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What if the counterfeiter is overseas? or on the other side of the country? In many cases you have to take them to court in their home turf. Lawyers do not work cheaply. So that's why you can get protection, but enforcement is a pain that can cost more than you will make. You can send cease and desist letters via a lawyer that can stop a copy cat shirt, or do it on your own. But lets get back to making money. Sell it now, sell it as deep as you can. If you are talking about a service mark for a major corporation in the making then it is worth contacting a lawyer that handles branding and protection from the outset of your company. If you take a look at the most popular shirts or best selling t shirts that are out right now or in the past they all share a concept of simple design. I would say to take a look at what stores are selling / Advertising graphic tees and take a look at the designs and you will find that they are pretty simple design ideas.
1 or 2 colors at the most and images or graphics that are easy for the human eye to pick up and tell right away what the image or message is. Yes it can be very profitable, or a nightmare you pour money into and get little out of. Let me explain. There are 4 distinct types of companies and others who use t-shirt printing as product only. The key to making money in this business is
simply to avoid debt payments or high rents. Also selecting the right presses, screen mesh, and emulsions is a key component to printing non-stop. In all automatic press cases discussed, if the machine stops due to poor screens, you lose money every minute it is down. No boutique was ready to make the design shortlisted by her either due to time constraint or they did not have capability to do high customization. But Clevoria
However getting to the market first and selling product with your print on it shows it has been published, and makes it easier to protect. The key point however: to realize any monetary return you need to market quickly and aggressively. You could have the best design anyone has ever seen, if they see it. Just because you have great art/concept means absolutely nothing, and it may well be an outstanding piece, but if you don't market it well and sell a lot of shirts in your first 3 months your design may fall out of touch with trends, design, or fashion. Nothing lasts forever. If the idea is good, and popular, it will be knocked off, or outright copied. Do you have an intellectual property law firm lined up to go after counterfeiters? Probably not, too costly. The amount you will make on a design really doesn't warrant hiring law firms to protect your property, that is reserved for products that are worth millions.
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