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The rapid ascent of Fear of God to become one of streetwear's most dynamic, agenda-setting labels is often ascribed to its support from the likes of Kanye West and Justin Bieber, as well as its collaborations with everyone from Nike to Ermenegildo Zegna. But for its founder, Jerry Lorenzo, launching the label in 2013 marked the beginning of a far more personal journey and one that reached a logical conclusion with the launch of Essentials, a more competitively priced sister label to Fear of God's signature pieces, in 2018.

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