Middle East & Africa Lipstick Market Forecast & Opportunities, 2023

Middle East & Africa Lipstick Market

By Product Type, By Distribution Channel,

By Country, Competition, Forecast & Opportunities, 2013 – 2023

Published: JANUARY, 2019

Market Intelligence . Consulting

Ta b l e o f C o n t e n t s

Middle East & Africa Lipstick Market Forecast & Opportunities, 2013-2023

S. No.

Contents

1.

Product Overview

2.

Research Methodology

3.

Executive Summary

4.

Global Lipstick Market Outlook

5.

Middle East & Africa Lipstick Market Outlook 5.1.

Market Size & Forecast 5.1.1.

5.2.

5.3.

6.

By Value and Volume

Market Share & Forecast

5.2.1.

By Product Type (Gloss, Matte and Others)

5.2.2.

By Distribution Channel (Departmental/Grocery stores, Supermarket/Hypermarket, Multi branded Stores, Exclusive Stores and Online Stores)

5.2.3.

By Country

Market Attractiveness Index 5.3.1.

By Product Type

5.3.2.

By Distribution Channel

5.3.3.

By Country

Saudi Arabia Lipstick Market Outlook

2 Š TechSci Research

Ta b l e o f C o n t e n t s S. No.

Contents

6.1.

Market Size & Forecast 6.1.1.

Middle East & Africa Lipstick Market Forecast & Opportunities, 2013-2023

6.2.

7.

Market Share & Forecast 6.2.1.

By Product Type

6.2.2.

By Distribution Channel

South Africa Lipstick Market Outlook 7.1.

Market Size & Forecast 8.1.1.

7.2.

8.

By Value and Volume

By Value and Volume

Market Share & Forecast 7.2.1.

By Product Type

7.2.2.

By Distribution Channel

Israel Lipstick Market Outlook 8.1.

Market Size & Forecast 8.1.1.

8.2.

By Value and Volume

Market Share & Forecast 8.2.1.

By Product Type

8.2.2.

By Distribution Channel

3 Š TechSci Research

Ta b l e o f C o n t e n t s S. No.

9.

Contents

UAE Lipstick Market Outlook

Middle East & Africa Lipstick Market Forecast & Opportunities, 2013-2023

9.1.

Market Size & Forecast 9.1.1.

9.2.

10.

By Value and Volume

Market Share & Forecast 9.2.1.

By Product Type

9.2.2.

By Distribution Channel

Market Dynamics 10.1.

Drivers

10.2.

Challenges

11.

Market Trends & Developments

12.

Competitive Landscape 12.1.

Company Profiles

4 Š TechSci Research

Ta b l e o f C o n t e n t s

Middle East & Africa Lipstick Market Forecast & Opportunities, 2013-2023

S. No.

Contents

12.1.1.

L'Oréal International

12.1.2.

Shiseido Company, Limited

12.1.3.

The Estée Lauder Companies Inc.

12.1.4.

Revlon, Inc.

12.1.5.

Coty, Inc.

13.

Strategic Recommendations

14.

About Us & Disclaimer

5 © TechSci Research

Product Overview Lipstick Lipstick is a cosmetic product which contains oils, waxes, pigments, and emollients that give texture, color,

and protection to the lips. It is a waxy solid in stick form for the lips.

Matte Lipsticks: These type of lipsticks have opaque, deep colors and have a natural look which does not make the lips look shiny. The lips look thinner after applying matte lipsticks. Matte lipsticks last more than gloss and other kinds of lipstick.

Product Overview

Gloss: Gloss is the favorite lipstick of women who have thin and small lips. It works as a lip enhancer by adding shine and lush to the lips and enhances the dimension of depth. It can be worn with traditional lipstick or alone.

Some of the other types of lipstick are Shimmer, Lipstain, Sheer, etc.

Lipstick contains beeswax, carnauba wax and candelilla wax which enable the mixture to take a recognizable lipstick shape which can be filled in a tube. Further, lanolin, mineral, castor or vegetable oil are added to the wax.

Lanolin and mineral oil are the oils which are added in majority of the lipsticks. Apart from wax and oils, preservatives, antioxidants, pigment and fragrances are added to the lipstick.

6 Š TechSci Research

Research Methodology

All Information the

Middle

regarding East

&

Africa lipstick market was gathered through primary

research

surveys

with

manufacturers, retailers

and

distributors present in the region, followed by exhaustive

secondary

research.

Research Methodology

Research

collected

Various aspects of the

information was then

market

validated

comprehensively

multiple data

through sources

warehouses

and in

were

monitored

and

analyzed by the team

order to present the

of

most

and

TechSci Research also

information

identified and analyzed

accurate

precise

industry

about the Middle East

trends,

&

challenges

Africa

lipstick

market.

experts.

drivers in

the

Middle East & Africa lipstick market

Evaluation & Validation

and

Analysis

The analyzed information was then presented in a chronological order to depict a meaningful and clear picture of the Middle East & Africa lipstick market.

It should be noted that we have collected information related to the organized market only and all parameters are related to that including market shares.

Presentation

7 Š TechSci Research

Research Methodology Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of the Middle East & Africa lipstick market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as change in lifestyle, growing female youth population and rising incomes in developing countries. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the Middle East & Africa lipstick market.

Methodology Followed for Calculation of Market Size:

Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders,

Research Methodology

such as lipstick manufacturers, dealers, retailers, etc.

The team interviewed more than 50 manufacturers/suppliers, 180 distributors/dealers/retailers and 20 industry experts in the Middle East & Africa lipstick market to obtain the overall market size during 2013-2017, which was

validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2013-2017.

8 Š TechSci Research

Research Methodology

Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of lipstick products.

Methodology Followed for Calculation of Market Shares:

Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various distribution channel segments. The final shares were calculated

Research Methodology

by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

9 Š TechSci Research

Research Methodology Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast the Middle East & Africa lipstick market, TechSci Research used various forecast techniques such as: o

Moving Average

o

Time Series Analysis

o

Regression Analysis

o

Econometric and Judgmental Analysis

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized

Research Methodology

market including market share data.

Partial List of Companies Interviewed

Secondary Sources

L'OrĂŠal International, The Estee Lauder Companies Inc., Revlon, Inc., Shiseido Company Ltd., Christian Dior SE, Coty, Inc., Avon Products Inc, Inglot Cosmetics, Chanel S.A., etc.

Company Annual Reports, World Bank, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc.

10 Š TechSci Research

Industry Brief According to a report released by TechSci Research, ‘Middle East & Africa Lipstick Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2023’, Middle East and Africa lipstick market is forecast to cross $ 440 million by 2023 on account of rising disposable income across different countries of the region, which is resulting in higher consumer focus towards lifestyle and luxury products. Moreover, rising working women population is further augmenting demand for lipsticks across the region. Middle East and Africa is anticipated to be the fastest growing region in beauty and personal care products over the next five years. However, lipstick market is underdeveloped in the region due to low per capita income across several countries with a large portion of the people living under USD2 per day (by PPP). In 2017, lipstick market in Saudi Arabia and the UAE, together account for a quarter of Middle East and Africa lipstick market.

Companies operating in Middle East and Africa lipstick market are now making their way into developing markets of the region like Nigeria, Kenya, etc. Among distributions channels, supermarkets / hypermarkets account for the largest share in Middle East and Africa lipstick market as this sales channel provides the convenience of availability of multiple brands at a single location besides offering lucrative discounts on products. However, distribution of luxury products is pervasive through exclusive stores in malls or standalone, while e-commerce is emerging as a competitor to direct sales for all mass and premium brands in the MEA region.

“Growing urbanization and changing lifestyle patterns is boosting usage of beauty products across MEA region. Moreover,

Industry Brief

branded lipsticks have become an affordable product in Middle East and Africa over the last few years.

Additionally,

increasing availability of lipsticks coupled with continuous product innovations are other major factors which are anticipated to fuel growth in Middle East and Africa lipstick market during forecast period.” said Mr. Karan Chechi,

11

Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research

Sample Data- Snapshots Global Lipstick Market Size, By Value (USD Million), By Volume (Million Unit), 2013-2023F CAGR 2013-2017

By Value: xx%

By Volume: xx%

2013

2014

2015

CAGR 2018E-2023F

By Value: xx%

By Volume: xx%

2016 2017

By Value (USD Million)

2018E 2019F 2020F

By Volume (Million Unit)

2021F

CAGR (2018E-2023F)

Sample Data - Snapshots

12.00%

2013

2014

2015

2016

2023F

Middle East & Africa Lipstick Market Attractiveness Index,

By Country, By Value, 2018E-2023F

UAE GDP, PPP, 2012-2016 (USD Billion)

2012

2022F

South Africa

10.00%

Rest of Middle East & Africa

8.00%

Saudi Arabia

6.00% 4.00%

UAE Israel

2.00% 0.00% 0.00

0.50

1.00

1.50

2.00

2.50

3.00

12 Low

Medium

High

© TechSci Research

Report Ordering

Report Name: Middle East & Africa Lipstick Market

By Product Type, By Distribution Channel,

By Country, Competition, Forecast & Opportunities, 2013 – 2023

License Type

Price

Single User License

$3950

Multi-User License

$4950

Custom Research License

$8950

Report Ordering

To View Sample OR Purchase Report

13 © TechSci Research

About Us & Disclaimer About Us TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

Related Reports Global Organic Deodorant Market Forecast and Opportunities, 2022 India Retail Cosmetics Market Forecast and Opportunities, 2022 Global Organic Cosmetics Market Forecast and Opportunities, 2021

Partial List of Clients

About Us & Disclaimer

Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecast, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com

TechSci Research – Europe 54, Oldbrook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com

TechSci Research – Asia-Pacific B– 44, Sector -57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com

14 © TechSci Research