Australia Water Purifier Market 2027

2017 – 2027 AUSTRALIA WATER PURIFIER MARKET FORECAST AND OPPORTUNITIES

www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

Table of Contents S. No.

Contents

1.

Product Overview

2.

Research Methodology

3.

Executive Summary

4.

Voice of Customer

5.

4.1.

Brand Awareness

4.2.

Factors Influencing Purchase Decision

4.3.

Source of Awareness

Australia Water Purifier Market Outlook, 2017-2027F 5.1.

Market Size & Forecast 5.1.1.

5.2.

5.3.

By Value & Volume

Market Share & Forecast 5.2.1.

By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier})

5.2.2.

By Technology (RO, UF, UV, Media & Others {Nanofiltration})

5.2.3.

By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor})

5.2.4.

By Region

5.2.5.

By Company (2021) 5.2.5.1.

By Company, By Sales Channel

5.2.5.2.

By Company, Top Two Selling Models, Selling Price

Market Map (By Type, By Technology, By Sales Channel & By Region) © TechSci Research

2

Table of Contents S. No. 6.

Contents Australia Counter Top Water Purifier Market Outlook, 2017-2027F 6.1.

Market Size & Forecast 6.1.1.

6.2.

7.

Market Share & Forecast 6.2.1.

By Technology

6.2.2.

By Sales Channel

6.2.2.

By Company (2021)

Australia Under Sink Water Purifier Market Outlook, 2017-2027F 7.1.

Market Size & Forecast 7.1.1.

7.2.

8.

By Value & Volume

By Value & Volume

Market Share & Forecast 7.2.1.

By Technology

7.2.2.

By Sales Channel

7.2.2.

By Company (2021)

Australia Faucet Mount Water Purifier Market Outlook, 2017-2027F 8.1.

Market Size & Forecast 8.1.1.

8.2.

By Value & Volume

Market Share & Forecast 8.2.1.

By Technology

8.2.2.

By Sales Channel © TechSci Research

3

Table of Contents S. No.

Contents 8.2.3.

9.

By Company (2021)

Market Dynamics 9.1.

Drivers

9.2.

Challenges

10.

Market Trends and Developments

11.

Policy and Regulatory Landscape

12.

Australia Economic Profile

13.

Impact of COVID-19 on Australia Water Purifier Market

14.

Competitive Landscape 14.1.

Brita Water Filter Systems Distributors PTY Ltd.

14.2.

Amway of Australia Pty. Ltd

14.3.

Waters Co Ltd.

14.4.

TAPP Water Australia Pty Ltd

14.5.

Philips Electronics Australia Limited

14.6.

Breville Pty Ltd

14.7.

Healthway Pure Pty Ltd

14.8.

Panasonic Australia Pty Ltd

14.9.

Purifiers (AUST) Pty Ltd

14.10.

The Water Shops (Aust) Pty Ltd

15.

Strategic Recommendations

16.

About Us & Disclaimer © TechSci Research

4

PRODUCT OVERVIEW

TechSci Research © TechSci © Research 5

Scope of Report Product of Interest (POI): Water Purifier

A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes, etc. to produce pure drinking water, which is fit for human consumption.

Based on type, water purifiers can be classified into counter top, under sink, faucet mount, others.

AUSTRALIA WATER PURIFIER MARKET Market Segmentation

BY TYPE

BY TECHNOLOGY

Year Range

•

Counter Top

•

RO

•

Under Sink

•

UF

Review Period

•

Faucet Mount

•

UV

2017 – 2020

•

Others (Tankless,

•

Media

•

Others (Nanofiltration)

Smart Purifiers)

BY SALES CHANNEL •

Retail

•

Distributor

•

Direct

•

E-Commerce

•

Others (Plumber, Contractor)

Base Year

2021

Estimated Year

2022

Forecast Period

2023 – 2027 TechSci Research © TechSci © Research 6

RESEARCH METHODOLOGY

TechSci Research © TechSci © Research 7

Research Methodology

Market Profiling

In-depth secondary research was conducted to determine top players in the Australia water purifier market, overall market size and segmental market size.

Formulating Questionnaire

In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.

Developing list of respondents

Data Collection

Data Validation

Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

TechSci conducted interviews with industry experts and industry players for data collection and verification.

List of industry players and industry specialists was developed.

Primary Research

Data Collection

Data Filter & Analysis

Research & Intelligence

Actionable Insights

Business Solution

LinkedIn TechSci Internal Database

✓ Recent Developments ✓ Market Changing Aspects/Dynamics ✓ Government Policies ✓ Final Conclusion

✓ Identifying Key Opinion Leaders ✓ Questionnaire Design ✓ In-depth Interviews

Primary Research ✓ ✓

Desk Research

Secondary Research ✓ ✓ ✓ ✓ ✓ ✓ ✓

Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc.

Data Analysis

The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Australia water purifier market.

Company Analysis ✓ Market Participants ✓ Key Strengths

Paid Sources

✓ ✓

Factiva Hoovers

© TechSci Research

8

Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the Australia water purifier market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing water borne diseases and water pollution level in Australia. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Australia water purifier market.

Methodology Followed for Calculation of Market Size: •

Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water purifier manufacturers and suppliers, channel partners, market influencers & end users, industry experts, and other industry participants.

•

The team interviewed 10 water purifier manufacturers, suppliers and distributor companies, 300 end users, and 10 industry experts and other value chain stakeholders in the Australia water purifier market to obtain insights and market size data, which was further validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2017-2027F.

•

Respondents were asked about the current and future market growth rates, market shares by type, by technology, by sales channel and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. © TechSci Research

9

Research Methodology Revenue shares generated across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

Market shares by type, by technology, by sales channel, and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of the Australia water purifier market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting: •

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

•

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Australia Water Purifier market, TechSci Research used various forecast techniques such as: ✓

Moving Average

✓

Time Series Analysis

✓

Regression Analysis

✓

Econometric and Judgmental Analysis

© TechSci Research

10

Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective countries.

TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed • Brita Water Filter Systems Distributors PTY Ltd. • Amway of Australia Pty. Ltd

Key Secondary Sources ▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge Repository

• Waters Co Ltd.

▪ Company Annual Reports

• TAPP Water Australia Pty Ltd

▪ Industry Magazines

• Philips Electronics Australia Limited

▪ Industry Reports

• Breville Pty Ltd

▪ News Dailies ▪ Credible Paid Databases

• Healthway Pure Pty Ltd • Panasonic Australia Pty Ltd • Purifiers (AUST) Pty Ltd • The Water Shops (Aust) Pty Ltd © TechSci Research

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Industry Brief Increasing water borne diseases and rising water pollution level in the country to fuel the Australia water purifier market through 2027.

According to TechSci Research report, “Australia Water Purifier Market By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier, etc.}), By Technology (RO, UF, UV, Media & Others {Nanofiltration, etc.}), By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.}), By Region, Competition Forecast & Opportunities, 2027F”, the Australia water purifier market is anticipated to grow at a CAGR of 4.53% in the forecast period, 2023-2027, to reach USD 235.75 million by 2027F. Increasing disposable income of consumers, rising consumer awareness about the benefits of consuming clean drinking water, and rising number of market players offering affordable products are the key drivers influencing the growth of the Australia water purifier market. The rapid surge in pollution, scarcity of freshwater, and growing pollution levels fuel the demand for quality drinking water. Water purifiers eliminate the unsafe virus, bacteria, pollutants, and other impurities from the water and make it suitable for consumption. Water purifiers also improve the water quality, taste, and flavor of raw water.

With growing internet penetration and the proliferation of smart devices, the e-commerce industry is expected to witness a massive growth in the forecast period. Adoption of the online sales channel allows manufacturers to reach every corner of the country without needing to invest in opening physical stores.

Market players provide discounts on the purchase of water purifiers through an online platform to lure customers and offer additional benefits like free doorstep delivery, exchange, and warranty options, which is expected to accelerate Australia's water purifier market growth.

The launch of smart purifiers, which can send real-time alerts about water consumption and offer water quality monitoring facilities in water purifiers, is expected to garner customer attention. These purifiers have a multi-stage purification process and are easy to operate. Smart purifiers send notifications to customers at the end of their maintenance cycle. However, the high demand for tap water and lack of awareness about the benefits of installing water purifiers may restrain the market growth in the forecast period.

Australia water purifier market is segmented based on type, technology, sales channel, company, and regional distribution.

Based on type, the market is divided into counter-top, under sink, faucet mount, and others. The counter-top water purifier segment is expected to account for a significant market share in the upcoming five years. The ease of installing counter-top water purifiers and their compact size enables them to connect with a tap. Water filtration cartridges in counter-top purifiers can be replaced without any hassle, and they are affordable compared to other types of water purifiers.

Counter-top water purifier eliminates harmful pollutants and foul odor from the water, thereby cleaning the water suitable for drinking purposes.

Based on the sales channel, the market is divided into the retail, distributor, direct, e-commerce, others. The retail sector is expected to dominate the Australia water purifier market in the forecast period. It provides the flexibility to customers to try the product physically before making the purchasing decision. Also, the presence of customer executives and salespeople who can solve queries and doubts aids in enhancing the shopping experience for customers.

Major market players operating in the Australia Water Purifier Market are Brita Water Filter Systems Distributors PTY Ltd., Amway of Australia Pty. Ltd, Waters Co Ltd., TAPP Water Australia Pty Ltd, Philips Electronics Australia Limited, Breville Pty Ltd, Healthway Pure Pty Ltd, Panasonic Australia Pty Ltd, Purifiers (AUST) Pty Ltd, The Water Shops (Aust) Pty Ltd “Market players are making investments to introduce innovative features in water purifiers to meet consumer requirements and stay ahead in the market. The introduction of advanced filters such as activated carbon purifiers for places where the water supply cannot provide the required pressure to support the functioning of both UV and RO technology is expected to create growth opportunities for market growth. Also, the adoption of attractive marketing strategies by the market players such as free product demonstrations, no installation fees, development of efficient distribution channels is expected to propel the Australia water purifier market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm. © TechSci Research

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Sample Data - Snapshot Australia Water Purifier Market Size, By Value (USD Million), 2017-2027F CAGR 2022E-2027F

By Value: xx%

CAGR 2017-2021

By Value: xx%

2017

2018

2019

2020

2021

2022E

2023F

2024F

2025F

2026F

2027F

Value (USD Million) Australia Water Purifier Market Share, By Type, By Volume, 2017-2027F

2017

2018

2019

2020

2021

2022E

2023F

2024F

2025F

2026F

2027F

Counter Top

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

Under Sink

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

Faucet Mount 30.00%

30.00%

30.00%

30.00%

30.00%

30.00%

30.00%

30.00%

30.00%

30.00%

30.00%

Others

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

40.00%

Australia Water Purifier Market Share, By Technology, By Volume, 2017-2027F

2017

2018

2019

2020

2021

2022E

2023F

2024F

2025F

2026F

2027F

RO

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

UF

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

UV

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

15.00%

Media

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

20.00%

Others

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

© TechSci Research

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Report Ordering Report Name: AUSTRALIA WATER PURIFIER MARKET FORECAST AND OPPORTUNITIES

2017 – 2027

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proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.