THE STUDENT NEWSPAPER FOR DRAKE UNIVERSITY SINCE 1884
THE TIMES DELPHIC DES MOINES, IOWA | MONDAY, FEB. 6, 2012 | VOL. 131, NO. 31 | WWW.TIMESDELPHIC.COM
More (or less) bang for your buck Tuition breakdown, Drake versus Creighton, national average
2002: 2003: 2004: 2005: 2006: 2007: 2008: 2009: 2010: 2011: 2012:
Drake: $18,190 $19,100 $20,200 $21,200 $22,270 $23,280 $24,430 $25,160 $26,960 $28,250 $29,410
Percent of change:
3.47 5.00 5.76 4.95 5.05 4.54 4.94 2.99 7.15 4.78 4.11 61.86
Creighton: $17,136 N/A $18,882 10.2 $19,922 5.51 $21,118 6.00 $22,382 5.99 $24,926 11.37 $26,422 6.00 $28,166 6.60 $29,154 3.51 $30,174 3.5 N/A N/A 76.09
National Avg: $22,265 2.4 $23,280 2.8 $23,910 2.7 $24,257 1.5 $24,766 2.1 $25,754 4.0 $25,859 0.4 $27,412 6.0 $28,254 3.1 $28,500 0.9 N/A N/A 28.00
Tuition prices are from the respective university’s websites. The national averages for four-year, private institutions was found at www.trends. collegeboard.org. The amounts do not include room and board. Costs based on full-time enrollment in a four-year, private institution. by Lauren Horsch
Editor-in-Chief tdeditorinchief@gmail.com
Students across the country are gearing up for another hit to their budgets. Tuition amounts for the 2012-13 school year have been released at Drake University, and once again students will be seeing an increase in charges across the board. In a letter emailed out to students on Jan. 30, students learned of the increase. In the letter, signed by President David Maxwell, it was announced tuition would now be $29,410, a 4.11 percent increase from this year’s tuition ($28,250). Increases
will help fund renovations in Olmsted Center, Cline Hall of Pharmacy and Science, Cowles Library and increase the financial aid budget. Increases in tuition are not always welcome news on campuses and since 2002, tuition at Drake has been increased 61 percent. In the letter, Maxwell quoted the Tuition Philosophy, which he said guides the administration and Board of Trustees in deciding on tuition changes. “Our goal is to be ranked No. 1 in our peer group for quality, while remaining below the media of the group with respect to price,” the philosophy reads.
ELIZABETH ROBINSON | managing editor
Senate:Allocation for choir tour dominates discussion Advertising in the age of social media A TOTAL OF ALMOST FOUR INCHES of snow fell on campus Friday night and all day Saturday creating a winter wonderland after experiencing near-Relays-esque weather last week.
by Lauren Ehrler
Staff Writer lauren.ehrler@drake.edu
Student Senate will help fund the Drake Choir International Tour, but not all senators agree. With a vote of 10 for, seven against and three abstentions, the motion to allocate $8,000 towards the trip carried. The international tour happens every four years and is paid for largely by donors, students and fundraising events. However, this year the economy and the Distinctly Drake campaign have reduced donations, according to Sen. Kayleigh Koester. Koester is also a member of the Drake Choir. “To not fund this would be to leave this organization in its most dire time,” Koester said. “We’ve asked the university for money, and it’s just not there.” Sen. Adam Lutz clarified that Drake Choir is not an approved student organization. “I view it as a class,” Lutz said, since students receive credit for participating. “I also question why they keep trying to do such an unsustainable event every four years.” Treasurer Zach Keller noted that in order to send a message of sustainability, the Student Fees Allocation committee only recommended allocating $8,000 of the original $15,000 that Drake Choir requested. “I think the Drake Choir has done a really good job of fundraising and
finding alternative ways of raising money,” said Sen. Sumit Sen. “For the time being, with the amount of work Drake Choir has put in, I think it’s fair.” Student Senate also passed a funding allocation of $499.99 for the Men’s Club Volleyball Team to travel and compete in the Kansas State Crossover Tournament. Two new student organizations were also approved in Thursday’s session. Special Olympics will work with the Iowa chapter to plan events for Drake’s campus. The Student Leadership Advisory Panel is associated with the LEAD concentration in the College of Business and Public Administration, but is open for anyone to join. Student Senate also voted unanimously to earmark $10,000 from the Student Senate Reserve into the Student Discretionary Fund. “This will basically allow us to meet the demand for one-time funding without cutting back drastically,” Keller said. “We should be sitting in good shape.” In officer reports, Sen. Alex Hendzel announced that applications for Diversity Interest Senator-At Large and Diversity Interest Senator would be available in the Student Life Center or from her. The at-large senator election will coincide with Senate Executive elections, and the other position will be selected during the Diversity Interest Convention.
inside
by Meagan Flynn
Staff Writer meagan.flynn@drake.edu
Ten years ago, Drake alumna Abbey Klaassen didn’t have Facebook. There was no Twitter. No MySpace. “We didn’t even have Friendster,” she said. “We had hotornot.com.” But now, as the executive editor of “Advertising Age” magazine, Klaassen deals with social media on a regular basis. It’s something she couldn’t have foreseen as an undergrad magazine major at Drake. She has had to evolve with the times in order to keep up with today’s ever-changing trends, which was the focus of her lecture “Resume for Success in the Digital Age” last Wednesday night in Cowles Library. The reading room was packed. Without one empty chair, clusters of students stood in the back and sat on the ground against the walls to take note of Klaassen’s advice. The vast majority of students were journalism majors. “I learned what the professional world expects of modern journalism students and how our role is a lot different than even five years ago,” said sophomore Kerri Sorrell, a magazine journalism and graphic design major. “It’s scary to realize we have to be immersed in everything and all the technology.” While studying at Drake, Klaassen said that she knew she wanted to work for a business publication one day, so in the summer of 2001, she headed to New York to intern for
“Advertising Age.” “I had an eventful internship,” she said. “I had two pieces that were pretty impactful. They showed up on the front page, and I got noticed.” Little did she know, 10 years down the road, she would become the editor of “Advertising Age.” Upon graduating, Klaassen was unable to land a job in New York, so she settled for a fourth magazine internship in Plymouth, Minn., which turned into a full-time job for the next two years — until she took a visit to New York to visit a friend. While there, she decided to give some old editors from “Advertising Age” a ring so they could meet for lunch, which is when she was informed that they had a reporter position open to cover radio and television. Radio and TV? Klaassen knew nothing about it. So, she picked up her phone to contact a friend who worked for Radio Disney. Over beers, he taught her everything she needed to learn about covering that sort of topic. And when she met the editors to discuss the position, she thoroughly impressed them and landed the job. Soon enough, she was promoted to digital editor, when she earned a great amount of experience and new skill sets. “It gave me a really great sense of where the marketplace is going,” Klaassen said. When “Advertising Age” needed a new executive editor, they didn’t go out looking. The executive editor was already under its own roof — they
chose Klaassen. “We (“Advertising Age”) are the authority in the advertising industry,” Klaassen said. “Our word is taken as the industry Bible.” According to Klaassen, the “Advertising Age” mission used to be “to cover the news and set the agenda for the business of advertising and marketing.” However, that statement has since evolved to include “on multiple platforms.” “More recently, we’ve thought a little bit bigger,” she said. “We stepped back and thought, ‘What is it that AdAge does when we’re doing our job really well? We make people smarter about the business of advertising and marketing media.” Throughout her lecture, Klaassen stressed the importance of effectively using social media. She and “Advertising Age” recently hired a man they initially discovered through Twitter for a social media position. “We’re living in a world that is social by design,” Klaassen said. As Klaassen’s presentation came to a close, she asked the students to consider what the next 10 years would bring. She reminded them of the ever-changing world of technology and social media, and she invited the students to ask themselves if they were prepared for what was ahead. “It was really nice to hear from someone who has been so successful in the journalism world and is leading the way in new ideas and technology,” Sorrell said.
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