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Longevity and quality are Ryan Roche's bread and butter too, and they're best exemplified by her cashmere sweaters handmade in Nepal. "We always try to tell the story of our brand, and from the beginning, the first thing that ever came out of my mouth was about the materials, where our clothes are made, and who had their hands on it," she says. "When you purchase our sweater, we want [you] to have it forever. The price is not going to be the same as somewhere else, because it really will last a lifetime. The key is to communicate that [to the customer], so people see why the sweater is $800, and why you'd rather buy that than the $89 sweater with a questionable path."
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