Year 1 Event Book - XRD

Event Program APRIL 30TH, 2011 8:00 AM – 5:00 PM

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WWW.TEDXPORTLAND.COM @TEDXPORTLAND HASHTAG: #XRD

TEDXPORTLAND

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XRD

TEDx

Our theme this year is “crossroads.”

A crossroads is a place where two things impact one another in a way that creates change. It’s where technology impacts behavior, where beliefs create ideas or where different branches of social science come together to create a whole new philosophy or field. The possibilities are endless, and the end results more powerful than we can imagine.

In the spirit of ideas worth spreading, TEDx is a program of local, selforganized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, selforganized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).

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WHAT IS XRD? WHAT IS TEDx?

TED TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED

Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED’s media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a

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way to organize local, independent TED-like events around the world; and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

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APRIL 30, 2011

8:00 AM – 9:00 AM

Registration

9:00 AM – 10:30 AM

PERFORMANCE On The Rocks

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TALKS Greg Bell Brian Drucker / Jim Riswold Roberta Conner TED.com Talk PERFORMANCE On The Rocks 10:30 AM – 11:00 AM

Break

11:00 AM – 12:30 AM

PERFORMANCE School of Rock TALKS Mark Edlen John Jay Karen Brooks Scott Kveton TED.com Talk 4

AGENDA

12:30 PM – 2:00 PM

Lunch

2:00 PM – 3:30 PM

PERFORMANCE Storm Large / Thomas Lauderdale Collaboration TALKS Tinker Hatfield Genevieve Bell TED.com Talk Elliot Mainzer

3:30 PM – 4:00 PM

Break

4:00 PM – 4:45 PM

PERFORMANCE School of Rock TALKS Mia Birk TED.com Talk Spencer Beebe

5:00 PM

Event Closure

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GREG BELL AUTHOR & THOUGHT LEADER

BRIAN J. DRUKER, MD OHSU

Founder of Water The Bamboo Center for Leadership, Greg Bell has worked with thousands of individuals and organizations. Author of Water The Bamboo: Unleashing the Potential of Teams and Individuals (Three Star Publishing, 2009), Greg believes that every team, organization and individual is unique. Greg is also a two-time Inspirational Player of the Year for the University of Oregon basketball team and the force behind Coaches vs. Cancer, which has raised over $50 million for cancer research.

Among his many titles, Dr. Brian J. Druker is director of the OHSU Knight Cancer Institute and associate dean of oncology for the OHSU School of Medicine. He began his research career over a decade ago studying the regulation of the growth of cancer cells and the practical application to cancer therapies. After completing a series of preclinical studies, Dr. Druker spearheaded the highly successful clinical trials of imatinib for chronic myelogenous leukemia (CML). Imatinib is now FDA approved for the treatment of CML, gastrointestinal stromal tumors (GIST) and five other cancers.

JIM RISWOLD INSTRUCTOR — W+K12

ROBERTA CONNER DIRECTOR TAMÁSTSLIKT CULTURAL INSTITUTE

Newsweek named him “one of the 100 most influential people in American culture.” Jim Riswold is also a cancer survivor. After being diagnosed with leukemia he retired from a 20-year career in advertising to become a “fake artist” — his words. His “fake art” has become part of the permanent collection in galleries throughout the Northwest. Jim is currently helping run Wieden+Kennedy’s experimental ad school, W+K12. He’s also working on his next show about WWI called “The War to End All Wars That Fucked Up and Didn’t End All Wars.”

Since 1998 Roberta Conner has been the director of Tamástslikt Cultural Institute, a tribally owned and operated cultural center on the Umatilla Reservation.

She worked for the U.S. Small Business Administration for 13 years and is a graduate of the University of Oregon and of Willamette University’s Atkinson Graduate School of Management. Roberta is a past recipient of the Ecotrust Indigenous Leadership Award and serves on the boards of the National Museum of the American Indian and the Umatilla Tribal Community Foundation.

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SPEAKERS

MARK EDLEN BUILDER GERDING EDLEN DEVELOPMENT

JOHN JAY EXECUTIVE CREATIVE DIRECTOR WIEDEN+KENNEDY

For 15 years, Mark Edlen has been helping create sustainable communities in Oregon, California and Washington. He cofounded Gerding Edlen in 1996 with his good friend Bob Gerding based on their belief that environmental sustainability can also contribute to the economy. Successfully knitting projects into surrounding neighborhoods and building strong business, government and community partnerships are fundamentals of Mark’s philosophy. He is committed to developing buildings that attain net-zero energy use within the next three years.

As an Executive Creative Director and partner at Wieden+Kennedy, John Jay is currently helping to oversee W+K’s global creative work. He launched the W+K Tokyo office and became a cocreator of W+K Tokyo Lab (an awardwinning independent music label that has just released its seventh DVD). John was named “one of the 40 most influential designers of the year” by I.D. Magazine. His work has appeared in museums and gallery exhibitions in New York City, Paris, Moscow, Milan and more.

KAREN BROOKS AUTHOR PORTLAND MONTHLY / FOODIE

SCOTT KVETON CO-FOUNDER & CEO URBAN AIRSHIP

Karen Brooks is the dining editor for Portland Monthly magazine. Previously a food critic for the Willamette Week and the Oregonian, Karen has become Portland’s defining food voice. Her humorous reviews and restaurant guides helped Portland find its place on the national food map. The author of eight books on food and pop culture, Karen is at work on her next book, The Mighty Gastropolis: How Portland’s RuleBreaking Chefs Hand-Crafted the New Urban Cuisine, which will be published in 2012 (Chronicle Books).

Scott Kveton has spent 13 years building technology, developing business strategy and leading engineering teams with companies like Amazon.com, RuleSpace, Vidoop and now Urban Airship. While working at Oregon State University, Scott cofounded the Open Source Lab, which helped open-source projects like Mozilla, Linux, Apache and Drupal grow into mainstream usage. Scott was named on Red Herring’s list of “25 Titans in Waiting” in 2007 and holds a BS in computer science from Oregon State University.

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TINKER HATFIELD VP CREATIVE DESIGN NIKE, INC.

GENEVIEVE BELL, PHD DIRECTOR, INTERACTION & EXPERIENCE RESEARCH INTEL

Tinker Hatfield studied architecture at the University of Oregon and was an all-American track star in the pole vault under the tutelage of legendary coach Bill Bowerman, cofounder of Nike. Throughout his 26 years with Nike, Tinker helped pioneer the first-ever crosstrainer shoe and earned global recognition for his innovative designs. He also developed the Nike Innovation Kitchen, a think tank for designers to share inspiration.

Fortune magazine named Tinker “one of the 100 most influential designers of the twentieth century.”

Genevieve Bell has been the driving force behind Intel’s emerging user-experience focus for the last decade.

She has fundamentally changed how Intel envisions and develops its platforms. With a doctorate in cultural anthropology, Genevieve is currently leading Intel’s team of social science researchers to create the next generation of compelling user experiences across a range of Internetconnected devices and services. Her new book, coauthored with Professor Paul Dourish, will be released by MIT Press in spring 2011 and is titled Divining the Digital Future: Mess and Mythology in Ubiquitous Computing.

ELLIOT MAINZER EXECUTIVE VP, CORPORATE STRATEGY BONNEVILLE POWER ADMINISTRATION

MIA BIRK PRESIDENT ALTA PLANNING + DESIGN

Elliot Mainzer has built a career devoted to combining renewable energy with our existing power model. In 2006 he led the development of the Northwest Wind Integration Action Plan to establish a cost-effective integration of wind power into the Northwest grid. A graduate of Yale University’s joint MBA/Environmental Studies program, Elliot is currently the executive vice president for corporate strategy at Bonneville Power Administration where he works on timely issues like the assimilations of renewables and climate change.

In her book Joyride: Pedaling Toward a Healthier Planet, Mia Birk tells the dramatic story of how a group of determined visionaries transformed Portland into a cycling mecca and inspired the nation. She has spent over 21 years creating active communities where bicycling and walking are safe and fun daily activities. Former bicycle program manager for the City of Portland, Mia is currently teaching urban studies at Portland State University and is the president of Alta Planning + Design.

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SPEAKERS

SPENCER BEEBE PRESIDENT ECOTRUST

As founder and president of Ecotrust in Portland, Oregon, Spencer Beebe is a leader in environmental and economic sustainability. Spencer believes that by addressing the fundamental needs of people — and the ecosystems that sustain them — we can create a different kind of economic prosperity that can endure for generations. Spencer’s book, Cache: Creating Natural Economies (Ecotrust, 2010), recounts his 40-year journey with economics and the environmental movement and provides fresh thinking about the road ahead.

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ON THE ROCKS

SCHOOL OF ROCK

Known as the first official collegiate a cappella group in Oregon, On the Rocks began a tradition of excellence in a genre that was previously unheard of in the Northwest when they first formed in 1999. Their current repertoire ranges from contemporary pop, doo-wop classics, hip-hop, R&B and country to holiday standards, as well as original songs.

They have released five albums and toured the West and East Coasts, as well as Canada, and have performed with professional groups and collegiate groups alike all over the country. They were most recently selected as one of the top 10 a cappella groups in the nation on NBC’s realitycompetition show The Sing-Off.

Combining theory-based music education with a topnotch performance program, School of Rock is one of the nation’s best after-school music performance programs.

Its graduates are getting ready to be the next generation of high-energy rock stars. Some students have gone on to play at festivals in front of 50,000-plus people, at movie premieres and with musicians from Death Cab for Cutie, the Pixies, the Decemberists and many more. School of Rock accepts students year-round, at any skill level, to take lessons on guitar, bass, drums, vocals and keyboards, all taught by an experienced staff of local musicians.

STORM LARGE

THOMAS LAUDERDALE

Rock musician and writer Storm Large has been singing inappropriate banter to audiences for more than 20 years. Her band, The Balls, has toured the US, Canada, New Zealand, Spain, Iceland and Singapore. Her musical memoir, Crazy Enough ran for five sold-out months at Portland Center Stage. Storm is also an activist, and performs with The Oregon Symphony. She is currently working on her first book, for release in early 2012, by Simon and Schuster.

Thomas Lauderdale founded the Œlittle orchestra² called Pink Martini in1994. In Spring 2008, Lauderdale completed his first film score for Chiara Clemente¹s documentary Our City Dreams. He has appeared as a piano soloist with numerous orchestras and ensembles, including the Oregon Symphony, the Seattle Symphony and the Oregon Ballet Theatre. Lauderdale currently serves on the boards of the Oregon Symphony and Pioneer Courthouse Square in Portland, Oregon. He lives in Portland with his boyfriend artist/designer Philip Iosca.

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MUSIC

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Dream big. Strive to create the best talk you have ever given. Reveal something never seen before. Do something the audience will remember forever. Share an idea that could change the world.

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Show us the real you. Share your passions, your dreams... and also your fears.

Be vulnerable. Speak of failure as well as success.

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Make the complex plain. Don’t try to dazzle intellectually. Don’t speak in abstractions.

Explain! Give examples. Tell stories.

Be specific.

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Connect with people’s emotions. Make us laugh! Make us cry!

Don’t flaunt your ego. Don’t boast.

It’s the surest way to switch everyone off.

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THE TED COMMANDMENTS FOR SPEAKERS

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No selling from the stage! Unless we have specifically asked you to, do not talk about your company or organization. And don’t even think about pitching your products or services or asking for funding from the stage.

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Feel free to comment on other speakers’ talks, to praise or to criticize. Controversy energizes! Enthusiastic endorsement is powerful!

Don’t read your talk. Notes are fine. But if the choice is between reading or rambling, then read!

End your talk on time. Doing otherwise is to steal time from the people who follow you.

We won’t allow it.

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Rehearse your talk in front of a trusted friend... for timing, for clarity, for impact.

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54 people volunteered to make this event happen. Thank you.

Here’s to ideas worth spreading and to celebrating the Rose City and all its beauty.

Mark your calendar for the next TEDxPortland — April 28, 2012

Program guide design by Wieden+Kennedy Photography provided by Chris Larson

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AGENDA

PLATINUM

CREATIVE COLLABORATORS

GOLD

Wagener Edstrom

SILVER

Pyramid Communications

Stumptown Coffee Roasters

McGee Financial Strategies

Bamboo Sushi

Wildwood Mahonia

Celilo Group Media / Chinook Book

Knowledge Universe

Len Bergstein, Northwest Strategies

COMMUNITY

EasyStreet Online Services

Equilibrium Capital

University of Oregon School of Journalism and Communication, Turnbull Portland Center

PREFERED PHOTOGRAPHY PARTNERS

FS Photography

Swanson Studio

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Oregon Health and Sciences University

ISITE Design

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WELCOME TO PORTLAND

Portland is a city located in the Northwestern United States, near the confluence of the Willamette and Columbia rivers in the state of Oregon. As of the 2010 Census, it had an estimated population of 583,776,[5] making it the 29th most populous in the United States. Portland is Oregon’s most populous city, and the third most populous city in the Pacific Northwest, after Seattle, Washington and Vancouver, British Columbia, Canada.

Approximately 2.2 million people live in the Portland metropolitan area (MSA), the 23rd most populous in the United States as of July 2006.[6] Portland was incorporated in 1851 and is the county seat of Multnomah County.[7] The city extends slightly into Washington County to the west and Clackamas County to the south.

It is governed by a commission-based government headed by a mayor and four other commissioners.

The City of Portland has been referred to as one of the most environmentally friendly or “green” cities in the world.

[8] The city and region are noted for strong land-use planning[9] and investment in light rail, supported

by Metro, a distinctive regional government.

Portland is known for its large number of microbreweries and microdistilleries, as well as its Source: http://en.wikipedia.org/wiki/Portland_Oregon

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coffee enthusiasm. It is also the home of the Trail Blazers NBA team and the Timbers MLS team.

Portland lies in the Marine west coast climate region, marked by warm, dry summers and rainy but mild winters.

This climate is ideal for growing roses, and for more than a century, Portland has been known as “The City of Roses”[10][11] with many rose gardens—most prominently the International Rose Test Garden.

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bargain with his partner, Asa Lovejoy of Boston, Massachusetts: for 25¢, Overton would share his claim to the 640 acre (2.6 km²) site. Overton later sold his half of the claim to Francis W. Pettygrove of Portland, Maine. Pettygrove and Lovejoy each wished to name the new city after his

respective home town. On 23 January 1851, this controversy was settled with a coin toss, which Pettygrove won in a series of two out of three tosses. The coin used for this decision, now known as the Portland Penny, is on display in the headquarters of the Oregon Historical Society.

PHOTOGRAPHY BY CHRIS LARSON

Portland started as a spot known as “the clearing,” which was on the banks of the Willamette about halfway between Oregon City and Fort Vancouver. In 1843, William Overton saw great commercial potential for this land but lacked the funds required to file a land claim. He struck a

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ABOUT PORTLAND

At the time of its incorporation on February 8, 1851 Portland had over 800 inhabitants,a steam sawmill, a log cabin hotel, and a newspaper, the Weekly Oregonian. By 1879, the population had grown to 17,500.The city merged with Albina and East Portland in 1891, and annexed the cities of Linnton and St. Johns in 1915.

Portland’s location, with access both to the Pacific Ocean via the Willamette and the Columbia rivers and to the agricultural Tualatin Valley via the “Great Plank Road” through a canyon in the West Hills (the route of current-day U.S. Route 26), gave it an advantage over nearby ports, and it grew very quickly.It remained the

Source: http://en.wikipedia.org/wiki/Portland_Oregon

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major port in the Pacific Northwest for much of the 19th century, until the 1890s, when Seattle’s deepwater harbor was connected to the rest of the mainland by rail, affording an inland route without the treacherous navigation of the Columbia River.

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ABOUT PORTLAND

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Constructed during the spring and summer of 1891, and formally dedicated in September of that year, the Annex initially provided local units of the Oregon National Guard— quartered in the three-year-old main Armory located on the south half of the same block—with more space for drill maneuvers, as well as an underground firing range for allseason target practice. The fortresslike Annex—with its thick walls, reinforced wooden doors, loopholes, turrets, and crenellated parapets— played another, no less significant role in the city. Given the era’s ongoing worries about mob violence and

fears of class warfare, and given the numerous anti-Chinese riots that had recently taken place up and down the Pacific coast, most Portland residents would have welcomed the building as both a symbol of power, strength, and security, and as a constant reminder of military authority during unsettled times.

large crowds. The roof’s innovative truss system meant that there no pillars to get in the way, and so more people could move freely inside the space. Additionally, whenever an event was scheduled, as many as 5,000 could be seated on temporary wooden bleachers on the main floor, while another 700 to 1,000 could easily fit in a second floor gallery.

Although the Annex was designed to meet the needs of the National Guard, by the mid-1890s, it had definitely taken on the character of a public hall. One of the main reasons for this was the fact that the building could handle extremely

Source: http://www.pcs.org/about-the-armory

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ABOUT PORTLAND

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