India Pasta Market Forecast & Opportunities, 2023 - TechSci Research

2013-2023 INDIA PASTA MARKET

BY PRODUCT TYPE, BY SHAPE TYPE, BY DISTRIBUTION CHANNEL, COMPETITION, FORECAST & OPPORTUNITIES

PUBLISHED: January 2019 MARKET INTELLIGENCE . CONSULTING

Ta b l e o f C o n t e n t s

India Pasta Market, Competition, Forecast & Opportunities, 2013-2023

S. No.

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Contents

1.

Product Overview

2.

Research Methodology

3.

Executive Summary

4.

Voice of Customer 4.1.

Brand Awareness

4.2.

Frequency of Consumption

4.3.

Willingness to Pay for Premium Products

4.4.

Factors Influencing Purchase Decision

4.5.

Preferred Point of Purchase

5.

Global Pasta Market Overview

6.

India Pasta Market Outlook 6.1.

Market Size & Forecast

6.1.1.

6.2.

6.3.

By Value & Volume

Market Share & Forecast 6.2.1.

By Product Type (Ready-to-Cook and Ready-to-Eat)

6.2.2.

By Shape Type (Macaroni, Penne, Fusilli and Others)

6.2.3.

By Distribution Channel (Store Based and E-Commerce)

6.2.4.

By Region (North, South, West and East)

6.2.5.

By Company

Market Attractiveness Index (By Product Type, By Shape Type, By Distribution Channel and By Region) Š TechSci Research

Ta b l e o f C o n t e n t s

S. No. 7.

Contents Delhi-NCR Pasta Market Outlook

7.1.

Market Size & Forecast 7.1.1.

India Pasta Market, Competition, Forecast & Opportunities, 2013-2023

7.2.

3

8.

Market Share & Forecast 7.2.1.

By Product Type

7.2.2.

By Shape Type

7.2.3.

By Distribution Channel

Mumbai Pasta Market Outlook

8.1.

Market Size & Forecast 8.1.1.

8.2.

9.

By Value & Volume

By Value & Volume

Market Share & Forecast 8.2.1.

By Product Type

8.2.2.

By Shape Type

8.2.3.

By Distribution Channel

Bengaluru Pasta Market Outlook

9.1.

Market Size & Forecast 9.1.1.

9.2.

By Value & Volume

Market Share & Forecast 9.2.1.

By Product Type

9.2.2.

By Shape Type

9.2.3.

By Distribution Channel Š TechSci Research

Ta b l e o f C o n t e n t s

S. No. 10.

Contents Chennai Pasta Market Outlook 10.1.

Market Size & Forecast 10.1.1.

India Pasta Market, Competition, Forecast & Opportunities, 2013-2023

10.2.

4

11.

By Value & Volume

Market Share & Forecast 10.2.1.

By Product Type

10.2.2.

By Shape Type

10.2.3.

By Distribution Channel

Kolkata Pasta Market Outlook 11.1.

Market Size & Forecast 11.1.1.

11.2.

By Value & Volume

Market Share & Forecast 11.2.1.

By Product Type

11.2.2.

By Shape Type

11.2.3.

By Distribution Channel

12.

Import-Export Analysis

13.

Supply Chain Analysis

14.

Market Dynamics 14.1.

Drivers

14.2.

Challenges

15.

Market Trends & Developments

16.

Policy and Regulatory Landscape Š TechSci Research

Ta b l e o f C o n t e n t s

India Pasta Market, Competition, Forecast & Opportunities, 2013-2023

S. No.

5

Contents

17.

India Economic Profile

18.

Competitive Landscape 18.1.

Competition Outlook

18.2.

Company Profiles 18.2.1.

Bambino Agro Industries Limited

18.2.2.

Nestlé India Limited

18.2.3.

FieldFresh Foods Private Limited

18.2.4.

ITC Limited

18.2.5.

Savorit Limited

18.2.6.

MTR Foods Pvt. Ltd.

18.2.7.

Borges India Private Limited

18.2.8.

Weikfield Products Co. (India) Pvt. Ltd.

18.2.9.

Nilon’s Enterprises Private Limited

18.2.10.

Gustora Foods Pvt. Ltd.

18.2.11.

EBRO India Private Limited

19.

Strategic Recommendations

20.

About Us & Disclaimer

© TechSci Research

Product Overview Pasta is the staple food of Italian cuisine predominantly made from the dough of semolina durum wheat flour.

Pasta can be categorized as ready-to-cook (RTC) and ready-to-eat (RTE). It can be distinguished on the basis of different shapes the dough is molded into. There are more than 300 varieties of pasta shapes available across the world.

RTC (Ready-to-Cook) Pasta: It has all the ingredients and is semi-cooked. It only requires addition of condiments to obtain the final version of the dish.

RTE (Ready-to-Eat) Pasta : It is the instant pasta which has tastemaker packed along and only heat (and at times water) is required to bring it to an edible state.

PASTA SHAPES Spaghetti

Macaroni

Product Overview

Fusilli

6

Penne

Farfalle

Š TechSci Research

Research Methodology

Market Profiling •In-depth secondary research was conducted to determine top players in India pasta market, overall market size and segmental market size.

Data Collection

Data Filter & Analysis

Research & Intelligence

Actionable Insights

Business Solution

Formulating Questionnaire •In order to conduct interviews with industry experts, TechSci formulated a detailed questionnaire.

Developing List of Respondents •List of industry players and industry specialists was developed.

❑

Identifying Key Opinion Leaders

❑ ❑

Questionnaire Design In-depth Interviews

A Primary Research

B Desk Research

Data Collection •TechSci conducted interviews with industry experts and industry players for data collection and verification.

C

❑

Market Participants

❑

Key Strengths

Company Analysis

❑

Recent Developments

❑

Market Changing Aspects/Dynamics

❑

Government Policies

❑

Final Conclusion

Research Methodology

Data Validation

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•Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

Data Analysis •The data was scrutinized using MS-Excel and statistical tools, such as Time Series Analysis, etc., to obtain qualitative and quantitative insights about India pasta market.

Primary Research ❑ ❑ ❑

LinkedIn Industry interviews TechSci Internal Database

Secondary Research ❑ ❑ ❑ ❑ ❑ ❑ ❑

Company Website Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body, Associations, etc.

Paid Sources ❑ ❑

Factiva Hoovers

© TechSci Research

Research Methodology

Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India pasta market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing urbanization, changing lifestyles and food preferences along with surging demand for ‘ready-to-eat’ food due to rising population of working women. The study includes market forecasting which would enable our clients to take better decisions

while planning their strategy to achieve sustainability in India pasta market.

Methodology Followed for Calculation of Market Size: •

Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as manufacturers, dealers, retailers, etc.

•

The team interviewed more than 15 manufacturers/suppliers, 45 distributors/dealers/retailers and 10 industry experts in India pasta market to obtain the overall market size during 2013-2017, which was validated by the Delphi technique.

Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 20132017.

•

Respondents were asked about the current and future market growth rates, market shares by product type, by distribution

Research Methodology

channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product-wise

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revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the category of pasta.

Note : Exchange Rate of INR67 has been used for calculations throughout this report.

© TechSci Research

Research Methodology Methodology Followed for Calculation of Market Shares:

•

Market shares by product type, by shape type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various distribution channels. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting: •

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

•

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market.

Research Methodology

To forecast India pasta market, TechSci Research used various forecast techniques such as:

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•

o

Moving Average

o

Time Series Analysis

o

Regression Analysis

o

Econometric and Judgmental Analysis

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

© TechSci Research

Research Methodology

Methodology followed for Consumer Survey •

For consumer survey, TechSci Research conducted the interviews with the target respondents.

•

Step 1: TechSci Research designed a questionnaire which, primarily, focused on understanding the customers’ preferences towards pasta and the factors influencing their purchase decision. After successful design and

approval of the questionnaire, TechSci Research executed primary surveys with a mix of CATI & PAPI methodology.

•

Step 2: TechSci Research then analyzed the data collected through the responses generated across all the respondents and performed periodical checks on the same. The collected information was then coded properly to understand consumer behavior and the same was evaluated by our experts who monitored and evaluated the

data to depict meaningful insights.

•

Step 3: TechSci Research delivered the final draft of research report, comprising the analysis based on the

Research Methodology

responses generated through the survey, in a PDF format.

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Partial List of Companies Interviewed

Bambino Agro Industries Limited, Nestlé India Limited, ITC Limited, Savorit Limited, FieldFresh Foods Private Limited, MTR Foods Pvt. Ltd., Borges India Private Limited, etc.

Secondary Sources

Company Annual Reports, Ministry of Corporate Affairs (MCA), Ministry of Agriculture & Farmers Welfare, Central Intelligence Agency, World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc.

© TechSci Research

Industry Brief According to a report released by TechSci Research, ‘India Pasta Market By Product Type, By Shape Type, By Distribution Channel, Competition, Forecast & Opportunities, 2013 - 2023’, India pasta market is forecast to register a CAGR of around 17% during 2018 - 2023 on account of growing

demand for pasta, especially from young population, and changing preferences of Indian consumers along with developing taste for different global cuisines. Moreover, increasing household disposable income of middle-class population coupled with rising western influence is resulting in higher demand for packaged and ready-to-eat food products, which is consequently expected to propel growth in India pasta market during forecast period. Region wise, West India is the largest consumer of pasta in the country owing to large urban population base and rising working women population. Bambino Agro Industries Limited, Nestlé India Limited, ITC Limited, Savorit Limited, FieldFresh Foods Private Limited, MTR Foods Pvt. Ltd., and Borges India Private Limited, among others are some of the major companies operating in India pasta market.

Among product types, Ready-to-cook Pasta accounts for the majority share in India pasta market and is expected to remain the dominant segment through forecast period. The advent of e-commerce industry has created new routes for manufacturers to reach their customers. Online sales channel has enabled companies to widen their distribution reach and serve their customers even in the farthest of regions. Further, rise in the number of tech savvy people coupled with hectic lifestyles, especially of urban population, is anticipated to boost the sales of pasta through the online sales channel. Nevertheless, store-based sales channel would continue to dominate India pasta marker during forecast period.

“Shift towards packaged food products is increasing in India owing to rising working women population and busy-lifestyle of urban population, which is positively influencing the country’s pasta market. Moreover, pasta manufacturers are focusing on expansion of their product portfolio and are introducing pastas of different shapes in the Indian market. Additionally, introduction of pasta variants made from whole wheat, quinoa and gluten-

Industry Brief

free ingredients that cater to the health-conscious customers is further expected to fuel growth in the coming years. Rural India accounts for

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majority share in the country’s total population, and with 80%-85% of pasta consumption being accounted for by urban India, the rural segment offers enormous growth potential for the pasta players operating in India.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research

Sample Data - Snapshots India Pasta Market Size, By Value (USD Million), By Volume (Million Kilogram), 2013-2023F CAGR 2018E-2023F

By Value: xx%

By Volume: xx%

CAGR 2013-2017

By Value: xx%

By Volume: xx%

2013

2014

2015

2016

2017

2018E

By Value (USD Million)

2019F

2020F

2021F

2022F

2023F

By Volume (Million Kilogram)

India Pasta Market Share, By Region, By Value, 2017 &

India Pasta Market Attractiveness Index, By Product

2023F

Type, By Value, 2018E-2023F

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CAGR (2018E-2023F)

Sample Data - Snapshots

8.00%

Ready-to-Eat

6.00% Ready-to-Cook 4.00%

2.00%

0.00% 1.90 Absolute Index

1.90 Low

1.91

1.91 Medium

1.92

1.92

1.93

High © TechSci Research

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Report Name :INDIA PASTA MARKET

BY PRODUCT TYPE, BY SHAPE TYPE, BY DISTRIBUTION CHANNEL,COMPETITION,FORECAST & OPPORTUNITIES, 2013-2023

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Disclaimer :

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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