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Embarking on the journey of digital marketing for car dealerships by Novell Chow | Apr 7, 2021 | Featured, News | 0 comments
For the past few years, the number of dealers visited by a consumer in the car buying process continue to decline. Consumer tends to conduct online research, compare brands, models, options, pricing and short-list the likely brand and model in mind before deciding to visit the dealer(s). In this challenging Post-Covid-19 pandemic, the situation forces even more consumers to embark in digital journey. There will be still people preferred to buy vehicles from the dealership, but majority of their decision-making process is taking place online. So
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that means, by the time potential buyers reach your car dealership, most already have a decision of the car they want to purchase. Privacy - Terms