Ford | Q2 Report

Real Estate Sales & Marketing Report SECOND QUARTER 2025

Q2 2025 Sales Summary

PROPERTY SALES

5

0% FROM Q1 2025

PENDING SALES

4

-3 3 . 3 3 % F R O M Q 1 2 0 2 5

TOTA L C LO S E D V O LU M E

$5,445,000

The Ford Field & River Club carried its early-year momentum

+17.40% FROM Q1 2025

into Q2 2025, recording impressive real estate activity and continued membership growth. June was a standout month, featuring a $500K over-ask closing, multiple off-market transactions and several homes placed under contract— demonstrating robust demand within our private coastal golf and sporting club community. Overall, sales volume increased

TOTA L H O M E S C LO S E D (Developer and Resale)

$4,200,000 +2.47% FROM Q1 2025

17% from the previous quarter, underscoring the strength of our market and the appeal of life at The Ford.

On the membership front, enthusiasm for our expanded offerings continues to build. One National Membership and one Invitational Membership are currently pending and set to join our growing community in Q3—reinforcing the appeal of these

TOTA L H O M E S I T E S C LO S E D (Developer and Resale)

$1,245,000 +126% FROM Q1 2025

new pathways to experiencing life at The Ford.

As we move through summer, Discovery Visits and personalized tours remain in high demand, with prospective members eager to explore all that The Ford has to offer. With an unrivaled Lowcountry lifestyle, year-round outdoor pursuits, and a strong sense of exclusivity, The Ford continues to affirm

In-House Sales Vs Outside Agents SALES REPRESENTED B Y A N S L E Y R E A L E S TAT E Closed/Pending Transactions

89%

its reputation as the nation’s finest private coastal golf and sporting club community.

SALES REPRESENTED

BY OUTSIDE BROKERAGES Closed/Pending Transactions

11%

T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

Real Estate Sales & Marketing Report S E C O N D Q U A R T E R 2 0 2 5 — For Members Only

New On The Market

63 Magnolia Lane

60 Myrtle Grove

VIEW LISTING

VIEW LISTING

3 BR | 4 BA | 2,986 SQFT

5 BR | 5 BA | 3,472 SQFT

Listed at $1,900,000

Listed at $1,785,000

Just Sold

733 McAllister

153 Indigo Lane

VIEW LISTING

VIEW LISTING

4 BR | 5 BA | 5,055 SQFT

4 BR | 4.5 BA | 3,818 SQFT

Sold at $2,700,000 ($500,000 over asking)

Sold at $2,300,000

Design Review Board Axon Home Builders

2

HMAF

1

UNDER CONSTRUCTION

COMPLETE

Pearl Street Partners

1

1

UNDER CONSTRUCTION

COMPLETE

1

1

UNDER CONSTRUCTION

COMPLETE

Q2 Discovery Visits

41

COMPLETED VISITS

4

T E N TAT I V E

14

CONFIRMED PENDING

T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

PR & Marketing The Ford Hosted The Ford Collegiate The Ford Field & River Club proudly welcomed some of the nation’s best collegiate golfers for the 2025 Ford Collegiate. Played on our Pete Dye-designed championship course, the event showcased standout performances. The tournament brought national attention to our community and was celebrated as a true reflection of The Ford’s spirit and excellence. We’re excited to announce the Ford Collegiate will return next year.

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The Ford Earns Top 20 Spot in Georgia Golf Rankings The Ford Field & River Club has once again secured its place among Georgia’s top golf experiences, earning the No. 18 spot in Golf Digest’s 2024 Best in State rankings. Designed

by Pete Dye, the course is celebrated for its strategic layout, natural beauty, and seamless integration into the surrounding Lowcountry landscape. This recognition reflects The Ford’s continued commitment to excellence and its enduring appeal as one of the state’s premier private golf and sporting communities.

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Honoring a Century of Legacy The Ford Field & River Club proudly hosted the Centennial Celebration Soiree, marking 100 years since Henry and Clara Ford’s impact on Richmond Hill. Held at the Fords’ historic winter home, the event featured live music, dancing, and stories celebrating Henry Ford’s lasting contributions to the community. This special evening honored the legacy that continues to define The Ford today.

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T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

Real Estate Sales & Marketing Report S E C O N D Q U A R T E R 2 0 2 5 — For Members Only

PR & Marketing The Ford’s Financial Strength Drives Growth The Ford Field & River Club ranks among the nation’s top private clubs, with member equity growing at 7.63% annually—well above industry benchmarks. This strong financial foundation supports the $24.5 million Amenity Upgrade Initiative, the largest member-approved renovation in the region. Led by an experienced team and backed by transparent communication, The Ford’s disciplined approach ensures long-term value, steady growth, and ongoing enhancements to the member experience.

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Watch: From Discovery Visit to Dream Home In our latest member video, Taylor and Mollie Twining share what captured their hearts at The Ford Field & River Club—from their friendly Cherry Hill neighborhood to peaceful moments on their screened porch overlooking the fairway. Whether it’s biking, golf, or pickleball, the couple embraces the active lifestyle and warm community spirit that make The Ford truly special. Watch their story to experience life inside one of the nation’s premier private golf and sporting clubs.

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T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

Email Marketing Q2 2025

49.32%

AV E R A G E TOTA L O P E N R AT E

15.40%

AV E R A G E TOTA L C L I C K R AT E

Industry average open rate for real estate marketing emails is 19.17%, with the average click rate being 1.77%.

T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

Real Estate Sales & Marketing Report S E C O N D Q U A R T E R 2 0 2 5 — For Members Only

Website Analytics Q2 2025 VS Q2 2024

T O TA L # W E B S I T E V I S I T S V S C O M P E T I T O R Q2 WEBSITE VISITS

FORD VS. COMPETITOR

TOTA L # O F V I S I T S

43,888 (-38.4%) FORM SUBMISSIONS

The Ford

43,888

Spring Island

14,022

+212.99%

Berkeley Hall Club

18.033

+143.38%

Belfair

16,482

+166.28%

27,506 (-47.1%)

Colleton River

27,291

+ 60.81%

E N G A G E M E N T R AT E

Palmetto Bluff

50,706

-13.45%

Competitor Avg.

25,307

73.42%

167 (+19.3%) TOTA L # O F U S E R S

60.0% (-32.8%)

TO P V I S I T E D PAG E S

TOP VISITORS BY CITY

T O P V I S I T O R S B Y S TAT E

Homepage

Atlanta

Georgia

Digital Landing Page

Savannah

Florida

Real Estate

Charlotte

South Carolina

Featured Homes

Richmond Hill

North Carolina

Pete Dye Golf Course

New York City

New York

Discovery Visits

Bluffton

Virginia

Featured Homes & Homesites

Jacksonville

Michigan

Our Story

Miami

Ohio

Lifestyle

Moses Lake

California

Membership

San Jose

Pennsylvania

GENDER

40%

60%

FEMALE

MALE

T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

Social Media Q2 2025

Instagram

10,573

Facebook

6,365

8,162

2,941

FOLLOWERS

POST ENGAGEMENTS

FOLLOWERS

POST ENGAGEMENTS

263,296

805

254,109

1,664

IMPRESSIONS

LINK CLICKS

IMPRESSIONS

TOP FOLLOWERS BY CITY

LINK CLICKS

TOP FOLLOWERS BY CITY

1. Savannah

4. Charleston

1. Richmond Hill

4. Pooler

2. Richmond Hill

5. Mount Pleasant

2. Savannah

5. New York City

3. Atlanta

3. Atlanta

GENDER

36.2%

63.8%

MALE

FEMALE

TOP PERFORMING ORGANIC SOCIAL POST

7,133

REACHED ACCOUNTS

256 LIKES

VIEW SOCIAL POST

T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

3

COMMENTS

Real Estate Sales & Marketing Report S E C O N D Q U A R T E R 2 0 2 5 — For Members Only

Field Notes Remember to follow our stories on Field Notes, featuring community updates, events and happenings, on the Ford’s website.

Our second quarter stories included:

Meet Tin Lizzie,The Ford’s New Mobile Kitchen

Records, Rivalries & Recognition at The 2025 Ford Collegiate

A New Way to Belong: National Membership at The Ford

The Ultimate Summer Discovery Visit: The Ford Field & River Club & Hotel Bardo Savannah

READ MORE

READ MORE

READ MORE

READ MORE

ClubBenchmarking Confirms Strong Financial Stewardship & Rising Member Equity at The Ford

A Night to Remember: Centennial Celebration Soirée at The Main House

Watch: From Discovery Visit to Dream Home at The Ford

READ MORE

READ MORE

READ MORE

T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

Real Estate Market Update from Ansley Developer Services, The Real Estate Team Exclusively Dedicated to The Ford The first quarter at The Ford Field & River Club reflected national luxury market trends: a slower pace, longer decision cycles, and more cautious buyers. In Q2, however, we saw a welcome shift. Momentum picked up, and interest increased across the board. We closed five sales last quarter, including one to a net new member and another that sold pre-market with multiple offers and a final price $500,000 over asking.

We’re entering Q3 with $6.7 million in pending volume, and our average days on market is trending down. Inventory remains elevated with 30 homes currently listed, but demand is growing—particularly for thoughtfully finished, move-in ready properties.

Nationally, luxury buyers are prioritizing quality, lifestyle, and long-term value. The amenity upgrades now underway at The Ford have become a key differentiator. They’ve been a major talking point with recent prospects and continue to build buyer confidence in choosing The Ford—not just as a smart investment, but as a place they truly want to call home.

As we look ahead to fall, a historically active season, we’re focused on converting strong buyer interest into meaningful sales activity.

– Kaitlin Guither

E X P LO R E R E A L E S TAT E

PLEASE REACH OUT TO ANSLEY DEVELOPER SERVICES IF YOU WOULD LIKE TO LEARN MORE.

Kaitlin Guither

Jennie Kushner

Dimitri Cassini

Nick Cassini

Sales Manager 912.401.8953 kguither@fordfieldandriverclub.com

Real Estate Sales Associate @Ansley Developer Services 770.595.5091 jkushner@fordfieldandriverclub.com

CSO & Marketing Partner @Ansley Developer Services 770.355.6540

COO & Managing Partner @Ansley Developer Services 404.906.2151

T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

Real Estate Sales & Marketing Report S E C O N D Q U A R T E R 2 0 2 5 — For Members Only

Looking Forward at The Ford As we move into the second half of the year, The Ford Field & River Club continues to make exciting progress across all areas of our Lowcountry community. Construction is now underway on multiple phases of the $24.5M Amenities Upgrade Initiative, with the Sports Barn officially entering its full renovation phase. Final construction is on track to complete by the end of 2025, with curated recovery equipment and fitness technology already ordered. The adjacent lawn will be resodded and prepared for croquet and two new bocce courts to support future league play.

This fall, the Lake Dye Pool will close for its renovation, featuring an all-new zero-entry design and reopening in spring 2026. The Clubhouse will follow in November after the Men’s Invitational, with final plans now in place and permitting set to begin in early August. Construction is expected to wrap by Thanksgiving 2026.

Looking ahead, updates to the Golf Practice Facility will begin after the college tournament in late April 2026, with the addition of a flexible 6-hole Par 3 layout. Planning also continues for the relocated parking area, with renderings and member input to help guide the path forward.

With strong Discovery Visit momentum, a vibrant real estate market and a festive casino-themed Homecoming Gala on the horizon, the months ahead are shaping up to be active, engaging and full of opportunity.

Thank you, as always, for your support and continued enthusiasm for the future of our private coastal golf and sporting club community.

Call Marianne Schofield at 912.756.5614 or email mschofield@fordfieldandriverclub.com to learn more.

T H E F I N E S T C O A S TA L G O L F & S P O R T I N G C L U B I N T H E N AT I O N

FOR MORE INFORMATION, PLEASE CONTACT:

Marianne Schofield, CMP, Director of Membership Development 912.756.5614 | MSCHOFIELD@FORDFIELDANDRIVERCLUB.COM