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INTERVIEW
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KISSFLOW
Digital Transformation Beyond IT Digital transformation has been a buzzword for over a decade, yet many initiatives still fail to meet expectations. Is this due to technical challenges or something more fundamental in how organisations approach transformation? It’s tempting to blame the technology, but in reality, all too often, the root cause lies in how organisations structure their transformation efforts. According to McKinsey, the majority (70%) of digital transformation initiatives fall short of their goals. And that’s despite the fact that we now have incredibly powerful tools at our disposal. The real issue is a structural one. There’s a growing IT skills shortage across the Middle East, and IT teams are already swamped with backlogs. Business teams, on the other hand, are full of untapped potential. These are people who live and breathe the processes that need transforming. Give them the right tools—specifically low-code and no-code platforms—and you suddenly magnify your development capacity overnight. These ‘citizen developers’ can build apps that solve problems immediately relevant to their work. We’ve seen HR teams create onboarding workflows, logistics teams optimise fleet management, and finance departments streamline approvals. The result isn’t just faster transformation, but smarter transformation. How has this message been received in the Middle East? Are organisations on board, or is there still work to do in terms of education?
Prasanna Rajendran Vice President – EMEA, Kissflow MAY 2025
The response has been incredibly positive. The region is moving fast, and there’s a clear appetite for platforms that can match that pace. Organisations here want to innovate quickly, but they also need to do so without compromising on compliance, www.techpulsemea.com