIGER FLOWER FARM 972-3-960-2525 www.danziger.co.il DAVID AUSTIN ROSES 800-328-8893 www.davidaustinrosesusa.com DESIGN MASTER COLOR TOOL 800-525-2644 www.dmcolor.com DOLLAR TREE DIRECT 877-530-TREE (8733) www.dollartree.com/floral/559/index.cat FITZ DESIGN, INC. 800-500-2120 www.creationsbyfitzdesign.com FLORIGENE FLOWERS 954-438-9892 www.florigene.com HARVEST IMPORT 949-833-7738 www.harvestimport.com HORTICA INSURANCE AND EMPLOYEE BENEFITS 800-851-7740 www.hortica-insurance.com MILTON ADLER COMPANY 800-651-0113 www.miltonadler.com MOONLIGHT FEATHER 800-468-6048 www.moonlightfeather.com NANIWA FLOWER AUCTION www.facebook.com/naniwaflowerauction.osaka.japan PIONEER IMPORTS & WHOLESALE 888-234-5400 www.pioneerwholesaleco.com RELIANT RIBBON 973-881-0404 www.reliantribbon.com ROYAL FLOWERS 800-977-4483 www.royalflowersecuador.com SEMINOLE 800-638-3378 www.seminoleds.com SMITHERS-OASIS 800-321-8286 www.oasisfloral.com SNK ENTERPRISES 800-531-5375 www.snkenterprises.com THE SUN VALLEY GROUP 800-747-0396 www.tsvg.com ® SUPERTHRIVE 800-441-VITA www.superthrive.com SYNDICATE SALES 800-428-0515 www.syndicatesales.com TEAMFLORAL 800-342-2251 www.teamfloral.com TELEFLORA 800-333-0205 www.myteleflora.com VASE VALET 316-747-2579 www.vasevalet.com
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emporium ACCESSORIES
COLUMN DESIGNS LIGHT-WEIGHT plastic decorative Columns These affordable, portable custom height columns are great for special events such as weddings or banquets.
EQUIPMENT Refrigerators For Flowers
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
SCHOOLS
• • • •
Light-weight Portable! Decorative Roman Columns Great For Special Events! Leave White or Paint Any Color!
Give me a call 866-461-7978 if you need additional info.
www.columndesigns.com
BUSINESS FOR SALE
Portland, Oregon
Vermont Floral Shop Voted Best Florist by area newspaper readers. Prime downtown location, centrally located. Large customer base. Excellent staff willing to stay. Excellent reputation for quality and service. Sales $500,000+ Sale of business assets Contact Bonnie at hawleysflorist@gmail.com
EMPLOYMENT Florasearch, Inc. In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: search@florasearch.com Website: http://www.florasearch.com
WEDDINGS John Toomey Co
(800) 421-0052
Wedding Aisle Runners Rentals & Sales UPS Shipments
White Cotton Runners
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emporium For rates and info, call
Peter Lymbertos at 800-421-4921
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Flowers& Subscribers!
Did you know you can read past and current issues online?
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SEPTEMBER 2014 75