Residential Water Purifier Market 2027

2017 – 2027 GLOBAL RESIDENTIAL WATER PURIFIERS MARKET FORECAST AND OPPORTUNITIES

Published: FEBRUARY 2022 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Table of Contents S. No.

Contents

1.

Product Overview

2.

Research Methodology

3.

Executive Summary

4.

Voice of Customer

5.

4.1.

Brand Awareness

4.2.

Factors Affecting Purchase Decision

4.3.

Frequency of Usage

4.4.

Challenges Faced Post Purchase

Global Residential Water Purifiers Market Outlook 5.1.

5.2.

5.3.

6.

Market Size & Forecast 5.1.1.

By Value

5.1.2.

By Volume

Market Share & Forecast

5.2.1.

By Technology (RO, Media, UV, UF and Others {Nanofiltration})

5.2.2.

By Sales Channel (Direct and Indirect)

5.2.3.

By Region (Asia-Pacific, North America, South America, Middle East & Africa and Europe)

5.2.4.

By Company (2021)

Market Map (By Region, By Technology, By Sales Channel)

Asia-Pacific Residential Water Purifiers Market Outlook 6.1.

Market Size & Forecast © TechSci Research

2

Table of Contents S. No.

Contents

6.2.

6.1.1.

By Value

6.1.2.

By Volume

Market Share & Forecast 6.2.1.

By Technology

6.2.2.

By Sales Channel

6.2.3.

By Country 6.2.3.1.

China Residential Water Purifiers Market Outlook 6.2.3.1.1.

Market Size & Forecast 6.2.3.1.1.1.

6.2.3.1.2.

Market Share & Forecast 6.2.3.1.2.1.

6.2.3.2.

Market Size & Forecast 6.2.3.2.1.1.

6.2.3.2.2.

By Value

Market Share & Forecast 6.2.3.2.2.1.

By Technology

South Korea Residential Water Purifiers Market Outlook 6.2.3.3.1.

Market Size & Forecast 6.2.3.3.1.1.

6.2.3.3.2.

By Value

Market Share & Forecast 6.2.3.3.2.1.

6.2.3.4.

By Technology

India Residential Water Purifiers Market Outlook 6.2.3.2.1.

6.2.3.3.

By Value

By Technology

Japan Residential Water Purifiers Market Outlook © TechSci Research

3

Table of Contents S. No.

Contents 6.2.3.4.1.

Market Size & Forecast 6.2.3.4.1.1.

6.2.3.4.2.

Market Share & Forecast 6.2.3.4.2.1.

6.2.3.5.

Market Size & Forecast 6.2.3.5.1.1.

6.2.3.5.2.

By Technology

Vietnam Residential Water Purifiers Market Outlook 6.2.3.6.1.

Market Size & Forecast 6.2.3.6.1.1.

6.2.3.6.2.

By Value

Market Share & Forecast 6.2.3.6.2.1.

By Technology

Taiwan Residential Water Purifiers Market Outlook

6.2.3.7.1.

Market Size & Forecast 6.2.3.7.1.1.

6.2.3.7.2.

By Value

Market Share & Forecast 6.2.3.7.2.1.

7.

By Value

Market Share & Forecast 6.2.3.5.2.1.

6.2.3.7.

By Technology

Malaysia Residential Water Purifiers Market Outlook 6.2.3.5.1.

6.2.3.6.

By Value

By Technology

North America Residential Water Purifiers Market Outlook 7.1.

Market Size & Forecast 7.1.1.

By Value © TechSci Research

4

Table of Contents S. No.

Contents 7.1.2.

7.2.

By Volume

Market Share & Forecast 7.2.1.

By Technology

7.2.2.

By Sales Channel

7.2.3.

By Country 7.2.3.1.

United States Residential Water Purifiers Market Outlook 7.2.3.1.1.

Market Size & Forecast 7.2.3.1.1.1.

7.2.3.1.2.

Market Share & Forecast 7.2.3.1.2.1.

7.2.3.2.

Market Size & Forecast 7.2.3.2.1.1.

7.2.3.2.2.

By Value

Market Share & Forecast 7.2.3.2.2.1.

By Technology

Mexico Residential Water Purifiers Market Outlook 7.2.3.3.1.

Market Size & Forecast 7.2.3.3.1.1.

7.2.3.3.2.

By Value

Market Share & Forecast 7.2.3.3.2.1.

8.

By Technology

Canada Residential Water Purifiers Market Outlook 7.2.3.2.1.

7.2.3.3.

By Value

By Technology

Europe Residential Water Purifiers Market Outlook 8.1.

Market Size & Forecast © TechSci Research

5

Table of Contents S. No.

Contents

8.2.

8.1.1.

By Value

8.1.2.

By Volume

Market Share & Forecast 8.2.1.

By Technology

8.2.2.

By Sales Channel

8.2.3.

By Country 8.2.3.1.

Russia Residential Water Purifiers Market Outlook 8.2.3.1.1.

Market Size & Forecast 8.2.3.1.1.1.

8.2.3.1.2.

Market Share & Forecast 8.2.3.1.2.1.

8.2.3.2.

By Technology

Germany Residential Water Purifiers Market Outlook 8.2.3.2.1.

Market Size & Forecast 8.2.3.1.1.1.

8.2.3.2.2.

By Value

Market Share & Forecast 8.2.3.2.2.1.

8.2.3.3.

By Value

By Technology

United Kingdom Residential Water Purifiers Market Outlook 8.2.3.3.1.

Market Size & Forecast 8.2.3.3.1.1.

By Value © TechSci Research

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Table of Contents S. No.

Contents 8.2.3.3.2.

Market Share & Forecast 8.2.3.3.2.1.

8.2.3.4.

Spain Residential Water Purifiers Market Outlook 8.2.3.4.1.

Market Size & Forecast 8.2.3.4.1.1.

8.2.3.4.2.

By Technology

Italy Residential Water Purifiers Market Outlook 8.2.3.5.1.

Market Size & Forecast

8.2.3.5.1.1.

8.2.3.5.2.

By Value

Market Share & Forecast

8.2.3.5.2.1.

9.

By Value

Market Share & Forecast 8.2.3.4.2.1.

8.2.3.5.

By Technology

By Technology

Middle East & Africa Residential Water Purifiers Market Outlook 9.1

9.2.

Market Size & Forecast 9.1.1.

By Value

9.1.2.

By Volume

Market Share & Forecast 9.2.1.

By Technology

9.2.2.

By Sales Channel

9.2.3.

By Country 9.2.3.1.

South Africa Residential Water Purifiers Market Outlook 9.2.3.1.1.

Market Size & Forecast © TechSci Research

7

Table of Contents S. No.

Contents 9.2.3.1.1.1.

9.2.3.1.2.

Market Share & Forecast 9.2.3.1.2.1.

9.2.3.2.

Market Size & Forecast 9.2.3.2.1.1.

9.2.3.2.2.

By Technology

UAE Residential Water Purifiers Market Outlook 9.2.3.3.1.

Market Size & Forecast

9.2.3.3.1.1.

9.2.3.3.2.

By Value

Market Share & Forecast 9.2.3.3.2.1.

By Technology

Nigeria Residential Water Purifiers Market Outlook 9.2.3.4.1.

Market Size & Forecast 9.2.3.4.1.1.

9.2.3.4.2.

By Value

Market Share & Forecast 9.2.3.4.2.1.

9.2.3.5.

By Value

Market Share & Forecast 9.2.3.2.2.1.

9.2.3.4.

By Technology

Saudi Arabia Residential Water Purifiers Market Outlook 9.2.3.2.1.

9.2.3.3.

By Value

By Technology

Iran Residential Water Purifiers Market Outlook 9.2.3.5.1.

Market Size & Forecast 9.2.3.5.1.1.

9.2.3.5.2.

By Value

Market Share & Forecast

9.2.3.5.2.1.

By Technology © TechSci Research

8

Table of Contents S. No.

10.

Contents

South America Residential Water Purifiers Market Outlook 10.1.

10.2.

Market Size & Forecast 10.1.1.

By Value

10.1.2.

By Volume

Market Share & Forecast

10.2.1.

By Technology Type

10.2.2.

By Sales Channel

10.2.3.

By Country 10.2.3.1.

Brazil Residential Water Purifiers Market Outlook 10.2.3.1.1.

Market Size & Forecast

10.2.3.1.1.1.

10.2.3.1.2.

Market Share & Forecast 10.2.3.1.2.1.

10.2.3.2.

By Value

By Technology

Colombia Residential Water Purifiers Market Outlook 10.2.3.2.1.

Market Size & Forecast 10.2.3.2.1.1.

10.2.3.2.2.

By Value

Market Share & Forecast 10.2.3.2.2.1.

By Technology © TechSci Research

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Table of Contents S. No.

Contents 10.2.3.3.

Argentina Residential Water Purifiers Market Outlook 10.2.3.3.1.

Market Size & Forecast 10.2.3.3.1.1.

10.2.3.3.2.

Market Share & Forecast 10.2.3.3.2.1.

11.

By Value

By Technology

Market Dynamics 11.1.

Drivers

11.2.

Challenges

12.

Market Trends and Developments

13.

Trade Dynamics 13.1.

Import

13.2.

Export

13.3.

Trade Balance

14.

Value Chain and Profitability Analysis

15.

List of Major Channel Partners

16.

Impact of COVID-19 on Global Residential Water Purifiers Market

17.

Competitive Landscape

17.1.

Midea Group Co. Ltd.

17.2.

Coway Co. Ltd.

17.3.

Brita GmbH

17.4.

A.O. Smith Corporation © TechSci Research

10

Table of Contents S. No.

Contents 17.5.

Eureka Forbes Limited

17.6.

Culligan International Company

17.7.

BWT Holding GmbH

17.8.

Unilever PLC

17.9.

Panasonic Corporation

17.10.

Kent RO Systems Limited

18.

Strategic Recommendations

19.

About Us & Disclaimer

© TechSci Research

11

Product Overview

Scope of Report Product of Interest (POI): Residential Water Purifiers

A water purifier is a device that removes unwanted chemicals and biological impurities from water acquired from water bodies such as rivers and lakes to generate pure drinking water suitable for human consumption or household usage. The scope includes water purifiers used in residential sector for personal use.

GLOBAL RESIDENTIAL WATER PURIFIERS MARKET

Market Segmentation

BY TECHNOLOGY

BY SALES CHANNEL

•

RO

•

Direct

•

Media

•

Indirect

•

UV

•

UF

•

Others (Nanofiltration)

Year Range

Review Period

2017 – 2020

BY REGION •

Asia-Pacific

•

North America

•

Europe

•

Middle East & Africa

•

South America

Base Year

2021 Estimated Year

2022 Forecast Period

2023 – 2027

© TechSci Research

13

Research Methodology

Research Methodology

Market Profiling In-depth secondary research was conducted to determine top players in the global residential water purifiers market, overall market size and segmental market size.

Formulating Questionnaire

In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.

Developing list of Respondents

List of industry players and industry specialists was developed.

Data Collection

Data Validation

TechSci conducted interviews with industry experts and industry players for data collection and verification.

Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

Primary Research

Data Collection

Data Filter & Analysis

Research & Intelligence

Actionable Insights

Business Solution

LinkedIn TechSci Internal Database

✓ Recent Developments ✓ Market Changing Aspects/Dynamics ✓ Government Policies ✓ Final Conclusion

✓ Identifying Key Opinion Leaders ✓ Questionnaire Design ✓ In-depth Interviews

Primary Research ✓ ✓

Desk Research

Secondary Research ✓ ✓ ✓ ✓ ✓ ✓ ✓

Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc.

Data Analysis The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the global residential water purifiers market.

Company Analysis ✓ Market Participants ✓ Key Strengths

Paid Sources

✓ ✓

Factiva Hoovers

© TechSci Research

15

Research Methodology Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of the global residential water purifiers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing water borne diseases, increasing disposable income, continuous change in consumer tastes and preferences and increasing innovation in existing offerings. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the global residential water purifiers market.

Methodology Followed for Calculation of Market Size:

•

Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2021 was calculated based on information

collected

through

exhaustive

secondary

research

and

primary

surveys,

with

various

key

opinion

leaders/stakeholders, such as Residential Water Purifiers companies, channel partners, market influencers & end users, industry experts, and other industry participants.

•

The team interviewed 20 residential water purifier companies, 300 end users, and 12 industry experts and other value chain stakeholders in the global residential water purifiers market to obtain the overall market size between 2017 and 2021, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out to arrive at the market size data during the historical period. © TechSci Research

16

Research Methodology

•

Respondents were asked about the current and future market growth rates, market shares by technology, by sales channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from the response received from other stakeholders depending upon the

category of Residential Water Purifiers.

Methodology Followed for Forecasting: •

Market shares by technology, by sales channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of residential water purifier categories segments. The final shares were calculated by taking the

geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

•

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

•

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast the global residential water purifiers market, TechSci Research used various forecast techniques such as: ✓

Moving Average

✓

Time Series Analysis

✓

Regression Analysis

✓

Econometric and Judgmental Analysis

Note: (a) Sum of some shares may not be 100% due to round off till two decimal places. © TechSci Research

17

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long-term period to estimate and analyze the market demand scenario. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed

Key Secondary Sources

▪ Midea Group Co. Ltd.

▪ World Bank

▪ Coway Co. Ltd.

▪ TechSci Research Proprietary Database & Knowledge

▪ Brita GmbH

Repository

▪ A.O. Smith Corporation

▪ Company Annual Reports

▪ Eureka Forbes Limited

▪ Industry Magazines

▪ Culligan International Company

▪ BP Statistics

▪ BWT Holding GmbH

▪ Industry Reports

▪ Unilever PLC

▪ News Dailies

▪ Panasonic Corporation

▪ Credible Paid Databases

▪ Kent R O Systems Limited

© TechSci Research

18

Industry Brief Global Residential Water Purifier Market is driven by surging demand for clean, pure and hygienic water for drinking purposes in the forecast period, 2023-2027.

According to TechSci Research report, “Residential Water Purifier Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, 20172027”, the global residential water purifier market was valued USD20783.78 million in 2021 and is forecast to grow at a CAGR of 13.43% through 2027. The market growth can be attributed to the factors like surging demand for clean, pure and hygienic water for drinking purposes.

Growing prevalence of water borne diseases like cholera, diarrhea, typhoid, dysentery, hepatitis A, further drives the growth of the global residential water purifier market in the upcoming five years. In addition to this, growing population is expected to further upsurge the demand for water purifiers, and thereby support the growth of the global residential water purifier market in the next five years.

Moreover, the population is highly concerned about consumption of clean water. Increasing health awareness and growing instances of infectious diseases aids the market growth. The demand for water purifiers further increases from the developing nations like India, Vietnam, Indonesia, etc. The quality of water in these countries is poor and causes health hazards.

Technological advancement, consistent research for innovative product development and increased manufacturing of water purifiers further aids the growth of the global residential water purifiers market in the forecast years through 2027.

The global residential water purifiers market segmentation is based on technology, sales channel, regional distribution, and competitional landscape. Based on technology, the market is further segmented into RO, media, UV, UF, and others like nanofiltration, etc. RO technology is anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on the grounds of surging demand for purified drinking water.

Usage of reverse osmosis technology further drives the growth of the global residential water purifiers market in the next five years. Reverse osmosis technology functions on the basic principle of movement of water from higher concentration to lower concentration with ability to filter out impurities larger than or equal to 0.3 micron. The water purifier with the RO technology has a partially permeable membrane that allows the transfer of water from one gradient to another.

Basically, a partially permeable filter screen that can allow the passage of ions, minerals, and water molecules through but restricts the movements of impurities like microorganisms, and other larger chemical components. Through this method even the salt water can be converted into fresh drinkable water.

But the system has a fault, that is restricts movement of certain larger mineral molecules and thus fresh water is drinkable but not healthy.

Based on sales channel, the market is further differentiated between direct and indirect sales. Indirect sales are anticipated to hold the largest revenue shares of the market and dominate the market segment in the upcoming five years on grounds of surging demand for clean and purified water at home. Increasing residential infrastructures and corporate offices and the construction of the buildings further drives the growth of the global residential water purifier market in the next five years.

Some of the market players, dominating the global residential water purifier market are Midea Group Co. Ltd., Coway Co. Ltd., Brita GmbH, A.O. Smith Corporation, Eureka Forbes Limited, Culligan International Company, BWT Holding GmbH, Unilever PLC, Panasonic Corporation, Kent R O Systems Limited “Asia Pacific region is anticipated to hold the largest revenue shares of the market and dominate the market in the upcoming five years due to higher demand for the product from the developing nations like India, Vietnam, China, Indonesia, etc. Rising prevalence of water-borne diseases and increasing consumer awareness regarding safe drinking water, and innovative products to purify the water. Water supply in the countries like Vietnam, Indonesia lacks proper piped system. Although the demand for water purifiers is increasing, the infrastructure and piped system required for a stable water supply in all the regions of these countries is difficult and are point of concerns. Increasing demand for purifier water as a concern against spreading infectious diseases are further substantiating the growth of the global residential water purifiers market in the forecast years. New market players may focus on the technological advancements and innovative product development along with increasing investments and establish their brands in the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

© TechSci Research

19

Sample Data - Snapshot Global Residential Water Purifiers Market Size, By Value (USD Million), 2017-2027F CAGR 2017-2021

By Value: xx%

2017

2018

2019

CAGR 2022E-2027F

By Value: xx%

2020

2021 2022E 2023F Value (USD Million)

2024F

2025F

2026F

2027F

Europe Residential Water Purifiers Market Share, By Technology, By Value, 2017-2027F

2017

2018

2019

2020

2021

2022E

2023F

2024F

2025F

2026F

2027F

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

Media

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

UF

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

UV

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

Others

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

RO

United Kingdom Residential Water Purifiers Market Share, By Technology, By Value, 2017-2027F

2017 RO

2018

2019

2020

2021

2022E

2023F

2024F

2025F

2026F

2027F

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

Media

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

UF

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

UV

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

Others

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

© TechSci Research

20

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Report Name: GLOBAL RESIDENTIAL WATER PURIFIERS

FORECAST AND OPPORTUNITIES 2017 – 2027 License Type

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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•

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Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.