THE CONNECTIVE FUTURE
Partnerships, people and possibilities driving digital acceleration.
Dear Readers,
ITEX 2025 was not just an exhibition of technology — it was a celebration of connection, collaboration, and collective ambition. Amid the vibrant energy of Dubai, what stood out most was the strength of relationships and the spirit of unity that continue to drive our industry forward.
This year, TechPulse MEA embraced GITEX beyond the boundaries of a booth — through meaningful conversations, on-ground interactions, and media collaborations that deepened our ties with partners, innovators, and visionaries. Every dialogue and every shared moment reminded us that real progress begins with real connections.
Our proudest milestone was the TechPulse CXO Conclave & Awards, where leaders, changemakers, and innovators came together to celebrate excellence, foresight, and transformation. The overwhelming participation and positive resonance reaffirmed our purpose — to create platforms that empower voices and strengthen ecosystems across the region.
As we turn the page to this special Connective Future edition, we carry forward this spirit of collaboration to our next destination — Qatar, where the TechPulse CXO Conclave & Awards will continue to unite industry leaders, ignite conversations, and shape the digital future of MEA.
Because in technology and in life, connections are the true currency of progress.
Dolly Lakhani
CEO & Chief Editor
Email - editor@techpulsemea.com
Mobile - 050 674 1731
Mobile - 052 564 8788 Management
Co-founder & Managing Editor
Email - pooja@techpulsemea.com
Pooja Panjwani
Dolly Lakhani
SentinelOne - From Detection to Decision: The Rise of Autonomous Security
ASUS - Smart. Secure. Sustainable: The ASUS Business Approach to Modern IT 28
ManageEngineSimplifying IT Complexity: How ManageEngine is Powering the Modern Digital Enterprise
CryptoBind - Innovation Journey: The Next Generation of Crypto Security
Infoblox - on the Future of DNS Security
35 AI at Scale - Transforming Enterprise through Digital Transformation.
38 Infoblox - Preemptive Cybersecurity: Why the “Patient Zero” Concept No Longer Applies
37 Alteryx - Beyond Analytics: How Alteryx Empowers a Culture of Data-Led Innovation
39 Alpha Dhabi Holding - The Future of AI: Fragmented Experiments to Strategic AI-First Integration
As we stand at the intersection of innovation and inspiration, this edition of our magazine celebrates the visionaries shaping the future of technology and leadership and the success of our first TechPulse CXO Conclave & Awards-Dubai edition held on 15th of October during GITEX. Our journey has always been driven by one simple belief — that meaningful conversations and shared knowledge can transform industries.
From thought-provoking insights to groundbreaking success stories, each page is a reflection of the people who dare to think differently, lead courageously, and inspire change in today’s AI era.
At TechPulse, our mission remains clear — to create a platform where ideas meet opportunity, and where leaders across industries find a voice that resonates beyond boardrooms. Where we connect and work as a family and make each move successful and remarkable.
To our readers, contributors, and partners — thank you for being an integral part of this journey. The future is not just approaching; we are creating it together.
Pooja Panjwani Co-founder & Managing Editor TechPulse Media LLC
From Vision to Impact: A Message from Our Co-founder & COO
SearchInform Next-Gen DLP: Redefining Risk Management and Insider Threat Protection
Meet SearchInform
Next-Gen DLP – a single-agent, comprehensive risk management platform that extends classic data loss prevention with insider-risk intelligence and incident prevention. It helps you prevent financial and reputational losses, detect fraud and malicious behavior, and simplify compliance and audit workflows – all while keeping your security posture resilient and current.
With Risk Monitor, you flag potential threats early through proactive alerts and automate employee activity tracking, risk analysis, and internal audit tasks. Monitor user activity and sensitive data 24/7, conduct forensics and retrospective investigations, and control the human factor by safeguarding corporate devices and immunizing your business against the consequences of data leakage.
Start fast with 250+ ready-to-use security policies. General-purpose packs work across any sector to monitor pay-offs and corruption, surface workplace-morale signals, and highlight risk groups. Industry-specific packs are
tailored for financial services, insurance, manufacturing, healthcare, retail, and more. Need something special?
Unique policies are developed cost-free at your request, helping you meet corporate rules and local law.
SearchInform Next-Gen DLP is a unified platform for data protection and insider-risk management. It detects threats, automates audits, and prevents data leaks through 250+ ready-to-use security policies. With fast deployment, advanced analysis tools, and flexible integration, it helps reduce human error, boost productivity, and secure sensitive data across all industries.
Why organizations choose SearchInform:
• Free 30-day trial, 2-3-hour deployment, and constant support.
• Advanced investigation tools for deep analysis.
• One vendor, multiple solutions, seamless integration.
• Flexible cloud deployment model.
The result is a next-generation DLP program that stays ahead of unpredictable human error, boosts staff productivity, assists loyalty management, and helps predict employee behavior patterns. From early-warning alerts to thorough investigations and clear audit trails, SearchInform gives you visibility and control where it matters most –people and data.
Upgrade to SearchInform Next-Gen DLP and turn compliance, forensics, and insider-risk mitigation into a unified, resilient capability ready on day one and built for what comes next. Request a demo and see measurable risk reduction.
Driving Cybersecurity Excellence: A Conversation with Amar Mehta, Senior Director-META at Sophos
Amar Mehta
Senior Director Sales MEA, Sophos
SUMMARY KEYWORDS
AI technology, next gen MDR, endpoint XDR, phishing attacks, firewall portfolio, customer engagement, channel partners, cyber security, Middle East, local data center, compliance, partner program, technology investment, public segment, data residency
Q1. What is Sophos showcasing at GITEX this year, and what are your impressions of the event so far?
At GITEX, we are focusing our next gen MDR capabilities along with our new endpoint with the XDR platform SS,
we are advancing with AI technology. They are threats that are AI driven, along with that, there are also threats that are human led MDR, along with our next gen endpoint, AI driven next gen endpoint, with Dsouza, helps to secure against this kind of human led threats, along with our AI driven endpoint that helps to protect against AI driven phishing attacks, that is automatic phishing attacks that happens on a daily basis So we have comprehensive technology, which we are featuring here today. And apart from that, we do have our firewall and whole range of portfolio that we are focusing in. Apart from that, GITEX provides us with
an opportunity to interact with our customers, our virtual partners, our distributors and our industry players. And GITEX is not just an event for us, or a conference for us. We see it as a platform where we can showcase our capabilities and what new we are bringing to this market, and what new investments we are doing within the region to help our customers, our channel partners and our distributors to grow along with us and protect them
Q2. In what ways does AI redefining channel strategies and customer engagement?
AI has reshaping the entire channel ecosystem AI provides our channel partners with scalability, better protection, providing better protection to their customers, faster response Apart from that, we use AI in multiple ways of our channel partners, through our integration, through our channel partner program, through our products and how we manage our channel on day to day business. So of course, AI is core to our architecture now, and as the AI driven threats are increasing day by day, we provide our channel partners platform where they can scale using AI based technology
Q3. How is Sophos enabling partners to tackle key cyber security challenges in the Middle East?
We have a great partner program along with providing them with great products, right? So cyber security is not just an IT problem now, within this region or globally, it' s a broader problem where which is which is discussed at a boardroom level, and we believe that our child partners should be equipped with right technology, right processes and right approach to secure their customers environment. We have a comprehensive partner program. Apart from that, we also, as I mentioned earlier, we have a great product, which is AI driven that helps partners to scale We are also investing in this region with our local data center, which will be live soon, that helps our partners to be compliant with all the government customers where data residency is an issue So we will be more compliant with local compliances, and that helps the partners to reach out and protect that customer' s environment
Q4. Can you share Sophos’ key business priorities in the Middle East and how the company plans to drive growth in the region?
So our key business priorities are making sure that we provide best technology to our customers We work along with our partners to reach out to as many
customers as possible And as I mentioned earlier, we want to be compliant to the local data excellency law. And as I said earlier, as well, we are our local data center will be live. We expect it. Are
expecting it to be live by end of November, so that helps our partners connect with their customers, and these customers who are in public segment where the compliance is a concern, they can reach out to us and make sure they get the best service from our end
At GITEX, Sophos showcased its commitment to innovation and security through cutting-edge AI technology, next-gen MDR, and endpoint XDR solutions designed to counter both human-led and AI-driven phishing attacks. Its expanding firewall portfolio and integrated cyber security architecture highlight Sophos’ focus on protecting businesses across the Middle East. By strengthening customer engagement and empowering channel partners through a robust partner program, the company ensures scalability, faster response, and compliance with regional standards. Ongoing technology investment, including a new local data center, supports data residency for customers in the public segment, reinforcing Sophos’ vision to drive growth and deliver future-ready security solutions.
Shaping the Sound of Tomorrow In Conversation with RØDE
Kalinda Atkinson
Global Sales & Marketing Director, RØDE
Q1. RØDE has consistently introduced groundbreaking products. What unique features or technologies in these upcoming launches set them apart from previous offerings?
At RØDE, innovation is at the heart of everything we do. With the Wireless Micro Camera Kit, we ’ ve taken what creators already love about the Wireless Micro, like its pristine audio quality, simplicity, and portability, and expanded its capabilities to meet the needs of a broader audience. The standout feature here is the second-generation camera receiver, which offers universal camera connectivity. Whether
you ’ re using a DSLR, mirrorless camera, or smartphone with the included USB-C receiver, this kit adapts seamlessly to any setup
We’ ve also introduced a 1 1-inch AMOLED screen on the camera receiver, which makes configuring settings quick and intuitive, even on the go Pair this with Intelligent GainAssist technology to automatically balance audio levels, extended battery life with the compact charging case, and the ability to connect directly to iOS devices via Bluetooth® with our RØDE Capture app, and you ’ ve got a creative tool that’ s as versatile as it is powerful.
On top of that, we ’ ve brought a splash of personality to the Wireless Micro USB-C range with our new Colours collection. These vibrant red, orange, and blue options let creators express their individuality while still delivering the same world-class audio performance It’ s all about giving creators the tools they need to tell their stories, their way
That same spirit of self-expression has also extended to the Interview GO, the popular handheld adaptor for any Series IV wireless mic – including the Wireless GO (Gen 3) or Wireless PRO – featuring the bold palette of colours already mentioned, alongside green, pink, and purple for a refreshed look and feel.
Q2. Can you share the inspiration behind these new products? What specific user needs or market gaps does it address?
The inspiration, as always, came from listening to our incredible community of creators The original Wireless Micro was a game-changer for smartphone content creation, but we saw an opportunity to take it even further Creators today are working across multiple devices and platforms, and they need tools that can keep up The Wireless Micro Camera Kit bridges that gap with universal camera
connectivity in a consolidated package, making it easier than ever to switch between devices without compromising on audio quality
We also wanted to simplify the creative process. Features like automatic pairing, intelligent GainAssist, and the compact, lightweight design mean creators can focus on their craft rather than the technical details It’ s about removing barriers and empowering creators to tell their stories with confidence and ease
As for the Wireless Micro Colours and Interview GO Colours, they’ re inspired by the individuality of the content creators themselves. In today’ s landscape, creators are their own brands, and having tools that reflect their personality is just as important as functionality These vibrant new options let creators showcase their style while delivering professional-grade content It’ s a small touch that makes a huge difference.
Q3. What key markets or customer segments are you targeting with this launch, and why?
We’ re targeting a broad spectrum of creators with these launches. The Wireless Micro Camera Kit is perfect for solo content creators –whether you ’ re a YouTuber, social media personality, or podcaster Its portability, simplicity, and professional
sound quality make it ideal for anyone who’ s managing their own production At the same time, it’ s powerful enough to meet the needs of professional videographers and filmmakers who expect pristine audio quality for their projects.
We’ re also focused on any content creator that wants their gear to not only perform but also reflect their unique personality and style That’ s
expect in the near future?
Absolutely We’ re always innovating, and in just a few days, we’ll be unveiling an expansion to an existing product category that’ s going to be a game-changer for solo content creators and emerging podcasters I can’t say too much just yet, but it’ s something we ’ re incredibly excited about – and something that will disrupt the market in more ways than one.
RØDE is driven by one purpose — empowering every creator to tell their story with clarity, freedom, and style. With each innovation, we’re making professional audio more personal and accessible than ever.
where the Wireless Micro and Interview GO Colour ranges come in – it’ s a way for creators to stand out visually while still delivering top-tier audio
And with the recent 33% price drop on the Wireless Micro, we ’ re making professional audio more accessible than ever. It’ s part of our mission to democratise creator technology and ensure that everyone, no matter where they are in their journey, has access to the tools they need to succeed
Q4. Are there any additional innovations or product categories that users can
Looking further ahead, we ’ re investing heavily in AI-driven technologies that will redefine what’ s possible for creators. In the modern age, every creator is a professional, and we ’ re committed to providing accessible, innovative solutions that help them achieve their goals Imagine tools that can intelligently adapt to your environment, optimise your audio settings in real-time, or even help you edit your content more efficiently That’ s the future we ’ re building towards – and one we ’ re approaching rapidly
Building the Future of Connectivity: Ehab
Kanary on CommScope’s
Vision for Emerging Markets
Ehab Kanary
VP—Enterprise Infrastructure, EMEA Emerging Markets at CommScope
Q1. AI-based operational tools that highlighted real issues faster and reduced false alarms.
At GITEX, artificial intelligence stood at the core of CommScope’s live demonstrations. Visitors experienced intent-based Wi-Fi optimization, predictive maintenance algorithms for fiber and hardware, and analytics dashboards for proactive load and fault management. AI applications were showcased in smart buildings to improve energy efficiency, while data center environments benefited from AI-driven automation of resource allocation.
These demonstrations illustrated how CommScope’s AI tools tangibly reduced downtime, improved throughput, and lowered operating costs. They reflected the region’s growing emphasis on building intelligent, resilient, and efficient digital infrastructure — aligning with the accelerated demand for AI-enabled solutions across fast-growing
enterprise and public sector markets in the Middle East.
Q2. Transformative technologies presented at the booth
During GITEX, CommScope showcased its latest fiber-optic and in-building wireless systems, smart-building infrastructure, and broadband technologies. Demonstrations included AI-driven data center interconnects, unified campus connectivity, high-density Wi-Fi for large venues, and integrated smart-building systems for residential and commercial environments. All were designed to deliver reliable and high-capacity performance under real-world conditions.
CommScope also presented its optical LAN solutions for scalable bandwidth over fiber, next-generation in-building wireless for dense user environments, and integrated smart-building systems that combine power, cooling, and connectivity within a unified framework.
In data centers, the focus was on high-density fiber, modular design flexibility, and sustainable technologies such as low-power optics and energy-efficient cooling. These solutions were positioned for deployment across stadiums, campuses, multi-tenant facilities, and cloud-edge environments. The overall emphasis was on technologies that simplify operations, enhance reliability, and reduce environmental impact, supporting the digital transformation goals of enterprises and governments across the Middle East while helping them future-proof their infrastructure.
Q3. How did you leverage GITEX 2025 to strengthen relationships with vendors, distributors, resellers, or system integrators in the region?
At GITEX 2025, we met with partners face-to-face to align on strategy and identify new growth opportunities. Through tailored demos, roadmap sessions, and joint customer discussions, we strengthened collaboration with distributors, resellers, and system integrators. The focus was on co-creating solutions that address current market priorities and equipping partners with the tools and insights they need to scale effectively.
At GITEX 2025, CommScope showcased AI tools boosting efficiency and reducing downtime, highlighted smart-building and fiber solutions, and strengthened regional partnerships.
Driving Brand Visibility and Partner Synergy in
Cybersecurity Distribution
Q1. How do you contribute to enhancing Bulwark’s visibility in the region through strategic partnerships?
Over the last 14+ years, I faced with unique opportunities in the form of either creating Brand awareness for new Technology players in the Regional Market or help Create a brand equity for the organization as a Thought Leader in the Cyber Security domain. For attaining both these objectives in totally separate scenarios, have successfully devised Marketing programs having a measurable mix of Direct channels (such as events/webinars/tradeshows/3rd party conferences/roundtables etc.), Indirect Channels (such as
website/blogs/Magazines/Interviews etc.) and Digital medium (such as Social Media/Email Marketing etc.), on a frequent basis & collaborating at any given point of time with various partners like marketing agency/media houses/PR agencies/3rd party agencies etc. amidst an aggressive timeline to have the maximum impact. A planned approach towards the key objectives of the program, optimum utilization of resources and budget, I had at my disposal, the marketing mix and the target market & audience which we wanted to address, helped me achieve the desired results of the Marketing campaigns for the organization and channel community.
Q2. How do you help strengthen the partnerships with your vendors?
Bulwark serves the entire region with innovations through collaboration with more than 30 leading security technology vendors, with the aim of bringing the best in technology to the Middle East region to address the region’s growing cyber security needs. We have successfully collaborated with top cybersecurity vendors in the region & acted as an extended marketing arm for them. Throughout the year, we participate in events/ digital marketing/lead generation activities of mutual interest to create demand & high visibility through their participation & presence. Value Addition has been at the very core of our operations since its inception, making the company a pioneer in the domain of Cyber Security value distribution and has helped it and its channel grow at an accelerated rate. We are committed to consistently and successfully adding great value to all our vendors across the region. In the highly competitive Distribution market and keeping well-paced with ever changing Security landscape in the region, we have been successful in the introduction of niche Security Technologies which addresses customer pain areas and provides a complete end to end solution to their evergrowing and changing Security requirements.
Q3. What are some of the key objectives to work towards in your role? How do you align marketing goals with broader company targets, especially in driving revenue growth?
The cyber security threat landscape is fast evolving and would continue to do so the next few years in the region Hence devising & execution of a sound marketing strategy becomes very critical for any business & organization success A sound marketing strategy helps you stay in sync with your customer base, identify the right products for them and determine how you communicate information about those products Marketing is the first point of contact for any organization (from the point where the customer identifies their requirement from the website/corporate brochures) to the level of lead generation (from events/tradeshows/Roundtables/call-out days etc.) Hence creation & execution of a sound marketing strategy is a key aspect of my role Some key aspects of my role would be always ensuring a strong brand recall & constant visibility We continuously work towards creation of well-crafted & appropriate campaigns keeping the target audience/verticals/regions in mind We also work towards participation in relevant 3rd party events/tradeshows/conferences of relevance throughout the year Digital
Marketing is a key element in all marketing strategies hence we undertake digital campaigns for continued branding/visibility/lead generation requirements Campaign Management & evaluation & leads follow-up is a key aspect to measuring the ROI on the marketing spend undertaken
the Marketing department, we also face the challenges of doing it all: branding,lead generation,events,digital marketing,social media marketing, PR, Media Management,3rd party marketing agency management and the list continues It’ s challenging but feels great to undertake such challenges in a positive way!
Bulwark
enhances its regional visibility through strategic marketing campaigns and partnerships, empowering 30+ vendors while driving brand growth, ROI, and strong sales–marketing synergy.
Q4. What are the challenges typically faced in your domain?
Some challenges faced in the marketing domain would be to measure the ROI from each marketing activity undertaken Sometimes, it may take few months or a year ’ s timeframe for a MQL (Marketing Qualified Lead) to get closed Hence, it gets challenging for us to account for the leads generated from a campaign & provide feedback accordingly to the management & the participating vendors on the ROI behind the investment for each campaign. Being a one-man show in
Q5. How important do you think is synergy between sales and marketing teams to drive greater success for the company?
Together Sales & Marketing creates a powerful synergy to drive success for the organization. Marketing can create branding/visibility/ lead generation, sales can work towards successful conversion of the leads for business & revenue growth While marketing is a business enabler, sales is a powerhouse for business & revenue generation for the organization
Phillips Aerospace and Defence Wing
Phillips Aerospace and Defence Wing is a term used to describe the aerospace and defence sector operations of Phillips Corporation and its subsidiary, Phillips Machine Tools India & Phillips Middle East. This division provides advanced manufacturing solutions like CNC machining, additive manufacturing (3D printing), and other technologies to support the design and production of aerospace and defence components. Their work includes high-precision parts, structural components, and even ammunition-related parts.
• Manufacturing Solutions: Phillips provides a range of advanced manufacturing technologies, including 5-axis machining centres, industrial additive manufacturing systems, and equipment for milling, grinding, and laser cutting.
• Focus on Defence and Aerospace: The "wing" focuses on the specific needs of the defence and aerospace industries, which require highprecision, complex, and often lightweight components for aircraft, spacecraft, and other military applications.
• Strategic Goals: In the Middle East, Phillips has
emphasized supporting the growth of the local aerospace and defence supply chain through its advanced technologies, expertise, and localized support services.
• Examples of Products: Their work covers the production of components for tanks, such as gun
mounts and chassis, as well as manufacturing related to ammunition, like primer caps and projectile cores.
• Key Message: Their participation in events like the AJBAN Defense Industry & Technology Exhibition highlights their role in helping regional manufacturers develop self-sufficiency and innovate within the defense supply chain.
SentinelOne-From Detection to Decision: The Rise of Autonomous Security
approach is key to ensuring that security evolves at the same pace as innovation.
Q2. How has the demand for AI-driven security platforms grown in your markets?
Meriam ElOuazzani Senior Regional Director, Middle East, Turkey, and Africa, SentinelOne
Q1. What are the biggest security challenges organizations in your region are facing today?
Organizations across the Middle East are facing an increasingly complex and dynamic cybersecurity landscape The rapid adoption of digital transformation, cloud, and artificial intelligence has expanded the attack surface, creating new vulnerabilities and blurring the traditional boundaries of enterprise security At the same time, cybercriminals are using AI to automate and scale their attacks, making them faster, more targeted, and harder to detect. Ransomware, phishing, and identity-based
intrusions continue to dominate, while data sovereignty and regulatory compliance are adding further layers of responsibility for businesses and governments alike.
Compounding these challenges is the global shortage of skilled cybersecurity professionals, which limits the ability of organizations to respond effectively and maintain 24/7 resilience. To stay ahead, enterprises in the region must focus on visibility, automation, and intelligence They must take the initiative to adopt integrated strategies combining technology, governance, and collaboration This proactive
It has grown exponentially over the past two years. Organizations across every sector, from government and critical infrastructure to finance and energy, are realizing that traditional, manual security operations can no longer keep up with the sophistication and scale of modern threats The rise of AI-powered attacks, combined with expanding digital ecosystems, has made automation and intelligence essential Security teams are now seeking solutions that can detect anomalies, correlate massive volumes of data, and respond in real time without relying solely on human intervention
This shift is also driven by the regional focus on digital transformation and sovereign cloud strategies, which require advanced analytics, automation, and compliance-ready security models. AI-driven security has become a technology investment and a business imperative, enabling enterprises to reduce risk, enhance resilience, and operate confidently in a hyperconnected and rapidly evolving threat landscape
Q3. SentinelOne is known for its autonomous security platform. How is AI shaping the future of endpoint and cloud protection?
AI is fundamentally redefining the future of endpoint and cloud protection As threats evolve in both scale and sophistication, static rule-based security models can no longer keep pace. A enables a dynamic, adaptive approach that continuously learns from data, identifies abnormal behaviors, and responds in real time For endpoints, this means earlier detection of ransomware, phishing, and identity-based attacks before they can spread or cause damage In the cloud, AI provides the visibility and speed needed to protect workloads, containers, and identities across complex hybrid environments. It also allows security teams to shift from reactive defense to proactive, predictive protection, which anticipates threats before they occur Beyond detection and response, AI plays a critical role in reducing operational burden by automating repetitive tasks, consequently empowering analysts to focus on higher-value work In essence, AI is enhancing security and redefining resilience in the digital era
Q4. How do you tailor SentinelOne’ s solutions to meet the unique needs of regional businesses?
In the Middle East, every organization’ s cybersecurity journey is shaped by its unique mix of digital transformation, regulatory, and data sovereignty goals At SentinelOne, we tailor our approach to these priorities by combining AI innovation with a deep understanding of regional needs. Our Singularity Platform delivers unified protection across endpoints, cloud, and identity, helping enterprises gain visibility, reduce complexity, and respond at machine speed. Through Purple AI, our agentic AI security analyst, we enable teams to detect, investigate, and remediate faster using natural
language-driven intelligence
AI-SIEM and Hyperautomation empower organizations to predict and prevent threats before they escalate, ensuring compliance and resilience at scale Beyond using AI for security, we also secure AI itself through runtime AI security, providing real-time visibility, governance, and control over generative and agentic AI usage This dual approach allows us to help Middle Eastern governments and enterprises embrace innovation securely while meeting the region’ s highest standards for data protection and trust.
Organizations in the Middle East face rising AI-powered cyber threats, skills shortages, and growing compliance demands. The demaand for AI-driven security is rapidly increasing as enterprises seek automation, intelligence, and real-time defense. SentinelOne addresses these needs with its AI-powered Singularity Platform, offering unified endpoint and cloud protection tailored to regional data sovereignty and resilience goals.
ASUS-Smart. Secure. Sustainable: The ASUS Business Approach to Modern IT
Mohit Bector
Commercial Head – UAE & GCC, ASUS Business
Q1. How do you see the role of leadership evolving in the IT hardware and solutions sector, especially in such a dynamic market?
Leadership in the IT hardware and solutions sector is rapidly evolving. With such a dynamic market, the Middle East is now focusing on creating new solutions and improving efficiency instead of just managing infrastructures. As AI accelerates operations across industries, leaders shouldn't just focus on individual products but see the entire system as a whole and build something that delivers real business value. A true leader in this era should be agile, collaborative and have a customer-first mindset.
Q2. The UAE and GCC are competitive markets with strong demand for innovation. How is ASUS differentiating itself from other players?
ASUS is differentiating itself in the UAE and GCC by leading with AI-powered devices across a variety of price
points, ensuring accessibility for businesses of all sizes. Our Expert series is designed for professionals who require reliability, security and performance. These devices integrate AI to improve productivity and collaboration, which is in line with the region's digital transformation goals. With combined build quality and advanced AI features, ASUS is able to deliver solutions that empower organizations to innovate without compromise.
Q3. How do you adapt global ASUS strategies to fit the specific needs of the GCC business landscape?
ASUS adapts its global strategy to the GCC by prioritizing two key areas: enabling end users and strengthening our channel ecosystem. First, we design AI-powered devices that are offered in a variety of price points. It ensures that any business, big or small, can benefit from the latest technology. Our Expert series is a great example of this commitment, where it offers a secure, reliable and AI-enhanced solution tailored for professional users. Second, we
continually invest in building long-term partnerships with our regional channel players, allowing us to provide localized support, training and other initiatives. Combining these strategies ensures that our solutions are relevant and useful, especially for businesses in the region and also creates a sustainable growth model.
Q4. How important are SMBs vs. large enterprises to ASUS Business, and how do you cater differently to each segment?
SMBs and large enterprises are both vital to ASUS Business in the GCC. We initially worked with the education and the public sector, delivering durable, secure devices. From there, we've expanded our portfolio to cover other verticals with AI-powered solutions tailored to every use case. For SMBs, we prioritize making technology affordable and quick to deliver results like our ExpertBook and Chromebooks models that bring AI productivity that's easy to adopt. For large enterprises, we provide premium Expert Series devices with advanced security, manageability, and AI collaboration tools designed for easy rollout. With this approach, ASUS is able to address the region's different needs while supporting our long-term growth.
ASUS is committed to driving innovation through AI-powered solutions that empower businesses of all sizes. Our goal is to make technology smarter, more reliable, and perfectly aligned with the needs of the GCC’s evolving digital landscape.
SUCESS OF
TECHPULSE CXO & AWARDS EDITION
MOMENTS THAT THE NIGHT
THAT DEFINED NIGHT
ManageEngine-Simplifying IT Complexity: How ManageEngine is Powering the Modern Digital Enterprise
Q1 What’s your leadership philosophy when it comes to driving growth in highly competitive IT management markets?
ManageEngine’ s leadership philosophy is built on sustainable growth, long-term value creation, and customer-centric innovation In a dynamic and highly competitive market, ManageEngine fuels growth by continually investing in R&D, nurturing in-house talent, strengthening partnerships, and empowering teams to innovate with agility and independence By emphasizing financial independence over rapid expansion, our company retains the flexibility to adapt to changing market conditions while upholding product quality and customer trust This philosophy cultivates innovation, reinforces resilience, and ensures the consistent delivery of value positioning ManageEngine as a reliable and forward-thinking leader in the global IT management landscape
Q2. With hybrid work becoming mainstream, what challenges and opportunities do you see for IT teams, and how is ManageEngine addressing them?
Hybrid work brings challenges like ensuring secure, reliable connectivity, managing bandwidth, and maintaining system performance for employees working from different locations IT teams must also address security vulnerabilities and automate routine tasks to stay efficient Simultaneously, hybrid models offer opportunities to modernize infrastructure, improve employee monitoring, and adopt new technologies that enhance network reliability and security
ManageEngine' s products ITOM, UEMS, and USM offer support automation, continuous monitoring, and advanced connectivity options help IT teams overcome these challenges and create flexible secure work environments that support productivity anywhere
Q3. How is AI and machine learning being embedded into ManageEngine’ s product suite?
AI and ML are integrated across ManageEngine’ s solutions to enhance decision-making automate routine tasks, and strengthen security For example, AI-powered assistants like Zia AI enable faster incident resolution, predictive analytics, and intelligent automation In cybersecurity, AI-driven anomaly detection and behavioral analytics help identify threats in real time, reducing the burden on IT teams and bridging the skills gap While incorporating AI, we follow a human-in-the-loop approach to ensure that governance, transparency, and security remain central, particularly when exploring agentic AI capabilities
Q4 How will ManageEngine’ s roadmap evolve to support enterprise digital resilience?
Our roadmap is focused on enabling enterprises to achieve digital resilience through integrated IT and security management We are expanding AI-driven capabilities automation and analytics across our portfolio to improve operational efficiency, risk mitigation, and compliance Additionally, we prioritize region-specific needs, including data sovereignty and regulatory adherence, while helping organizations proactively detect and respond to threats By combining advanced IT operations management cybersecurity, and AI-powered insights, ManageEngine supports enterprises in building secure, agile, and future-ready digital environments
ManageEngine drives AI-led growth, enhances hybrid work security, and builds resilient, compliant digital systems.
CryptoBind:
Enterprise level Data Protection and Privacy suite with
Quantum A gility which offers
Hardware S ecurity Module,
Encryption, T ok enisation, K ey Management S olution,
Data Mask ing ,
A nonymisation & Pseudonymization
www. jisasoftech. com
The Next Generation of Crypto Security: Inside CryptoBind’s Innovation Journey
Q1. In your view, what is the size of the market opportunity for secure payment HSMs globally, and particularly in India / the Middle East?
Global (high level)
The broader HSM market is small today but growing fast: reputable market reports place the global HSM market roughly in the USD 1.4–1.7 billion range in the mid-2020s and project it to at least USD ~3–4+ billion by 2030, implying double-digit CAGR (reports vary by methodology; common CAGR range ≈ 12–16%+).
payment-HSM market estimates cluster around ~USD 0.9–1.2 billion (early-to-mid-2020s) with forecasts to approach ~USD 2–3 billion over the next 7–10 years (CAGR roughly 8–10% in many forecasts). This is the immediate addressable market for any vendor focused on acquiring banks, processors, gateways and large merchants.
India (opportunity)
Payment HSMs (segmented)
Payment-specific HSMs form a meaningful and slightly slower-growing subset (because payments involve legacy installed bases plus cloud migration):
India is a high-growth market for HSMs and payment security because of rapidly rising digital payments, government digital ID initiatives and local data/compliance requirements. Market reports that segment India explicitly show strong CAGR and multi-hundred-million USD potential over the next 5 years (several India+APAC forecasts put
India/APAC growth materially above global average). In short: India is a strategic high-growth market for payment HSMs — attractive for mid-market deployments, fintechs, and public sector projects.
Middle East (opportunity)
The Middle East & Africa HSM market is smaller in absolute dollar terms today (tens to low-hundreds of millions USD) but growing fast — MEA HSM revenue estimates are in the ~USD 120–130 million (2024) range with projected high CAGRs through 2030. The region’s large national digital transformation programs, payment modernization, and regulatory push create a favourable commercial runway for payment HSMs and tokenization solutions. Net: smaller today, but high growth and strong strategic value (fast procurement cycles in GCC governments & banks).
Implication for CryptoBind (summary)
The total addressable market (TAM) for payment HSMs is comfortably in the low-billions USD over the next 5–10 years; the wider HSM+ tokenization market expands that further. India and the Middle East are priority regional growth pockets: India for scale and volume, MEA for strategic, higher-value early adopter deals.
Q2. What is your product roadmap for CryptoBind over the next 3 to 5 years?
I’ve tailored this roadmap to CryptoBind’s existing product set (HSM, Payment HSM, Tokenization,
Year 0–1 (next 12 months) — foundation & go-to-market)
• Payment HSM v1 / PCI readiness: Harden and document Payment HSM workflows; begin PCI HSM compliance work and prepare certification plan.
• HSMaaS / Cloud HSM offering: Launch a managed cloud HSM service (multi-tenant & dedicated options) with developer SDKs and REST APIs.
• Vault-based tokenization MVP: Productionize tokenization workflows (payment tokens + vault APIs) and ship reference integrations for major PSPs/processors.
• Channel & partnerships: Sign pilot agreements with 2–3 banks/PSPs in India and 1 pilot in GCC; start local reseller partnerships.
Year
1–2 (scale & certification)
• Certifications & audits: Complete PCI HSM (or equivalent) certification, SOC/ISO audits as required for enterprise sales.
• Managed services & professional services: Expand HSMaaS SLAs, onboarding playbooks, and 24/7 SOC support for key customers.
• Developer ecosystem: Publish SDKs, Terraform modules, Postman collections, and sample integrations (key rotation, signing, tokenization).
• Vertical packs: Build packaged solutions for Payments, Government ID services, and Cloud Apps (SaaS ISVs).
Year 2–3 (product differentiation & cloud readiness)
• Cloud-native and hybrid HSMs: Launch containerized HSM agents and hybrid connectors for cloud providers (AWS/Azure/GCP) and private clouds.
• Tokenization 2.0 & Vaultless options: Add vaultless tokenization and token lifecycle features (consent, analytics, reconciliation).
• PQC roadmap & cryptoagility: Begin post-quantum crypto support and key-agility tooling (algorithm swap, migration utilities).
• IoT & edge HSM: Productize compact HSM modules firmware for IoT device identity and secure boot.
Year 3–5 (market leadership & new revenue streams)
• Global compliance coverage: Obtain multi-jurisdiction certifications and local data residency options for India, UAE, Saudi, UK/EU.
• Platform marketplace & ecosystem: Launch a partner marketplace for connectors (payments, core banking, eKYC, token vaults).
• AI/ML security features: Integrate anomaly detection for cryptographic operations
and key usage to offer proactive fraud/detection signals.
• Scale deployments: Target dozens of enterprise customers, MSP/MSP embeds, and HSMaaS subscriptions — consciously move from product-sales to recurring revenue model.
KPIs to track
• Number of production HSM nodes, HSMaaS ARR, number of payment integrations, PCI/SOC/ISO certifications, churn and net retention for managed service customers.
Q3. Could you tell us about your background and journey leading up to your role at JISA Softech and CryptoBind?
My background has always been rooted in technology and cybersecurity. I started my career focusing on IT infrastructure and data protection, which gradually led me to develop a deeper interest in encryption technologies and digital trust systems. Over the years, I’ve had the opportunity to work with several organizations on projects involving secure data management, compliance frameworks, and digital identity solutions.
This journey eventually led me to start JISA Softech, where I took on a more strategic role, focusing on cybersecurity innovation and data security solutions.
All our Public Key Infrastructure (PKI) & Cryptographic solutions are sold under brand name
CryptoBind®. With strong core competencies in Cryptography and PKI, JISA offers solutions built around Public Key Infrastructure (PKI), the framework that brings confidentiality, authentication, privacy, and non-repudiation.With a wide range of cyber security solutions offering JISA ensures NO Compromise and yet to be cost effective. Being an OEM for Hardware Security Module is just not enough for us. We provide Enterprise Key Management Solution, Tokenization, Encryption, Authentication & IoT Solutions. Ability to serve global market makes us competitive and capability of customization & support gives us the edge.
My role bridges technology and business — ensuring that our clients not only get robust encryption and identity management solutions but also understand their strategic importance in data protection and compliance.
Q3. Where do you see the gap or unmet need in the market that motivated you to develop CryptoBind?
The gap we targeted (short answer): enterprise-grade cryptography (HSM + tokenization) that is costeffective, cloud-friendly, compliant for local regulations, and easy to integrate — with an Indian / regional focus.
Why that gap matters (expanded)
• Legacy vendor gap: Global incumbents (Thales, Utimaco, Futurex, etc.) offer excellent technology but their
commercial models and price points often make it hard for mid-market banks, fintechs, and regional governments to adopt quickly. There was space for a vendor that is regionally focused, more commercially flexible and faster to integrate. (Market reports show a concentrated vendor landscape and increasing demand across regions.)
controls and certified cryp tographic modules — customers need local partners who understand compliance and can deliver audited solutions quickly.
At JISA Softech, our vision with CryptoBind is to redefine trust in the digital era through secure and innovative cryptographic solutions. We aim to make enterprise-grade encryption, tokenization, and key management accessible and affordable for every organization. By combining global standards with regional compliance and cloud readiness, we’re enabling businesses to modernize securely. Our focus remains on building a safer, smarter, and more resilient cybersecurity ecosystem for the future.
• Cloud & developer needs: Many HSM solutions were built for on-prem deployments; modern SaaS/fintech players need cloud-native, API-first HSMs/HSMaaS and easy SDKs for tokenization and key lifecycle automation. Reports highlight cloud HSM growth as a major driver.
• Regulatory & localization requirements: India and several Middle East jurisdictions increasingly require data residency, local
• Tokenization & payment modernisation: The shift to tokenization and stronger transaction security increases demand for HSMs tightly integrated with payment rails and token vaults — a natural fit for our tokenization and vault products.
Net effect: CryptoBind aims to close that gap by offering price-sensible, integrationfriendly HSMs and tokenization services with local compliance support, managed operations, and a roadmap toward cloud and post-quantum readiness.
Guarding the Network Edge: Infoblox on the Future of DNS Security
Mohammed AlMoneer Senior Regional Director Turkey-France-Africa & Middle East, Infoblox
Q1. C y your journey to become Regional Director of Infoblox in the T-FAME region — what experiences prepared you most for this role?
This new chapter in my 5 years journey with Infoblox marks an exciting expansion of opportunity and responsibility As of August 1st, 2025, I’ ve been entrusted to lead our business across the T-FAME region — uniting Turkey, France, Africa, and the Middle East under one leadership vision The addition of France to my
p than just a geographic expansion it’ s a strategic step that reflects Infoblox’ s confidence in the region’ s potential and in our ability to accelerate growth through unified leadership
With 25 years of experience in cybersecurity and enterprise technology, I’ ve had the privilege of working with some of the most dynamic markets and forward-thinking organizations across EMEA Each market teaches you something different
from France’ s maturity and innovation mindset to the fast-paced agility of emerging economies across Africa and the Middle East. That diversity is what fuels my leadership approach: combining strategic discipline with local adaptability.
What prepared me most for this role is the belief that leadership is not about control — it’ s about connection. Listening deeply to customers, empowering teams, and aligning vision across borders are what truly drive transformation. At Infoblox, we ’ re not just managing networks we ’ re helping organizations redefine how they secure, automate, and modernize them. And leading this expanded region gives us an incredible platform to do just that, at scale
Q2. What differentiates Infoblox from opponents, both current and emerging, and how do you maintain that edge?
What truly sets Infoblox apart is the strength of our foundation a balance of technology, people, and
ecosystem that few can match. We don’t just operate in the DDI (DNS, DHCP & IPAM) space, we shaped it Our focus has always been on leading through innovation, execution, and customer impact rather than reacting to others
Our Universal DDI platform unifies DNS, DHCP, and IPAM with cloud-native flexibility, enabling organizations to manage and protect their networks with speed and precision. Combined with our Threat Defense capabilities, we help customers prevent threats before they happen — not after.
But technology alone isn’t what defines our edge It’ s how we bring value to life through strong customer relationships, a mature post-sale success model, and a deeply integrated partner ecosystem We stay close to our customers, understand their evolving challenges, and ensure that our solutions grow with them At Infoblox, we don’t compete to keep up — we execute to stay ahead. Our edge comes from clarity of purpose, confidence in our value, and the consistency with
which we deliver it
Q3. How do you see the needs of Infoblox’ s customers changing, and how is the company adapting its service or product to meet those emerging needs?
Customers in the T-FAME region are increasingly focused on securing their networks beyond the perimeter especially as remote work, cloud adoption, and digital transformation accelerate more and more. They’ re looking for solutions that are simple to deploy, integrate seamlessly, and deliver real-time visibility and control. We are responding by expanding our cloud-native offerings, enhancing our threat detection capabilities, and making it easier for security, networking, and cloud teams to collaborate We’ re also investing in regional partnerships and training to ensure our customers can maximize the value of our technology
Q4. Where do you see Infoblox in 3-5 years, and what are the biggest opportunities you believe the company can capture?
In the next 3–5 years, I envision Infoblox playing an increasingly strategic role in how organizations across the T-FAME region secure and manage their networks. As hybrid architectures become the norm and cyber threats grow more evasive, the ability to unify networking and security in a hybrid world will be critical and that’ s exactly where Infoblox leads Our solution is built to deliver visibility, automation, and threat intelligence at scale, helping customers stay ahead of both operational and security challenges The biggest opportunities lie in enabling secure digital transformation for governments, financial institutions, and large enterprises especially as they modernize infrastructure and adopt cloud-first strategies. We’ re focused on expanding our regional footprint, deepening local partnerships, and continuing to innovate in areas like DNS security, DDI automation, and threat detection
AI at Scale: Transforming Enterprise through Digital Transformation.
Dr. Mansoor Ali Baig, King Faisal Specialist Hospital & Research Center
AI
at scale is nothing but putting AI to practice on an enterprise level, by definition it can be “Implementing AI technologies across large organizations”. It is all about moving the silo based AI development into actionable enterprise deployment. The question is what’s the difference? The big difference itself is the technology. AI unlike other enterprise software solution is based on learning and not logical coding. Hence AI practically is Domain specific, region/demography specific and can be enterprise specific as well. Hence not an out of the box solution to be deployed and used with certain rules.
As per Gartner, around 85% of enterprise AI implementations fail in the current timeline, reason?
“MISSING THE RIGHT IGREDIENTS”. AI Hallucination is what we expect for any unorderly or rush AI scale up, and that’s the reality. The key ingredient being the data, and AI come is purely the reflection of your data.
In today’s world AI at scale or Enterprise AI is not a luxury but a requirements for the business to remain competitive, Enterprise AI would Enhances efficiency, support decision-making, and fuel innovation, and without innovation it’s difficult for a business to survive in this competitive world, moreover it can help us automates repetitive tasks, freeing human resources for more complex activities, and reduce operational costs through optimized processes.
For a Serious and careful implementation of AI based technologies, an enterprise needs to develop a powerful digital transformation strategy, which would
further enable us to develop and impalement the AI strategy based on the ‘Curated Enterprise Data’, ensured though the digital transformation.
Let us discuss some aspects of deploying AI at Scale before we discuss the Digital Transformation.
Infrastructure : A robust infrastructure is foundational for effective AI deployment at scale. It ensures that AI systems are efficient, reliable, and capable of handling the demands of modern applications. As AI continues to evolve, the infrastructure must adapt to support new technologies and methodologies. This includes
• High-Performance Hardware: AI models, especially deep learning models, require significant computational resources. This includes GPUs and TPUs that can handle parallel processing.
• Cloud Computing: Access to cloud services allows for scalable resources on demand, enabling organizations to scale up or down based on workload.
• Effective Storage Solutions: Large datasets are fundamental for training AI models. Efficient data storage solutions (e.g., data lakes) are necessary to manage and access vast amounts of data
• Software Systems / Solutions: Low Latency, Distributed Systems, Elastic Infrastructure, Micro services Architecture, Security
Challenges:
• Data Quality: Ensuring highquality, diverse datasets.
• Infrastructure: Need for robust
computing resources.
• Talent Shortage: Difficulty in finding skilled professionals.
• Integration: Seamless integration with existing systems. Some forward steps for Successful AI Scaling
• Invest in Infrastructure: Cloud solutions and distributed computing.
• Talent Development: Upskill existing teams and attract new talent.
• Agile Methodologies: Adopt iterative approaches for deployment.
• Collaboration: Foster partnerships with tech providers and startups.
These steps are mandatory to cater to some of the base aspects of AI at scale and would some way ensure the right ingredients for a perfect recipe. But before we move on to work of these, what the enterprise needs a total AI readiness assessment. Readiness assessment is simple access what you have and what’s missing.
Assessing AI readiness involves evaluating an organization's capability to effectively implement and leverage artificial intelligence technologies. This assessment typically focuses on several key areas, including data quality and availability, existing technological infrastructure, workforce skills, and organizational culture. By examining these factors, organizations can identify gaps and opportunities, ensuring they are prepared to adopt AI solutions that align with their strategic goals. Additionally, a thorough readiness assessment can help mitigate risks and enhance the overall success of AI initiatives.
Data availability, quality, consistency, governance, and accessibility across the enterprise.
Existing infrastructure (cloud, compute, storage), systems integration (CRM, ERP) , & MLOps capability for scaling models.
Availability of Data Scientists, AI Engineers, and AI literacy across business units
Leadership buy-in, willingness to experiment,cross-functional collaboration, and tolerance for intelligent automation.
Scaling Enterprise AI through a Robust Digital Transformation Strategy
Enterprise Digital Transformation by Definition:
Digital Transformation is journey which includes an ongoing strategy to study, build and implement AI practices helping in developing an “Intelligent Enterprise” while A strong Enterprise AI Strategy is the blueprint for innovation in the digital age. It must be an integral part of your overarching digital transformation, moving beyond isolated experiments to systemic, enterprise-wide value creation.
The enterprise digital transformation journey is a strategic process that organizations undertake to integrate digital technology into all areas of their operations.
This transformation involves rethinking traditional business models, processes, and customer interactions to leverage data and innovative technologies effectively. It often begins with a thorough assessment of existing systems and culture, followed by the adoption of cloud solutions, automation, and advanced analytics to enhance efficiency and responsiveness. As enterprises embrace digital tools, they also prioritize fostering a culture of continuous learning and agility, enabling them to adapt to market changes and customer expectations swiftly. Ultimately, successful digital transformation not only improves operational performance but also drives growth and creates new value propositions in an increasingly
competitive landscape.
AI revolves around a well-orchestrated data repository which organizes Multimodal data formats, Multimodal data formats include Structured, semi-structured, Unstructured, Complex format and Vector data. Understanding these data types and formats are essential for efficient data orchestration, enabling seamless integration and processing in AI workflows.
Most data platforms don’t collapse because of technology, they collapse because of what’s missing: governance. A strong Data governance policy/strategy acts as a mother strategy for the AI governance as AI governance works under the shadows of a perfectly implemented data governance policy.
Digitization of manual process is the
next step in a DT strategy, this includes digitization/systemization of processes, improving processes, integrating processes, which can be inform of technological deployments, software solutions/platforms. And Digitalization is the next step moving forward where the “Real Orchestration takes place”, Digitalization step is the key in developing a AI ready enterprise repository though data/system integration, meta generation, data accessibility though data warehouses/data lakes, where your enterprise data/AI ready repository is fully communicable/integrated with various data sources available throughout the organization.
With this well-orchestrated data arrangement amazing AI projects can be commissioned with 100s of hypothesis at hand.
Dr. Mansoor Ali Yusuf Baig
Alteryx-Beyond Analytics: How Alteryx
Empowers a Culture of Data-Led Innovation
Artificial intelligence is part of the UAE’s long-term economic plan. Years before most
platforms for innovation, we shared how organisations can convert their growing data volumes into actionable
insights, turning information into a catalyst for productivity, growth, and sustained competitiveness.
Karl Crowther, Vice President – MEA & APAC, Alteryx
Karl Crowther
Preemptive Cybersecurity: Why the “Patient Zero” Concept No Longer Applies
Mohammed AlMoneer, Senior Regional Director for the (T-FAME) Region
For years, cybersecurity strategies have been built around detection and response.
We wait for “patient zero” — the first infected device or user — to learn from them about the attack, trigger alerts, then scramble to contain the damage. But that model assumes attacks are uniform, predictable, and slow enough to catch. Today, that’s no
Attackers are using AI to individualize attacks at scale, crafting highly unique attacks with ease. In effect, every attack can now be a patient zero — a one-off, tailored strike that evades signature-based detection and overwhelms reactive defenses.
In our region here, where digital transformation is accelerating across critical sectors, this reactive posture is no longer sustainable. Governments are digitizing citizen services. Banks are rolling out mobile-first platforms. Energy providers are connecting operational technology to the cloud. The stakes are too high and the attack surface is too broad to wait for the first
The Rise of Preemptive Security
Preemptive cybersecurity flips the script. It doesn’t rely on spotting reused malware or known behaviors. Instead, it identifies malicious intent in the infrastructure itself — spotting suspicious domains, anomalous traffic patterns, and emerging threat campaigns before they activate. This
Predictive threat intelligence that identifies malicious infrastructure before it’s to detect and disrupt command-and-control activity at the first query
• Automated enforcement that stops threats at the edge — without waiting for endpoint compromise
At Infoblox, we call this security that starts before the attack. It’s not just faster, it’s smarter. And it’s especially critical in regions that are accelerating digital transformation, where threat actors often test new tactics and target high-value infrastructure. More problems with “Patient Zero”
The idea of patient zero also assumes you’ll know when an attack starts. But modern threats don’t announce themselves. They hide in encrypted traffic, exploit trusted domains, and move laterally across hybrid environments. By the time you detect them, it’s often too late.
Preemptive security eliminates the need for patient zero. It blocks threats based on infrastructure signals — not just behavioral anomalies. It uses global telemetry to spot emerging
campaigns before they hit your perimeter. And it integrates with existing security stacks to enforce policies in real time.
What This Means for Organizations
For CISOs and IT leaders in the Middle East, Turkey, and Africa, this shift is both a challenge and an opportunity. It requires rethinking legacy architectures, investing in DNS-layer controls, and aligning security with business agility. But it also offers a path to resilience — one that doesn’t depend on being lucky enough to not be the first to get attacked.
At Infoblox, we’re working with governments, banks, and enterprises across the region to build this proactive posture. We’re helping them see threats earlier, respond faster, and secure their digital ambitions with confidence.
Because in cybersecurity, the best response is not a reaction — it’s prevention.
Mohammed AlMoneer
The Future of AI: Fragmented Experiments to Strategic AI-First Integration
Experiments to Strategic AI
First | The Believe:
AI is no longer an option; it’s a mandate and it’s important to believe on why organizations must shift from fragmented experiments to strategic AI-First Integration.
In the digital era, one truth is becoming crystal clear: Artificial Intelligence (AI) is no longer a futuristic concept or a tech enthusiast’s dream — it’s a business imperative. Organizations across every sector now recognize AI as a catalyst for growth, efficiency, and innovation. But simply acknowledging AI’s importance isn’t enough. What truly matters is how AI is adopted, integrated, and scaled.
As the competitive landscape evolves, we’re seeing a widening gap between organizations that treat AI as a checkbox and those that embed it as a core strategy. The difference lies not in the presence of AI — but in its placement and purpose.
Beyond the AI Hype | Integration Over Experimentation
Many businesses fall into the trap of superficial AI adoption — adding chatbots here, automating workflows there, or piloting AI tools in isolated departments. While these efforts may offer short-term benefits, they often lead to fragmented architectures, inconsistent experiences, and data silos.
Winners in the AI race aren’t the ones with the most tools. They are the ones with the most strategic, integrated intelligence.
• These are organizations that:
• Choose platforms natively built with AI at their core,
• Operate with end-to-end intelligent systems rather than
patchwork solutions,
• Focus on secure, scalable, and aligned adoption that transforms their entire operating model.
The Risks of Fragmented AI Adoption | Foundation Component Not Bolt-On Capability:
Treating AI as a bolt-on capability instead of a foundational component can create several challenges:
• Cost and Complexity: Managing multiple, disjointed AI tools increases operational overhead and requires specialized skillsets to maintain.
• Security Risks: Siloed implementations introduce vulnerabilities and make governance more difficult.
• Inefficiency: Without a centralized AI strategy, organizations struggle to achieve synergy between departments, hindering innovation and respon siveness.
This kind of sporadic AI usage might seem progressive on the surface — but underneath, it’s like building a high-tech structure on shaky foundations.
The Case for a Strategic AI | AI-First Approach:
To truly unlock the transformative potential of AI, organizations must shift from experimental to intentional adoption — where AI is built into the DNA of platforms, products, and processes.
A strategic, AI-first model enables:
• Scalability: AI becomes a growth enabler, not a bottleneck.
• Resilience: Integrated AI can adapt dynamically to changing
conditions and customer needs.
• Transformation: AI isn’t just enhancing what exists — it’s reshaping how businesses operate.
This isn’t about “adding” AI. It’s about reimagining your business through the lens of AI.
From AI “Sprinkles” to Full-Stack Intelligence | Tomorrow’s Enterprise:
The time for half-measures is over. To stay competitive and future-ready, businesses must move beyond surface-level AI experiments and adopt full-stack intelligence — systems that are smart by design, not by addition.
We’re entering an era where AI doesn’t sit on the sidelines; it drives the playbook hence with full stack intelligence you will have “AI Agents” in action but that only possible when you have it native AI into your native solution and data rather tools working in silos or independently leaving you with many gaps and risk which you will take another round to fix and trust.
AI is not optional. It’s foundational. And those who get it right today will define the digital enterprises of tomorrow.
Waqas Butt, Group Head of ICT & AI, Alpha Dhabi Holding
Waqas Butt
Key Sectors
