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And why would she know. Fashion has not been transparent historically, particularly when it comes to money and profits. Rampant discounting has trained us to doubt the price of anything, whether it's a $2,000 dress or a $200 blouse. We know that if we wait a few weeks or months, it's going to be marked down. And if it's so easy for designers to slash those prices, then surely the original number was too high to begin with, right. You'd be a fool not to hold out for the sale. As a result, some retailers are actually increasing their margins to make up for the inevitable 30% or 40% loss, sometimes pushing it as high as 4x meaning a coat it paid $1,000 for (and may have cost closer to $500 to produce) will begin at $4,000 in the store.
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