Data Science and Digital Marketing

To discover the hidden actionable insights in an organization's data, data scientists mix math and statistics, specialised programming, sophisticated analytics, artificial intelligence (AI), and machine learning with specialised subject matter expertise. Strategic planning and decisionmaking can be guided by these findings. Data science is one of the fields that is expanding the fastest worldwide due to the increasing amount of data sources and data that result from thisevery sector. As a result, it is not surprising that Harvard Business Review named the position of data scientist the "sexiest job of the 21st century" (link resides outside of IBM). They are relied upon more and more by organisations to analyse data and make practical suggestions to enhance business results.

Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms. The 1990s and 2000s saw its rise, which altered how companies and brands use technology for marketing. As the use of digital platforms in marketing strategies and daily living increased, and Digital marketing campaigns have proliferated as a result of people using digital devices more frequently than they are going to physical stores.

These campaigns typically combine search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing,

content automation, campaign marketing, data-driven marketing, ecommerce marketing, social media marketing, social media optimization,

e-mail direct marketing, display advertising, e-books, and optical media, Internet advertising.

Tactics may include:

Search engine optimization (SEO)

Social media marketing

Video marketing

Email marketing

Website marketing

Paid search/contextual advertising

Search engine marketing

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