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Fast fashion's exploitation and hidden supply chains aren't new revelations, but when we talk about the mistreated workers or the environmental impact of disposable clothes, we're ignoring a third impact on the consumer. The "race to the bottom" has totally ruined our perception of value; we literally have no idea what our clothes (or food, or anything else) should cost, and low prices have become so normalized that we don't even second-guess them. In fact, despite statistics that suggest millennial and Gen Z shoppers care deeply about sustainability, the fast fashion market is actually growing and the clothes are getting cheaper. It doesn't help that luxury is getting more expensive in tandem. The widening valley between the two is compounding our confusion: If a T-shirt shouldn't be $5, then it probably shouldn't be $500, either. But where's the middle ground. What's the "right" price for fashion.
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