Brazil IOT Market, Forecast and Opportunities, 2026

PUBLISHED: JANUARY 2021

2016 – 2026 BRAZIL INTERNET OF THINGS MARKET FORECAST AND OPPORTUNITIES

MARKET

INTELLIGENCE

.

CONSULTING

www.techsciresearch.com

Table of Contents S. No.

Contents

1.

Product Overview

2.

Research Methodology

3.

Executive Summary

4.

Voice of Customer

5.

Impact of COVID-19 on Brazil Internet of Things Market

6.

Brazil Internet of Things Market Outlook 6.1.

6.2.

6.3.

Market Size & Forecast 6.1.1.

By Value

6.1.2.

By Volume (Number of Connected Devices)

Market Share & Forecast 6.2.1.

By Platform (Network Management, Application Management and Device Management)

6.2.2.

By Component (Hardware, Services and Software)

6.2.3.

By Application (Consumer Electronics, Smart Mobility & Transportation, Building & Home Automation, Connected Logistics, Smart Retail and Others)

6.2.4.

By Region

6.2.5.

By Company

Product Market Mapping Š TechSci Research

2

Table of Contents S. No. 7.

Contents Brazil Internet of Things Hardware Market Outlook 7.1.

Market Size & Forecast 7.1.1.

7.2.

8.

Market Share & Forecast 7.2.1.

By Type (Device & Gateways)

7.2.2.

By Application (Consumer Electronics, Smart Mobility & Transportation, Building & Home Automation, Connected Logistics, Smart Retail and Others)

7.2.3.

Leading Companies in Brazil IoT Hardware market

Brazil Internet of Things Software Market Outlook 8.1.

Market Size & Forecast 9.1.1.

8.2.

9.

By Value

By Value

Market Share & Forecast 8.2.3.

By Type (Real Time Streaming Analytics, Security, Data Management, Remote Monitoring and Network Bandwidth Management)

8.2.4.

By Application (Consumer Electronics, Smart Mobility & Transportation, Building & Home Automation, Connected Logistics, Smart Retail and Others)

8.2.5.

Leading Companies in Brazil IoT Software Market

Brazil Internet of Things Services Market Outlook

Š TechSci Research

3

Table of Contents S. No.

Contents 9.1.

Market Size & Forecast 9.1.1.

9.2.

10.

By Value

Market Share & Forecast 9.2.1.

By Type (Professional Services & Managed Services)

9.2.2.

By Application (Consumer Electronics, Smart Mobility & Transportation, Building & Home Automation, Connected Logistics, Smart Retail and Others)

9.2.3.

Leading Companies in Brazil IoT Services Market

Market Dynamics 10.2.

Market Drivers

10.3.

Market Challenges

11.

Market Trends and Developments

12.

Policy and Regulatory Landscape

13.

Brazil Economic Profile

Š TechSci Research

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Table of Contents S. No. 14.

Contents Competitive Landscape 14.1.

Competitive Benchmarking

14.2.

Profile of Leading IoT Companies 14.2.1.

SAP Brasil

14.2.2.

Intel Corporation Brasil

14.2.3.

General Electric Corporation Brasil Ltda

14.2.4.

International Business Machines Corporation Brasil

14.2.5.

Amazon Web Services Brasil

14.2.6.

Robert Bosch Ltda

14.2.7.

Microsoft Corporation Brazil

14.2.8.

Oracle do Brasil Sistemas Ltda

14.2.9.

Hewlett-Packard Brasil Ltda

15.

Strategic Recommendations

16.

About Us & Disclaimer

Š TechSci Research

5

Product Overview

Internet of Things (IoT) can be defined as an ecosystem which is a connected network of embedded devices comprising devices/things, connectivity and services that communicate without human intervention, using standard and interoperable communication protocols.

Market Segmentation INTERNET OF THINGS (IOT) MARKET

COMPONENT

PLATFORM

Year Range

•

Device Management

•

Hardware

•

Application Management

•

Software

•

Network Management

•

Services

Review Period

2016 – 2019 Base Year APPLICATION

REGION

•

Smart Retail

•

North Eastern

•

Consumer Electronics

•

Mid Western

•

Connected Logistics

•

South Eastern

•

Smart Mobility and Transportation

•

Southern

•

Building and Home Automation

•

Others

2020 Estimated Year

2021 Forecast Period

2022 – 2026

© TechSci Research

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Product Overview IoT Components Architecture

Things

•

Connectivity

Service or App

Things: Thing is a component which has a sensor embedded in the product and has some intelligence to sense changes around it.

•

Connectivity: Connectivity is also referred to as Machine-to-Machine (M2M) connectivity that can be via cellular, Bluetooth or Wi-Fi, etc., which help in transferring data generated from devices/things, for further analysis of these data sets. Connectivity provides seamless connection and improved management as well as enhances security for establishing an efficient and reliable network.

•

Service or App: The service or app is usually hosted in a remote location, which is away from the thing. It can be a cloud which contains infrastructure, along with specific applications and data analytics.

© TechSci Research

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RESEARCH METHODOLOGY

8

Research Methodology

Market Profiling

In-depth secondary research was conducted to determine top players in the Brazil Internet of Things market, overall market size and segmental market size.

Formulating Questionnaire

In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.

Developing List of Respondents

Data Collection

Data Validation

Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

TechSci conducted interviews with industry experts and industry players for data collection and verification.

List of industry players and industry specialists was developed.

Primary Research

Data Collection

Data Filter & Analysis

Research & Intelligence

Actionable Insights

Business Solution

LinkedIn TechSci Internal Database

✓ Recent Developments ✓ Market Changing Aspects/Dynamics ✓ Government Policies ✓ Conclusion

✓ Identifying Key Opinion Leaders ✓ Questionnaire Design ✓ In-depth Interviews

Primary Research ✓ ✓

Desk Research

Secondary Research ✓ ✓ ✓ ✓ ✓ ✓

Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Bodies, Associations, etc.

Data Analysis

The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Brazil Internet of Things market.

Company Analysis ✓ Market Participants ✓ Key Strengths

Paid Sources

✓ ✓

Factiva Hoovers

© TechSci Research

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Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Brazil Internet of Things market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as the widespread adoption of Internet of Things by manufacturing, consumer electronics, among others. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the Brazil Internet of Things market.

Methodology Followed for Calculation of Market Size: •

Market Size by Value and by Volume : Market size, in terms of value and volume, for the year 2020 was calculated based on information

collected

through

exhaustive

secondary

research

and

primary

surveys,

with

various

key

opinion

leaders/stakeholders, such as the Internet of Things companies, channel partners, market influencers & end users, industry experts, and other industry participants.

•

The team interviewed more than 20-25 IoT companies, 50 - 60 industry experts and other value chain stakeholders in Brazil

Internet of Things market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique.

Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 20162020.

•

Respondents were asked about the current and future market growth rates, market shares by platform, by component, by application, by region, and by company. Removing the outlier responses, the geometric mean of growth estimates and provider© TechSci Research

10

Research Methodology wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares: •

Market shares by platform, by component, by application, by region, and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of Internet of Things market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting: •

TechSci Research performed periodical checks on the data collected through surveys with logical checks and analyzed the results in SPSS/Tableau Software.

•

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast

Brazil Internet of Things market, TechSci Research used various forecast techniques such as: ✓

Moving Average

✓

Regression Analysis

✓

Econometric and Judgmental Analysis

© TechSci Research

11

Research Methodology TechSci Research used its own forecast model, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and arrive at accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

Note: All market share figures included in this report are derived based on the value market figures.

Partial List of Companies Interviewed

Key Secondary Sources

▪

SAP Brasil

•

International Monetary Fund

▪

Intel Brasil

▪

World Bank

▪

General Electric Brasil Ltda.

▪

TechSci Research Proprietary Database & Knowledge

▪

IBM Brasil

▪

Amazon Web Services Brasil

▪

Company Annual Reports

▪

Robert Bosch Gmbh

▪

Industry Magazines

▪

Microsoft Brasil

▪

Industry Reports

▪

Oracle do Brasil Sistemas Ltda

▪

Credible Paid Databases

▪

Hewlett-Packard Brasil Ltda

▪

News Dailies

Repository

© TechSci Research

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Industry Brief According to TechSci Research report, “Brazil Internet of Things Market By Platform (Device Management, Network Management and Application Management), By Component (Hardware, Services and Software), By Application (Consumer Electronics, Smart Mobility & Transportation, Building & Home Automation, Connected Logistics, Smart Retail, and Others), By Region, Competition, Forecast & Opportunities, 2026” Brazil internet of things market stood at USD 5.67 Billion in 2020 and is expected to grow at CAGR of 18.99% in the next five years to reach USD 16.43 Billion by 2026. Growing technological advancements coupled with rising internet penetration is boosting demand for connected devices in Brazil. In 2020, internet penetration in Brazil stood at around 67% and this is projected to grow further in the coming years. Number of smartphone users is expected to increase to more than 160 million by 2025. The rapid uptake of connected devices, especially smartphones and tablets coupled with abundant choices is driving the adoption of Internet of Things in Brazil.

Brazil internet of things market is segmented based on platform, component, application, company, and regional distribution. In terms of component, hardware sector is anticipated to dominant the market through 2026 owing to increase in consumer interest towards smart devices like smart speakers and smart home appliances, the rate of adoption of connected devices and deployment of IoT platform for both personal and commercial use have been rising considerably.

In terms of application, market can be segregated into consumer electronics, smart mobility & transportation, building & home automation, connected logistics, smart retail, and others. Among all, consumer electronics dominated the market in 2019 due to surge in demand for personalized and connected devices and technological advancements in the application segment.

SAP Brasil, Intel Corporation Brasil, General Electric Corporation Brasil Ltda., IBM Corp Brasil, Amazon Web Services Brasil, Robert Bosch Gmbh, Microsoft Corporation Brasil, Oracle do Brasil Sistemas Ltda, Hewlett-Packard Brasil Ltda, among others are some of the leading players operating in Brazil internet of things market. The companies operating in the market are using organic strategies such as product launches, mergers, and collaborations to boost their share.

“South Eastern is emerging as the dominating region in Brazil Internet of Things market, owing to increasing population, rising internet penetration, growing economy, expanding smartphone user base, expanding several IT based and smart manufacturing facilities, etc. Growing technological advancements are further anticipated to drive demand for connected devices, along with the supporting services. Rising number of government initiatives in this region towards development of smart infrastructure is further anticipated to fuel demand for Internet of Things.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. © TechSci Research

13

Sample Data - Snapshot Brazil Internet of Things Market Size, By Value (USD Billion), 2016–2026F CAGR (2021E-2026F) CAGR (2016-2020)

By Value: xx%

By Value: xx%

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Brazil Internet of Things Market Share, By Platform, By Value, 2016–2026F

2016 Network Management

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Application Management 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Device Management

20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Brazil Internet of Things Hardware Market Share, By Application, By Value, 2016–2026F

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Consumer Electronics

25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%

Smart Retail

25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%

Building & Home Automation

20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Smart Mobility & Transportation 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Connected Logistics Others

10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

© TechSci Research

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Report Name: BRAZIL INTERNET OF THINGS MARKET FORECAST AND OPPORTUNITIES 2016 – 2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.