Significance of AI and Machine Learning in Travel Industry - 360EduKraft

Significance of AI and Machine Learning in the Travel Industry- 360EduKraft

The travel industry is one of the most prolific and large industries that stretches from the Pacific Ocean to the Arctic Ocean to the Atlantic Ocean. In fact, the number of people going for high-end foreign tours is drastically increasing.

Somebody finds it once in a lifetime, while others make it for every long holiday and some others find it as imperative to feel refreshed.

You might have heard of Skyscanner, the world’s one of the most popular travel search engines. These 60 million users’ (per month) travel search engine uses artificial intelligence to automate their customer service process. Skyscanner bot that lives on the Facebook Messenger helps users get fares, travel information and flight options, without any human being help. You can ask the bot where you want to go, and the bot gives you the most appropriate information in seconds.

According to the travel research firm Skift, all sorts of travel and hospitality brands are now integrating AI tech into their search process and chat platforms to enhance customer service and engagement. It looks absolutely fantastic for techsavvy travelers.

Let us see what artificial intelligence is in brief.

Artificial Intelligence and How It Works in Skyscanner Bot? Artificial intelligence is a technology to add human intelligence to machines or software. Artificial intelligence is mainly built on two technologies: machine learning and deep learning. AI learns patterns and generates insights from data.

With patterns and insights, AI applications make predictions, recommendations and more.

The Skyscanner bot we talked about above is powered with two prominent AI technologies: natural language processing (NLP) and natural language generation (NLG). These technologies are capable to understand and mimic human languages. When a user types on its interface, the bot compares it with millions of other similar queries and provides the most appropriate result.

Applications of Artificial Intelligence in the Travel Industry A senior editor at Skift, Greg Oates says artificial intelligence can really help personalize the guest experience, as it can consume a vast amount of data and fill loopholes in delivering enriched customer experience.

International hotel chain Hilton now has a robot concierge that leverages AI to answer questions. Chatbots on Facebook Messenger helps travelers book flights on-the-move.

Top brands like Dorchester Hotels and Edwardian Hotels have got AIembedded customer relationship management systems to improve customer experience and workforce productivity.

Here is one more forward-thinking travel company that adopted AI to make a difference in customer experience.

Kayak: Kayak bot deployed on Messenger helps customers find flights, get the suggestion, and buy deals anytime anywhere. Depending on the flight and hotel preferences, the bot offers the most, a number of attractive offers in a fraction of second, which is 10x faster than their counterpart humans.

Here is the way how the bot works: Some other travel brands who leverage bots: • • • • •

Expedia Booking.com Cheapflights Foursquare Hipmunk Artificial intelligence applications can optimize all the following repetitive marketing tasks (not replacing):

• • • • • •

Drafting social media posts Personalizing emails and website copy Developing lead nurturing workflows Creating advertising copy Conducting keyword research Managing ad spends Conclusion: AI era has already begun. Forward-thinking businesses are already catching the waves of it. But for those who are still in ambiguity to try AI and machine learning, this is the time they can work more seriously and get it done. And behind the success of any AI initiative, AI service providers play a key role. If you’re looking for the one, you should collaborate with only the right AI service provider that develops quality-driven chatbots.