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In-House Training
Excellence in Training
MC03E
Crisis Communication Reputation Management
Overview An organization’s ability to respond to a crisis, especially in the critical first few hours or days, greatly affects the company’s reputation among employees, partners, customers and the general public. This two-day workshop, is designed to immerse you in the art of successful crisis communication management. Through a combination of theory and practical exercises you will have the opportunity to reflect on your own organization’s preparedness for handling emerging issues and potential crisis. The workshop will examine the impact that poor crisis communication management can have on an organization’s reputation. It will also discuss the role of social media in reputational management. Using a mix of case studies and role play, the workshop will give you the tools and techniques required to identify critical issues and to develop a well thought out strategy to deal with any crisis.
Primary Objectives & Benefits This workshop will help participants to learn: 1. The anatomy of issues and crisis. 2. The Importance of reputation protection to an organization’s performance. 3. How to identify and manage reputation risks before they become a crisis. 4. The process of crisis communication management. 5. How to craft an effective crisis management plan. 6. The secrets of successful crisis management and the common mistakes of crisis communication management. 7. How to manage the media agenda and journalists during a crisis. 8. Challenges and opportunities posed by social media in a crisis.
Who Should Attend? C-Suite Executives, Heads of Departments, and Managers responsible for: Government Communication, Corporate Communications, Public Relations, Media Relations, Online Communications, Investor Communications, Internal Communications, Marketing, Stakeholder Engagement, Branding, Community Relations, CSR.