India Packaged Rice Market, Forecast & Opportunities, 2023_report Brochure

2013 – 2023 INDIA PACKAGED RICE MARKET

BY TYPE, BY DISTRIBUTION CHANNEL,

BY PRICE RANGE, BY PACK SIZE, BY STATE & CITY, COMPETITION, FORECAST & OPPORTUNITIES

PUBLISHED: January 2019 MARKET INTELLIGENCE . CONSULTING

Ta b l e o f C o n t e n t s S. No.

Contents

1.

Product Overview

2.

Research Methodology

3.

Executive Summary

4.

Voice of Customer 4.1.

Brand Awareness

4.2.

Brand Recall

4.3.

Packaged Rice Brands Used by Consumers

4.4.

Brand Satisfaction Level

4.5.

Average Household Consumption of Packaged Rice per Month

4.6.

Source of Information

4.7.

Preferred Point of Purchase

4.8.

Top Factors Affecting Choice of Purchase Channel

4.9.

Factors Influencing Purchase Decisions

5.

India Rice Production Overview

6.

India Packaged Rice Market Outlook 6.1.

Market Size & Forecast 6.1.1.

6.2.

Market Share & Forecast 6.2.1.

6.2.2.

6.2.3.

6.2.4.

2

By Value & Volume

By Type (Basmati and Non-Basmati)

By Distribution Channel ( Independent Small Grocers, Hypermarket/Supermarket, Convenience Stores and Online)

By Price Range (< INR100 (USD1.49), INR100-150 (USD1.49-2.24), > INR 150 (USD2.24)

By Pack Size (Less than 1 Kg, 2-5 Kg,6-10 Kg, 11-20 Kg, Above 21Kg) Š TechSci Research

Ta b l e o f C o n t e n t s S. No.

7.

Contents 6.2.5

By Region

6.2.6

By Company

6.2.7

By Sates

6.2.8

By City

Delhi Rice Market Outlook 7.1.

Market Size & Forecast

7.1.1.

7.2.

8.

Market Share & Forecast 7.2.1.

By Type

7.2.2.

By Distribution Channel

7.2.3.

By Price Range

7.2.4.

By Pack size

Uttar Pradesh Rice Market Outlook 8.1.

Market Size & Forecast 8.1.1.

8.2.

9.

By Value & Volume

Market Share & Forecast 8.2.1.

By Type

8.2.2.

By Distribution Channel

8.2.3.

By Price Range

8.2.4.

By Pack size

Haryana Rice Market Outlook 9.1.

Market Size & Forecast 9.1.1.

3

By Value & Volume

By Value & Volume Š TechSci Research

Ta b l e o f C o n t e n t s S. No.

Contents 9.2.

10.

Market Share & Forecast

9.2.1.

By Type

9.2.2.

By Distribution Channel

9.2.3.

By Price Range

9.2.4.

By Pack size

Maharashtra Rice Market Outlook 10.1.

Market Size & Forecast 10.1.1.

10.2.

11.

Market Share & Forecast 10.2.1.

By Type

10.2.2.

By Distribution Channel

10.2.3.

By Price Range

10.2.4.

By Pack size

Gujarat Rice Market Outlook 11.1.

Market Size & Forecast 11.1.1.

11.2.

12.

4

By Value & Volume

By Value & Volume

Market Share & Forecast 11.2.1.

By Type

11.2.2.

By Distribution Channel

11.2.3.

By Price Range

11.2.4.

By Pack size

Karnataka Rice Market Outlook Š TechSci Research

Ta b l e o f C o n t e n t s S. No.

Contents 12.1.

Market Size & Forecast 12.1.1.

12.2.

13.

Market Share & Forecast 12.2.1.

By Type

12.2.2.

By Distribution Channel

12.2.3.

By Price Range

12.2.4.

By Pack size

Tamil Nadu Rice Market Outlook 13.1.

Market Size & Forecast 13.1.1.

13.2.

14.

By Value & Volume

Market Share & Forecast 13.2.1.

By Type

13.2.2.

By Distribution Channel

13.2.3.

By Price Range

13.2.4.

By Pack size

Andhra Pradesh Rice Market Outlook 14.1.

Market Size & Forecast 14.1.1.

14.2.

5

By Value & Volume

By Value & Volume

Market Share & Forecast 14.2.1.

By Type

14.2.2.

By Distribution Channel

14.2.3.

By Price Range

14.2.4.

By Pack size Š TechSci Research

Ta b l e o f C o n t e n t s S. No.

Contents

15.

Import Export Analysis

16.

Market Dynamics 16.1.

Drivers

16.2.

Challenges

17.

Market Trends & Developments

18.

Policies and Regulations

19.

Supply Chain

20.

Competitive Landscape 20.1.

6

Company Profiles 20.1.1.

KRBL Limited

20.1.2.

LT Foods

20.1.3.

Amira Pure Foods Private Limited

20.1.4.

Amir Chand Jagdish Kumar (Exports) limited

20.1.5.

Future Consumer Limited

20.1.6.

Kohinoor Foods Limited

20.1.7.

Chaman Lal Setia Exports Limited

20.1.8.

Adani Wilmar

20.1.9.

Patanjali Ayurved Limited

20.1.10.

Amar Singh Chawal Wala

21.

Strategic Recommendations

22.

About Us & Disclaimer

Š TechSci Research

List of Figures Figure No.

7

Title

Figure 1:

Brand Awareness, (Unaided) 2018 (Base=200)

Figure 2:

Brand Recall, (Aided) 2018 (Base= 200)

Figure 3:

Packaged Rice Brands Used by Consumers (Base=200)

Figure 4:

Brand Satisfaction Level, 2018 (Base= 200)

Figure 5:

Average Household Consumption of Packaged Rice per Month, 2018 (Base= 200)

Figure 6:

Source of Information, 2018 (Base= 200)

Figure 7:

Preferred Point of Purchase, 2018 (Base= 200)

Figure 8:

Factors Influencing Purchase Decisions, 2018 (Base= 200)

Figure 9:

India Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion KG), 2013–2023F

Figure 10:

India Packaged Rice Market Share, By Type, By Value, 2013–2023F

Figure 11:

India Packaged Rice Market Share, By Distribution Channel, By Value, 2013-2023F

Figure 12:

India Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 13:

India Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 14:

India Packaged Rice Market Share, By Region, By Value, 2017 & 2023F

Figure 15:

India Packaged Rice Market Share, By Region, By Value, 2013-2023F

Figure 16:

India Packaged Rice Market Share, By Company, By Value, 2017

Figure 17:

India Packaged Rice Market Share, By State, By Volume. 2017

Figure 18:

India Packaged Rice Market Share, By City, By Volume, 2017

Figure 19:

Delhi Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion KG), 2013–2023F © TechSci Research

List of Figures Figure No.

8

Title

Figure 20:

Delhi Packaged Rice Market Share, By Type, By Value, 2013–2023F

Figure 21:

Delhi Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

Figure 22:

Delhi Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 23:

Delhi Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 24:

Uttar Pradesh Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013– 2023F

Figure 25:

Uttar Pradesh Packaged Rice Market Share, By Type, By Value, 2013–2023F

Figure 26:

Uttar Pradesh Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

Figure 27:

Uttar Pradesh Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 28:

Uttar Pradesh Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 29:

Haryana Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F

Figure 30:

Haryana Packaged Rice Market Share, By Type, By Value, 2013–2023F

Figure 31:

Haryana Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

Figure 32:

Haryana Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 33:

Haryana Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 34:

Maharashtra Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013– 2023F

Figure 35:

Maharashtra Packaged Rice Market Share, By Type, By Value, 2013–2023F

Figure 36:

Maharashtra Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

Figure 37:

Maharashtra Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 38:

Maharashtra Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 39:

Gujarat Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013–2023F © TechSci Research

List of Figures Figure No.

9

Title

Figure 40:

Gujarat Packaged Rice Market Share, By Type, By Value, 2013–2023F

Figure 41:

Gujarat Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

Figure 42:

Gujarat Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 43:

Gujarat Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 44:

Karnataka Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013– 2023F

Figure 45:

Karnataka Packaged Rice Market Share, By Type, By Value, 2013–2023F

Figure 46:

Karnataka Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

Figure 47:

Karnataka Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 48:

Karnataka Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 49:

Tamil Nadu Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013– 2023F

Figure 50:

Tamil Nadu Packaged Rice Market Share, By Type, By Value, 2013–2023F

Figure 51:

Tamil Nadu Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

Figure 52:

Tamil Nadu Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 53:

Tamil Nadu Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 54:

Andhra Pradesh Packaged Rice Market Size, By Value (USD Billion), By Volume (Billion Kg), 2013– 2023F

Figure 55:

Andhra Pradesh Packaged Rice Market Share, By Type, By Value, 2013–2023F © TechSci Research

List of Figures Figure No.

10

Title

Figure 56:

Andhra Pradesh Packaged Rice Market Share, By Distribution Channel, By Value, 2013–2023F

Figure 57:

Andhra Pradesh Packaged Rice Market Share, By Price Range, By Value, 2013-2023F

Figure 58:

Andhra Pradesh Packaged Rice Market Share, By Pack Size, By Value, 2013-2023F

Figure 59:

India Rice Import, By Value, 2013-2017 (USD Million)

Figure 60:

India Rice Import, By Volume, 2013-2017 (Thousand Kg)

Figure 61:

India Rice Export, By Value, 2013-2017 (USD Million)

Figure 62:

India Rice Export, By Volume, 2013-2017 (Thousand Kg)

© TechSci Research

L i s t o f Ta b l e s Table No.

11

Title

Table 1:

India Rice Production (2016-17)

Table 2:

All India Rice Area, Production and Yield during 2016-17

Table 3:

Minimum Support Prices for Paddy, (USD Per quintal)

Table 4:

Procurement of Crops (Million Ton)

Table 5:

Delhi Rice Area, Production and Yield during 2016-17

Table 6:

Uttar Pradesh Rice Area, Production and Yield during 2016-17

Table 7:

Haryana Rice Area, Production and Yield during 2016-17

Table 8:

Maharashtra Rice Area, Production and Yield during 2016-17

Table 9:

Gujarat Rice Area, Production and Yield during 2016-17

Table 10:

Karnataka Rice Area, Production and Yield during 2016-17

Table 11:

Tamil Nadu Rice Area, Production and Yield during 2016-17

Table 12:

Andhra Pradesh Rice Area, Production and Yield during 2016-17

© TechSci Research

Product Overview

Rice is the seed of the grass species Oryza Sativa (Asian Packaged Rice) or Oryza Glaberrima (African Packaged Rice). As a cereal grain, it is the most widely consumed staple food across the globe, especially in Asia.

Types of Rice

Non- basmati rice comes in all kinds of different shapes and sizes.

Non-Basmati Rice

Some are long and slender, some are short and thick, some are like beads, and some may be round.

Basmati rice is a variety of long, slender-grained aromatic rice which is Basmati Rice

traditionally from the Indian subcontinent. In view of its unique cooking and eating properties, it is perceived to be a premium kind of rice.

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Š TechSci Research

Research Methodology Market Profiling •In-depth secondary research was conducted to determine top players in India packaged rice market, overall market size and segmental market size.

Data Collection

Data Filter & Analysis

Research & Actionable Intelligence Insights

Business Solution

Formulating Questionnaire •In order to conduct interviews with industry experts, TechSci formulated a detailed questionnaire.

Developing List of Respondents •List of industry players and industry specialists was developed.

❑ Identifying Key Opinion Leaders ❑ Questionnaire Design A ❑ In-depth Interviews Primary Research

B Desk Research

Data Collection •TechSci conducted interviews with industry experts and industry players for data collection and verification.

Data Validation •Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

Data Analysis •The data was scrutinized using MS-Excel and statistical tools, such as Time Series Analysis, etc., to obtain qualitative and quantitative insights about the India packaged rice market.

13

C

❑ Market Participants ❑ Key Strengths

Primary Research ❑ LinkedIn ❑ TechSci Internal Database

Company Analysis

Secondary Research ❑ Company Website ❑ Company Annual Reports ❑ White Paper Study ❑ Financial Reports ❑ Investor Presentations ❑ Regulatory Body, ❑ Associations, etc.

❑ Recent Developments ❑ Market Changing Aspects/Dynamics ❑ Government Policies ❑ Final Conclusion

Paid Sources

❑ Factiva ❑ Hoovers

© TechSci Research

Research Methodology

Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India packaged rice market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing health awareness, rising income levels, growing demand for packaged rice , etc., across the country. The study

includes market forecasting, which would enable our clients to take better decisions while planning their strategies to achieve sustainability in the India packaged rice market.

Methodology Followed for Calculation of Market Size: •

Market Size – Market size, in terms of value, for the year 2017 was calculated based on information collected through

exhaustive secondary research and primary surveys, across various Key Opinion Leaders (KOLs)/ Stakeholders such as Packaged Rice manufacturers, dealers, retailers, etc.

•

The team interviewed more than 20 packaged rice manufacturers/importers, 120 distributors/dealers/retailers and 10 industry experts to obtain the overall market size, following the Delphi technique for the years 2013 to 2017. Taking standard deviation into consideration, the market size was averaged out to arrive at the market size data for the years 2013 to 2017.

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© TechSci Research

Research Methodology

•

Respondents were asked about the current as well as the future market along with their respective growth rates, market shares by product type, by distribution channel, by company and by region. Removing the outlier responses, the geometric mean of the growth estimates and product-wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of packaged rice .

Methodology to be Followed for Calculation of Market Shares •

Market shares by product type, by distribution channel, by price range, by pack size, by region, by states, by city and by company were calculated based on the responses received through primary surveys with industry experts, in which respondents were asked about the market share or revenues generated from various segments. The final shares were

calculated by taking the geometric mean of the responses gathered from KOLs, after eliminating the outliers.

Methodology to be Followed for Forecasting •

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS Software.

15

© TechSci Research

Research Methodology

•

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India packaged rice market, TechSci Research used various forecast techniques such as:

•

Moving Average

•

Time Series Analysis

•

Regression analysis

•

Econometric and Judgmental Analysis

•

TechSci Research used its own forecasting tool, which is based on the growth of various end use industries, to understand the current consumption of packaged rice, in the country.

•

TechSci Research also used impact analysis to assess demand and supply scenario during short, medium and long term.

Partial List of Companies Interviewed

KRBL Limited, LT Foods, Amira Pure Foods Private Limited, Amir Chand Jagdish Kumar, Future Consumer, Amar Singh Chawal Wala, Kohinoor Foods Limited (KFL), Adani Wilmar, Chaman Lal Setia Exports Ltd., Patanjali Ayurved Company Annual Reports, World Bank, International Dairy Federation (IDF), United States

Secondary Sources

Department of Agriculture (USDA), Food and Agriculture Organization Corporate Statistical Database (FAOSTAT), International Trade Centre (ITC), Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Database, etc.

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© TechSci Research

Industry Brief

India Packaged Rice Market to Grow at 11% until 2023: TechSci Research According to TechSci Research report, ‘India Packaged Rice Market By Type, By Distribution Channel, By Price Range, By Pack Size, By State & City, Competition, Forecast & Opportunities, 2023’, India packaged rice market is anticipated to register growth at a CAGR of more than 11% during 2018 - 2023. Rice is the most widely consumed staple food for a large part of global population and is divided majorly into two types - Basmati and Non-Basmati. ‘’Basmati” is long grain aromatic rice grown for many centuries in specific geographical areas at the Himalayan foothills of Indian sub-continent. Any rice other than basmati rice is called non-basmati rice.

Anticipated growth in the packaged rice market can be attributed to growing brand consciousness among consumers and rising disposable income in India. Moreover, a shift towards packaged, branded products with better quality, grain size, and post-cooking attributes, like aroma and taste, is being witnessed in the Indian households.

West and North region of the country cumulatively accounted for major share in India packaged rice market, owing to the regions’ large population base. Moreover, cities like Mumbai, Pune, Ahmedabad and New Delhi are some of the largest markets in India for packaged rice due to their large urban population. Among distribution channels, independent small grocery is the leading segment. However, in the coming years, supermarket/hypermarket and online sales channel are anticipated to grow at a swift pace on account of increasing consumer preference for non-store-based retailing.

“India packaged rice market is anticipated to grow at a good pace in the coming years due to rising shift towards packaged and hygienic food products. Moreover, with increasing health consciousness, people are showing inclination towards organic food products, which includes organic rice as well. This is the reason, leading players are increasingly focusing on expanding their product portfolio to include more varieties of rice for health conscious consumers. Additionally, rice companies are focusing on expanding their distribution channel and innovation in packaging of rice, thereby making the products more appealing, which is expected to positively influence India packaged rice market during forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm..

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© TechSci Research

Sample Data-Snapshot Figure 2: Brand Recall, (Aided) 2018 (Base= xx)

Figure 5: Average Household Consumption of Packaged Rice per Month, 2018 (Base= xx)

India Gate Kohinoor Dawat

50.…

50.00%

Golden Harvest Lal Qilla Fortune

LT Foods Segmental Revenue

Amira

Share, FY2017

Patanjali Rice

50.00%

Other Products 50%

Maharani Tilda Aeroplane

50.00%

Below 1 KG

1 KG - 5.0 KG

5.1 KG- 10 KG

Above 10 KG

Hanuman Basmati Figure 7: Preferred Point of Purchase, 2018 (Base= xx)

Super markets/ Hyper markets

Rice 50%

KRBL Limited Annual Revenue, FY2016 & FY2017 (USD Million)

Independent Small Grocers Departmental Store Convenience Stores Online 18

FY16

FY17 © TechSci Research

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About Us & Disclaimer About Us : TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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•

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•

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Partial List of Clients

Disclaimer : The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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