TECNOLOGÍA
How Insurance Telematics Can Help Your Shared Mobility Operations
Edwin Colella. Vice President Sales & Marketing at Omoove.
H
i Edwin, thanks for taking the time to interview with us today. Could you introduce yourself?
Definitely. My name is Edwin and I am the Vice President Sales & Marketing at Omoove. I help look after Omoove’s strategy with regards to product development and industry positioning and also help with business development. What’s the difference between Omoove and Octo Telematics? Omoove is a part of Octo Telematics. Octo Telematics is known for it’s innovation in insurance telematics. Currently, Octo holds 34% of the usage-based insurance market with 5.6 million connected users in Europe, US and Canada. Omoove focuses on serving the shared mobility market. Omoove has over 200k installed vehicles (8k vehicle sharing) with over 900k connected users. On a monthly basis, we handle over 400k rentals per month in several European countries.
In the wider auto industry, more and more connected services in vehicles are relying on the customer’s smartphone as the hub. Are you seeing a shift away from embedded hardware-heavy, car on-board computer solutions in favor of more hardware-light, smartphone-based access solutions? This shift is happening as a result of a number of reasons, including the need for simple and reliable solutions that have been requested by the Car Sharing operators. We are innovating on both sides of the user-to vehicle interactions. Our on board devices are much simpler and easier to install than ever, and we can easily integrate third party devices (including OEM factory installed hardware). On the users experience side, Omoove offers an innovative and multidevice Mobile User Experience for both Android and iOS operating systems.
haring and ridesharing. We are also focusing on fleet management and vehicle relationship management. We differentiate ourselves in the market by providing a triple-play solution: a platform that can handle vehicle sharing, fleet management and insurance telematics. While there are techvendors competitors for each vertical (i.e. vehicle sharing techvendors competitors, fleet management and insurance telematics competitors), no competitor offers all three services.
WE DIFFERENTIATE OURSELVES IN THE MARKET BY PROVIDING A TRIPLE-PLAY SOLUTION: A PLATFORM THAT CAN HANDLE VEHICLE SHARING, FLEET MANAGEMENT AND INSURANCE TELEMATICS
On a strategic level, how does Omoove fit into the shared mobility market?
The insurance telematics piece sounds unique and interesting. How does this help your clients?
Shared mobility is Omoove’s core business with a strong focus on carsharing, scooters-
For any shared mobility operation, whether it’s scooters, bikes or vehicles, the client will
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