India Personal Grooming Market, Forecast & Opportunities, 2024_sample Report

2014 – 2024 INDIA PERSONAL GROOMING MARKET

BY PRODUCT TYPE, BY END USER,

BY DISTRIBUTION CHANNEL, COMPETITION, FORECAST & OPPORTUNITIES

Published: March 2019 Market Intelligence . Consulting

Table of Contents S. No. 1.

Contents Voice of Customer 1.1.

Brand Awareness

1.2.

Usage of Personal Grooming Appliances

1.3.

Factors Influencing Purchasing of Personal Grooming Appliances

2.

Female Grooming : An Introduction & Classification

3.

Research Methodology

4.

Executive Summary

5.

India Female Grooming Market Outlook 5.1.

Market Size & Forecast 5.1.1.

5.2.

5.3.

6.

Market Share & Forecast 5.2.1.

By Product Type (Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers)

5.2.2.

By End User (Individual Customer and Institutional Customer)

5.2.3.

By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

5.2.4.

By Region (North, East, South, West)

5.2.5.

By Company

Market Attractiveness Index (By Product Type; End User; Distribution Channel and Region)

India Hair Dryers Market Outlook

6.1.

Market Size & Forecast 6.1.1.

6.2.

6.3. Š TechSci Research

By Value & Volume

By Value & Volume

Market Share & Forecast 6.2.1.

By Product Type (Corded Vs Cordless)

6.2.2.

By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

Pricing Analysis

2

Table of Contents S. No. 7.

Contents India Hair Straighteners Market Outlook 7.1.

Market Size & Forecast 7.1.1.

7.2.

7.3.

8.

Market Share & Forecast 7.2.1.

By Product Type (Ceramic, Titanium and Tourmaline)

7.2.2.

By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

Pricing Analysis

India Hair Curlers Market Outlook 8.1.

Market Size & Forecast 8.1.1.

8.2.

8.3.

9.

By Value & Volume

By Value & Volume

Market Share & Forecast 8.2.1.

By Product Type (Curlers Vs Crimpers)

8.2.2.

By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

Pricing Analysis

India Hair Trimmers & Shavers Market Outlook 9.1.

Market Size & Forecast 9.1.1.

9.2.

Market Share & Forecast 9.2.1.

9.3.

By Value & Volume

By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail and Institutional Sales)

Pricing Analysis

10.

Male Grooming : An Introduction & Classification

11.

Research Methodology

12.

Executive Summary

Š TechSci Research

3

Table of Contents S. No. 13.

Contents India Male Grooming Market Outlook 13.1.

Market Size & Forecast 13.1.1.

13.2.

13.3.

14.

Market Share & Forecast 13.2.1.

By Product Type (Shavers and Trimmers)

13.2.2.

By End User (Individual Customer Vs Institutional Customer)

13.2.3.

By Distribution Channel (Multibranded electronic stores, Exclusive Brand Stores, Supermarket/Hypermarkets, Traditional Retail, Online Retail, Institutional Sales)

13.2.4.

By Region (North, East, South, West)

13.2.5.

By Company

Market Attractiveness Index (By Product Type; End User; Distribution Channel and Region)

India Shavers Market Outlook 14.1.

Market Size & Forecast 14.1.1.

14.2.

14.3.

15.

By Value & Volume

Market Share & Forecast 14.2.1.

By Product Type (Electric Rotary Shavers, Electric Foil Shavers, Non-Electric Shavers/Razors)

14.2.2.

By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Traditional Retail, Supermarkets/Hypermarkets, Online Retail, Institutional Sales)

Pricing Analysis

India Trimmers Market Outlook 15.1.

Market Size & Forecast 15.1.1.

15.2.

Š TechSci Research

By Value & Volume

By Value & Volume

Market Share & Forecast 15.2.1.

By Connectivity (Corded and Cordless)

15.2.2.

By Product Type (Beard trimmers, Hair trimmers/clippers, Nose & ear trimmers)

4

Table of Contents S. No.

Contents 15.2.3.

15.3.

By Distribution Channel (Multibranded Electronic Stores, Exclusive Brand Stores, Supermarkets/Hypermarkets, Online Retail, Institutional Sales)

Pricing Analysis

16.

Supply Chain Analysis

17.

Import & Export Analysis

18.

Market Dynamics 18.1.

Drivers

18.2.

Challenges

19.

Market Trends & Development

20.

Policy & Regulatory Landscape

21.

India Economic Profile

22.

Competitive Landscape 22.1.

Competition Outlook

22.2.

Company Profiles 22.2.1.

Philips India Limited

22.2.2.

Panasonic India Private Limited

22.2.3.

Vega Industries Private Limited

22.2.4.

Gillette India Limited

22.2.5.

Havells India Limited

22.2.6.

Wahl India Grooming Products Pvt. Ltd.

22.2.7.

Gryphon Appliances Limited

22.2.8.

Syska Led Lights Pvt Ltd

22.2.9.

Nova Marketing

22.2.10.

SSIZ International

23.

Strategic Recommendations

24.

About Us & Disclaimer

Š TechSci Research

5

Female Grooming : An Introduction & Classification

Female Grooming

By Product Type

By End User

By Distribution Channel

Multibranded Hair Dryers

Individual Customer

Institutional Customer

Electronic Stores

Exclusive Brand Stores

Hair Straighteners Supermarkets/Hyperm arkets

Hair Curlers

Trimmers & Shavers

Š TechSci Research

Online Retail

Institutional Sales

6

Research Methodology

All collected Information regarding

India female grooming market was gathered through primary

information was then validated through multiple sources and

research surveys with

data warehouses in

manufacturers,

order to present the

retailers and

most accurate and

distributors present in

precise information

India, followed by

about India female

exhaustive secondary research.

grooming market.

Various aspects of the market were comprehensively monitored and analyzed by the team of industry experts.

TechSci Research also identified and analyzed trends, drivers and challenges in India female grooming

The analyzed information was then presented in a chronological order to depict a meaningful and clear picture of India female grooming market. It should be noted that we have collected information related to the organized market only and all parameters are related to that including market shares.

market.

Research

Š TechSci Research

Evaluation & Validation

Analysis

Presentation

7

Research Methodology

Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India female grooming market.

The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as rising independent women population, growth of professional beauty & grooming industry, variety of product portfolio, etc. The study includes market forecasting, which would enable our clients to take better decisions while

planning their strategy to achieve sustainability in India female grooming market.

Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as female grooming manufacturers, distributors, etc.

The team interviewed more than 6 manufacturers/suppliers, 25 distributors and 10 industry experts in India female grooming market to obtain the overall market size during 2014-2018, which was validated by the Delphi technique.

Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2014-2018.

Respondents were asked about the current and future market growth rates, market shares by segment, by type, by

distribution channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the segments of female grooming.

Š TechSci Research

8

Research Methodology

Methodology Followed for Calculation of Market Shares: Market shares by product type, by distribution channel, by end user, by region, by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India female grooming market, TechSci Research used various forecast techniques such as:

Š TechSci Research

o

Moving Average

o

Time Series Analysis

o

Regression Analysis

o

Econometric and Judgmental Analysis

9

Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions.

TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Exchange Rate considered in report is 1USD=INR70

Partial List of Companies Interviewed

Phillips India Limited, Panasonic India Private Limited, Vega Industries Pvt. Ltd., Gillette India Limited, Havells Inida Limited, Syska LED Lights Private Limited, Wahl India Grooming Products Private Limited, SSIZ International Products, NOVA Marketing, etc.

Company Annual Reports, Ministry of Corporate Affairs (MCA), Bureau Of Indian Standard, Secondary Sources

Ministry of Commerce and Industry, Federation of Indian Chambers of Commerce & Industry, Industry Magazines, News Dailies, Credible Paid Databases, Proprietary Database, etc.

Š TechSci Research

10

Male Grooming : An Introduction & Classification

Male Grooming

By Product Type

By End User

By Distribution Channel

Xx Xx

Xx

Xx

Xx Xx

Xx Xx

Xx

Note: Traditional Retail includes Independent Small Grocery, Chemist/ Pharmacies, Departmental Stores, etc.

Xx

Institutional Sales include sales to Salons, Salon Chains.

Š TechSci Research

11

Research Methodology

Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India male grooming market.

The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as rising penetration across rural market, increasing number of new product launches, changing retail landscape, etc. The study includes market forecasting, which would enable our clients to take better decisions while planning their

strategy to achieve sustainability in India male grooming market.

Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as male grooming manufacturers, distributors, etc.

The team interviewed more than 7 manufacturers/suppliers, 20 distributors and 10 industry experts in India male grooming market to obtain the overall market size during 2014-2018, which was validated by the Delphi technique.

Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2014-2018.

Respondents were asked about the current and future market growth rates, market shares by segment, by type, by

distribution channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the segments of male grooming.

Š TechSci Research

12

Research Methodology

Methodology Followed for Calculation of Market Shares: Market shares by product type, by distribution channel, by end user, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India male grooming market, TechSci Research used various forecast techniques such as:

Š TechSci Research

o

Moving Average

o

Time Series Analysis

o

Regression Analysis

o

Econometric and Judgmental Analysis

13

Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term

period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Exchange Rate considered in report is 1USD=INR70

Phillips India Limited, Panasonic India Private Limited, Vega Industries Pvt. Partial List of Companies Interviewed

Ltd., Gillette India Limited, Havells Inida Limited, Syska Led Lights Private Limited, Wahl India Grooming Productrs Private Limited, SSIZ International Products, NOVA Marketing, etc.

Company Annual Reports, Ministry of Corporate Affairs (MCA), Bureau Of

Secondary Sources

Indian Standard, Ministry of Commerce and Industry, Federation of Indian Chambers of Commerce & Industry, Industry Magazines, News Dailies, Credible Paid Databases, Proprietary Database, etc.

Š TechSci Research

14

Industry Brief According to a TechSci Research report, “India Personal Grooming Market By Product Type, By End User, By Distribution Channel, Competition, Forecast & Opportunities, 2024”, India personal grooming market consist of female grooming and male grooming, and both the market segments are projected to cross $ 620 million and $ 1.2 billion by 2024, respectively. The growth of personal grooming products market in India is propelled by factors such as growing penetration of various international brands, rapid urbanization and growing consumer demand for more convenient and professional grooming products. Moreover, rising aspirations of Indian youth towards maintaining a youthful appearance and increasing advertising activities is further fuelling demand for personal grooming products across the country. The companies are strategically focusing on attracting youth population by launching new innovative designs and user-friendly products, as millennials are more attracted towards such products.

Furthermore, rising demand for professional products like hair curlers and hair straighteners has been witnessed in India owing to upcoming middle class with rising disposable income and youth population beyond 16 years who are highly influenced by aggressive marketing strategies and digital media. These factors are anticipated to fuel growth in India personal grooming market in the coming years as well.

In terms of regions, West India dominated both female and male grooming market in 2018 and the region is anticipated to generate significant demand for male and female grooming products during forecast period as well, owing to increasing marketing activities and rising per capita expenditure by the companies in the region. India female grooming products market can be broadly categorized into hair dryers, straighteners, curlers, trimmers & shavers. Whereas male grooming consists of shavers and trimmers. Hair dryers category dominates the market on account of factors such as availability of variety of options, rising working women population and highly engaged young generation who do not get time to maintain their beauty routine are the target customers for hair dryers “Increasing adoption of attractive marketing and distribution strategies by various personal grooming companies is likely to positively influence India personal grooming market. Rising demand for products that are more affordable, continuous product innovation and diversification by leading players in different segments of personal grooming is further fuelling growth in India personal grooming market. Moreover, emergence of online shopping platforms like Amazon, Flipkart, Nykaa and Purplle, which offer better discounts, enhanced convenience and multiple payment modes coupled with expanding internet user base would further steer growth in India personal grooming market during forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research

15

Sample Data-Snapshot India Female Grooming Market Size, By Volume,

India Male Grooming Market Share, By Region,

2014, 2018, 2019E & 2024F (Million Unit)

By Volume, 2018 & 2024F

CAGR 2014-2018

CAGR 2019E-2024F

xx%

2014

xx%

2018

2019E

West India

Rest of India

2018

Xx %

2018

Xx %

2024F

Xx %

2024F

Xx %

2024F

Figure 8: India Urban Population Share (As a %age of Total Population), 2013-2017

2013

2014

2015

2016

2017

Figure 51: India Trimmers Market Share, By Connectivity, By Volume, 2014–2024F 60.00%

60.00%

60.00%

60.00%

60.00%

60.00%

60.00%

60.00%

60.00%

60.00%

60.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

2014

2015

2016

2017

2018

2019E

2020F

2021F

2022F

2023F

2024F

Corded © TechSci Research

Cordless

16

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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