Welcome to Teen Trend The Magazine for Teens ... real teens ... just teens! That’s what Teen Trend is all about. Teen Trend captures the down-to-earth, real world of age 12 to18-year-olds. Its fresh editorial content empowers teenagers by presenting positive messages with an uncompromising voice.
Teenagers don’t live in a fantasy world with their lives patterned after celebrities, and they need information they can depend on. TODAY’S TEENAGERS: • Are the most educated in their generation. • Will attend college in record numbers.
Most importantly, it provides a trustworthy medium for you and other advertisers who need an editorial environment that’s consistent with their brand image. An environment rarely available today AND it delivers a valuable segment of the teenager market that has been undeserved.
• Have more buying power than ever. • Increase spending by 3.5% annually. • Make informed purchases.
Since 2005, Teen Trend has served a special niche defined by its positive and uncompromising voice to and for teenagers. Presenting today’s lifestyle trends in a fun yet realistic and useful way, it is editorially responsible and devoid of mixed messages and contradictory advice.
• Trust magazines the most of all media. • Teens will also spend an estimated $238.7 billion in 2010, up from $199.7 billion in 2007.
ng i h c a e R s n e e T s Today’ In Teen Trend, you reach today’s real teens in a magazine they recognize as a “clean breath of fre sh air,” a magazine they ca n trust. Teen Trend cuts through the clutter of “gossip” magazines and gives tee ns real world informatio n and advice they can use. Teen Trend is the perfe ct environment for your advertising.
Who’s Reading Teen Trend? s ages consists of teen ip sh er ad re ’s and Teen Trend administrators l o o h sc s, er h , teac nd is one 12-18, parents tates. Teen Tre S ed it n U e th raries. ss ns in school lib educators acro o ti ca li b u p r te ght af of the most sou available bscriptions are su e in az ag m al Teen Trend .com and sever es in az ag M , m n.co through Amazo es. on sales servic other subscripti roughout n newsstands th o d te u ib tr is d ior Teen Trend is ed middle, jun ct le se to ed p so ship 0 states. the US and is al in more than 4 es ri ra b li d an ols high, high scho
Editorial Calendar INSIDE EVERY ISSUE Flavor of the Month Tech/Music Review College 101 Pop Quiz College Profile My Experience Best of the Best Get involved Off the Beaten Path Listen Up Horoscope WebCrawler Vidiot - Game Review Poster ISSUE FOCUS Spring: PROM SPECTACULAR (COLLEGE DIRECTORY) Summer: SCHOOL’S OUT/ SUMMER CAMP GUIDE Fall: HARVEST FESTIVAL (COLLEGE DIRECTORY) Winter: WINTER WONDERLAND Issue features subject to change
ADVERTISING MATERIAL REQUIREMENTS PRODUCTION ASSISTANCE Complete production services are available. Layout, art, type (including key changes). color separations, etc. will be billed to advertiser in addition to the space rate. Agency discounts do not apply to production charges. All images sent in electronically must be high resolution 300 dpi photos or 800 dpi line-art.
PUBLICATION SPECIFICATIONS Trim Size: 8.15” x 10.75” Printing: Sheet Fed Offset Column width: 2.281” Binding: Saddle Wire DIGITAL AD REQUIREMENTS Ads submitted must meet the publisher’s production guidelines PREFERRED AD SUBMISSION METHOD We accept PDF files with fonts embedded (preferred), Composite JPG, or TIF files with the color mode CMYK at 300-600 dpi.
SPECIAL POSITIONS Every effort will be made to comply with advertiser requests but special positions cannot be guaranteed. No premium is required for positioning.
DIMENSIONS All ads must be configured to fit the ad sizes as indicated. Be sure to crate documents in the proper trim size, However, be certain to include bleed on full page bleed ads. On full page ads do not put text outside the live area.
Full Page (with bleed)
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PREPARATION If the publisher’s production department considers a digital ad to be incorrectly set up by the advertiser, the advertiser may correct and resubmit the ad. OR the advertiser may request the publisher to alter the ad to meet specifications. Please call if you have any questions regarding your file set up.
Full Page 7.75 x 10.25 (live)
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Above: 1/12 Page 4.75 x 1.21875
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1/4 Page Horizontal
1/4 Page Vertical
1/6 Page Horizontal
1/6 Page Vertical
1/4 Page Horizontal 7.5 x 3.25
1/6 Page Vertical 2.281 x5
1/2 Page Horizontal 7.5 x 5
1/4 Page Vertical 3.625 x 5
1/2 Page Vertical 3.625 x 10.25 1/6 Page Horizontal 4.75 x 2.4375
Advertising Rates 1X
Premium Positioning: Footer ($195), Box ($175), Burst ($395), Cover Banner ($495) and Cover Sponsorship Ads* *Call for availability of premium pages, cover sponsorship and positioning
Our numbers at a glance
Director of Marketing and Advertising Donald Wolak
Phone 1-800-932-4557 x302
Production Contact Circulation Subscriptions (Individual) Print
Art Director Melissa Witchey
Single Copy Sales (Newsstand Sales) Print-Newsstand Circulation 15,000 Print-Newsstand Sold 9,500 Total Paid Readers per copy Total readership
47,580 4.8 228,384
Phone 1-800-932-4557 x304
General Information Address ASM Publishing 106 Cobblestone Ct. Dr. #323 Victor, NY 14564
Phone (585) 924-4250
Demographic & Publication data
INSIDE: COLLEGE D
IREC T ORY • ZAC EF
See Page 8
Total paid individual: 47,580 Readers per copy:
Female, 56% Male, 44%
16.5 12-14: 35% 12-18: 98% 12-17: 83%
RON • POP QUIZ • IN THE STARS
Time for Prom < Prom on a bud get < Perfect Prom Planner
Chartin g a Cou rse The life of a vet erinarian
14-16: 35% 13-17: 80%
Quarterly Jan/Feb April/May July/August October/November
Vol 3 issue 2 • Spring
Nationw ide Distribution The following maps indicate Teen Trend’s presence in schools and libraries for eight regions across the United States. Each state is listed by its percentage of Teen Trend’s nationwide total.
England – 10.3 2.0 MA – 2.7 0.9 RI – 1.1 1.2 CT – 2.4
South East – 11.8 KY – 3.8 AL – 5.3
Mid-Atlantic – 21.3 NY – 12.4 NJ – 4.2 PA – 4.7
South Central – 10.1 AR – 0.6 OK – 2.7 LA – 0.9 TX – 5.9
East Central – 5.1 OH – 1.4 MI – 0.7 IN – 1.7 WI – 0.3 IL – 1.0
North Central – 12.8 MN – 1.1 SD – 0.6 NE – 1.8 IA – 2.0
South Atlantic – 15.6 VA – 2.0 SC – 0.9 WV – 0.7 GA – 2.1
Pacific CO – 2.8 AZ – 1.4 UT – 1.3
New ME – NH – VT –
NC – 2.2
FL – 4.7
TN – 2.3
MO – 3.4 ND – 1.6
KS – 2.0
– 13.0 WA – 2.4 OR – 1.5 CA – 3.6
TOTAL: 2,447 – 100.0
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I can always count on Teen Trend to be real, not just fluff and gossip. I feel good about myself after reading it. Julie, 16, Albany, N.Y.
The ask Dr. Julie feature shares real issues with substance and not just celebrity gossip – I appreciate the change! Aaron, 17, Omaha, Neb.
Love it, love it. Amy, 14, Houston, Texas
Finally, a magazine that speaks to real issues. Thanks. Emily, 15, Rochester, N.Y.
Teachers speak out
Teen Trend is a great learning tool. I challenge my students to write articles based on each publicationâ€™s theme. Teen Trend selects a winner and publishes the story in an upcoming issue. My students get excited and involved all while in the process of learning! Jason Barrett, Fort Wayne, Ind.
One of the first publications my students reach for â€“ even during free time! Carol Hunt, Easton, Pa.
Teen Trend is the positive voice for teens and presents a medium that offers real life experiences. Kudos! Constance Keller, Phoenix, Ariz.
On the Web
TeenTrendMagazine.com Reach teens who are online more than ever before. With the phenomenal growth of online shoppers, your message will be productive, efficient and economical.
Advertising Options A – Top Leaderboard B – Bottom Leaderboard
C – Skyscraper* D – Box * Skyscraper ads run right or left rail
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ADVERTISING AGREEMENT All advertising orders accepted by the publisher are subject to the same terms and provisions of the current rate card. The previously run ad material will be used if new instructions are not received by the material deadline for the next scheduled insertion. The publisher reserves the right to reject any advertising, or to request alteration in content prior to publication. Advertisements are accepted and published upon representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. The agency and/or advertiser will indemnify and hold harmless from and against all loss or expense resulting from claims or suits based upon contents or subject matter, including, without limitations, claims or suits for libel, violation of rights of privacy, plagiarism and copyright. The publisher shall have the right to hold advertiser and/or its agent jointly and severally liable for such monies as are die and payable to publisher for advertising that advertiser or its agent ordered and that was published.
DISCOUNTS AND COMMISSIONS Terms: 15% commission on space recognized agencies for camera-ready copy if invoices are paid. Frequency rates are extended only when a multiple insertion contract is signed. Orders issued on a per issue basis will be charged at the 1X rate.
2010 ad rates for Teen Trend Magazine