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What Is ASCI India? Advertising Rules & Complaints Explained (India 2025)
By TechPuran / June 13, 2025
Get the full guide on ASCI India: ad rules, complaint filing, influencer violations, and top 2025 ad trends across digital, TV, and print platforms.
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How to Create High Quality Backlinks in 13 Smart Way 2025 Chapter 1: Introduction & Role
What is ASCI? Advertising Rules & Complaints Explaine… Share
What is ASCI? ASCI Full Form
ASCI Advertising Standards Council of India) is a self-regulatory organization for the Indian advertising industry.
Established: 1985
Objectives:
Identify misleading or false advertisements
Act against offensive/obscene ads
Implement norms to protect consumers
Which media does ASCI monitor?
TV, Print, Digital, Outdoor, Radio, Packaging, etc.
Complaint Redressal System
Free, fair, and fast
Online portal: ascionline.in
Independent jury called CCC Consumer Complaints Council) meets weekly
Retired High Court Judges available for appeals
Chapter 2: ASCI Academy & Services
Training & Education
ASCI Academy trains professionals in branding, marketing, and advertising. Services include:
E-learning certification
Responsible Influencing Playbook
Masterclass workshops
Advisory services (script review)
Endorser due diligence
Chapter 3: Key Highlights (April 2024
– March
2025)
Complaints & Investigations
Total complaints: 9599
Ads reviewed: 7199
89% flagged through ASCIʼs proactive digital monitoring
94.8% violations were on digital platforms
98% ads required modification
Digital Dominance
6827 digital ads reviewed
68% Social media sponsored content
32% Company websites/accounts
Top Violation Categories
Offshore betting 3081
Real estate 1767
Healthcare 370
Food & Beverage 332
Chapter 4: Nature of Violations
Misleading ads
/dangerous
Description
False claims, unverified information
Betting, smoking, risky visuals Objectionable
Vulgar, offensive images
Unfair competition
Unjust remarks about competitors
Chapter 5: Greenwashing & Environmental Claims
211 ads with green claims
100% lacked sufficient evidence
Terms like “eco-friendly” , “biodegradable” , “plastic-free” used without proof
Top violators:
Home care 98
Fashion & Lifestyle 34
Personal care 19
14% cases were reported to regulators
Chapter 6: Ads Prohibited by Law
Check Out In brief: prohibited and controlled advertising in India
Total: 3347 ads reported
Offshore betting: 3081
Violation of Drugs & Magic Remedies Act: 233
Alcohol ads: 21
Illegal forex apps: 12
Special Efforts:
ASCI partnered with the Gaming Federation in Jan 2025
318 influencers caught promoting illegal betting
Fake videos, celebrity images, and fan pages used
Chapter 7: Real Estate & SectorSpeci c Reporting
To MahaRERA 1755 ads (missing QR code/project number)
To Ministry of AYUSH 233 cases
To I&B Ministry: 21 alcohol ads
To RBI 12 illegal forex apps
Chapter 8: In uencer Violations
Check Out 8 Influencer Marketing Strategies (and Ideas) to Grow Your
1015 influencer posts examined
98% required changes
33% promoted illegal products
LinkedIn: 121 violations (mostly lack of disclosure)
Top violation categories:
Fashion & Lifestyle 27.5%
Telecom 21.7%
Personal care 13%
Chapter 9: Complaint Redressal & Turnaround Time
Complaint resolution time improved by 46%
Average time: 16 days
59% ads were modified or withdrawn without objection
2022 23 37%, 2023 24 49%, 2024 25 59% uncontested complaints
Chapter 10: Complaints from General
Public
659 ads reported by public (up from 359 in 2023 24
105 cases received via social media tags
Shows rising awareness and trust in ASCI
Final Chapter: Conclusion & Future Direction
Advertising is now digital and influencer-driven
ASCI is addressing newer issues like betting, greenwashing, LinkedIn promotions
Self-regulation and industry collaboration are ASCIʼs strengths
Future goals: Transparency
Consumer protection
Digital monitoring
Clear influencer guidelines
(Introduction & About ASCI)
ASCI Advertising Standards Council of India)
थापना: 1985 उ :
CCC Consumer Complaints Council
(ASCI Academy & Services)
ASCI Academy
