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Virtual CMO

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What a Virtual CMO Is

Growth is one of the primary focuses of any business owner, but achieving it sometimes isn’t as easy without proper marketing leadership. Some businesses can’t afford a full-time chief marketing officer to oversee and scale their marketing efforts, and that’s when virtual CMO services benefit your business.

A virtual chief marketing officer, or vCMO, provides the services of a CMO except virtually and comes equipped with an outside perspective for your business’s marketing growth.

Below, we’ll cover what a vCMO is and why you need one for your business.

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VIRTUAL CMO DEFINITION

A virtual CMO (vCMO) is by definition a chief marketing officer that works remotely. Depending on the needs of the business, a vCMO is a great option for small-midsize businesses to scale their marketing efforts without the exorbitant cost of a full-time chief marketing officer.

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WHAT A VCMO DOES

A vCMO often comes with experience working with social media, SEO, email marketing, content marketing, lead generation, PR, and customer experience. That said, some specialize in a specific field such as businessto-business (B2B), e-commerce, or other area of marketing expertise. While these experiences are important, the primary goal of a vCMO is to determine your business’s goals and design the marketing campaigns that you’ll need to achieve them.

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HOW A VIRTUAL CMO BENEFITS YOUR BUSINESS

vCMOs and CMO consultants generally bring experience without expense.

This means that you’ll gain similar benefits a full-time CMO would offer without the cost. For that reason, vCMOs should be considered less financially risky of an investment. Their experience is the main benefit they bring to your business, including marketing experience and leadership.

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REASONS TO HIRE A VCMO

vCMOs are the cost-effective solution for your business’s growth, but there are many reasons you should consider hiring one. Below are our top reasons: 1. EXTERNAL BUSINESS PERSPECTIVE 2. MARKETING STRATEGY SCALING 3. CONSISTENT QUALITY IN MARKETING CAMPAIGNS

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DETERMINING IF YOUR BUSINESS NEEDS A VCMO

If you’re unsure if your business needs a vCMO, then there are a few signs you should look out for. In addition to the signs below, we recommend checking out our page on the signs you need a fractional CMO for more information.

1. MARKETING TEAM LACKS ORGANIZATION 2. YOU DON’T NEED A FULL-TIME CMO

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THANK YOU

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