India Non Electric Kitchen Appliances Market Forecast and Opportunities, 2024- sample Report

2014 – 2024 INDIA NON ELECTRIC KITCHEN APPLIANCES MARKET COMPETITION, FORECAST & OPPORTUNITIES

Published: March 2019 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Table of Contents Contents

S No. 1.

Product Overview

2.

Research Methodology

3.

Executive Summary

4.

Voice of Customer

5.

4.1.

Brand Awareness

4.2.

Sources of Information

4.3.

Reason for Purchase

India Non Electric Kitchen Appliances Market Outlook 5.1.

Market Size & Forecast 5.1.1.

5.2.

6.

Market Share & Forecast 5.2.1.

By Distribution Channel (Store Based Retail and Non-store Based Retail)

5.2.2.

By Product Type (Gas Stoves, Pressure Cookers, Non Electric Juicers, Non Electric Toasters, Non Electric Food Processors and Others)

5.2.3.

By Region

5.2.4.

By Company

India Gas Stoves Market Outlook 6.1.

Market Size & Forecast 6.1.1.

6.2.

6.3.

By Value & Volume

Market Share & Forecast 6.2.1.

7.

By Value & Volume

By Distribution Channel

Product Benchmarking

India Pressure Cookers Market Outlook

2

Table of Contents S No.

Contents 7.1.

Market Size & Forecast 7.1.1.

7.2.

Market Share & Forecast 7.2.1.

7.3.

8.

Product Benchmarking

Market Size & Forecast 8.1.1.

8.2.

8.3.

By Value & Volume

Market Share & Forecast 8.2.1.

By Distribution Channel

Product Benchmarking

India Non Electric Toasters Market Outlook 9.1.

Market Size & Forecast 9.1.1.

9.2.

9.3.

By Value & Volume

Market Share & Forecast 9.2.1.

10.

By Distribution Channel

India Non Electric Juicers Market Outlook 8.1.

9.

By Value & Volume

By Distribution Channel

Product Benchmarking

India Non Electric Food Processors Market Outlook 10.1.

Market Size & Forecast 10.1.1.

10.2.

Market Share & Forecast 10.2.1.

10.3.

By Value & Volume

By Distribution Channel

Product Benchmarking

3

Table of Contents S No. 11.

Contents Market Dynamics 11.1.

Drivers

11.2.

Challenges

12.

Market Trends & Developments

13.

Policy & Regulatory Landscape

14.

India Economic Profile

15.

Competitive Landscape 15.1

Competition Outlook

15.2.

Company Profiles 15.2.1.

TTK Prestige Limited

15.2.2.

Hawkins Cookers Limited

15.2.3.

Butterfly Gandhimathi Appliances Ltd.

15.2.4.

Stovekraft Limited

15.2.5.

Sunflame Enterprises Private Limited

15.2.6.

United Ekta Engineering Udyog (P) Ltd.

15.2.7.

Bajaj Electricals Limited

15.2.8.

Jaipan Industries Limited

15.2.9.

Preethi Kitchen Appliances Pvt Ltd

15.2.10.

Singer India Limited

16.

Strategic Recommendations

17.

About Us & Disclaimer

4

Product Overview

Non electric kitchen appliances is a segment in home appliances market. For the study, non electric kitchen appliances have been considered as equipment, machine or apparatus used for preparing food and beverages, which work manually and do not require electricity.

Market Segmentation Kitchen Appliances Market

PRODUCT TYPE

DISTRIBUTION CHANNEL

Year Range

•

Gas Stoves

•

Store Based Retail

•

Pressure Cookers

•

Non-store Based Retail

•

Non Electric Juicers

Review Period

(Hand Juicers)

2014 – 2017

•

Non Electric Toasters

Base Year

(Gas Toasters) •

Non Electric Food

2018

Processors (Manual Food Processors) •

Others (Hand Choppers, Manual Hand Blenders, Dicers, etc.)

REGIONS •

North

•

West

•

South

•

East

Estimated Year

2019 Forecast Period

2020 – 2024

5

Research Methodology

Market Profiling

In-depth secondary research was conducted to determine top players in India non electric kitchen appliances market, overall market size and segmental market size.

Formulating Questionnaire

In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.

Developing List of Respondents

Data Collection

Data Validation

Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

TechSci conducted interviews with industry experts and industry players for data collection and verification.

List of industry players and industry specialists was developed.

Primary Research

Data Collection

Data Filter & Analysis

Research & Intelligence

Actionable Insights

Business Solution

LinkedIn TechSci Internal Database

✓ Recent Developments ✓ Market Changing Aspects/Dynamics ✓ Government Policies ✓ Final Conclusion

✓ Identifying Key Opinion Leaders ✓ Questionnaire Design ✓ In-depth Interviews

Primary Research ✓ ✓

Desk Research

Secondary Research ✓ ✓ ✓ ✓ ✓ ✓ ✓

Company Website Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc.

Data Analysis

The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about India non electric kitchen appliances market.

Company Analysis ✓ Market Participants ✓ Key Strengths

Paid Sources

✓ ✓

Factiva Hoovers

6

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India non electric kitchen appliances market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising trend of nuclear families, increasing disposable income and growing penetration of kitchen appliances in rural market and speculated positive growth for the market during the

next five years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India non electric kitchen appliances market.

Methodology Followed for Calculation of Market Size: •

Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as kitchen appliance companies, channel partners, end users, industry experts and other industry participants. •

The team interviewed more than 10 kitchen appliance companies, 50 distributors and retailers and 15 Industry experts and other value chain stakeholders in India non electric kitchen appliances market to obtain the overall market size from 2014 to 2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data from 2014 to 2018.

•

Exchange Rate of 1USD = 67INR has been used for calculations throughout this report.

7

Research Methodology Respondents were asked about the current and future market growth rates and market shares by type and by region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final

revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of non electric kitchen appliances.

Methodology Followed for Calculation of Market Shares: Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of non electric kitchen appliances. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting: •

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

•

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India non electric kitchen appliances market, TechSci Research used various forecast techniques such as: ✓

Moving Average

✓

Time Series Analysis

✓

Regression Analysis

✓

Econometric and Judgmental Analysis

8

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪

TTK Prestige Limited Hawkins Cookers Limited Butterfly Gandhimathi Appliances Ltd. Stovekraft Limited Sunflame Enterprises Private Limited United Ekta Engineering Udyog (P) Ltd. Bajaj Electricals Limited Jaipan Industries Limited Preethi Kitchen Appliances Pvt Ltd Singer India Limited

Key Secondary Sources ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪

Census of India Ministry of Corporate Affairs World Bank TechSci Research Proprietary Database & Knowledge Repository Company Annual Reports Bureau of Indian Standards (BIS) Ministry of Statistics & Programme Implementation (MoSPI) Industry Magazines Industry Reports Press Releases News Dailies Credible Paid Databases

9

Industry Brief According to TechSci Research report, “India Non Electric Kitchen Appliances Market By Distribution Channel, By Product Type, Competition, Forecast & Opportunities, 2014-2024”, India non electric kitchen appliances market is projected to cross $ 972 million by 2024. Anticipated growth in the market would be driven by changing lifestyle, increasing per capita disposable income, rising number of nuclear families, expanding middle class population and growing youth population who are inclined towards products offering enhanced convenience. Moreover, easy product availability and expanding distribution and supply chain of manufacturers and suppliers are expected to aid the country’s non electric kitchen appliances market during the forecast period.

Proportion of working women in the country is increasing gradually, which is contributing to growing household income as well as leading to time shortage for women towards household activities. Also, with rapid increase in the number of nuclear families in urban India, sharing of household work among family members is on the decline. Consequently, the utility of non electric kitchen appliances, that help in minimizing the effort and time required in cooking activities, is on the rise. Increasing competition among store-based retail outlets coupled with growing amount of time spent by consumers on the internet is resulting in rising sales through online channels; however, multi-branded stores segment is anticipated to continue to be the dominating distribution channel for non electric kitchen appliances in India.

“Demand for non electric kitchen appliances is growing across the country, owing to increasing trend of working women, in addition to rising influence of social media on the millennial population which persuades them to purchase these appliances as they provide convenience and comfort. Moreover, leading non electric kitchen appliance manufacturers are continuously diversifying their product portfolios and are offering a wider range of products, both in terms of applications as well as price range, resulting in the accessibility and visibility of non electric kitchen appliances in the country. Such developments are expected to positively influence India non electric kitchen appliances market over the course of next five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

10

Sample Data - Snapshot Figure 24: India, Retail Market Share, By Retail Type, 2017

Figure 15: New PMUY Connections (In Million)

Modern Retail

50.00% 2018 50.00%

Traditional Retail

Figure 19: India Household and NPISHs Final Household Consumption

Apr-16 May-16 Jun-16

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16

Expenditure, 2013 & 2017 (USD Trillion) Figure 13: Consumption of Petroleum Products, By Product Type, 2016

xx 2017

High Speed Diesel

xx

2013

17%

16%

Motor Spirit

Liquefied petroleum gas

Figure 17: Projected LPG Demand in MMT

16%

17%

Naphtha, Aviation Turbine Fuel & Superior Kerosene Oil

17%

17%

Furnace Oil & Bitumen

Others 2015-2016

2020-2021

11

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in a number of areas to organizations. The company uses innovative business

models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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