What is Important to You?
We pride ourselves on outlining, prioritizing, and achieving your most desired goals in your home selling journey. Let’s take a moment to discuss what’s most important to you.
Here are a few items to consider:
Importance of Seller Representation
Here’s a look at all the things – big and small –that a Watson associate who is a REALTOR® may do to help customers when selling a home.
Pre-Listing Activities
Our associates meticulously prepare for the home selling process by conducting thorough research and preparing comprehensive presentations. Pre-listing activities include:
Reviewing pre-appointment questions
Conducting market research on market data and property details
Preparing comprehensive comparative market analyses (CMAs) and listing presentation packages
Listing Appointment Presentation
During listing appointments, our associates engage in detailed discussions about market conditions, pricing strategies, and legal considerations which include:
Discussing market conditions and pricing strategies
Highlighting Fair Housing laws and REALTOR® code of ethics
Presenting company credentials and marketing plan
Explaining contract details and timelines
Addressing legal and ethical considerations
Conducting thorough home tours to identify and showcase key unique amenities
Offers and Contracts
Our associates expertly handle offers and contracts, ensuring smooth negotiations and transaction processes including:
Reviewing offers with sellers
Collaborating on counter offer strategies
Negotiating offers on behalf of the seller
Managing contract details and disclosures
Coordinating inspections, repairs, and appraisals
Facilitating communications between lenders and title companies
Processing For Closing
Our associates manage the closing process efficiently, ensuring a seamless experience for our customers. Activities include:
Coordinating the closing process with all parties involved
Reviewing closing documents for accuracy
Managing post-closing follow-up and paperwork
Marketing Your Home
When it comes to marketing your home, our team employs a comprehensive strategy that includes but it not limited to:
Coordinating property marketing and showings
Updating MLS listings and promote property
Marketing to broad online buyer pool
Marketing to online REALTOR® community
Your Home Selling Advocate and Trusted Advisor
Why Watson Realty Corp.?
When looking for a brokerage to sell your luxury home, you may ask yourself the big question: Why should I choose Watson over the rest? We’re glad you asked. Here are some of the reasons we think Watson truly stands out above the competition:
1. Longevity & Quality – Watson has grown to become a household name in the neighborhoods we serve, with offices across Florida and South Georgia. Our hard work & legendary quality of service continues to provide you with the stability and consistency you look for when choosing who will sell your home.
1. Expertise – Our associates are dedicated to ensuring your home receives the best exposure in the luxury market and offers that follow.
2. Local & Global Presence – As a member of Leading Real Estate Companies of the World® (LeadingRE), Watson is part of an extensive network of prestigious real estate brokerages poised for visibility with more than 135,000 associates in 70+ countries throughout the globe. We’re not shy about getting your home from seen to sold.
3. Luxury Portfolio International® – As the luxury affiliate for LeadingRE, Luxury Portfolio offers exclusive benefits to its members and member properties to help get them sold.
AspartofLeadingRE,WatsonhasbeenbestowedthecovetedDiamond Award sixtimesinthe13yearssinceitsinception.Thisawardrecognizes ourexcellence amongstourcommunityandourcommitmenttocustomer satisfaction,company innovationandgrowth,technology,andbranding.It isLeadingRE’shighest memberrecognition.
Core Values
Quality
We deliver a legendary quality of service to each and every customer, even if it isn’t always easy. We always take the high road, no matter the extra effort.
Teamwork
We are one unified team treating everyone, including our customers, as family.
Unity
We promote an inclusive culture, regardless of race, gender, religion, age, or identity.
Service
We bridge technological innovation and face-to-face service.
Enterprise
We encourage the entrepreneurial spirit and support the endeavors of our associates through coaching, training, and mentoring.
Inspiration
We believe in making dreams come true for our customers and associates.
Luxury Portfolio International®
Luxury Portfolio International® is a powerful luxury property program designed to:
• Deliver national and international exposure to your $1 million+ property listings
• Attract out-of-area buyers to your firm
• Give you access to additional marketing resources at significant savings
• Connect the most powerful luxury firms and sales associates
Who makes up Luxury Portfolio International®?
• The firms that make up Luxury Portfolio are some of the most powerful independent brokerage firms and members of Leading Real Estate Companies of the World®. Of the 550 firms in LeadingRE, over 220 participate in this network.
GLOBALCONNECTIONS
Full Family of Services
If you want a full-service luxury brokerage, look no further. Watson has developed an expansive network, which we like to call our Family of Services, that work together to help customers like you during and after your home sale. In addition, we offer services for buyers, relocation customers, and much more.
Take your time and review our one-stop-shop Family of Services*:
Determining the Value of Your Home
Every good real estate associate knows that a Comparative Market Analysis (CMA) is essential to determining the value of your property. However, as a luxury seller, you know there are more factors to listing your home. So, how do you determine value? Location and size always apply, but with luxury homes so do unique and desirable home features. These are key factors in determining price. Once these factors are evaluated, along with the CMA, the desired end result will attract multiple offers from luxury home seekers interested in your unique listing.
Your asking price should always be close to the actual market value.
Keep these tips in mind for pricing:
Realistic pricing will achieve maximum profit in a reasonable time.
The market determines the price, not our desired price.
The cost of improvements, in most cases, exceeds the added home value. Consider your ROI for the luxury market.
Homes that remain on the market for a long time do not get seen – especially in luxury real estate.
Key Market Factors:
By recognizing the key factors that influence selling your home, you can gain more control over time and market interest. This is especially true for luxury sellers. By knowing these key factors, combined with your home’s unique luxury features and desired luxury trends, our agents create a customized approach to selling your home and returning a handsome profit:
Marketing Benefits
All Luxury Watson properties are put on a marketing track that includes these benefits and services:
Luxury individual property website
High-end HDR photography of the interior/exterior of your home, as well as drone images
Professional marketing collateral, including property and community brochures, neighborhood mailers, and emails to target areas
Social media exposure through our Watson Luxury Property of the Day posts
Virtual staging (if desired)
High Quality Property video
Virtual Tours and Matterport Scans
With Luxury Portfolio International®, our advertising relationships with media outlets like the Wall Street Journal, Juwai, the leading real estate media property in mainland China, and our own Luxury Portfolio magazine, which is distributed in over 60 countries and mailed directly to our agents’top clients, provide a powerful and exclusive mix of promotion for your property.
Sophisticated marketing tools leverage online advertising technology to retarget potential buyers who view your property online, maximizing impressions among those who evidence the most interest.
Marketing Syndication
Websites and Online Promotion
LeadingRE.com (Leading Real Estate Companies of the World®)
Luxury Portfolio International
Watson Realty Corp.
Zillow
Realtor.com
Facebook and Instagram
WSJ.com (The Wall Street Journal)
Juwai.com (The #1 property portal for Chinese buyers)
MansionGlobal.com (Mansion Global, only over $1,000,000)
MarketWatch.com (MarketWatch)
WeChat (Mansion Global mirror site)
Homes.com
Homesandland.com
Trulia
YouTube
available for luxury properties
Selling Strategy
For luxury customers especially, it is key to have a selling strategy that supports our shared goals for you.
Take a look at the steps we will take to create a streamlined approach to selling your listing:
Before Going to Market
Schedule for professional photo and video - Create a Virtual Walk-thru link
Send "JUST LISTED" Mailers to surrounding areas
Hold an optional "Brokers open" for local agents with potential buyers 2 days before going live
Discuss proper staging and showing etiquette - Place sign and lockbox at the property
Going LIVE
Enter listing into MLS system for syndication
Post "JUST LISTED" Media ads on all Social Media accounts
Promote your home at the Watson Realty weekly sales meeting
Contact top REALTORS who have sold the property in your neighborhood
Send invites for first open house
Week One on the Market
Hold a Luxury Open House for the public
Advertise the Open House via Online ad purchasing
Review property status, reviewing comments from prospects and REALTORS
Follow-up with Open house attendees
Selling Strategy
Ongoing Communications:
Maintain bi-weekly emails and calls with you to advise you of market changes or updates and answer questions
Regularly review price and re-evaluate
Follow up on showings
Review all marketing efforts and re-adjust as needed
Discuss showings, feedback, and opportunities
Final Steps:
Accept an offer on your home
Monitor appraisal and buyer loan approval
Immediately advise you on changes or updates that affect closing
Conduct professional title search and closing repairs
Assist or provide recommendation for any of your moving needs
Get your check signed and delivered so you can celebrate!
Staging & Showing
Staging Your Home:
After prepping your home for sale, the next essential step to getting your home sold is staging. Never underestimate the power of staging, which truly makes buyers feel like they’re at home.
Follow these staging tips for an impression that lasts:
❖Add greenery or fresh-cut flowers
❖Keep all décor neutral and use color sparingly and strategically
❖Let in plenty of natural lighting – the brighter the better!
❖Place white towels in baths on display to conjure spa-like feelings in buyers
❖Remove personal items
❖Keep furniture light and minimal to make the home appear larger
❖Remove all signs of pets
❖Display cookbooks or a bowl of lemons in the kitchen and add throw pillows on sofas
❖Stage the outdoors with a patio set or a hammock to suggest easy-living
Showing Protocols:
Once your home is prepped and staging is complete, you’ll want to be prepared for showing appointments. Our goal is to make your showings as non-intrusive and safe as possible:
❖All prospective buyers will be required to show proof of funds prior to confirmation.
❖Finicaned buyers will show a pre-approval and may receive a lender verification call.
❖Electronic accesses for licensed Realtors only
❖Appoints set around your availability to step out so that the buyers may have an intimate experience in the home.
Home Preparation Checklist
Here are a few items to check off before your house goes on the market.
CURB APPEAL: EXTERIOR
Keep lawn and yard clean and nicely kept
Clean patio and deck area, remove outdoor furniture in poor condition, sweep, remove branches, litter, and toys
Remove any outdoor plants that are not thriving
Ensure house number can be clearly viewed from the street
Organize garage, enough for a car to fit
IT’S WHAT’S ON THE INSIDE THAT COUNTS: INTERIOR
MAIN LIVING
Deep clean all flooring, including carpets
Wash all windows, vacuum/clean blinds
Clean fireplace
Clean and organize closets, pack up unused items
KITCHEN:
Make sure kitchen appliances are clean inside and out and dust coils
Unclutter all counter space, remove countertop appliances
BATHROOM:
Make sure tile, fixtures, shower doors, etc. are working, immaculate and shining
5 STAR Testimonials
Here are some words from just a few of our satisfied home sellers:
Renee and Dominique helped us sell and buy a home. They are very knowledgeable and gave us great information on the selling and buying process. They were always available to answer questions and provide resources when asked. Highly recommend!
-Sherri Lasseter
Outstanding Real Estate Agents!
Team Anthony did an exceptional job selling our home! From the very beginning, they demonstrated expert knowledge of the market and developed a solid strategy to get us the best price. Their marketing plan was top-notch, with professional photos, staging recommendations, and online visibility that brought in a steady stream of interested buyers. Team Anthony communicated with us every step of the way, keeping us informed about showings, feedback from potential buyers, and any offers that came in. They handled negotiations with professionalism and skill, ensuring we got a deal that exceeded our expectations. What impressed us was Team Anthony]’s attention to detail and commitment to making the process as stress-free as possible. They were always available to answer questions and went above and beyond to make sure everything, from the listing to the closing, went smoothly. We couldn’t have asked for a better experience, and we highly recommend Team Anthony to anyone looking to sell their home (just think you get 2 for the price of 1 agent)!
-Theresa Hammel
Anthony Team was absolutely PHENOMENAL. Dominique and Renee were incredibly communicative, personable, and extraordinarily helpful in navigating the sale of our home in Orlando. They were essential in helping us to manage the unprofessional behavior by our property management company as well as the buyers. The challenges of our sale were unprecedented, but Anthony Team handled every single challenge like the professionals they are. I recommend them for any and all of your real estate needs; I wish they were in the state that I live in.
-Ashley Hunt
ALetterfromMr.Watson
DearHomeOwner,
IwanttopersonallyacknowledgeandthankyouforconsideringWatsonRealtyCorp.asyour home- sellingchoice.Iamhonoredandgratefulforyoursupport.
Ibeganmyvisionofapeople-orientedcompanysensitivetotheneedsandconcernsofitscustomers withWatson’sinceptionin1965.Withthisphilosophyinmind,ourcorevaluessolidified,andthetalent to recruittopmanagersandassociateswhoworkhard,webroughtthiscompanytothepositionofone of themostrespectedrealestatefirmsinthenationforover50years.
Watson continues to be recognized by our peers for our professionalism, integrity, and high standards ofquality.Ourdedicationtocontinuedachievementisongoingthroughpursuitofthelatestmarketing trends,trailblazingtechnology,andkeenassociateswhodeliversuperiorservicetoyou.
Myhopeisthatyou’llfindouractionsspeakvolumesandsingourpraisesontheirownmerit.Weare heretosaveyoutremendoustimeandenergyandtogetyouthemostoutofyourbiggestinvestment–andweworktoriseabovethatgoalandbeyond.
Sincerest regards,
