Flowers& SEPTEMBER 2016 $6.50
Bouquets & décor for today’s fashionforward weddings Pgs 28, 48
Plus, inspiration from AIFD Symposium Pg 12
A Perfect atc h M
contents SEPTEMBER 2016
Floral designers find community and creative renewal at the annual AIFD Symposium.
It’s All About the Dress
Twelve bouquets to complement six popular wedding-gown silhouettes. Floral design by Lorraine Cooper AIFD Photography by Ron Derhacopian
Flowers for the Feast
Trendy themes for bridal banquet tables. Floral design by Bert Ford AIFD, PFCI Photography by Ron Derhacopian
2 SEPTEMBER 2016
on the cover Classic in form, trendy in its selection of floral and accent materials, this soft and feminine hand-tied bouquet would make a fine, flattering companion for the clean and simple lines of a traditional A-line wedding gown. Featured are ‘Constance’ and ‘Juliet’ David Austin wedding roses. For more bouquets by Lorraine Cooper AIFD, see pages 28-41.
F ocus on Design
A Purple and Gold Bouquet By Rich Salvaggio AIFD, AAF, PFCI
Trimmed Sago Palm By Helen Miller AIFD
W holesale Connection
Where to Buy
Flowers& Volume 37, Number 9 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $78.00. Canada, 1 year, $102.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $149.88 (US currency only). Single issues, $6.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2016 by Teleflora. Printed in U.S.A.
4 SEPTEMBER 2016
Flowers& Publisher Editor Art Director
Rich Salvaggio AIFD, AAF, PFCI firstname.lastname@example.org Bruce Wright Tony Fox
National Advertising Director
On the Internet
A d v i s o r y B o ar d Teleflora Education Specialists Susan Ayala AIFD, PFCI, Riverside, Calif., Tom Bowling AIFD, PFCI, Syndicate Sales, Fairfield, Ohio, Tim Farrell
AIFD, AAF, PFCI,
Farrell’s Florist, Drexel Hill, Penn., Jim Ganger
Kansas City, Mo., Hitomi Gilliam AIFD, Vancouver, B.C., Canada, Bob Hampton AIFD, AAF, PFCI,
Dallas, Texas, John Hosek AIFD, PFCI, CF, CAFA, Surroundings Events and Floral, Verona,
Wisc., Alex Jackson AIFD, AAF, PFCI, Veldkamp’s Flowers, Lakewood, Colo., Vonda LaFever AIFD, PFCI,
Niceville, Fla., Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF, Designer Destination,
Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and Such, Adrian, Mich., Darla Pawlak AIFD, PFCI,
Essexville, Mich., Julie Poeltler
AIFD, PFCI, IMF, CAFA,
Julie’s Fountain of Flowers,
Lone Tree, Iowa, Jerome Raska AIFD, AAF, PFCI, CF, Blumz by JR Designs, Ferndale, Mich.,
Tom Simmons AIFD, CCF, Three Bunch Palms Productions, Palm Springs, Calif., Gerard Toh AIFD, CCF,
Garden Trade Services, Sherman Oaks, Calif., Cindy Tole AIFD, Botanica Flowers
& Gifts, Greensboro, N.C., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.
E d i t o r i al C o u n c i l Marie Ackerman AIFD, AAF, PFCI, Teleflora, Oklahoma City, Okla., Carol J. Caggiano AIFD, PFCI, A.
Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H.,
AIFD, AAF, PFCI, FSMD,
JWH Design and Consultant, West Palm Beach, Fla.,
Elizabeth Seiji AIFD, Edelweiss Flower Boutique, Santa Monica, Calif.
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
focus on design
Floral design by Rich Salvaggio AIFD, AAF, PFCI
Photography by Ron Derhacopian
Distinctive materials combine for a bouquet with European flair. Moon Series carnations lend their deep, vibrant tones to a disk bouquet made in the Round Oasis European Bouquet Holder. Gleaming gilded aralia leaves and curly willow further enrich the palette. 1. Place the bouquet holder upside-down and cover the bottom with gilded aralia foliage, securing the foliage to the holder with floral adhesive. Now is also a good time to wrap the handle with ribbon. The easiest technique is to wrap a couple of UGlu Strips around the handle before spiraling the ribbon around it, starting at the bottom tip and winding the ribbon toward the base of the holder. Finish it off with a matching piece of ribbon, tied with a bow. 2. Cover the rim of the holder with ribbon, attaching it with a combination of UGlu Dashes and purple pearl-headed pins. Here two ribbons are twisted together for a decorative effect to echo the range of tones in Moon Series carnations.
3. Begin floral insertions to the top of the holder with small clusters of Moonshade and Moonvista carnations. Continue with pink roses and hydrangea. 4. Moonberry mini carnations complement the color scheme, along with pink and green hypericum. Cascading ivy makes a green companion to the ribbon streamers. As a final touch, insert a few gilded curly willow tips, adding depth and a metallic gleam to the bouquet.
For product information, see Where to Buy, page 66.
how-to on at Flowers&or go to flowersandmagazine.com.
SEPTEMBER 2016 9
Floral design by Helen Miller AIFD
Photography by Ron Derhacopian
Foliage courtesy of Wm. F. Puckett
Trimmed sago palm lends height, rhythm, and a playful geometry to design. Here’s a good example of how a quick, clever foliage accent can turn an everyday design into an attentiongetting showpiece. Sturdy and glossy, sago palm might also be too big and stiff for most designs without a little pruning, but trimming allows it to shine. In this completed design the palm fronds are balanced with gracefully curving blades of lily grass on the other side.
2 1. Using scissors, cut the fronds completely off one side of the palm. 2. On the other side, cut across sections of fronds diagonally to make a pattern like sails all the way up the stem.
For a certain passionate community of floral designers this summer, from July 3 through 7, the Anaheim Marriott Hotel, next door to Disneyland, was truly “the happiest place on earth.” That’s where the American Institute of Floral Designers held its National Symposium—a three-day-plus celebration of what floral designers do best: find, and give, inspiration. The eleven main-stage programs presented over those three-and-a-half days are at the core of the Symposium experience; the rich content of each one is barely skimmed in this report. Aficionados go also to see old friends and meet new ones, to network and volunteer. Hands-on workshops (for an additional fee) have become a popular addition to the Symposium agenda. With fewer meal functions as part of the program, this year’s Symposium left more time for exploring the area and making connections. One of the highlights is always the ceremony that welcomes new members, one by one—68 of them this year, from six countries, men and women of all ages, races, and cultures. Some accept their leis, membership pins, certificates and hugs shyly, others brimming with confidence.
Floral designers find community and creative renewal at the annual AIFD Symposium.
Inspiration But all are beaming with joy, pride, and fulfillment at their achievement—as they should. Next year’s Symposium will be held in Seattle, July 1-5, 2017. To learn more about Symposium or about membership in the American Institute of Floral Designers, visit www.aifd.org.
INSIDE OUT “I would describe my work as introspective,” says Leopoldo Gomez, a rising international star of professional floral design. “Floral design is a way to discover what is inside people.” On stage, however, Leopoldo revealed himself as a charming extrovert, creator of intricate and passionate designs—like this hand-tied bouquet, created with a rectangular, woven wire armature, sturdy yet transparent. It’s a beautiful frame for the kaleidoscope of flowers contained within.
Text & photography by Bruce Wright 16 2012 12 january www.flowersandmagazine.com
214january 2012 22 www.flowersandmagazine.com
FLORAL COUTURE Flowers to wear and carry? Stacey Carlton AIFD and Shawn Michael Foley CFD took this category to a new level in their presentation, “Couture Collective.” Floral couture can often seem as outlandish and impractical as—well, as most of the creations seen on the runway during New York’s Fashion Week. But Stacey and Shawn, while they had fun designing talk-of-the-town novelties, also introduced techniques for making these creations comfortable and durable—techniques that could easily apply to other kinds of floral design. Among their many, wide-ranging ideas (clockwise from top left): An off-the-shoulder poncho made with hybrid delphinium, puffed out with a black tutu underneath, so that this design could also serve as a skirt. A collar made with celosia, complemented by a bouquet featuring more celosia and orchids plus koala fern for an airy look. A red lace cape studded with aranthera orchids and gerbera daisy petals, with a collar made by stitching the same flowers to Mega Wire. And a flowing pendant featuring speckled gold mokara orchids on a base made with thousands of tiny gold safety pins, complemented by a floral briefcase in clear acrylic (a trendy material at this year’s Symposium) for, in Shawn’s phrase, “a career woman look.”
FLOWERS WITH SOUL From Seoul, South Korea, world-renowned floral artist Julia Kim AIFD last presented at AIFD Symposium in 2007. Her trademark style is inimitable: large-scale installations completed with sensitivity to elegant detail, architectural yet organic, sturdy in construction yet seeming to float in space. Since she completed many of her creations on stage, the audience had the opportunity to witness with what judicious care she places her materials. A screen assembled from squares of birch bark was flowered with an exquisite selection of materials placed in water tubes suspended behind the screen, including two hala leaves that made striking verticals. Concentric squares (at left), covered with dusty miller foliage, were separated by bands of equisetum that created a sense of illusory depth. For her finale, Julia hung leaf-covered forms with flowers again suspended in water tubes, the tubes covered with brown floral tape that also connects them with wires for hanging themâ&#x20AC;&#x201D;a strategy that conveys the sense of flowers both protected and revealed by the slowly spinning forms. 20 january 2012 16 www.flowersandmagazine.com
22 18 www.flowersandmagazine.com 18 january 2012
A BALANCING ACT Balance—both physical and visual, as a fundamental principle of design—was the theme of Three Points of View, a program featuring Gerry Gregg AIFD, Greg Lum AIFD, and Jeremy Trentelman AIFD. At the center of the stage, Jeremy demonstrated different kinds of balance—which amount to strategies for achieving it—clearly and dramatically with an ever-changing configuration of boxes filled with flowers, ending with radial balance, as illustrated with a gigantic and colorful wheel (seen at left; Jeremy also demonstrated a binding technique for making such a structure stable and secure). Greg drew on Chinese traditions to realize further examples of balance in design, including a full and a crescent moon and a long gourd, drilled with holes that hold orbiting loops of midollino, supporting flowers in water tubes. Gerry showed, among other designs, a structure evocative of flowing wind, topped with a swirling torrent of obake anthuriums and lily grass. His personal journey as a cancer survivor lent weight to the program, leavened with humor and wisdom.
20 www.flowersandmagazine.com 20 www.flowersandmagazine.com
TIMES OF OUR LIVES You’re in a good place when customers know you as the florist who can turn a party theme into a magic memory. Together, three retail flower shop owners (each of whom is also a Teleflora Education Specialist) shared seven stimulating party sets. Cindy Tole AIFD created an “enchanted garden party” for children of any age who love ferny forest groves and the flower fairies who dwell there. Julie Poeltler AIFD filled cocktail tables with witty and feminine, conversation-piece designs for “the ladies who lunch”—those high-society women of fashion, or high-powered female executives, who drive so much of today’s floral spending. For a “princess party,” Helen Miller AIFD dressed a long table in taffeta, laid it with a sweet feast, and crowned it with ovals that swivel inside their glittering frames, quilted on one side like the back of a throne and monogrammed on the other—a tribute to a very special birthday girl. The three designers concluded with a New Year’s Eve party featuring elegant panels and lavish bouquets.
ARTISTRY IN PAPER On July 4, Symposium opened with a welcome program by Balushka, the Ukrainian-born artist who has created a sensation in the world of high-profile weddings, special events, and retail merchandising with her handmade paper flowers. Made only of finest-quality paper and always three-dimensional, in sizes up to seven feet, the flowers in Balushka’s current catalog come in over 30 styles, each requiring from 16 to 48 petals. Typically they are delivered and installed in the form of enchanting backdrops, which might be all in neutral hues like eggshell, or in tints and tones of the same color for an ombré effect. For her finale piece, however, Balushka offered the Symposium audience a floral wall that combined paper flowers with real flowers and foliage, some color-enhanced to assist the blending of the two.
DISNEY MAGIC Celebrating the location of this year’s Symposium next door to Disneyland, Jacob McCall AIFD created vignettes inspired by classic Disney movies. One of the most dramatic evoked the wicked Queen in Snow White, who daily questioned her mirror (“Who is the fairest one of all?”) and who put a sleeping spell on Snow White by tempting her with a poisoned apple. Jacob re-created the evil Queen’s boudoir, complete with a glitter-encrusted vanity, a jeweled red apple, black manzanita branches covered with red butterflies, and a wall of red roses in three varieties: ‘Cherry Love,’ ‘Checkmate’, and ‘Freedom’. 28 2012 24 www.flowersandmagazine.com 22 january
Inspiration PERIOD STYLE A team of three designers— Paul Jaras AIFD, Susanne Law AIFD, and Brenna Quan AIFD—showed how things you already have around the shop can be creatively transformed by focusing your attention on a single source of inspiration. The style movement known as Mid-Century Modern inspired, among other designs, Brenna’s take on the iconic sunflower clock designed by George Nelson, created with corrugated cardboard that syncs with the pattern on a period-appropriate orange ceramic vase; and a structure made with foam board and metal rods, housing glass cylinders turned sideways and used as terrariums. The bird silhouette on top was an accent popularized by the seminal 50s designers Charles and Ray Eames. In front, a yellow bowl holds pavéd materials in a design that resembles a spaceship, while a taller vase includes a panel of waxed cardboard that picks up on the color and texture at the rim of the vase.
ROOTS AND SHOOTS Local culture can be a profound source of inspiration—and Eunice Teo Khee Choo AIFD has many different local cultures to draw from in her native Malaysia, where Malay, Chinese and Indian traditions flourish side by side. A toy top inspired one design, covered on the underside with oncidium orchids and two large alocasia leaves, and on the other (not shown here) with green foliage folded and stapled to create contrasting patterns and textures, all in permanent botanicals. A larger design features composite peonies and circles cut from clear acrylic, with squares marked in the center, the form taken by ancient Chinese coins. Both elements symbolize prosperity. Taken together, they would make an elegant design to celebrate the Chinese New Year. Eunice was among many presenters who gave ringing endorsements for the AIFD Guide to Floral Design. “This book is more important than my toolbox,” she testified. “When you run out of ideas, just open this book and it will help you!” 24 www.flowersandmagazine.com
For more information, please contact Cory Sanchez at email@example.com Monica Useche at firstname.lastname@example.org Or, you can ask your local wholesaler for details and availabilty. Please visit our website www.florignen.com
TWO WEDDINGS Between Bobby Eldridge AIFD and Michael Gaddie AIFD, each of whom has his own shop, the two handle over 350 weddings each year. Their wedding program combined high-impact design with helpful advice on everything from how to manage multiple weddings on the same weekend to care and handling for orchids, beautifully featured in their designs. The program pivoted between two hypothetical weddings: one in green and cream with woodsy elements, elegant and extravagant as seen in the entrance design above, with a pyramid structure in the middle, made of rivercane woven with curling callas; the other, a more traditional affair with plenty of bling and bright color. For the second wedding Bobby and Michael posited a bridal couple who wanted both ceremony and reception in the same country barn. They showed how to transform the barn into a chapel with a backdrop reminiscent of stained glass, including a seeded cathedral “window” adorned with orchids and button mums. The beautiful bride is Rachelle Nyswonger AIFD, recently married in real life to John Neal. 32 2012 26 january www.flowersandmagazine.com
OUT OF THE PAST How many current wedding trends were inspired by English traditions—by royal weddings especially? Symposium participants got not only a brilliant design program but a history lesson from five British designers representing the Academy of Floral Art in Devon, England. Each took a different period, starting with the Elizabethan era, on up through the 1980s with Princess Diana. And each designer not only showed where we’ve come from but how the tradition makes itself felt today, and where it might go in the future. The results included some large-scale, spectacular designs but also relatively modest bouquets like these, including one constructed on a flat round European Bouquet Holder with succulents, kangaroo paws, yarrow and other longlived materials, and another made with embroidery hoops and a ball of Styrofoam covered with lily grass; the effect is of a spiraling pomander cascade.
it’s all about the
Dress Twelve bouquets to complement six popular wedding-gown silhouettes. Floral design by Lorraine Cooper AIFD
Photography by Ron Derhacopian
Garden roses from Alexandra Farms, www.alexandrafarms.com
For product information,
35 january 2012
“A bridal bouquet is a fashion accessory,” says Lorraine Cooper AIFD, of Brady’s Floral Gallery in Scottsdale, Arizona. “It should accent the dress, not obscure it.” Most brides will agree. They’ll be pleased and impressed when you make suggestions that show you understand the importance of the dress, and how to make the dress and gown work together. “When I’m consulting with a bride, I always ask to see a photo of the dress right away,” adds Lorraine. “It helps me identify, not only her style, but also her budget.” Dress style only begins with the silhouette, of course. Together you and your client will want to consider color and texture, style and associations. The fluffy hand-tied at left, for example—comprising white peonies and ‘Patience’ David Austin roses, studded with stemmed gems and collared with pittosporum—could be appropriate for an A Line or tea-length dress—perhaps ideally one in a smooth or pleated, but not ruffled, lacy or embroidered fabric, for maximum contrast with the ruffles and sparkles of the bouquet. see Where to Buy, page 66.
SEPTEMBER 2016 29
The A Line
A simple, classic outline resembling an upper-case A, with a skirt that falls away in clean diagonal lines from a natural waist.
A Hand-Tied Bouquet
The A line silhouette is a popular and broad category that can apply to a wide range of dress styles. The same is true of the hand-tied bouquet. Both are versatile classics. The typical medium size and round shape of a hand-tied bouquet complement the A-line gown’s clean, flowing lines. Above, ‘Constance’ and ‘Juliet’ David Austin garden roses share the spotlight with white peonies, succulent rosettes, and dusty miller. Sprays of light pink crystal beads call out the pale pink of ‘Constance’. Working with garden roses, Lorraine advises leaving them out of the cooler until they’re as open as you want them, then putting them back in, where they will hold until the wedding day. For photos that show how to provide the succulent rosettes with taped wire stems, see page 42. Opposite, ‘Tess’ David Austin garden roses star along with red-throated green cymbidiums on taped wire stems. These premium flowers, along with green hypericum and maidenhair fern, stand out against a background of green hydrangea and ‘Green Trick’ dianthus, creating depth on the surface of the round bouquet, which is collared with ivy leaves, also on taped wire stems.
36 2012 60 00 44 january www.flowersandmagazine.com www.flowersandmagazine.com 30
itâ&#x20AC;&#x2122;s all abou t the
FEBRUART APRIL 2015 00 SEPTEMBER 2015 61 45 SEPTEMBER 2016 31
The Tea-Length Dress
With a flared skirt and a hem that falls between the knee and the ankle, a tea-length dress is youthful and relatively informal. The style often has a fifties feel.
A Smaller, Nosegay-Style Bouquet “Anybody who is wearing a short little dress for her wedding needs a sassy bouquet,” says Lorraine. A petite, unpretentious yet stylish nosegay makes the perfect fit. At left, Lorraine has created a playful little Biedermeier bouquet with a fountain of veronica surrounded by concentric rings of anemones and ‘Patience’ David Austin garden roses. Together the veronica and the Elegant Bouquet Holder add a vertical dimension to the bouquet. In addition, the knob at the base of the Elegant holder screws off, allowing the handle to be placed in a vase with water and the entire bouquet to remain well hydrated. The bouquet is appropriate in scale, but the choice of flowers, the holder and accent of the beaded wire clearly designate this as a bridal bouquet. At right, a bright, long-lasting bouquet of pincushions is collared with croton leaves. Each leaf is equipped with a wired and taped stem for better control, then folded in on itself for a tailored appearance and the fold secured with UGlu to preserve the length and color required. For a howto photo, see page 44.
38 www.flowersandmagazine.com january 2012 32
itâ&#x20AC;&#x2122;s all abou t the
SEPTEMBER 2016 33
The Modified A Line
Similar to the A line, except that the skirt fits closer to the body around the hips, then flares to the hem.
A Full Crescent Bouquet
In choosing a modified A line dress, a bride is choosing to accentuate her hips a little more and to introduce the suggestion of curves into this area of the silhouette. A crescent bouquet is a nice way to complement those curves. Both the modified A line and the full crescent bouquet have a touch more fashion flair than the typical silhouette or bouquet style. In making the crescent bouquet above, Lorraine carefully observed the line of the phalaenopsis stems and the orientation of the blooms, then simply took advantage of the natural curve of her materials, inserting the orchid stems into an Elegant Bouquet Holder along with purple lisianthus, sections of springy, leafy vine, and loops and streamers of lily grass. The light and elegant bouquet opposite is made primarily with just dendrobium florets on taped wire stems, plus variegated lily grass. Lorraine chose a medium-gauge wire for the wired dendrobium stems so they would have just enough spring, neither drooping nor stiff. She layered the lily grass with all the blades facing up to make two flat bundles. Then she added the taped wire stems with dendrobium florets onto each bundle and secured the bundles at the base with floral tape. She taped the two bundles together at the center, covered the tape with a short length of Amazing Wrapzz, secured with UGlu, and finished off the bouquet with phalaenopsis blooms and an antitranspirant spray. 2012 40 january 34 www.flowersandmagazine.com
itâ&#x20AC;&#x2122;s all abou t the
SEPTEMBER 2016 35
The Ball Gown with Train
With a fitted bodice and a skirt that flares widely from the waist, the Ball Gown is the style most often associated with a dramatic train.
A Full Cascade
A bridal gown with atrain practically begs for a full cascade, so that the bouquet will balance the size, drape, and drama of the train. It’s not directly visible from the front, but the large bouquet at left is supported by a ribbon-wrapped collar that protects the bride’s hands and gown and pushes flowers toward the front, displaying them to advantage (see the how-to on page 44). ‘Tess’ David Austin garden roses, bright red callas and hanging amaranthus, purple dendrobium orchids and purple dahlias spill from the Wedding Belle Grande holder, which offers a lot of foam space for insertions. With a heavy bouquet like this one, consider designing the bouquet in a slant-handle holder with the handle held vertically (see “To Have and to Hold,” page 44). At right, a softer version of the full cascade, with ‘Beatrice’ David Austin and ‘Princess Aiko’ garden roses against a background of white hydrangea, and a cascade of oncidium orchids. While ‘Beatrice’ is the first true yellow David Austin rose, ‘Princess Aiko’ offers a pleasing range of hues, varying from pale pink to salmon. The orchids and ivy vines provide not only the cascade but also an outer halo around the roses.
42 january 2012 36 www.flowersandmagazine.com www.flowersandmagazine.com 00
itâ&#x20AC;&#x2122;s all abou t the
SEPTEMBER SEPTEMBER 2016 2015 53 43 37 APRIL 2015
itâ&#x20AC;&#x2122;s all abou t the
Fitted through the body, the trumpet-style wedding gown flares mid-thigh, creating a silhouette somewhere between a modified A line and a mermaid cut. The style accentuates curves and flatters small waists.
A Semi-Crescent Bouquet
Longer on one side than the other, a semicrescent or asymmetrical crescent bouquet paradoxically looks more curvy than a full crescent. It works beautifully with the sexy silhouette of a trumpet gown. Itâ&#x20AC;&#x2122;s important to show the bride how to carry it, since she may be tempted to hold it with the long side of the semi-crescent facing forward, rather than to the side.
44 www.flowersandmagazine.com january 2012 38
A crescent or semi-crescent bouquet normally tapers toward the tips. Usually, a phalaenopsis stem provides a natural taper, with closed or semi-open buds at the tip. In making the bouquet at left, however, Lorraine noticed that the phalaenopsis blooms were fully open all the way to the tip—so she created a tapering effect with blooms on artificial stems of taped wire. The bouquet also includes ‘Alabaster’ garden roses, green hanging amaranthus, galax leaves, and a bundle of variegated lily grass; for a how-to on the lily grass, see page 42. “This type of bouquet requires very little product but still looks full and elegant because of the shape,” notes Lorraine. At right, a somewhat less drapey, more structured and contemporary version of the style features gloriosas, pink callas, and foliage in a slant-handle bouquet holder. Ruffly pittosporum leaves at the center, with the flowers at some distance from it, create depth in the design. Lorraine wrapped lily grass loosely around two of the calla stems and used pink corsage pins to secure the lily grass to the flowers.
SEPTEMBER 2016 39
it’s all abou t the
Depending on the fit, a sheath may hug curves or fall more demurely in flowing straight lines that leave the bride a pleasing freedom of movement. Simple and sleek, the sheath is a versatile style that emphasizes vertical lines.
An Arm Bouquet
Cutting a diagonal across the sheath, the arm bouquet rests in the crook of the bride’s elbow, steadied with her hand overlapping the stem bundle. The stems cross her body, while the flowers display a little more to the side, allowing a fuller view of the front of the gown. The arm bouquet quite naturally leaves the bride’s other hand completely free—a feature that may be appreciated by the sort of confident modern bride likely to choose a sheath. Above, a layering of large callas (Zantedeschia ethiopica) rests on a backing of ti leaves (one is also folded inside the bouquet) and variegated lily grass (some looped). Lorraine made the bouquet in her hand, watching in a mirror to make sure each blossom is visible from the front, none hiding behind the others. She secured the bundle with a chenille stem before adding the terraced galax leaves, then placed the entire bouquet in a tall vase with flower-food solution for storage. You would wait until the day of the wedding to dry the stems and add ribbon. A jeweled ornament on the handle wrap complements the style with its art deco curve. At right, a second hand-tied bouquet was made with classic spiral technique. The trick in making an arm bouquet is to maintain physical and visual balance, with flowers facing both out and up, forward and to the rear. You want the bride to look down and see flowers, and for the bundle to rest comfortably in her elbow. “There should always be a focal point,” says Lorraine, “even in an arm bouquet” with its long line. Gold callas, ‘Free Spirit’ roses, and bright green hypericum and amaranthus make a warm and lively combination of hues. b 91 www.flowersandmagazine.com january 2012 40
SEPTEMBER 2016 41
How-to Steps for
Wedding Décor & Bridal Bouquets
BLUSHING GARDEN, page 51 To create a floral chandelier similar to the one featured on page 51, start with this wire framework from Plus One Imports. It comes prehung with white paper garlands; the garlands can be augmented with additional flower garlands or trimmed or swagged, as desired. Flowers can be added in caged foam holders wired to the framework. 42 www.flowersandmagazine.com
A SEMICRESCENT BOUQUET, page 38 Because of how the long bundle of variegated lily grass in this bouquet hangs down on one side, there is an extra danger that it could catch on something and get pulled out. Layer the blades of lily grass together, all facing the same way. Then, for extra security, wrap wire around the cut end of the bundle and push the wire through the foam and out the other side. Finally, wrap the wire around a part of the holder.
A HAND-TIED BOUQUET, page 30 To incorporate succulent rosettes into a hand-tied bouquet, give them wired and taped stems, using a very heavygauge wire. First, make a tiny shepherd’s hook with pliers at one end of the wire. Cut the other end of the wire at an angle so it’s sharp and pierces easily. Make sure your succulent rosette still has a portion of stem remaining on the back. Insert the sharp end of the wire through the center of the succulent and push, then pull it through until the shepherd’s hook becomes hidden inside the rosette. On the back, cross-pierce the stem remnant twice with a lighter gauge wire, so that you have additional wires to reinforce the stem, then add floral tape.
How-to Steps for
Wedding Décor & Bridal Bouquets
A FULL CASCADE, page 36 The Oasis Bouquet Collar is a rigid plastic collar covered in black, white or ivory satin; it comes in three sizes. In each size, the design-ready collar snaps securely into the matching size of Oasis Wedding Bell bouquet holder. However, you can also customize the collar in a different color by wrapping it with overlapping, slant folds of ribbon, secured with UGlu. For a cascade bouquet like the one on page 36, proceed next by covering the back of a soaked, slanthandle holder with strips of ribbon to match the ribbon on the collar— again securing the ribbon with UGlu. You will then need to secure the ribbon-wrapped collar to the holder with wooden picks. Slip the collar over the handle and let it rest on the back of the holder. Drive the wooden picks through the ribbon at an angle and snip off any protruding part of the pick, as shown here. Finally, cover the ends of the picks and the handle with more ribbon. WARM AND BRIGHT, page 54 Here’s one way to create an elevated, topiary-style design with an organic look. If you have an old candleholder, cover it with curly willow tips, securing them in place with Bind Wire wrapped and twisted around the curly willow. Tuck preserved moss underneath the curly willow, secured with a touch of pan glue. Flowers can be arranged in foam in an O’Dapter Holder or a Lomey Designer Dish glued to the top of the candleholder.
A SMALLER NOSEGAY-STYLE BOUQUET, page 33 To make a bouquet collar of croton leaves, give each leaf a wired and taped stem for better control. Croton leaves may not be long enough to fold them in half, but you can still achieve a tailored, couture look by folding each leaf in on itself for a tailored appearance and securing the fold with UGlu. TO HAVE AND TO HOLD, pages 36-37 “I always hand the bride her bouquet and show her how to carry it,” says Lorraine. “Brides tend to hunch and try to hold the bouquet too high, just below the bosom. I tell them, ‘Drop your shoulders—that’s where your bouquet should be,’ at waist level, where it looks comfortable and elegant and doesn’t hide the dress.” Lorraine favors a bouquet holder with a slant handle. She then designs the bouquet so the bride can hold it with the stem horizontal rather than vertical. The flowers are seen to advantage, and this position is much more comfortable for her wrists than holding it upright. b
Florist’s Best Friend--
Floral Delivery Trays EASY LOAD NO SPILL LIGHT WEIGHT
Floral Delivery Tray or Floral Carrier!
One carrier holds an average of 20 to 30 arrangements. • Light-weight, high-impact plastic. Size 48” x 48”. 33 lbs. Pins included. • Carrier is adjustable to any size (removing or adding blocks as needed). • Large, flat surface, available by moving pins to storage at sides. • No special places; load in the order you wish to deliver. • No tip-overs or broken ends---saves load and unload time.
3710 Sipes Ave, Sanford, FL 32773
1-800-638-3378 • Fax 407-322-6668 outside U.S.A. 407-321-4310
30 Day Mfg. Satisfaction Guarantee!
www.seminoleds.com SEPTEMBER 2016 45
If you’re not already getting Flowers& delivered to your own mailbox (or e-mailbox)—
Now’s the time to subscribe! Get a monthly dose of design creativity, flower news and business advice, for just $6.50 per issue!* A digital subscription is only $24.95 for a full year. Visit: www.flowersandmagazine.com and click on the “subscribe” link. *Subscription rates are higher for international subscribers, discounted for Teleflora members. Visit our website for more info.
SEPTEMBER 2016 47
BLUSHING GARDEN ”Lavish, round bouquets of garden flowers, in a palette of pale blush colors” almost defines classic décor for a wedding reception—but it’s in the details that designers make the look both trendy and elegant. “With social media, trends turn fast,” notes Bert Ford AIFD, PFCI. “Recently brides are asking for fluffy foliage to lend dimension to designs… We also find a lot of brides do not want identical centerpieces on every table,” a request accommodated here with matching Mia Vases filled with different, yet harmonious flowers (white tulips and alchemilla, ‘Vanilla Sky’ and ‘Wedding Rose’ roses veiled with maidenhair fern), plus ‘Constance’ and ‘Keira’ David Austin garden roses, ranunculus, astilbe, and white hydrangea in a footed glass bowl.
For product information,
Roses from Decofresh Roses, www.decofresh.com Garden roses from Alexandra Farms, www.alexandrafarms.com Linens from Wildflower Linen, www.wildflowerlinens.com s e e W h e r e t o B u y, p a g e 6 6 .
trendy themes for bridal banquet tables
flowers for the east f
Floral design by Bert Ford AIFD, PFCI, Ford Flower Co., Salem, New Hampshire Photography by Ron Derhacopian
2 january 2012
SEPTEMBER 2016 49
flowers for the east f 50 www.flowersandmagazine.com
Soft gray dusty miller brings a twist to the look, paired above with blush peonies, as do waxflower and white variegated kale (used to line the footed bowl above right), and blush callas spiraling in a low dish. At right, a floral chandelier provides a lavish profusion of flowers for the banquet without taking space on the table. It’s created on a wire framework (see the how-to photo on page 42) that comes prehung with white paper garlands. Here Bert has added dendrobium garlands as well. Either, of course, can be trimmed or swagged to the desired height. Flowers, including ‘Constance’ and ‘Keira’ David Austin garden roses, are added in caged foam holders wired to the frame.
4 january 2012
SEPTEMBER 2016 51
flowers for the east f
WARM & BRIGHT The warm look of natural wood and terra cotta beautifully supports a palette of bright and pale pinks and blended orange, accented with fresh green and, at left, touches of deep red and purple. The feeling is organic and whimsical, again with foliage sprouting or trailing from a central mass of color. The Wired Black Bamboo Fence, here used as a runner, defines space and integrates the designs with their environment. To make the most of the Tapered Wood Cylinder at left, Bert arranged his flowers in foam inside a plastic liner surrounded by sheet moss. ‘Pink Piano’ garden roses catch the eye first, along with ‘Coral Charm’ peonies; blush pink ‘Duchesse’ and coral ‘Wild Look’ roses both contrast and harmonize. At right, accent designs suggest variations on the theme—easy to place here and there on a feasting or buffet or cocktail table, perhaps serving as parting gifts for special guests at the end of the celebration.
6 january 2012
SEPTEMBER 2016 53
For a taller variation at left, Bert took an old candlestick and covered it with curly willow tips, held on with Bind Wire (see the how-to photo on page 44), then tucked preserved moss underneath the curly willow, secured with a touch of pan glue. The flowers are arranged in foam strapped into a Lomey Designer Dish, which was mounted on top of the candlestick and is held more securely in place by the curly willow that wraps around it. Bert filled the foam in the dish with salal leaves around the side, then with more flaring curly willow tips in the center and more of the same signature flowers, including ‘Duchesse’, ‘Wild Look’, and ‘Pink Piano’ roses. Coco Balls ranged at the base, along with fresh fruits and vegetables, balance the mass of flowers on top of the candlestick.
flowers for the east f
At right, flowers are again arranged in foam inside a Lomey dish, nestled into the teak bowl. Fern curls and explosion grass sound the playful yet natural note that characterizes this theme, with its cheerful colors and organic textures. 8 january 2012
SEPTEMBER 2016 55
flowers for the east f
ORCHID ELEGANCE The classic look of phalaenopsis orchids lends itself to contemporary styling. Easy to do ahead and transport, component designs like those that combine to create the ensemble at left can also make long-lasting favors for special guests. The white and light green color scheme is here enriched with touches of purple. White flowers, including â&#x20AC;&#x2DC;Vanilla Skyâ&#x20AC;&#x2122; roses, give a clean, upscale look along with sections of wheat grass. The orchids and wheat grass have been elevated as needed inside the green ceramic cubes with floral foam, which also hydrates the cut flowers. At right, an all-white version makes a strong central statement of the theme.
SEPTEMBER 2016 57
flowers for the east f
11 2012 58 january www.flowersandmagazine.com
DESERT CHIC With succulents and tillandsias more popular, diverse and available than ever, a decorating scheme like this one may find favor anywhere. For a busy wedding weekend, it could easily be prepared days in advance. Sandblasted manzanita branches complement the look, underscored with sparkling sand and amber rocks, while light gray cement containers in streamlined, geometric shapes lend an urban, industrial touch. The gray and tan neutrals are enlivened with a splash of color from ‘Coral Charm’ peonies and two kinds of Kenyan roses, ‘Deep Purple’ and ‘Ascot’.
12 january 2012
SEPTEMBER 2016 59
flowers for the east f
13 2012 60 january www.flowersandmagazine.com
Dark purple astrantia adds slender height and a delicate, airy texture to the mix of pink, purple, coral and magenta flowers, which complement the subtle purple tones found in so many succulents. At right, stacking the cement pots is a handy way to create a tiered effect within a tablescape assemblage. Amber rocks support a cement cube tilted on its side. Whatever succulents donâ&#x20AC;&#x2122;t go home with guests can be recycled into a container garden that becomes a living memento of the wedding for the bride and groom.
SEPTEMBER 2016 61
GRACEFUL GARLANDS Long banquet tables or, in the current parlance, “feast tables” are popular for today’s weddings. Here’s a beautiful way to dress the long table: with a winding, wired foliage garland (call it a “boa” if you like) punctuated with little pots of flowers (again, takeaway gifts for guests) and bundles of wheat. Similar pots can also be used for adjoining cocktail tables, or a trio of them for a round table. Here, Bert made the wired garland using salal foliage plus four different kinds of eucalyptus: seeded, willowleaf, parvifolia, and silver-dollar. Playful kakuma fern curls add height, while rosemary lends fragrance. Featured flowers include peach-colored ‘Juliet’ and blush ‘Constance’ David Austin roses.
15 2012 62 january www.flowersandmagazine.com
flowers for the east f
At left, a green and white version of the concept incorporates a bounty of fruits and vegetables. White pillar candles in glass cylinders are dressed with string beans, asparagus, and snap peas, bound to the cylinders with Bind Wire. Bunches of explosion grass, along with the wheat bundles, add their fluffy texture to the design. “This is a very simple look to create,” says Bert, “with lots of do-aheads.” It includes easy but clever details that add up to a unified overall theme—important for photography (think close-ups, wide shots) and helpful for stretching the budget. “Don’t work harder than you should,” Bert advises. “Sometimes keeping it simple is best.” b
80 january 2012
SEPTEMBER 2016 63
wholesaler connection Flowers& magazine distributors Arizona Phoenix The Roy Houff Company
Kansas wichita Valley Floral Company
OREGON PORTLAND Floral Design Institute
California Fresno Designer Flower Center Inglewood American Magazines & Books Oakland Piazza International Floral Sacramento Flora Fresh San Diego San Diego Florist Supplies Santa Rosa Sequoia Floral International
Kentucky Louisville The Roy Houff Company
PENNSYLVANIA Pittsburgh Keystone Ribbon & Floral Pittsburgh Cut Flower Company
Florida PENSACOLA American Floral Wholesale of Pensacola Carlstedtâ&#x20AC;&#x2122;s, LLC
Louisiana Lafayette Louisiana Wholesale Florists Massachusetts Boston Jacobson Floral Supply Michigan Warren Nordlie, Inc.
SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. Tennessee Nashville The Roy Houff Company
Minnesota Minneapolis Koehler and Dramm
Virginia Norfolk The Roy Houff Company Richmond The Roy Houff Company
Georgia omega Hornbuckle Wholesale Florist
missouri st louis LaSalle Wholesale Florist
Washington Tacoma Washington Floral Service
hawaii honolulu Flora-Dec Sales
New York Campbell Hall Alders Wholesale Florist
canada burnaby, bc United Floral Inc.
Illinois Chicago The Roy Houff Company Milan Bonnett Wholesale Florist Normal The Roy Houff Company Wheeling The Roy Houff Company
Ohio dayton Nordlie, Inc. North Canton Canton Wholesale Floral
malaysia selangor Worldwide Floral Services
cord and wire always available
singapore Worldwide Floral Services
Floral Design Tutorials on our YOU TUBE channel: Flowers& Magazine
what’s in store
TALK OF THE TABLE With the rich look of artisanal stoneware, Teleflora’s Autumn Gathering Centerpiece bowl will draw compliments from dinner guests for years to come. A nationally advertised star for Thanksgiving. Call 800-333-0205 or visit themarket.myteleflora.com.
COOL AGAIN As houseplants make a roaring comeback (they never really went away) and the trend to handmade objects hits its stride, macramé is ready to step out, reinvented for the 21st century in stylish hues and cleverly crafted designs. These items are priced to retail between $37.50 and $62.50. Call Accent Décor at 800-385-5114 or visit www.accentdecor.com.
THAT SUBTLE SHEEN Perfect for wrapping the stem bundle of a hand-tied bouquet or otherwise accenting flowers for festive occasions, new Oasis Sequin Wrap comes in five sophisticated matte colors—gold, silver, copper, steel and ruby—on rolls of over three yards, two inches wide. Call 800-321-8286 or visit www.oasisfloralproducts.com.
CINDERELLA’S CARRIAGE The pumpkin-shaped White Metal Carriage Candle Holder, with its heartshaped window, is designed to hold a tea light or short pillar candle but is beautifully adaptable for flowers as well. Supplied from England, the metal holder, finished in glossy white paint, stands 24 centimeters (about 9½ inches) high. Visit www.melodymaison.co.uk.
SEPTEMBER 2016 65
where to buy For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
ON THE COVER
‘Constance’ and ‘Juliet’ David Austin garden roses, Alexandra Farms. Rhinestone sprays and Bouquet Bucklezz Circle Dazzle, Fitz Design.
FOCUS ON DESIGN, pages 8-9
Moonshade and Moonvista carnations and Moonberry mini carnations, Florigene. Round Oasis European Bouquet Holder, Smithers-Oasis. Gilded aralia leaves and curly willow, Wm. F. Puckett.
emporium BLUSHING GARDEN, pages 48-51
‘Constance’ and ‘Keira’ David Austin garden roses, Alexandra Farms. ‘Vanilla Sky’ and ‘Wedding Rose’ roses, DecoFresh. Table linen with sequins (Amerie Blush), Wildflower Linen. White paper garland, Plus One. 24-inch mâché wreath form, Smithers-Oasis. Clear glass footed bowls, dish gardens and Mia Vases, Syndicate Sales.
WARM AND BRIGHT, pages 52-55
Table linen (Lucy Moss), Wildflower Linen. ‘Pink Piano’ garden roses, Alexandra Farms. Blush pink ‘Duchesse’ and coral ‘Wild Look’ roses, DecoFresh. Teak Bowl, Natural Coco Balls, Wired Black Bamboo Fence, Jamali. Tapered Wood Cylinder, Vasesource.
ORCHID ELEGANCE, pages 56-57
Table Linen (King Platinum Reversible), Wildflower Linen. ‘Vanilla Sky’ roses, DecoFresh. Light green ceramic cubes and low white fiberglass pot, Vasesource.
Bamboo cube, Teleflora.
‘Ascot’ and ‘Deep Purple’ roses, DecoFresh. Table linen (Kai Purple), Wildflower Linen. Cement cubes, trays, and cement fishbowl vases, Jamali. Manzanita, Schusters. Tan Floral Sand, Sandtastik. Amber rocks, Vasesource.
pg 34 IT’S ALL ABOUT THE DRESS,
Garden roses throughout, including David Austin roses, Alexandra Farms. Elegant™ Bouquet Holders, Wedding Belle holders and gold beaded wire, Smithers-Oasis. Gems, sprays of crystal beads, and Amazing Wrapzz, Fitz Design. Ribbon, Berwick-Offray.
Table linen (Caprice Blush Reversible), Wildflower Linen. ‘Juliet’ and ‘Constance’ David Austin roses, Alexandra Farms. Vintage Pots (come with Vintage Crate), Accent Décor. Urban Earth Weathered Brown Tapered Square Vases, Syndicate Sales. Pillar candles, Candle Artisans.
FLOWERS FOR THE FEAST,
Roses throughout, Decofresh Roses. Garden roses (including David Austin Wedding Roses) throughout, Alexandra Farms. Linens throughout, Wildflower Linen.
F e at u r e d Suppliers
c o n s u m e r EDU C A TION
Accent Décor, Inc. Call 800-385-5114 or visit www.accentdecor.com. Alexandra Farms. Call 305-528-3657 or visit www.alexandrafarms.com. Berwick Offray. Call 800-327-0350 or visit www.berwickoffray.com. Candle Artisans. Call 908-689-2000 or visit www.candleartisans.com. Decofresh Roses. Call +31-6-42210709 or visit www.decofresh.com. Fitz Design. Call 800-500-2120 or visit www.creationsbyfitzdesign.com. Florigene Flowers. Visit www.florigene.com. Jamali Garden and Floral Supply. Call 212-979-0108 or visit www.jamaligarden.com. Plus One Imports/A Division of the Garcia Group. Call 800-241-3733 or visit www.floramart.com. Sandtastik Products Inc. Call 800-845-3845 or visit www.floralsand.com. Schusters of Texas. Call 800-351-1493 or visit www.schustersoftexas.com. Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com. Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com. Vasesource. Call 718-752-0424 or visit www.vasesource.com. Wildflower Linen. Call 866-965-7775 or visit www.wildflowerlinens.com. Wm. F. Puckett. Call 800-426-3376 or visit www.puckettfern.com.
business for sale
WASHINGTON DC FLOWER SHOP High end flower and gift shop for sale.
Located in affluent shopping area. Great opportunity for someone interested in aprofitable, reputable business. Prefer the owner be the hands-on operator with great customer service experience. Internet experienced owner can develop a new website that could generate additional annual revenue. Current sales (June 2015-May 2016) $714,268.00. Owner takes six figure salary plus bonus & insurance. 4 full time employees (including owner). 5-part time employees. Exact location will remain confidential until deemed appropriate to reveal. Owner is retiring and the business is listed by the owner. No broker or broker fees. Send email to email@example.com
Flower Shop for Sale!
Well established shop located in South Central PA in the heart of a busy, artsy city.
Flexible terms. Owner retiring. Send inquiries to floralshop258@yahoo.
E M P LOY M ENT Florasearch, Inc.
In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: firstname.lastname@example.org Website: http://www.florasearch.com
Did you know you can read past and current issues online? Find out how! Go to the digital library link at www.flowersandmagazine.com
advertiser links e q u i pm e n t Refrigerators For Flowers
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
Advertisers’ websites are hyperlinked on the Flowers& website. Go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” Accent Décor, Inc. 800-385-5114 www.accentdecor.com
Alexandra Farms 305-528-3657 www.alexandrafarms.com
Chrysal Americas 800-247-9725 www.chrysalusa.com
Classico Manufacturing Co 877-688-6889 www.garlandmaker.com
Danziger Flower Farm +972-3-960-2525 www.danziger.co.il
David Austin Roses 800-328-8893 www.davidaustinrosesusa.com
Design Master Color Tool 800-525-2644 www.dmcolor.com
Dollar Tree Direct 877-530-TREE (8733) www.dollartree.com/floral/559/index.cat
inside back cover
Florigene Flowers 954-438-9892 www.florigene.com
Green Valley Floral 800-228-1255 www.greenvalleyfloral.com
JRM Chemical 800-962-4010 www.soilmoist.com
Nashville Wraps, LLC 800-547-9727 www.nashvillewraps.com
Pioneer Imports & Wholesale 888-234-5400 www.pioneerwholesaleco.com
Plus One Imports/A Division of the Garcia Group back cover 800-241-3733 www.floramart.com Reliant Ribbon 5 800-886-2697 www.reliantribbon.com Royal Flowers 1 800-977-4483 www.royalflowersecuador.com Sandtastik Products 6 800-845-3845 www.floralsand.com
www.weddingequipment.com John Toomey Co
Wedding Aisle Runners Rentals & Sales
Seminole 800-638-3378 www.seminoleds.com
Smithers-Oasis 800-321-8286 www.oasisfloral.com
The Sun Valley Group 7 800-747-0396 www.tsvg.com Syndicate Sales 800-428-0515 www.syndicatesales.com Teleflora 800-333-0205 www.myteleflora.com
inside front cover 43, 46
Vasesource 21 718-752-0424 www.vasesource.com
White Cotton Runners
SEPTEMBER 2016 67
industry events For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
National and International September 21-24, Maui, HI SAF Annual Convention, Ritz-Carlton Kapalua. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
October 5-8, Quito, Ecuador Agriflor 2016, Centro de Exposiciones. Visit www.agriflor.com.
October 19-21, Miami, FL Wholesale Florist & Florist Supplier Association Floral Distribution Conference, Miami Airport Convention Center. Call WF&FSA at 888-289-3372 or visit www.wffsa.org.
November 2-4, Aalsmeer, The Netherlands FloraHolland Trade Fair Aalsmeer, FloraHolland. Visit www.floraholland.com/tradefair.
November 2-4, Vijfhuizen, The Netherlands International Floriculture & Horticulture Trade Fair (IFTF), Expo Haarlemmermeer. Visit www.hpp.nl.
December 5-16, Atlanta, GA FloraMartÂŽ (Pete Garcia Company) market dates for fall/Christmas 2017 merchandise, FloraMart. Visit www.floramart.com.
January 9-11, 2017, Santa Barbara, CA Florabundance Inspirational Design Days. Visit www.florabundance.com.
January 10-12, 2017, Long Beach, CA The Special Event, Long Beach Convention Center. Visit www.thespecialeventshow.com.
January 24-27, 2017, Essen, Germany IPM Essen, Messe Essen. Visit www.ipm-essen.de.
July 1-5, 2017, Seattle, WA National AIFD Symposium, Sheraton Seattle. Call the American Institute of Floral Designers at 410-752-3318 or visit www.aifd.org.
Central Region September 13, Warren, MI Michigan Unit, Holiday Designs with Vonda LaFever, Nordlie Wholesale. Contact Debbie Custer at 734-262-9625 or email@example.com.
September 14, Gaylord, MI Michigan Unit, Holiday Designs with Vonda LaFever, Eagles Club. Contact Debbie Custer at 734-262-9625 or firstname.lastname@example.org.
September 21, Cleveland, OH Ohio Buckeye Unit, Everyday & Holiday Designs, Nordlie Cleveland. Contact Liz Stocker at 330-987-5610 or Lstocker144@gmail.com.
Northeast Region September 21, Lansdale, PA Penn Jersey Unit, Holiday Designs, Younger & Son Wholesale. Contact Linda Bogarde at 215547-4550 or email@example.com.
September 28, Amherst, NY Upstate New York Unit, Holiday Designs with Tom Bowling, Classics V Banquet and Conference Center. Contact Josette Vest at 585-657-8063 or firstname.lastname@example.org.
South Central Region September 10-12, Quapaw, OK Ozark Florists Association Convention, program includes a design demonstration by Gerard Toh, Downstream Convention Center. Visit www.aboutozark.com or contact Fran Davis at 417-883-8581 or email@example.com.
September 11, Albuquerque, NM
Christmasworld, including the new Floradecora. Visit www.floradecora.de.
New Mexico State Florists Association, program includes Wedding Designs with Tom Simmons, Nativo Lodge. Contact Esther Davis at 575-430-4554 or firstname.lastname@example.org.
March 13-14, 2017, Washington, DC
September 13, Jackson, MS
Congressional Action Days. Conference hotel: Ritz-Carlton Pentagon City, Arlington, VA. Call the Society of American Florists at 800-3364743 or visit www.safnow.org.
Central Mississippi Wholesale Florist, Holiday Designs with Darla Pawlak. Contact Ken Strickland at 601-923-8536 or email@example.com.
January 27-31, 2017, Frankfurt am Main, Germany
Southeast Region September 13, Valdosta, GA Georgia Unit, Weddings with an Everyday Twist with Joyce Mason-Monheim, The Patterson. Contact Susan Mullis at 229-242-1001 or firstname.lastname@example.org.
September 18, Montgomery, AL Alabama Unit, Holiday Designs with Vonda LaFever, Horton Wholesale. Contact Anita Motykiewicz at 251-666-0509 or email@example.com.
September 18, Myrtle Beach, SC South Carolina State Florist Association Convention, program includes Everyday Designs with Kevin Ylvisaker, Clarion Hotel. Contact Linda Mattison at 864-375-0024 or firstname.lastname@example.org.
September 25, Florence, SC South Carolina Unit, Sympathy Designs with John Hosek, Tommyâ&#x20AC;&#x2122;s Wholesale. Contact Buddy Poole at 864-316-2688 or email@example.com.
September 25, Silver Spring, MD DC-MD-VA Unit, Holiday Designs with guest designer David Powers, Potomac Wholesale. Contact JoAnn Baker at 410-507-2358 or firstname.lastname@example.org.
Western Region October 14-16, Helena, MT Montana Florist Association Convention, program includes Celebrations with Alex Jackson, Radisson Colonial. Visit www.mtfloristassc.com or contact Debbie Snyder at 406-752-1313 or email@example.com.
October 23, Denver, CO SAF 1-Day Profit Blast, Denver Airport Marriott at Gateway Park. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
November 5-6, Los Angeles, CA Califlora 2016, including Top Ten Design Competition (11-16), Los Angeles Flower Market. Call the California State Floral Association at 916-448-5266 or visit www.calstatefloral.com.