#fuelforgold What is #FuelForGold?
#FuelForGold is a competition involving Olympians, pop culture celebrities, and Nike+ FuelBand athletes. The competition will be introduced in the weeks leading up to the Olympics, and will take place for the duration of the Olympics. #FuelForGold will kickoff with a series of YouTube videos involving each Olympian and their celebrity partner. Wearing a FuelBand, the Olympian will complete a rigorous workout, giving viewers a behind-the-scene look at what it takes to prepare for the Olympics. The celebrity will then attempt the same workout to see how much NikeFuel they can earn. To conclude the video, the Olympian and celebrity will challenge the FuelBand community to earn as much NikeFuel as they did in the given workout time span. After FuelBand users watch the #FuelForGold videos, they will be challenged to see how much NikeFuel they can earn in comparison to the athletes and celebrities. The NikeFuel earned from these workouts, as well as the user’s NikeFuel accumulated during the Olympics, will then be used as a voting tool. Users will use their points to vote for their favorite Olympian in the #FuelForGold campaign. Through social media, the celebrities will interact with FuelBand users to help gain votes and support for their athlete. The Olympian with the most votes at the end of the Olympics will be recognized as the #FuelForGold champion.
Why is #FuelForGold Important?
#FuelForGold gives people a behind the scenes look at how much work athletes must put in to prepare for the Olympics.