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Welcome to Teen Trend The Magazine for Teens ... real teens ... just teens! That’s what Teen Trend is all about. Teen Trend captures the down-to-earth, real world of age 12 to18-year-olds. Its fresh editorial content empowers teenagers by presenting positive messages with an uncompromising voice.

Our Readers

Teenagers don’t live in a fantasy world with their lives patterned after celebrities, and they need information they can depend on. TODAY’S TEENAGERS: • Are the most educated in their generation. • Will attend college in record numbers.

Most importantly, it provides a trustworthy medium for you and other advertisers who need an editorial environment that’s consistent with their brand image. An environment rarely available today AND it delivers a valuable segment of the teenager market that has been undeserved.

• Have more buying power than ever. • Increase spending by 3.5% annually. • Make informed purchases.

Since 2005, Teen Trend has served a special niche defined by its positive and uncompromising voice to and for teenagers. Presenting today’s lifestyle trends in a fun yet realistic and useful way, it is editorially responsible and devoid of mixed messages and contradictory advice.

• Trust magazines the most of all media. • Teens will also spend an estimated $238.7 billion in 2010, up from $199.7 billion in 2007.


ng i h c a e R s n e e T s Today’ In Teen Trend, you reach today’s real teens in a magazine they recognize as a “clean breath of fre sh air,” a magazine they ca n trust. Teen Trend cuts through the clutter of “gossip” magazines and gives tee ns real world informatio n and advice they can use. Teen Trend is the perfe ct environment for your advertising.

Who’s Reading Teen Trend? s ages consists of teen ip sh er ad re ’s and Teen Trend administrators l o o h sc s, er h , teac nd is one 12-18, parents tates. Teen Tre S ed it n U e th raries. ss ns in school lib educators acro o ti ca li b u p r te ght af of the most sou available bscriptions are su e in az ag m al Teen Trend .com and sever es in az ag M , m n.co through Amazo es. on sales servic other subscripti roughout n newsstands th o d te u ib tr is d ior Teen Trend is ed middle, jun ct le se to ed p so ship 0 states. the US and is al in more than 4 es ri ra b li d an ols high, high scho

Editorial Calendar INSIDE EVERY ISSUE Flavor of the Month Tech/Music Review College 101 Pop Quiz College Profile My Experience Best of the Best Get involved Off the Beaten Path Listen Up Horoscope WebCrawler Vidiot - Game Review Poster ISSUE FOCUS Spring: PROM SPECTACULAR (COLLEGE DIRECTORY) Summer: SCHOOL’S OUT/ SUMMER CAMP GUIDE Fall: HARVEST FESTIVAL (COLLEGE DIRECTORY) Winter: WINTER WONDERLAND Issue features subject to change


ADVERTISING MATERIAL REQUIREMENTS PRODUCTION ASSISTANCE Complete production services are available. Layout, art, type (including key changes). color separations, etc. will be billed to advertiser in addition to the space rate. Agency discounts do not apply to production charges. All images sent in electronically must be high resolution 300 dpi photos or 800 dpi line-art.

PUBLICATION SPECIFICATIONS Trim Size: 8.15” x 10.75” Printing: Sheet Fed Offset Column width: 2.281” Binding: Saddle Wire DIGITAL AD REQUIREMENTS Ads submitted must meet the publisher’s production guidelines PREFERRED AD SUBMISSION METHOD We accept PDF files with fonts embedded (preferred), Composite JPG, or TIF files with the color mode CMYK at 300-600 dpi.

SPECIAL POSITIONS Every effort will be made to comply with advertiser requests but special positions cannot be guaranteed. No premium is required for positioning.

ADVERTISING SPECIFICATIONS

DIMENSIONS All ads must be configured to fit the ad sizes as indicated. Be sure to crate documents in the proper trim size, However, be certain to include bleed on full page bleed ads. On full page ads do not put text outside the live area.

SIZE

WIDTH

Full Page (with bleed)

8.5”

11”

Full Page (trim size)

8.25”

10.75”

Full Page (live area)

7.75”

10.25”

1/2 Page Horizontal

7.5”

5”

1/2 Page Vertical

PREPARATION If the publisher’s production department considers a digital ad to be incorrectly set up by the advertiser, the advertiser may correct and resubmit the ad. OR the advertiser may request the publisher to alter the ad to meet specifications. Please call if you have any questions regarding your file set up.

Full Page 7.75 x 10.25 (live)

Full Page Bleed

8.5 x 11

Above: 1/12 Page 4.75 x 1.21875

3.625”

10.25”

1/3 Page Horizontal

7.5”

3.25”

1/3 Page Square

4.75”

5”

1/4 Page Horizontal

7.5”

2.4375”

1/4 Page Vertical

3.625”

5”

1/6 Page Horizontal

4.75”

2.4375”

1/6 Page Vertical

2.281”

5”

1/12 Page

4.75”

1.21875”

College Directory

1.659”

2.323”

1/4 Page Horizontal 7.5 x 3.25

1/6 Page Vertical 2.281 x5

1/2 Page Horizontal 7.5 x 5

HEIGHT

1/4 Page Vertical 3.625 x 5

1/2 Page Vertical 3.625 x 10.25 1/6 Page Horizontal 4.75 x 2.4375


Advertising Rates 1X

2X

3X

4X(+)

Back Cover*

$1,195

$1,095

$995

$945

Inside Cover*

$1,095

$995

$945

$895

Full Page

$895

$795

$745

$695

Half Page

$795

$695

$595

$495

Third Page

$495

$395

$295

$345

Quarter Page

$345

$295

$245

$195

Eighth Page

$195

$185

$175

$165

Sixth Page

$125

$120

$115

$110

Twelfth Page

$95

$90

$85

$79

Premium Positioning: Footer ($195), Box ($175), Burst ($395), Cover Banner ($495) and Cover Sponsorship Ads* *Call for availability of premium pages, cover sponsorship and positioning

Advertising Contact

Our numbers at a glance

Director of Marketing and Advertising Donald Wolak

Phone 1-800-932-4557 x302

Email donwolak@TeenTrendMagazine.com

Production Contact Circulation Subscriptions (Individual) Print

Art Director Melissa Witchey

38,080

Single Copy Sales (Newsstand Sales) Print-Newsstand Circulation 15,000 Print-Newsstand Sold 9,500 Total Paid Readers per copy Total readership

47,580 4.8 228,384

Phone 1-800-932-4557 x304

Email missywitchey@TeenTrendMagazine.com

General Information Address ASM Publishing 106 Cobblestone Ct. Dr. #323 Victor, NY 14564

Phone (585) 924-4250

Fax

Frequency (year)

4 total

(585) 924-4325


Demographic & Publication data

INSIDE: COLLEGE D

IREC T ORY • ZAC EF

WIN PRIZES!

See Page 8

Total paid individual: 47,580 Readers per copy:

4.8

Audience:

228,384

Schools/Libraries:

2,447

Gender:

Female, 56% Male, 44%

Median age:

16.5 12-14: 35% 12-18: 98% 12-17: 83%

RON • POP QUIZ • IN THE STARS

Time for Prom < Prom on a bud get < Perfect Prom Planner

Chartin g a Cou rse The life of a vet erinarian

14-16: 35% 13-17: 80%

Median HHI:

$56,725

Cover price:

$2.95

Frequency:

Quarterly Jan/Feb April/May July/August October/November

Launched:

2005

URL:

TeenTrendMagazine.com

Vol 3 issue 2 • Spring

2009


Nationw ide Distribution The following maps indicate Teen Trend’s presence in schools and libraries for eight regions across the United States. Each state is listed by its percentage of Teen Trend’s nationwide total.

England – 10.3 2.0 MA – 2.7 0.9 RI – 1.1 1.2 CT – 2.4

South East – 11.8 KY – 3.8 AL – 5.3

Mid-Atlantic – 21.3 NY – 12.4 NJ – 4.2 PA – 4.7

South Central – 10.1 AR – 0.6 OK – 2.7 LA – 0.9 TX – 5.9

East Central – 5.1 OH – 1.4 MI – 0.7 IN – 1.7 WI – 0.3 IL – 1.0

North Central – 12.8 MN – 1.1 SD – 0.6 NE – 1.8 IA – 2.0

South Atlantic – 15.6 VA – 2.0 SC – 0.9 WV – 0.7 GA – 2.1

Pacific CO – 2.8 AZ – 1.4 UT – 1.3

New ME – NH – VT –

NC – 2.2

FL – 4.7

TN – 2.3

MO – 3.4 ND – 1.6

KS – 2.0

– 13.0 WA – 2.4 OR – 1.5 CA – 3.6

TOTAL: 2,447 – 100.0


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Teaching students to write effectively, learn from each other and think for themselves. 198 College Hill Road Clinton, NY 13323

Harvard offers 6,500 undergraduates and education from distinguished faculty in more than 40 fields in the liberal arts as well as engineering and applied science. 8 Garden St., Cambridge, MA 02138

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A great deal of information Welcome to Burlington about Burlington College is College — a progressive, liberal available in the school’s catalog arts institution with a humanand on the Burlington College istic, interdisciplinary approach Web site: www.burlington.edu. and a commitment to individuBut the best way to apprecialized education. ate what Burlington College is The community-based misall about is to visit the campus sion at Burlington College to really discover the unique includes a commitment to both nature of the school and the the local and global communipeople who work and study ty, inclusive of people with there. Experience firsthand the diverse backgrounds and culpersonal attention students tures. The emphasis is on the have come to expect from their fact that it is Burlington’s coladvisors and professors. Attend lege, and as such, the goal is to a class or two, all small semireflect the values and principles nars with an average of 10 stuthat are synonymous with the dents. Participate in one of our beautiful city, as well as the public forums or neighborstate of Vermont. hood events. Go out on the The long list of challenging lake, take a ride on the bikepath programs at Burlington College Photo curtesy of Burlington College or walk downtown or to the includes Cinema Studies & Waterfront Park. Join students in the digital editing lab, at a career day Film Production, Transpersonal Psychology, Writing & Literature, with professionals in the fields they are studying, or at one of the many Inter-American Studies and many more majors, along with certificate festivals that take place in the city of Burlington. programs and the Institute for Civic Engagement. Burlington also Burlington College is the right place for those interested in a college offers the option to attend classes on campus, through our low-residenthat treats each student as an individual, nurtures creativity and develcy distance learning Independent Degree Program or a combination of ops skills in self-directed learning, encourages civic engagement and the two. Burlington College provides a rigorous academic program stewardship of the environment, and fosters open communication and with many opportunities for students to merge theory and practice and shared responsibility. Discover the Burlington College difference! to discuss history, arts, culture and the relevant issues of the day.

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teenTRENDMAGAZINE.COM

SPRING 2009

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The best part about attending Le Moyne is the opportunity to get to know your instructors and classmates in a small setting.

email: admissions@lec.edu

(800) 333-4733 www.lemoyne.edu

For over 151 years, Lake Erie College has been educating students for the world after college. We combine a liberal arts education with practical “real-life” experiences. Painesville, OH 44077

1419 Salt Springs Rd., Syracuse, NY 13214

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Selective. Comprehensive. Personal. 61 S. Sandusky St. Delaware, Ohio, 43015 (740) 368-2000

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SPRING 2009

College Directory

Engaging minds and opening doors. Life on a great lakeside campus is interesting, life-changing & fun. SUNY Oswego • 7060 Route 104 • Oswego, NY 13126 Phone: 315-312-2500 Email: admiss@oswego.edu

www.oswego.edu


Teen Speak

“ “

I can always count on Teen Trend to be real, not just fluff and gossip. I feel good about myself after reading it. Julie, 16, Albany, N.Y.

The ask Dr. Julie feature shares real issues with substance and not just celebrity gossip – I appreciate the change! Aaron, 17, Omaha, Neb.

“ “

Love it, love it. Amy, 14, Houston, Texas

Finally, a magazine that speaks to real issues. Thanks. Emily, 15, Rochester, N.Y.


Teachers speak out

Teen Trend is a great learning tool. I challenge my students to write articles based on each publicationâ&#x20AC;&#x2122;s theme. Teen Trend selects a winner and publishes the story in an upcoming issue. My students get excited and involved all while in the process of learning! Jason Barrett, Fort Wayne, Ind.

One of the first publications my students reach for â&#x20AC;&#x201C; even during free time! Carol Hunt, Easton, Pa.

Teen Trend is the positive voice for teens and presents a medium that offers real life experiences. Kudos! Constance Keller, Phoenix, Ariz.


On the Web

TeenTrendMagazine.com Reach teens who are online more than ever before. With the phenomenal growth of online shoppers, your message will be productive, efficient and economical.

A

Advertising Options A – Top Leaderboard B – Bottom Leaderboard

D C

C – Skyscraper* D – Box * Skyscraper ads run right or left rail

Advertising Sizes A, B – 728 pixels by 90 pixels C – 160 pixels by 600 pixels

B

D – 180 pixels by 600 pixels

ADVERTISING AGREEMENT All advertising orders accepted by the publisher are subject to the same terms and provisions of the current rate card. The previously run ad material will be used if new instructions are not received by the material deadline for the next scheduled insertion. The publisher reserves the right to reject any advertising, or to request alteration in content prior to publication. Advertisements are accepted and published upon representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. The agency and/or advertiser will indemnify and hold harmless from and against all loss or expense resulting from claims or suits based upon contents or subject matter, including, without limitations, claims or suits for libel, violation of rights of privacy, plagiarism and copyright. The publisher shall have the right to hold advertiser and/or its agent jointly and severally liable for such monies as are die and payable to publisher for advertising that advertiser or its agent ordered and that was published.

DISCOUNTS AND COMMISSIONS Terms: 15% commission on space recognized agencies for camera-ready copy if invoices are paid. Frequency rates are extended only when a multiple insertion contract is signed. Orders issued on a per issue basis will be charged at the 1X rate.


Teen Trend Magazine 2010 Rate Card  

2010 ad rates for Teen Trend Magazine

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