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Lorenzo's actions speak as loudly as his words. Last year, after rapper Nipsey Hussle was shot outside his store in Los Angeles, the brand produced a T-shirt with 100% of proceeds going to Hussle's children's trust fund; after the killing of George Floyd just last month, Fear of God launched a collaborative T-shirt with the help of eight other brands to do the same for Floyd's daughter. In order to continue supporting these important causes, Lorenzo is keen to emphasize the importance of longevity, as opposed to the more fleeting, faddish attitude of streetwear labels looking to make a quick buck. "In my opinion, Essentials is actually an exercise in sustainability," Lorenzo explains. "It's about creating the best basics the best hoodie, the best sweatpants, and with the best shape, proportion, and weight."
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