TOP 10 IMPORTANCE OF DIGITAL MARKETING
Customers are Spending Their Time Online
Customers are spending much of their waking time online. The time spent online is spread across search engines, social networking sites, etc.
Helps in Being Easily Found
Creating a website and developing a strong social media presence is the first step in building your online presence felt in a cutthroat environment.
Affordable Marketing
Developing and advertising digital content like social media content, SEO-content can generate very high traffic and hence, is far more reasonable and value for money as compared to conventional marketing channels like television, radio, OOH etc.
Facilitates Easy Monitoring
Digital marketing tools allow you to try different permutations and combinations of ad content and allow you to shortlist the right fit for your requirements.
Better Targeting
Because of its inherent difficulties, traditional marketing only partially enables you to target the audience you desire. With digital marketing, marketers have the advantage of sorting through vast amounts of data to narrow down the precise audience segment they want to target. As a result, you may target your audience with tailored adverts that are more likely to produce results.
Customer Personalization
Personalization of the customers digital experience conveys that you care for your customers and have their best interest in mind which will prevent them from switching to other providers.
Helps in ensuring a higher engagement
Approximately 4.2 billion people or 50+ per cent of the world’s population use one or more types of social media as of 2021. This gives marketers a ready platform for brands to market their products
Helps in serving customers with content that is relevant to them
Relevant, well-curated content is a strong SEO factor and helps in attracting relevant users to your website organically.
Provides smaller brands with a platform
Due to their larger and deeper financial resources, bigger brands may be able to stifle smaller ones when it comes to marketing. Digital marketing can help level the playing field for smaller firms by increasing their visibility, provided it is done properly. As a result, it is now crucial that a business, especially a small firm, utilise digital marketing to succeed.
Enables interaction with mobile customers
Data indicates that handheld devices, excluding tablets, generate almost 50% of all data created globally. However, a sizable portion of email marketing aren't mobilefriendly. Targeting and converting this audience segment will be made easier by investing in mobile updates.
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