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In-House Training
Excellence in Training
MS08E
Effective Cross And Up Selling Add value for your customers and build loyalty with effective cross and upselling techniques
Overview Acquiring new customers requires time and effort, but once on board they create excellent opportunities for cross-selling
and up-selling. The more products or services customers buy from a company, the more likely they are to stay with that company. If you want to add value for your customers and to build loyalty while improving sales this course is for you. Participants will leave this course with a new attitude toward
selling and the skills to be successful in cross selling, upselling and overcoming resistance. Customers will feel served not sold to.
Primary Objectives & Benefits This workshop will help participants to: 1. Sell without feeling pushy or being aggressive. 2. Identify win-win opportunities.
3. Listen more acutely to spot opportunities that add value. 4. Recognize how customer information is important for the sales process. 5. Discuss how and what information about a customer can and should be obtained. 6. Define the techniques of cross selling and up selling.
Who Should Attend?
7. Define the necessary competencies for successful cross and up selling. 8. Identify the most feasible time for cross and up selling.
All individuals and teams involved in sales
9. Discuss why cross selling and up selling fails.