The Technologist Magazine, Issue #3

Page 48

their privacy policies which give them the right to publish any photo you post; not only would it be absurd to, for example, find your picture printed on some poster in the future, imagine the number of artists and photographers submitting their art online and how easy it is for such large corporate companies to take advantage. Most websites you use have settings for privacy that you can edit to make your online experience safer from the public (with limits). Some of those settings allow you to make your profile private and limited to certain people. Moreover, many web browsers, like Firefox and Chrome, warn you before you enter any suspicious site, and also allow you to stop some sites from tracking your personal information. Nonetheless, many of your personal information is already permanently out there and even if you are safe from stalkers, identity theft, and other threats, large corporate companies have the information you gave them stored.

So what?

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Facebook, Google, Microsoft, MSN and others are some of the most used services online that make most of their money through advertising. These companies track you and your personal information like your race, religion, address, websites you visit , and pages you like on Facebook and other social media using what is called a cookie or other tracking mechanisms, which can and should constantly be deleted from your browser. These companies then sell that information to other companies so they target advertisements specifically for you. This is known as behavioral targeting or tracking. The founder of Facebook said,� People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.� The more information we share on the internet, the easier we make it for companies to compile our information and sell it to make billions. If you like a page for pasta lovers on Facebook or searched pasta on Yahoo and your location is specified as Nablus; expect to see an advertisement of the closest Italian restaurant to you in Nablus. Similarly, if you search for a certain term on Google, the advertisements will be related. So, where’s the harm in that? 48


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