Difference between SEO SMO SEM and SMM Digital Marketing Trends 2017 | SEO | SMO | SEM | PPC Whats is Digital Marketing?
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. To get rank #1 in Google search, we need to do following activities for your business 1. Search Engine Optimization (SEO) Every day, millions of people search online, for everything from movie tickets to water parks & Pizza to Paris. That means there are millions of opportunities for businesses to appear in front of potential customers. Let’s say you are running business of Educational CDs Manufacturing & Selling. You want to get leads from online search. SEO helps search engines understand better what you have to offer. That means, when someone searches using a word or phrase related to your business, like, say, Educational Cds or 1st STD Marathi Poems or 12th Std PCMB Entire syllabus Cds so, you is more likely to appear in their results. When a search engine returns results some of them are paid advertisements. The rest are unpaid results that the search engines believe are relevant to the phrase entered into the search box. These are referred to as “organic results.” Here are two methods basically include in SEO – On page & off page optimization.