India Poultry & Hatchery Market Forecast & Opportunities, 2014-2024_sample Report

2014 – 2024 INDIA POULTRY AND HATCHERY MARKET

BY TYPE, BY RETAIL SALES CHANNEL, COMPETITION FORECAST & OPPORTUNITIES

PUBLISHED: MARCH, 2019 MARKET INTELLIGENCE . CONSULTING

Ta b l e o f C o n t e n t s

India Poultry & Hatchery Market Forecast & Opportunities 2014-2024

S. No.

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Contents

1.

Product Overview

2.

Research Methodology

3.

Executive Summary

4.

Voice of Customer 4.1.

Aided/Unaided Awareness

4.2.

Factors Influencing Purchase Decisions

4.3.

Key Issues Faced

5.

Global Poultry & Hatchery Market Overview

6.

India Poultry & hatchery Market Outlook 6.1.

Market Size & Forecast 6.1.1.

6.2.

6.3.

7.

By Value

Market Share & Forecast 6.2.1.

By Type (Layer/Egg Vs. Broiler/Meat)

6.2.2.

By Sales Channel (Institutional Sales Vs. Traditional/Modern Retail)

6.2.3.

By Region

6.2.4.

By Company

Market Attractiveness Index (By Type and By Region)

India Broiler/Meat Poultry & Hatchery Market Outlook 7.1.

Market Size & Forecast 7.1.1.

By Value

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Ta b l e o f C o n t e n t s S. No. Contents

8.1.

Market Size & Forecast 8.1.1.

India Poultry & Hatchery Market Forecast & Opportunities 2014-2024

8.2.

3

Market Share & Forecast 8.2.1.

9.

10.

By Value

By Sales Channel

Import & Export Analysis Market Dynamics 10.1.

Drivers

10.1.

Challenges

11.

Market Trends & Developments

12.

Policy & Regulatory Landscape

13.

India Economic Profile

14.

Competitive Landscape 14.1.

Company Profiles 14.1.1.

Suguna Foods Pvt. Ltd.

14.1.2.

Venkys Group

14.1.3.

Skylark Group

14.1.4.

Srinivasa Farms Private Limited

14.1.5.

RM Group

14.1.6.

Sneha Farms Pvt. Ltd.

14.1.7.

Mulpuri Poultries

14.1.8.

Komarla Group

14.1.9.

IB Group

14.1.10.

Bharati Poultry Pvt. Limited

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Product Overview Poultry & Hatchery Poultry are domesticated birds kept for their eggs, meat or for their feathers. These birds are mostly chickens, ducks, ostrich, etc.

A hatchery is a facility where eggs are hatched under artificial conditions, especially those of poultry.

Market Segmentation

POULTRY AND HATCHERY MARKET

TYPE

RETAIL SALES CHANNEL

•

Layer/ Egg

• Supermarkets/Hypermarket

•

Broiler/ Meat

• Online Channels

Year Range

• Traditional Retail Stores

Review Period

• Convenience Stores

2013 – 2016

• Specialty Stores

Base Year

2017 SALES CHANNEL

REGIONS

Estimated Year

• Retail

• West

• Institutional

• South

2018

• North

2019 – 2023

Product Overview

• East

Forecast Period

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Research Methodology

Market Profiling

In-depth secondary research was conducted to determine top players in the India Poultry and Hatchery market, overall market size and segmental market size.

Formulating Questionnaire

In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.

Developing list of respondents

List of industry players and industry specialists was developed.

Data Collection

TechSci conducted interviews with industry experts and industry players for data collection and verification.

Primary Research

Data Collection

Data Filter Research & & Analysis Intelligence

Actionable Insights

Business Solution

Research Methodology

Primary Research Research Primary

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LinkedIn  LinkedIn TechSci Internal Internal  TechSci Database Database

 Identifying Key Opinion Leaders  Questionnaire Design  In-depth Interviews

Secondary Secondary Research Research Company Website Website  Company Company Annual Annual  Company Reports Reports White Paper Paper Study Study  White Financial Reports Reports  Financial Investor  Investor Presentations Presentations Regulatory Body Body  Regulatory Associations, etc. etc.  Associations,

Data Validation

Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

Desk Research  Recent Developments  Market Changing Aspects/Dynamics  Government Policies  Final Conclusion

Data Analysis

The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India Poultry and Hatchery Market

Company Analysis  Market Participants  Key Strengths

Paid Sources Sources Paid Factiva  Factiva Hoovers  Hoovers

© TechSci Research

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India poultry and hatchery market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such increasing demand for animal proteins; growing consumption of non-vegetarian products in urban centers, Growth of Tourism and HoReCa sector, etc.., and projected positive growth during the next 5 years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India poultry and hatchery market.

Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as poultry and hatchery companies, channel partners, industry experts, and other industry participants.

•

The team interviewed more than 10 poultry and hatchery companies, 30 distributors and 10 industry experts in India poultry and hatchery market to obtain the overall market size from 2014-2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data.

Research Methodology

•

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Š TechSci Research

Research Methodology

• Respondents were asked about the current and future market growth rates, market shares by type and by each region.

Removing the outlier responses, the geometric mean of growth estimates and supplier-wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of poultry and hatchery.

Methodology Followed for Calculation of Market Shares: Market shares by type, by sales channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various type of poultry and hatchery. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Research Methodology

poultry and hatchery market, TechSci Research used various forecast techniques such as:

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

Moving Average



Time Series Analysis



Regression Analysis



Econometric and Judgmental Analysis © TechSci Research

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Suguna Foods Pvt. Ltd. Venkys Group Sneha Farms Pvt. Ltd. Skylark Group RM Group Srinivasa Farms Private Limited.

Mulpuri Poultries Komarla Group IB Group Bharati Poultry Pvt. Limited

            

Ministry of Corporate Affairs (MCA) Agricultural & Processed Food Products Export Development Authority (APEDA) NATIONAL EGG CO-ORDINATION COMMITTEE (NECC) Broiler Marketing Cooperative Society Poultry Federation of India.

World Bank TechSci Research Proprietary Database & Knowledge Repository Company Annual Reports Food and Agriculture Organization Industry Magazines Industry Reports News Dailies Credible Paid Databases

Research Methodology

         

Key Secondary Sources

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© TechSci Research

Industry Brief According to TechSci Research report, “India Poultry and Hatchery Market, By Type, By Sales Channel, Competition, Forecast and Opportunities, 2014 – 2024”, India poultry and hatchery market is estimated to register a CAGR of over 12% during 2019 - 2024, to attain the market value of over $ 29.6 billion by 2024. Anticipated growth in the market can be attributed to rising young and dynamic population which is showing high inclination towards non-vegetarian food products, growing awareness about nutritional value of meat products along with surging demand for egg-based bakery products. Moreover, rising household disposable income of middle-class population coupled with rapid westernization has resulted in changing taste preferences of Indian consumers, which is further leading to increased consumption of meat products. This factor is anticipated to fuel growth in India poultry and hatchery market during forecast period.

Traditional/modern retail stores segment dominates India poultry and hatchery market and is anticipated to maintain its dominance during forecast period as well. However, institutional sales are projected to show rapid growth in the coming years on account of rising tourists footfall in the country and booming HoReCa sector. Moreover, the number of quick-service restaurants such as KFC, McDonald's, Pizza Hut, and Dominos is increasing in India, which is further expected to drive the demand for processed meat, thereby pushing sales of poultry and hatchery through institutional channel.

Suguna Foods Pvt. Ltd., Venkys Group, Sneha Farms Pvt. Ltd., Skylark Group, RM Group, Srinivasa Farms Private Limited, Mulpuri Poultries, Komarla Group, etc. are some of the major companies operating in India poultry and hatchery market. “Rising trend of consumption of protein-rich and high energy diet by health conscious young population particularly in urban regions, is propelling the demand for poultry and hatchery in India. Moreover, rising health concern among consumers along with increasing meat consumption backed by increasing per capita income and rapid urbanization would further steer growth in the market in the coming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot India Poultry and Hatchery Market Size, By Value,

Figure 6: India FMCG Market Share, By Segment, 2017

2014, 2018, 2019E & 2024F (USD Billion)

CAGR 2014-2018

xx%

33.00%

34.00%

CAGR 2019E-2024F

xx%

33.00% Household and Personal Care

2014

2018

2019E

Healthcare

Food and Beverages

2024F Figure 8: India Urban Population Share (As a %age of

India Poultry and Hatchery Market Share,

Total Population), 2013-2017

By Type, By Value, 2018 & 2024F

Broiler/ Layer/ Egg 2024F Meat ; ; 50.00% 50.00%

2013

2014

2015

2016

2017

Figure 16: India Poultry Broiler Meat Production,

By Volume (Million Ton), 2014-2017 Broiler/ Layer/ Egg2018 Meat ; ; 50.00% 50.00%

2014

10

2015

2016

2017 © TechSci Research

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About Us & Disclaimer About Us : TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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Disclaimer :

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the data provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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