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In-House Training
Excellence in Training
MS06E
Digital & Social Media Marketing
Essential and relevant best practice and skills in digital and social media marketing to enhance, extend and exploit existing marketing approaches
Overview
Primary Objectives & Benefits
This program will give delegates a clear understanding and appreciation of the key social media platforms and the use of digital content which should be considered as part of a wider marketing strategy. Participants will be provided
with examples and case studies for review and analysis and
contextualization
of
those
for
the
specific
organization. The training course is tailored to ensure that all delegates develop their knowledge of social media and are able to implement strategies and recommendations to grow their business.
Who Should Attend? The program is ideal for people involved in or associated with sales, marketing, commercial management, public relations, business development activities, or anyone wishing to publicize their activities, campaigns, products or services online.
This workshop will help participants to: 1. Understand the importance of social media and how it affects the organization. 2. Learn how to create a successful social media strategy. 3. Learn how to use digital media to enhance social media marketing. 4. Understand the advantages/disadvantages/pros and cons of social media/digital media marketing. 5. Understand what best practice looks like in social media marketing. 6. Learn how to maximize the potential of their chosen social media platforms. 7. Understand the pitfalls, dangers and risks involved in the use of social media marketing.
8. Understand and maximize the potential of Social Media Management and reporting tools to measure and manage marketing campaigns.