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From the From the
Cheers to another Cheers to another
lip through the pages of our magazine dedicated to the Men in the city. Our industry leaders, our future, both economic as well lip through the pages of our magazine dedicated to the Men in as health -- hitting newsstands this Friday, July 8th. the city. Our industry leaders, our future, both economic as well
as health -- hitting newsstands this Friday, July 8th. Learn more about our cover man Jon Barela. In 2016, Jon Barela, CEO of Borderplex Alliance, no stranger to our region, made a commitment Learn more about our cover man Jon Barela. In 2016, Jon Barela, CEO to El Paso stating that he wanted this region to become known as the of Borderplex Alliance, no stranger to our region, made a commitment best place for employers to locate in North America. He committed to to El Paso stating that he wanted this region to become known as the positioning our region as the destination choice for employers in America best place for employers to locate in North America. He committed to and he is leading the region in just that. Jon was instrumental in bringing positioning our region as the destination choice for employers in America TransPerfect, the world’s largest provider of language technology for and he is leading the region in just that. Jon was instrumental in bringing global business to El Paso. The center will serve as a primary hub for the TransPerfect, the world’s largest provider of language technology for company’s TransPerfect Connect division, which specializes in bridging global business to El Paso. The center will serve as a primary hub for the communication gaps via services like over-the-phone- interpretation, company’s TransPerfect Connect division, which specializes in bridging business process outsourcing, and remote customer support that communication gaps via services like over-the-phone- interpretation, includes email and chat options. Jon has made us proud. business process outsourcing, and remote customer support that includes email and chat options. Jon has made us proud. Rob Anderson, CEO of The Hospitals of Providence Sierra Campus, who has many, many accolades to his name but most recently played Rob Anderson, CEO of The Hospitals of Providence Sierra Campus, a significant role in the 1 -year journey of the newly unveiled heart and who has many, many accolades to his name but most recently played brain center at the hospital, which will greatly expand our local cardiology a significant role in the 1 -year journey of the newly unveiled heart and and neurology services. We celebrate every new medical technology brain center at the hospital, which will greatly expand our local cardiology in our region, as we will all no doubt agree that it’s a big deal that we and neurology services. We celebrate every new medical technology never have to leave our home traveling to another city when it comes in our region, as we will all no doubt agree that it’s a big deal that we to medical needs because we have what we need right here at home. never have to leave our home traveling to another city when it comes to medical needs because we have what we need right here at home. On these pages you will also learn that man caves are NOT a thing of
I truly believe the visit will leave you feeling proud of El Paso and the people who rock this city. As in any celebration, there is always a special I truly believe the visit will leave you feeling proud of El Paso and the than s. han s to the museum sta who were outstanding pecial people who rock this city. As in any celebration, there is always a special thanks to the Poulos family from Zin Valle Vineyards for supplying our than s. han s to the museum sta who were outstanding pecial guest with some of the best wine in the valley, as well as amazing beer thanks to the Poulos family from Zin Valle Vineyards for supplying our brought in by DeadBeach Brewery, both kept our whistles wet, and a bit guest with some of the best wine in the valley, as well as amazing beer of light hearted laughter in the party. I’d love to hear your thoughts after brought in by DeadBeach Brewery, both kept our whistles wet, and a bit your visit. of light hearted laughter in the party. I’d love to hear your thoughts after your visit.
Life is good. Life is good.
the past as we learn from Heather Harmston. Men deserve their own On these pages you will also learn that man caves are NOT a thing of spaces, need their own spaces, and if the truth were told, women need the past as we learn from Heather Harmston. Men deserve their own them to have their own spaces. spaces, need their own spaces, and if the truth were told, women need them to have their own spaces. We recently celebrated our 10-year, 100th issue party and it was everything I imagined it would be. The museum installation of our 10We recently celebrated our 10-year, 100th issue party and it was year walk down memory lane reminds me of how fast old-man-time everything I imagined it would be. The museum installation of our 10ticks. If you weren’t able to attend, take a minute to visit The International year walk down memory lane reminds me of how fast old-man-time Museum of Art on Montana Street, the installation is up for a bit longer. ticks. If you weren’t able to attend, take a minute to visit The International Museum of Art on Montana Street, the installation is up for a bit longer.
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ne of my favorite lines in Shakespeare asserts that man(kind) are idiots:
“Life is a tale / Told by an idiot, full of sound and fury / Signifying nothing,” laments Macbeth as his world crashes down around him.
I had the Bard’s lines in mind as we were creating this special Men in
Business issue and can assure you that none of the men in these pages are idiots.
In fact, every single one of them is working to create meaning and do good in the community. From wellness tools like Margo Lepe’s piece on mental health stigma and masculinity to Claudia’s story on the incomparable Toltec Tiki Room to Yuma kicking-up enthusiasm and support for El Paso Locomotive FC, it’s clear these businessmen are using both their brains and hearts when it comes to professional success. The economy is a controversial topic right now, with gas prices and inflation at an all-time high. During my interview with cover star
In addition to our Men In Business lifestyle issue, this month we also
Jon Barela, CEO of The Borderplex Alliance, I learned how unique,
have our Summer SPACES issue coming to life.
fortunate, and valuable our region is when it comes to economic development and policy advocacy that have consistently brought in
This summer addition features business, home, and institutional design
good jobs, even amid the COVID-19 pandemic.
that are redefining the paradigms of decor. From La Perla, the Plaza Pioneer Park’s architectural homage to Elizabeth Taylor, to a recently redesigned home on the east side that radiates warmth and color, to the most innovative campus in town (and maybe the country?) that not only educates students, but also teaches them to be proud of themselves and where they came from. I hope that you enjoy reading this special double issue as much as we enjoyed putting it together. One of the great things about each issue is that every month is a new opportunity to learn, explore, and be inspired by the people who make this city so special.
“Your voice matters. Let’s hear it. “Your voice matters. Let’s hear it. Scan the QR code to send audio advice to the editors." Scan the QR code to send audio advice to the editors."
JULY 2022 VOLUME 101
Turning the Page ON LOCAL BUSINESS
Border Economic Boom
Driven TO SERVE
By: ANDI R. TISCARENO
By: ERIN COULEHAN
By: ARTIE MONTENEGRO
Here and Now
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By: DANIEL HERNANDEZ
By: ERIN COULEHAN
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MEN BETTER WORLD | By: MARGO LEPE |
” . t i n o t r i d b u R “ “Toughen up.” “ July 2022
Be a man ome of you gents probably heard
(or were told) a phrase like this growing up. You, or someone you
Like many other men, David Zorn struggled
know, may very well even be in
to process his feelings as a kid, especially
therapy because of the stigma surrounding
when his parents divorced and his mother
happened and again, work first, process later.
these statements. To be clear, there is nothing
remarried a man completely opposite of his
wrong with seeking out therapy. Frankly, more
On the early morning of July 20th, 2012, Zorn says his mental health changed. As he turned
people would profit from it. The awareness and acceptance of mental health might even
Zorn’s adolescent years were challenging as
the tv on, he saw his friend on the screen
cause us to be a more compassionate group
he tried adapting to the strictness his step-
with the headline “Multiple Victims Killed in
if we could understand that what was taught
father imposed on his life that shaped him
A Shooting in Aurora, Colorado.”
(and told to us) growing up is not always
into someone he appreciates today. Chad Hoffman, Zorn’s co-worker at the
the best means to help develop the proper Zorn says he had a good relationship with
time, agrees Jessica Ghawi (Redfield) also
his biological father until he passed a few
became the face of that shooting for him.
There is a great stigma regarding men’s mental
years ago, but it was not a typical father-son
Hoffman and Zorn had grown to know
health. While professional help would be most
relationship. His upbringing had a ripple effect
Redfield well, as they exchanged emails
beneficial, statistics show men are more prone
on him that he still navigates, especially as
and messages via Twitter over a period of
to risk-taking and self-destructive habits as a
he and his wife work at parenting their
about six months, bantering back and forth
coping mechanism. The CDC reports men are
teenage son. “I would say not having a solid
mostly about hockey.
nearly four times more likely to commit suicide
father figure from start to finish hasn’t really
than women. Men are also more likely to die
prepared me for being a father,” he says. “I’ve
from drug abuse and alcoholism. Suicide is
had to adjust. Work doesn’t help with that
reportedly the second leading cause of death
either since I’ve made myself busy most of
among 10 to 34-year-old men and fourth
the time. It’s always a constant adjustment.”
mental and emotional health.
among those between 35 and 54-years-old. Today, Zorn works as News and Sports According to the Depression Project, men
Director for Great Circle Media in Flagstaff,
make up 75 percent of all suicides, with 1 out
Arizona. He admits dedicating nearly two
of 4 experiencing a mental illness. Additionally,
decades of his life to a national news
forty percent of men reportedly do not open
operation desensitized him greatly. He notes
up to anyone with their struggles. Men are
from 9 to 11, he was in the newsroom and
not immune to breakdowns, shedding tears,
just focused on the task at hand. “I didn’t
and deep anguish -- they just do a better job
have a chance to process it,” he says.
at hiding it. www.thecitymagazineelp.com
Bet ter Men, Bet ter World
Hoffman describes Redfield as “an ambitious
a classroom while the doors were chained
Hoffman and Zorn’s time in the news industry
kid who wanted to get into the sports media
shut with zero chance of escape.”
has affected them differently, yet both agree that finding a company that edifies you is
world and was absolutely unstoppable.” While in Denver for a short trip in March of
Five years later, when his friend died in the
life-changing. Zorn says working for (and
2012, Hoffman met her in person during a
Aurora theater shooting, the weight of it all
with) people who often encourage, instead
period break at an Avalanche game. “Her
really impacted him, as he was forced to
of undervaluing, really helps make it easier
personality was just as large in the flesh as it
sit there and do his job all day. He believes
to find worth inside yourself. While every
was online. I ended the conversation, wished
he was never really able to process his true
job has its ups and downs, finding healthier
her luck in her efforts, then went back to my
feelings through that period of grief.
means to help pick yourself back up is crucial. For him, just taking a nap can do the trick.
seat. She was gone a few months later. I have no doubt that we would still be talking today,
The Aurora shooting took its toll on Hoffman
“It’s amazing how something as simple as
as both members of the Denver media club,
mentally, but he found working in news
that can do so much good for the psyche.”
had she not been gunned down in a theater.”
made him numb.
He states “having actually known a victim of
He began to drink alcohol more frequently at
a mass shooting indefinitely changes one’s
one point, particularly while in Colorado and
perspective, and while it was horrific before,
working for a different company, where he
While he loves what he does, he says his job
it was always something that happened to
had to cover the shooting trial too. During the
can still be full of stressors. “I realize there
COVID-19 pandemic, everything grew worse
may be a breaking point some day, but having
for him. He had to show up to the office while
as strong a support system as I do makes
Hoffman believes working as a journalist for
navigating through the pandemic in private,
a lot of difference .” For Hoffman, regular
so long simply became exhausting over time.
yet report on it eight hours a day. All of the
exercise and also being with his family are
The first big shooting he covered was Virginia
stressors took its toll on him, leading him to
Tech in April 2007, where he worked many
seek a different career path altogether.
Additionally, he does his best to stay positive and not sweat the negatives.
He is now in therapy for the first time in his
hours before taking a break. “I went up to the roof and lit up a smoke (back when I smoked)
He says that he recently landed a job in
life, in the hopes of helping him reach greater
and just absolutely bawled my eyes out at
corporate communications, which has taken a
health and healing.
the thought of these kids getting killed inside
huge load off his mental anguish and given him so much more to look forward to right now.
July 2022 Despite our culture’s development, we still tend to denigrate the concept of therapy. Because men are especially known to have a harder time sharing their truest feelings, perhaps an
contribution in many of their lives. Undoubtedly, society has wronged males by teaching them to mask their emotions and suppress hardships they may face and feel. The facts are men suffer from mental health issues like everyone else. Men have bad days. Men feel misunderstood. Men feel lonely and struggle. Men get scared to speak up. Men break down and cry. Men die from suicide. So, let’s break the stigma and encourage all the men we love and care for to speak up, not “man up.”
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e v a C n a M July 2022
A THER H By: HEA
R M S TO
ace their own sp like to have en m y at th w trend in one. In m t isn’t a ne laxation all re d an , rt fo areas but of fun, com own unique r that is full ei th t an w wed men tend to they are allo experience, rding where ga re d ite es be lim and hobbies. e pastimes can sometim rit vo fa r ei in th and indulge to showcase es to hen it com the pack w ad le en om useholds, w In most ho r choices. co de gn and Interior desi al hobbies, ace person br em to e plac ow off is an ideal wind and sh A man cave friends, un e al m t the w with fello tics withou alone time and aesthe gn si de ould be n personal man cave sh a man’s ow usehold. A ho e orts th of a the rest , watch sp backlash of video games ay pl t, ou surrounded e to hang in solitude de si an ideal plac re st ju and a cold beer game, drink e. masculin by all things eferences, ies and pr bb ho t en the differ yone has the man of tailored to While ever lly ta to e ac ha pl ve may ve l idea is a of a man ca the genera ea id e th day, dermy, Back in the led with taxi household. basement fil y ng e, di a e is day and ag ething lik fridge. In th looked som er be le ib ss to include gns, and a po ore elevated m h neon bar si uc m me so rs, a ve has beco home theate the man ca , oversized es m ga ols, de a, tools, to vintage arca memorabili pool tables, ts or sp er -aft an can ghly sought is that any m ve ca an cigar bar, hi m e ty of th d be sthetic coul ols. The beau e design ae and more to Th t. an w ey m up. Some pe of cave th would drea an have any ty m y an ed as with as customiz om littered as simple or d-paneled ro oo w a ll of ion of baseba e simplicity ts or collect men love th en m ru st in al ocked bar vorite music t of a fully st is ns all of their fa co ay ves m , and other man ca high-tech tv cards, while ker tables, po , ss ne si ms. y 5-star bu nostalgic ite worthy of an plethora of a as l el w s, as audio system
July 2022 The goal of a man cave is for the man of the home to be able to have total creative control of his personal getaway. The space could be colorful, themed, eccentric, eclectic, and totally unique to the person making the most of the space. This space could impress everyone or no one all at the same time. When someone has a space that is created solely for themselves, it often times breeds happiness, peace, simplicity, relaxation, and probably a more ideal home life than ever intended.
M a k e t h e M o s t o f Yo u r M a n C av e
When creating your own man cave at home, whether it be in an extra bedroom, basement, garage, backhouse, or wherever you see fit, my recommendation is to come up with an overall idea and list of all the things you love. All of the guilty pleasures you may not be allowed to have in the home might be the perfect addition to your very own man cave. Think of plush recliners, old posters, and artwork, favorite sports team memorabilia, a place for your favorite cocktails or nice cold ones, a popcorn machine perhaps? The sky’s the limit when customizing a space that only you need to be impressed by. So ladies, give your man an opportunity to have a space all to himself. One that promotes freedom, solitude, sanity, comfort, tackiness, or anything he desires. No matter the look and feel of the space -- whether it’s rustic, artsy, modern, or zen -- a place where the man of the house can revel in his own creative choices will more than likely make him proud of the creation he came up with and a more comfortable place to come home to, kick back, enjoy an iced cold beer, and look forward to spending more time on the home front.
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The locaCity Tic lly o kets wne i d tics El Pas FIND keti o’s O ALL ng c N Con YOU cert omp LY R s any Spor FAV ts O AND
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Toltec Ti Room A Paradise in Town | By: CLAUDIA FLORES photos courtesy of: TOLTEC TIKI ROOM |
T o lt e c T i k i R o o m
ummer is here and if traveling out
Coley added that since the bar is in a small
According to Martin Armendariz, owner,
of town isn’t an option then Toltec
venue, guests are encouraged to reserve
and chef of Toltec Tiki Room, the bar
Tiki Room is the perfect escape to a
their table online, especially for those with
paradisiacal place in the heart of downtown.
community to enjoy.
Established in January of 2021 and located at
The place, decorated with low lighting,
“I think one of our advantages is that we are
602 Magoffin Ave, the tropical bar, open for
tropical wallpapers, palm trees, and tiki
different. And being a whole separate kind
those over 21, offers guests a great variety of
totems, brings a unique experience for El
of barred category. Tiki, you know, we’re
exotic cocktails and Polynesian food platters.
Pasoans to explore.
different from other bars,” said Armendariz.
“I’ve been obsessed with tiki bars for
Created in the 1930s by Americans Donn
plans to come here. They don’t exactly just
a long time,” said Noel Coley, owner of
Beach and Victor Bergeron (also known as
kind of find us on the street like, ‘Oh, here’s
Toltec Tiki Room.
Trader Vic), “tiki” was meant to be an escape
this… Is that a bar? Let’s check it out,’ It’s like
to a faux tropical paradise for Americans
you make the plan to come here to check out
“I was always hitting up tiki bars everywhere
during the Great Depression. The concept was
the tiki experience.”
I traveled since I turned 21, and finally when
inspired by drinks from the Caribbean such as
we circled back to El Paso -- and Martin and I
rum — which, is still a staple in tiki — Asian
Toltec Tiki Room is not only about drinking
met and got married. He was a chef and we
food, and the allure of the Pacific Islands.
boozy drinks. The food is also an important
“We are a destination bar and people make
part of the tiki experience that Armendariz
just thought ‘Hey we should open that Tiki Bar since we don’t have one here,’ and now
Classic drinks such as the Mai Tai and Jungle
we do,” she continued.
Bird are served at Toltec Tiki Room, and some
and Coley want customers to have.
drinks are so strong they have a limit of two
Armendariz, who has over 10 years of
drinks per customer.
experience as a chef, and trained at Le 29
T o lt e c T i k i R o o m
July 2022 Cordon Blue Culinary School, said he always loved Asian food and the creation of the menu for the bar was right up his alley.
C.D. Lee Britton
INSURANCE AND BONDING AGENCY
2244 TRAWOOD DRIVE, STE. 208 EL PASO, TX 79935
“It was kind of a long process to develop the menu, but we have pork belly bao buns which are one of our more popular items,” said Armendariz. “Then we have our ahi tuna poke bowls, Hawaiian mac salad, and coconut shrimp which are kind of traditional tiki bar food items.” According to Armendariz and Coley, thanks to the support of local and out-of-state visitors, Toltec Tiki Room will be expanding soon to a new location. “It’s been important for us that people have a good experience, so they feel they’re getting their money’s worth,” said Coley. “At the end of the day this place it’s all about fun and
having a good time and escaping away from
everything outside of the tiki bar.”
Where Art Meets M
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Karen Herman, MD 915.745.5888 7470 Cimmaron Plaza Building 13, Suite 100 El Paso, Texas 79911 RejuveneMD.com
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Yuma Als Rises Byline ERIN COULEHAN
Photography and translation by ROBERTO COLON 34
Additional photos courtesy of EL PASO LOCOMOTIVE FC Art by PATRICK GABALDON
Yuma Also Rises
gradually ascending the ranks. He made his senior debut with the club in 2005 and played professionally in Spain for more than a decade. In 2016, Yuma relocated to the United States to play for Rayo OKC and later with Puerto Rico FC in 2017. Yuma joined Jacksonville Armada in 2018, the former club of Coach Mark Lowry. Both would go on to shape what’s now become the Locomotive FC’s unique culture of play. “I am incredibly happy to be bringing Yuma here to El Paso,” Lowry said at the time of Yuma’s signing. “He is a player of tremendous ability and character. Not only does he possess the intelligence and technical ability to control the game from the middle, but arguably his greatest characteristic is his tenacity and desire to win.”
his summer is already a hot one, and
all indicators suggest things will only
continue to heat up. It’s a seasonably
warm afternoon in downtown El Paso,
with the heat seeming to radiate off the
glass and metal of Southwest University
Park. I see a familiar person in an unfamiliar setting: Javier Monsalvez Carazo, better known as Yuma, in street clothes instead of soccer gear. Yuma has been a cornerstone of El Paso’s Locomotive FC since its inception, concretizing his role as a rock at the center of the team’s midfield. The Spanish midfielder is known for his assertive style of play -- winning 70 percent of his tackles, while later transitioning from defense to attack with a pass completion rate of 90 percent in the club’s inaugural season. Originally from Madrid, Yuma began his soccer career with Rayo Vallenco before
Yuma Also Rises
Since 2019, Yuma has helped lead the
Locomotive FC while also cultivating one of
midfielder has made him a favorite among
the most formidable defenses in the league
fans who admire his tenacity and enjoy
that includes 27 clean sheets over the course
watching him satisfy his hunger on the field.
of his more than 70 appearances on the pitch, as well as the club’s debut at the USL
“What I love most about Yuma is how clever
Championship in 2019.
and smart he plays. It’s almost as if he can see the future once he takes the field. Maybe
Off the field, Yuma’s built a life in El Paso
there is magic hidden in his long black hair,”
with his wife and their son, who was born in
says artist and lawyer Patrick Gabaldon, who
is also an avid soccer fan.
“El Paso’s been very good,” he says. “It’s
Gabaldon describes some of Yuma’s most
easy for me, with my son growing up here.
remarkable moments on the pitch during
My life is basically family, training, family,
times in which he’s outmanned and outpaced,
training, every day.”
“the lone player between the keeper and a clear shot on the goal.”
Yuma’s discipline as a veteran footballer has carved out a leadership role for him as part of
It’s a high-stakes situation that exemplifies
the Locomotive FC.
Yuma’s finesse as a player and confidence in his attack.
“I’m very hungry to win, to push forward, and for the team to push forward,” he says. 36
Exceed Your Standards of Beauty
“There he goes,” says Gabaldon, “gliding into
For Yuma, the fan’s response is something
space with an ungraceful tackle that makes
that he’s dreamed about since he was a boy.
a perfect connection with the ball and plays it into space where only Locomotive players
“You always want people behind you, so
can see it. It’s as if he saw it in his dreams.”
when I see that from people -- especially people in a new city -- it gives me more
Yuma’s aplomb as a veteran player translates
energy on the field.”
to an almost clairvoyant sense of play that’s inspired Gabaldon as an artist, as well as
His appetite for the game is contagious and
an entire culture of fans who are eager to
is inspiring younger generations of soccer
support the Locomotive FC.
players in El Paso. Yuma’s advice to boys and
ANA AN A SQU SQUA ARE Master Artist in Permanent Makeup and Microblading
girls is to always enjoy playing the game, but “The fans at Southwest University Park have
he also acknowledges his responsibility as a
been following this beautiful game forever,
professional athlete, as well as a father and
and we know what good football is,” says
Gabaldon. “You won’t only hear cheers for a goal or a save, but also for playing out of a tight
It’s a lot of pressure, but like the heat, Yuma
space, an incredible pass, and a defensively
smart play out of pressure. It’s a fan culture that is dialed into every touch and every tackle.”
“Every match is important. At every match, it’s fun to put on the jersey and hear the fans cheer.”
book your appointment Today! Mon - Sat: 9AM-5PM Sunday: 9AM-12PM by appointment only
(915) 525-4068 11890 Vista Del Sol Dr. Suite A-117 El Paso, TX 79936
Literacy and Literarity
Turning the Page in Small Business
| By: ANDI R. TISCARENO photos courtesy of: ANDI R. TISCARENO AND LITERARITY |
Literacy and Literarit y
he world of literature has an
many within the reading community in El Paso
incredible reputation for creating
and its surrounding areas who come across the
a community like no other. A
shop feel right at home.
community of readers passionate
about the stories, words, and artistry of the
Bill says that “We’ve met a tremendous number
writer, as well as the company to discuss
of really nice people who we would have never
them with. As lifelong readers, Bill Clark
met had we not opened the bookstore.”
and his wife, Mary Anna, shared that same growing
Literarity has had a steady and growing niche
collection of books; one that started in the
of community engagement over the years. Bill
mid-eighties while living in Los Angeles. With
wanted to offer a space that brings in all kinds
their collection reaching the thousands, they
of folks, especially those passionate about
decided it was time to share it with the public
reading while also providing a space to inspire a
by opening their bookshop, Literarity.
love of reading.
On July 5, 2017, Literarity opened its doors
Literarity has an influx of visitors ranging from
to the public; revealing a shop shelved with
UTEP students to folks from Fort Bliss, to
thousands of titles ranging from books by
even having visitors passing by from places as
local authors to even offering several first
far as Buffalo, New York, and Chicago.
editions of newer, popular books by awardBill says the shop’s close proximity to UTEP
winning authors when in stock.
offers many different encounters. Literarity also has an impressively large selection of leather-bound books that are
“We’re right down the street from UTEP and
available for purchase.
we value our relationship with the creative writing department at UTEP,” he explains.
At the time of the shop’s opening, Bill mentions that there weren’t many bookstores
Bill’s favorite aspect about the shop is the
left in the city, save for commercial shops
people who come through his doors.
like Barnes and Noble or the scattered locally “A good bookstore is typically not just about
owned thrift shops.
books, it’s also about community. The people “It’s something that we’ve always considered
make the difference,” he reflects.
doing, so we just decided a few years ago to Whether it’s folks from El Paso, our sister city
go for it!” he says.
of Juarez, or even people passing by from Presenting as an Indie bookstore, Literarity
Las Cruces and beyond, Literarity welcomes
anyone that comes through their doors with
curated selection of new books as well as
used books. While it may seem fun to run a bookstore, it is The shop is located at 5411 North Mesa in
still a business that needs the fullest attention.
Pepper Tree Square. From managing a physical storefront to Whenever anyone walks inside, they are met
operating an online store that gets its own
with a friendly greeting from Mr. Clark, the soul-
share of orders, many folks can get what they
enriching aroma of the books that await inside,
want once they find what they’re looking for.
and the soothing rhythm of the music playing throughout the shop. With a store like this, www.thecitymagazineelp.com
July 2022 have their hands full with making sure things at the shop and the website run smoothly. Literarity sees its busiest days on the weekends, Friday through Sunday, only to be closed on Mondays. “It’s basically a combination of helping people who come in the shop, helping some people by phone because we also ship a lot of books out of town,” says Bill. Bill tends to run everything around the shop: from ordering, shipping, and receiving, to shelving and selling as well as hosting events Bill states that even on a slow day, things
at the shop, especially with local authors.
can get busy, noting that “People think it’s easy running a bookstore as I can just sit
“A strong part of what we do is selling books
and read throughout the day. It can actually
by local authors. People like Alessandra
get very busy!”
Narvaez Varela and Yasmin Ramirez, who are young emerging voices in the El Paso
The shop is mainly run by Bill and his wife
Community,” he says.
Mary Anna. As small business owners, they
Lets Talk Real Estate
Niria Takase 915-222-2116 40
Having a special relationship by supporting the voices of local authors, many of Literarity’s events involve book launches of new releases from local authors, many of which are generous enough to leave behind signed
2019 2018 2014 2013
WINNE R LD O
___________ B E S T I TA L I
copies of their books for the shop to sell. With a community as diverse and ever-changing as El Paso, Literarity offers a welcoming and open space to discuss and discover. With
something interesting to find when anyone takes the time to look. From local customers to passers-by, Literarity is a hidden gem in the El Paso community that any book lover can discover a renewed love of reading.
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Men in Business This month, we’re excited to celebrate El Paso’s leading men in business who are instrumental in
industries in the Borderland. From healthcare and home improvement to public service and nightlife, it’s clear that passion, knowledge, and perseverance are fueling entrepreneurial endeavors.
Joe Moreno At Moreno Sells Real Estate, the philosophy of business is rooted in ensuring the client always comes first. Joe Moreno is committed to making sure each home buyer or seller is accommodated for their individual needs. “I make sure to follow them every step of the way so that all questions or concerns are taken care of,” Moreno explains. Moreno is a native El Pasoan who knows and appreciates the community, which behooves him when it comes to helping clients with their real estate endeavors. Additionally, Moreno is able to help out-oftowners by providing local insight into the Borderland. “I grew up in El Paso and love to take care of everyone in my community because I am proud of El Paso. Some customers are from out of town and I love to share all of our beautiful city’s areas and highlights. I’ve lived here my whole life so I know where to guide my clients on what they are exactly looking for,” he says. Moreno Sells Real Estate brokers with MAREG, adding to the ease and expertise with which Moreno is able to deliver the “wow” factor to clients by providing top-tier local content on top of professional services. “Working with MAREG is great. Have a full support from the team. We push each other to hit our goals and expand more in real estate transactions,” says Moreno. Ultimately, Moreno’s success stems from the passion he has for his industry, as well as the community of El Paso. “I love what I do,” he says. “I love that people look for me to help them find a house to make a home! I love to meet new people and show them around town and also let them know they have contacted the right person for the task as I take pride in my line of profession.” Despite his real estate triumphs, Moreno is most proud of his achievements outside the office. “My biggest accomplishment will always be my kids!” he says. “My children are my biggest legacy. Raising and teaching them the difference between right and wrong is everything to me. I teach them that hard work pays off and nothing is given, but rather, earned.” 46 | SPECIAL ADVERTISING
Joe Moreno Moreno Sells Real Estate LLC 11125 La Quinta PL, Suite B
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 47
48 | SPECIAL ADVERTISING
BTF Group, LLC Paving the path to a secure future is the mission of Daniel Hernandez,
The customized plans for each client could not succeed without the
an insurance agent at BTF Group, LLC, with BTF standing for “Building
dedicated team at BTF Group.
the Future.” “My team is amazing. The fact that this business has allowed us to BTF Group is committed to offering an array of bespoke insurance
multiply and continue to grow as an agency has opened the doors
packages and comprehensive solutions to meet the needs of
to reach out to many more families. My Team is very goal-oriented.
each client. Hernandez serves clients by answering questions and
Anytime there is a deadline, we all contribute to ensuring we meet it
developing personalized recommendations.
through hard work and consistency.”
“Part of our job as Life Insurance Agents is simply to bring value to
Hernandez was born in Ciudad Juarez and says his upbringing allows
our clients and educate them on how these products work and how
him to relate to many families in El Paso, which he says allows him to
they can benefit from them,” says Hernandez. “From final expense
connect, protect, and plan for the families’ futures.
products and ensuring the funeral cost at a minimum is taken care of after we pass, to living benefits that protect us in case of terminal
“I am most proud of having the ability to impact and change other
illness, to chronic or critical illness.”
people’s lives. We sit with five to ten families daily, and we have learned that 85 percent of the families or individuals that we sit with
Hernandez explains that a common misconception is that people
have no idea how life insurance works, what benefits it comes with,
believe life insurance is only money left behind in the case of death
or that these products and companies exist,” Hernandez explains.
-- but there are many more benefits. “Our job is not to sell life insurance, but to show others the value of “Our job is simply to serve our community by finding the right
life insurance and how it can change entire generations by simply
amount of coverage and product for our clients,” says Hernandez,
educating them,” he says.
“while also making financial sense to them by helping families plan for retirement through these life insurance products, and helping our
BTF Group, LLC
clients understand the importance in planning for the future.”
6044 Gateway East Blvd, Suite 305 El Paso TX, 79905 (915) 603-8142 Dannyffl05@gmail.com
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 49
50 | SPECIAL ADVERTISING
El Paso County Sheriff’s Office Commander Ryan M. Urrutia at the El Paso County Sheriff’s Office
attended the Federal Bureau of Investigations National Academy to
serves the community by providing public safety and community
improve his leadership abilities for the community and the Sheriff’s Office.
service with pride. He credits his team with facilitating and sustaining the growth. “We are in the public safety and community service business,” he says. “We are actively working to bring the highest-quality public
“The women and men make the office successful. Without great
service to our community. We are from El Paso, serving El Paso.”
leaders and great employees, the public is not receiving the service they deserve -- and we have all of these at the Sheriff’s Office,” he adds.
Commander Urrutia explains that Sheriff Wiles entrusted him to prepare and deploy the Sheriff’s Office Crisis Intervention Teams to
Commander Urrutia is a native El Pasoan and has been serving the
the El Paso community. The mental health needs of our community
community since 1996 while also growing his family at home.
are a priority as we move out of the pandemic, and the mental health resources available to the county residents are scarce. Being able to
“My wife and I have three wonderful children, and we now have a
provide help and resources is important.
grandson,” he says. “I am proud to be a part of this community and raise my family in El Paso.”
Under Commander Urrutia, the El Paso County Sheriff’s Office has expanded its teams from three deputies and Emergence Healthcare
The community pride also extends to his work.
Network clinician partners to 10 teams with two sergeants and a lieutenant since 2021.
“The work the Sheriff’s Office employees do each day -- both on and off duty -- serves our community and exemplifies our motto: We
“Sheriff Wiles has fostered an atmosphere of professional
serve with pride.”
development and education since he took office and provided me and the employees of the office opportunities for professional development,” he says.
El Paso County Sheriff’s Office 3850 Justice El Paso TX 79938
The fostering of higher education and professional development is
contagious. Commander Urrutia has earned his Masters’s degree and
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 51
Grandview Health at Home At Grandview Health at Home, the mission is to provide peace of
Grandview’s long-term vision is buttressed by two generations of
mind by ensuring experienced and trusted home health and hospice
family and a dedicated team who are also active members of the
care to El Paso and Las Cruces, as well as surrounding cities. The
family-owned and operated network of services and providers prides itself on patient satisfaction.
“What I love most is getting to meet and work with all of our amazing patients, clinicians, and providers,” says Scott Heri, Vice President of
“We strive to provide excellent care, maintain regulatory compliance,
Grandview’s Texas branch. “They share our vision for a greater impact
and ensure financial viability to retain top talent and extend our
on the healthcare community in El Paso, as well as supporting those
abilities to care for those in need,” says Bryan Zuniga, Operations
who find themselves challenged navigating their health and care goals.”
Director for Grandview. Grandview was established in 1995 and has grown to serve 20 cities and more than 5,000 clients with 70 employees for more than a quarter of a century that has achieved a level of trust with the community.
Grandview Health at Home 4141 Pinnacle, Ste. 209 El Paso, Texas 79902
“The love for serving the Southwest region stems from one word:
community,” says Zuniga. “The providers we work with collaborate, inspire and innovate to help us in providing the best care for our citizens.
505 S. Main Ste. 148
As patients and their families allow us into their homes and their lives,
Las Cruces, New Mexico 88001
they show us their spirits, passions, and personalities. It is truly special”
52 | SPECIAL ADVERTISING
Photographed by: ANOTHA CREATIVE
The Davenport Social Club Luxury nightlife in El Paso continues to be elevated by transforming creative vision into reality. Lawrence Davenport has made a name for himself as the owner of The Berkeley in downtown El Paso and is now taking his expertise further west with the opening of The Davenport Social Club at Time at Montecillo. “After relocating to El Paso from California in 2018,” says Davenport. “I realized there was a need for a nightlife spot that caters to an older more sophisticated crowd and I wanted to fill that need for El Paso.” Davenport attributes his success to the support he receives from his family and team, which serve as the foundation for his entrepreneurial endeavors. “Without their support, none of this would be possible. And secondly, the team we have been able to create over the years. We have evolved so much with the help of some amazing people by our sides,” he explains. Both The Berkeley and The Davenport Social Club are distinctive in their aesthetic cohesion that creates a sophisticated experience for guests on dates, group celebrations, or anyone who wants to grab a refreshing cocktail with a good vibe that has been thoughtfully curated by Davenport and his team. “From creative direction and networking to interior design and decor to customer service,” he says. “Being a business owner definitely has its challenges but being a part of every aspect of the process is rewarding in itself,” he adds.
The Davenport Social Club 140 Montecillo Blvd., Ste. C El Paso, Texas 79912 @davenportsocialclub
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 53
Minski, Inc. The home improvement industry is venturing into the tech world in El
“Our vision is to create a simple and accessible operating platform for
Paso that is benefitting businesses across the Borderland. Minski is a
the home improvement industry ranging from small local businesses
local technology company that has created a leading CRM tool in the
to revenue-generating corporate entities,” says Peter.
home improvement sector. To date, Minski has helped more than 120 companies optimize their Run by Peter and Humberto Lopez, and Xóchitl Torres, the platform
operations nationwide and grown to produce $9.7 million in revenue
they’ve created is designed to scale businesses to connect at the
in less than a year.
best price with the highest quality and vetted contractors just with the click of a button.
“We are determined to grow in El Paso,” Peter and Humberto agree. “We believe that our company will bring have an impactful influence
“The essence of our product is equipping businesses within the
on tech in a city that has greatly impacted us.”
industry to scale at an exponential rate,” says Humberto. “The Minski software has built-in functionalities that improve the efficiency, overhead costs, and laborious nature of business operations.”
Minski, Inc. 522 San Francisco Ave.
Entrepreneurs are able to optimize their operations by
El Paso, Texas 79901
repositioning the focus on growth, production, and
customer satisfaction by creating a network of sales organizations, as well as local and reliable contractors.
54 | SPECIAL ADVERTISING
Photographed by: ANOTHA CREATIVE
Edward’s Homes The name Eduardo “Lalo” Fernandez de la Garza may sound familiar to
Fast forward almost 20 years, Edward’s Homes is one of the top home
soccer fans. Before launching a career as a successful homebuilder and
builders in El Paso, building 400 homes a year. Fernandez continues to
entrepreneur, Fernandez was a professional soccer player for teams like
expand his company’s vision, most recently celebrating Edward’s Homes’
Cruz Azul, Chivas, and Seleccion Mexicana de Futbol.
first year in Las Cruces New Mexico. Today, he still enjoys professional studying and learning from other markets, while still embracing older
Fernandez established Edward’s Homes (EH Homes) in 2003 and prides
teachings and fighting through the challenges the pandemic has brought
himself on being a staple within El Paso’s housing market for nearly 20 years.
on the industry.
Fernandez was born in El Paso and raised in Ciudad Juarez until he was 18,
Edward’s Homes was one of eight builders highlighted in this year’s
which is when he began his career as a professional athlete in Mexico City.
exclusive Festival of Homes 2022.
During his last few seasons, Fernandez began contemplating Life after Soccer. Edward’s Homes It is then that Fernandez, explored Real Estate in his last two years playing
11450 Rojas Drive
professional soccer while in Guadalajara. He moved back to El Paso in
2001, where he continued his passion for Real Estate. He then met industry
pioneers such as George Thomas, who helped guide his early beginnings.
Photographed by: ANOTHA CREATIVE
SPECIAL ADVERTISING | 55
EP Furniture Guy EP Furniture Guy started 12 years ago, selling furniture by catalog to friends and family. The company has grown over the years with the help of our team and work ethic, while also trying its best to serve our community better by not only furnishing homes but creating a lifestyle. “Being on the border has given us the opportunity to serve, Mexico, Texas, and New Mexico, and we love the multi-cultural diversity,” says Manuel G. Osorio, owner of EP Furniture Guy. “Persistence has been essential to our growth as a team, always with the purpose and the will to improve our service and connect with our community,” he adds. Today, EP Furniture Guy’s showroom features a robust array of mattresses, living rooms, dining rooms, bedrooms, home entertainment, outdoor furniture, home offices and decor, bathroom accessories, and more. Customers are invited to visit the showroom and be inspired to create the spaces of their dreams at affordable pricing that includes options for financing. Additionally, EP Furniture Guy offers fast and easy delivery to help make a customer’s dream into reality. “We are committed to always providing you with the best quality product and outstanding customer service,” says Osorio. EP Furniture Guy 3402 Durazno Ave. El Paso, Texas 79905 (915) 307-6428
56 | SPECIAL ADVERTISING
Photographed by: ANOTHA CREATIVE
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El Paso s ’ Economic Boom T
| By: ERIN COULEHAN photography by: JORDAN LICON |
he Borderland is experiencing a
Most recently, the Borderplex Alliance joined
sustained economic boom that is
officials from the City of El Paso and El Paso
solidiyfying the region’s position
County to announce a new contact center in
destination. The Borderplex Alliance is leading the charge a an international award-winning
TransPerfect, the world’s largest provider
economic development and policy advocacy
of language technology for global business,
organization that works to bring jobs, hope,
opened its El Paso location in June. The
and other opportunities to the region.
center will serve as a primary hub for the company’s TransPerfect Connect division,
At the helm is Jon Barela, CEO of the
which specializes in bridging communication
Borderplex Alliance whose enthusiasm for
the economic activity is matched by his
interpretation, business process outsourcing,
expertise. Prior to joining the Borderplex
and remote customer support that includes
Alliance in 2016, Barela served as New
email and chat options.
Mexico’s Economic Development Secretary. Under his leadership, New Mexico became
“We’re grateful to TransPerfect for selecting
the country’s leading state in export growth,
El Paso as the home of their latest operations,”
with trade quadrupling in three years, as well
says Mayor Oscar Leeser. “Together with our
as the creation of 16,000 private sector jobs.
partners. The Borderplex Alliance, we are making the most of our talented workforce
Barela’s economic acumen continues to
and bringing great jobs to our region.”
bolster business on a significant scale. TransPerfect’s facility in El Paso builds upon “I have the best job in the Borderplex region
the company’s existing footprint in Texas,
because I get to brag about its people, its
joining Austin and Dallas offices that serve
culture, and its economic future,” says
the region, while also extending contact
Barela. “Simply put, I lead an organization
center support to clients and customers
that is creating job opportunities for our
across the country.
residents. We are an organization that recruits economic-based jobs and companies that offer great wages and benefits.” www.thecitymagazineelp.com
(915) 808-7876 59 ECOLIVINGHI.COM
C e l e b r at i n g E l Pa s o ’ s E c o n o m i c B o o m
The El Paso facility is now the third major
taxes, incentives, and a world-class workforce
TransPerfect hub, following behind centers
in which many people are bilingual, an asset
in Phoenix and Costa Rica.
in the job market.
“We’re proud to welcome TransPerfect
The TransPerfect center is bringing in about
to the Borderplex region. These are the
500 new jobs to the region, but Barela says
types of high skill, quality jobs our region
that’s not the only good news to share.
can excel at attracting,” says County Judge Ricardo Samaniego.
“It’s one announcement out of many that we’ve had recently that provide employment
Barela explains that the Borderland is an
attractive location for economic development
wonderful wages and benefits for our
for myriad reasons that include safety, low
residents,” he says. www.thecitymagazineelp.com
In October 2021, The Borderplex Alliance
The economic development opportunities
include growth of mega-projects, that Barela
Organization of the Year by the International
explains are projects with investments of
Economic Development Council (IEDC) for
more than half a billions dollars.
the organization’s impressive achievements in economic development amid the early days
“It’s unprecedented to see these types of
of the COVID-19 pandemic.
projects and these types of leads for our region,” says Barela. “I expect there to
The Borderplex Alliance brought in more than
be excellent job growth for our residents
4,000 economic development-based jobs,
which includes 700 jobs to the local Amazon
announcements in the next 18 months.”
Inc. fulfillment center. In addition to economic development, The “That is a direct reflection on the quality and
Borderplex Alliance conducts policy advocacy
productivity of our employees. It’s also a
that affects the region, primarily concerning
reflection on the positive investments that our
issues related to trade, immigration, and
members have made and leadership by our
other border matters.
board and executive committee,” says Barela.
(915) 808-7876 www.thecitymagazineelp.com
C e l e b r at i n g E l Pa s o ’ s E c o n o m i c B o o m
Barela and his team have their finger on the pulse of the regional economy, as well as the policy backgrounds necessary to strengthen the Borderplex’s economic landscape. “Our organization is the only privately-funded group that does economic development and policy advocacy work for the three states and two countries that make up the Borderplex region,” says Barela. “And many other regions have to duplicate what we have created in our area.”
(915) 808-7876 www.thecitymagazineelp.com
THOP CEO Rob Anderson Strives to Meet Needs of Underserved Community | By: ALEXANDRIA VIESCAS photography by: JOE NAJERA |
t never crossed Rob Anderson’s mind that
his undergraduate degree. It is where he
Within his first three months in the Sun
El Paso would be his new home.
achieved his executive master’s of business
City, he met his future wife and today has
administration from the University of Texas at
two boys -- four and seven years old -- and
Dallas’ Jindal School of Management.
coaches his older son’s baseball team.
Providence and administrator for Providence
He accepted the offer in El Paso but
“I had not planned on being a CEO,” he said.
reassured those around him that he would
“That was not in my original trajectory. I come
only be in El Paso for two years.
from a business development background in
Even after accepting the position of market chief strategy officer for The Hospitals of
strategy. As I got more experience here, I
That soon changed as he continued his career, later becoming the chief executive officer
Those two years in El Paso turned into more
learned or realized, ‘well, I enjoy giving back
for The Hospitals of Providence Memorial
than a decade where he has created a life for
in my own way,’ and that’s how I wanted to
Campus and Providence Children’s Hospital.
himself and a love for the border community.
become a CEO.”
When Anderson was approached about the
“I think it’s the people,” Anderson said. “I
Aside from his newly appointed role, Anderson
position in El Paso, he was working at Tenet’s
feel strongly that the people are why I’ve
doesn’t just give back to the healthcare
headquarters in Dallas. A city that had always
wanted to stay in El Paso. It’s a big small
community but also to the El Paso Community.
been home to him.
town. You get to know people and appreciate
Dallas is where he played baseball for Texas Christian University and received www.thecitymagazineelp.com
where people have been, what they’ve done,
He serves on the boards of directors for
and who they are.”
the North Texas Make-a-Wish Foundation and the Housing Authority of the City of El 65
THOP CEO Rob Anderson
Paso. He also has served on the boards of
“We couldn’t wait two weeks to make
the FEMAP Foundation and the El Paso
decisions,” Anderson said. “We needed
Symphony Orchestra. Anderson also continues to give back to the community by navigating and learning about healthcare in the Paso del Norte region, especially during the COVID-19 pandemic. “I pride myself on working with The Hospitals of Providence, and having some of those difficult conversations with our staff members by being as open, honest, and able to communicate with them on a real-time basis as much as we could, because (the COVID-19 pandemic) was ever-changing,” Anderson said. Like
personnel, Anderson had the challenge of finding clear guidance from the U.S. Centers for Disease Control, the Texas Department of Health, the hospital associations, and even the government.
“I want our hospital to train our staff to ensure our system is providing high quality, safe health care. I get the privilege of overseeing all the different departments.”
to make decisions now because it’s our patients’ lives, the safety of our staff, and the safety of our families.” He recognized the bumps along the road but always knew his team was on the right path. “Looking back, I was again pleased how we reacted quickly, and we reacted not only as a hospital system but as a community,” he added. Anderson has played a part in adding approximately 185 job positions. He also was a part of the team effort to offer more cardiology and neurology services with the announcement of The Hospitals of Providence Sierra’s latest edition, the new heart and brain center, this past February. “If you have heart disease or heart problems, open-heart surgery is not the only answer,” said Anderson, who was excited to share how life-changing it is to have different options for
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procedures and tools in the Paso del Norte
“El Paso is one of the most underserved
Region, as opposed to the challenges of
areas I’ve experienced,” Anderson said.
either not having these options or having to
“Most people don’t understand the severity
spend the means of traveling and receiving
until you’re actually in it and you see it. It’s
this equipment and procedure elsewhere.
the lack of either having the family available
To find out what your vehicle is worth today!
or wanting or willing to seek health care, to The heart and brain center offers the
understand how to receive health care and,
most importantly, where to go get it.”
Replacement) within a 350-mile radius. The TAVR is a minimally invasive procedure that
Anderson firmly believes in working with his
replaces an aortic valve; meanwhile, the
team to build more trust with patients and
heart beats as opposed to the traditional
their families, and to continue to set high
open-heart surgery. It also offers the Mitral
standards in healthcare in his new role.
Clip procedure, the Watchman procedure, an Epilepsy Monitoring Unit, and more.
“I want our hospital to train our staff to ensure our system is providing high quality,
Anderson is proud of the many accomplishments
safe health care,” Anderson said. “I get
The Hospitals of Providence have executed since
the privilege of overseeing all the different
he’s been in El Paso, but he knows there is still
departments, all these different units to
work to be done.
make sure that this business, this operation, this healthcare system, flows smoothly. That
He is eager to continue his efforts of not only
a patient who is coming into the emergency
recognizing the healthcare disparities in the
room having trouble with their knee gets the
border community but also working to find
same treatment that somebody who has an
solutions to them. Over the last 15 years,
elective surgery. I want them to receive the
Anderson has not only grown a passion
same type of healthcare.”
for healthcare but a passion for serving the community he now calls home.
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Father and Sons ‘Shred’ Light on Family Business
| Words and editorial photos by: ERIN COULEHAN additional photos courtesy of the COPE FAMILY |
Fat h e r a n d S o n s ‘ S h r e d ’ L i g h t o n Fa m i ly B u s i n e s s
t comes as no surprise that the nicest
wasn’t fun in the beginning -- but then we got
Mr. Cope says The business began to
boys in high school grew up to be some
our first big account at Texas Tech,” he adds.
outgrow its seven downtown locations about 15 years into the business, and they had the
of the hardest working businessmen
opportunity to buy the massive warehouse.
I know. They were raised that way.
Shredding and document storage are essential
Brothers Jacob, Tyler, and John Cope
for businesses like hospitals to keep sensitive
attended Eastwood High School where they
and confidential information secure, while also
“We had the opportunity to consolidate
also played football, following in the footsteps
reducing the accumulation of paperwork build-
everything under one roof. So between all
of the triplicity’s father, Jacob (AKA Mr. Cope).
up. Healthcare organizations are required to be
the leases we were paying, we bought our
I remember looking up into the bright lights
HIPPA compliant as regards medical records,
current building with an SBA loan -- and are
of Eastwood’s stadium from the football field
which necessitates the need for businesses
actually saving money!”
on a Friday night and spotting my parents,
like Sun City Records Management. The
as well as the Cope’s folks, and thinking we
were lucky to have them there. They worked
“We understand the needs of our customers
boxes initially, but that figure has grown
hard every day, and it was our job to show
and we offer exceptional security for
them how hard we were working, too.
celebrates its 27th year in business.
destruction. Our start-to-finish process is The commitment to hard work and success
streamlined to provide fast and efficient
“We’ve got about 250,000 boxes that average
continues today with Tyler and John working
service you can trust,” says Mr. Cope.
about 50 files per box. So that’s 12,500,000 records,” says Mr. Cope, showing me the
alongside Mr. Cope at Sun City Records Management. Mr. Cope opened the document
On the day of our interview, Mr. Cope, Tyler,
shredding and storage business in 1995 after
John, and their pack of good dogs gave me a
the family moved back to El Paso following a
tour of their vast facility. “A lot has changed since John’s graduation
system to ensure each record is accounted
parties here,” laughs Tyler.
for. Each box of files has a unique barcode and each record its own identification number.
boys back home while also determining how to support the family; failure was not an option.
More than 12 million records are a lot to keep track of, but Mr. Cope developed a database
home invasion while living in Houston. Mr. Cope moved his wife and three young
math on his iPhone.
Indeed, in the time since we graduated high school and college, Sun City Records
“I’d already moved my family here, already
Management has expanded in scope, Copes,
sold my house, already used up all my
“Just like a big library,” says Mr. Cope. Education is important to the Cope family and continues to be a source of pride.
money,” he says. Today, Tyler and John work alongside Mr. “I was trying to get the business started with
Cope to maintain the high standards that
Mr. Cope graduated from Eastwood High
no financial backing. It sounds rough -- and it
were instilled in them since they were boys.
School in 1973 and was offered a full-ride
Fat h e r a n d S o n s ‘ S h r e d ’ L i g h t o n Fa m i ly B u s i n e s s
football scholarship to UTEP, where he played his freshman year then decided he did not want to play football any longer. “For the next 30-something years,” he says, “I suffered greatly for not getting my degree. I thought about it constantly -- then one day, my oldest graduated from college.” Competitive to the core, Mr. Cope
“I was proud of him, for sure,” says Tyler.
challenged Tyler, his middle son, to a
“It was an interesting accomplishment
race to graduation.
to be proud of him for -- besides just business achievements. We’ve done
“I went back to school at The University
some cool stuff together, but to watch
of Phoenix and graduated with two
him graduate was pretty neat.”
degrees,” says Mr. Cope. Tyler further challenged his father with In addition to earning dual degrees, he
an invitation to join him in San Francisco
also maintained a 4.0 throughout his
while on a two-week bike trip from
Canada to Mexico. “I definitely taught him a few things about long-distance biking,” he says.
“There are a few hills in San Francisco,” Mr. Cope deadpans. The Copes’ love for the great outdoors can also be found at Sun City Shredding and its recycling practices. So far, they’ve recycled about 18 million pounds, which Mr. Cope explains is the equivalent of saving 81,000 trees. When the Cope men aren’t saving trees or riding bikes up and down the country, you can find them with their own wives, kids, and dog children -- and of course, at work. “It’s got its challenges, for sure, but we get everything done,” says Tyler. “We trust each other, and that level of trust helps us be more efficient because it’s not like we’re working with just somebody. It’s your family.”
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Driven to Serve | By: ARTIE MONTENEGRO |
Driven to Serve
that began in 2020 and the statewide freeze
redefining what it means to give
and power outage of 2021 exasperated the
back in the gig-economy.
pangs of hunger for many who could not get
to a food pantry to receive sustenance due to
It is the middle of the day, and you are hungry.
health or other reasons. This is where Help
You cannot just go and grab something, but
Action pulls up to the rescue.
cooking is not an option either. Your phone buzzes and it is a text that makes your empty
“The goal of Help Action is to use technology
stomach fill with butterflies.
to promote volunteerism and to serve families and individuals who are experiencing
“Your food will be delivered shortly!”
food insecurity,” says John Hernandez, the founder of Help Action. “We found that
Most of us are guilty of ordering take-out via
a huge population of people didn’t know
any of the numerous delivery apps when we
where their food would come from during
are feeling lazy, tired, or simply craving that
the shutdown because they did not have
juicy burger from across town when there
family, friends, or means to have food and
is a storm outside. The few extra bucks
other essential items taken to them.”
charged for delivery is a small price to pay for convenience, but what if that charge, or any
Hernandez has worked in nonprofits for
charge for that matter, was the difference
many years and says he was drawn to the
between paying your rent or filling your tank
sector because he has always loved both
with gas to get to work?
technology and serving his communities.
Food insecurity plagues millions across the
“I knew I wanted to work in technology and
state of Texas, and the COVID-19 pandemic
business, but I also knew that I wanted the
July 2022 things I did to help people,” Hernandez says when asked about the “why” behind his ventures. We are all more reliant than ever on the conveniences technological innovations have given us, and Hernandez has made it his mission to go beyond the ones and zeroes and serve the masses. “The whole experience is text-based. A person sends a text message to request help, and the system sends out text messages to volunteers in the area. A volunteer replies and then receives the information for the pick-up and drop-off, and they’re done. Volunteers can take as many or as few requests as they would like.”
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Work for many people also changed amid the pandemic, and with more people working remotely or accepting gig-work as it comes; the added flexibility of volunteering on demand has helped Help Action grow its ranks. “The volunteers love that they don’t have to give up a full day of their weekend but that they can still help people in need.” Help Action is a fairly new venture for Hernandez. The parent organization, The El Paso Nonprofit Exchange, was founded many years ago by Hernandez to bring nonprofit organizations in El Paso together to share ideas and resources. “I felt like most of the organizations were doing great things, but they all had the same pain points. I wanted to create a way for all the organizations to learn from one another, and to learn from similar organizations outside of El Paso.” Tech is also at the forefront of the El Paso Nonprofit Exchange’s mission. The organization licenses its text to give the software to nonprofits to support fundraising efforts. “I have said for as long as I can remember that texting is the way to go for everything. It does not require an app download and texting is something we are all comfortable with. The organizations that do text-to-give usually raise more funds than they would otherwise,” explains Hernandez. In an effort to build upon its technological foundation, the El Paso Nonprofit Exchange recently featured a nonprofit out of Australia that is using NFTs to fundraise, truly uniting innovation and altruism. In 2021 when the state of Texas froze and Texans far and wide were without food, power, gas, and hope, Help Action activated more than 600 volunteers in the Austin area alone to deliver emergency supplies to the most vulnerable populations.
“What’s crazy is the system basically ran itself. I was in El Paso with COVID, and none of my team in Austin had power or Wi-Fi. Volunteers were signing up on the website and immediately began receiving requests texts, and people in need were sending their texts asking for help. Every single request that came in during the power outage and
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freeze was fulfilled.” The need for volunteers is still high, particularly in the organization’s home of El Paso. Help Action is rolling out a rewards program that will allow volunteers to earn coupons and freebies for making food deliveries. Hernandez is hopeful that this will help recruit volunteers in El Paso. “The goal is to take over all of the deliveries for El Pasoans Fighting
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Hunger while also keeping up with our current database,” he says. For more information about volunteering, visit HelpAction.org, or better yet, text “volunteer” to 844-969-2822. www.thecitymagazineelp.com
Keys to Success as a Leader | By: CAMRYN HEON |
Now that I’m older, adults express how lucky I am to still be young and thrive in high school. We’ve all known those once high school hooligans, all around us, and now we see them as the new generation in business. At my school, we named a boy the King of El Paso High. Not because he’s a star basketball player, or because he’s involved in any academic clubs, but because of the relationships he makes with people. This behavior directly relates to becoming successful with your business. He is seen at the right time, at the right place making the right connections. I spoke to Dr. Bill Mitchell who is the CEO of More Talent Corporation and has helped over 500 organizations and corporations in building long-term financial strategies with an end goal to triple their margins.
He shared his five keys to success with me. Keep your personal life in balance Keeping your personal life in check is the main key to success. Having a healthy relationship with your friends and family, and keeping your mind, body, and soul nourished allows you to give 110 percent effort to your business, or whatever you are trying to succeed at. Be intentional with your actions because they affect your mind more than you can imagine.
Control your Performance The way we perform is our responsibility. This means continuously looking for improvement and a way to innovate the process in which you do things. Keep yourself on your toes by looking for something to improve. Over time you will work more efficiently. Recognizing your strengths in your current role and aiming for a higher one is also seen as improving your performance. Your competition is always looking to advance above you, so find a way to do it better.
Your perception is important Many say they don’t care what others say or think about them, but in these five keys to success, maintaining a positive perception of how people view and talk about you is important. Present yourself in a classy and well-mannered way. This way, you are more likely to keep your audience’s attention. As we create a positive perception of ourselves for others, it leads to them wanting to support your vision and goals because you are perceived in a good way. Keep the perception of yourself balanced and in check just as in your personal life.
Be visible in the right way Be seen in the right place at the right time with the right people. This step is crucial. Just as keeping your perception positive,
the right settings adds to maintaining a good impression. Be seen with people who want the same as you or who are more successful at the moment. For example, being seen hunched over at a bar at 2 am is not the best look if you’re trying to impress future clients. The less accessible you are, the more visible you need to be.
Learn to leverage influence People do things for people they like. Whether we like it or not, it happens constantly. Since people do things for people they like, it’s not necessarily what you know but whom you know. Build the right relationships with the right people for the right reasons. Being seen in the right place at the right time for the right reasons allows you to fast-track the growth of your business. You can’t leverage what you don’t have, and that comes from establishing relationships that are healthy with people who care about the growth of your success. The best investment you can make is in yourself. Find what you’re passionate about and invest your time to be the best you can be at it. With everything said, I can apply these five keys to success to my personal success in high school. I’m building connections that benefit my future. By doing this, I manage my perception and keep my head high. I’m finding people who are near what I want my end goal to be. For example, if you want to be the CEO of a company, connect with other CEOs or COOs. Look for people who are where you want to be in two or three years. Identify whom you need to be meeting with. “Build relationships with people who are more knowledgeable than I am in areas of expertise that are vital to my organization’s growth,” says Mitchell.
being visible at the right dinner parties and in
MEN in the
Back in Business (wear) | By: DANIEL HERNANDEZ |
Men in the Moment
he 2022 workplace has relaxed
Living in El Paso, you have to take into account
Now that the skinny jean fad has passed,
its dress code. The days of
the overall more relaxed atmosphere than in a
there are some labels with nicely fitted
wearing a suit and tie are
conventional big city. I found seeing men in
denim that aren’t too tight and aren’t too
waning and the rise of business casual
suits with boots and cowboy hats so kitsch
baggy. Stay away from the distressed or
has taken over in the pandemic era.
after moving back after so many years. I now
faded styles for work, keep it dark denim and
Granted, there’s always a need for a
realize it’s a quintessential Texas style that I
only get a boot cut if you’re wearing boots
well-tailored suit, but my attention is
love for its unique version of business wear.
because otherwise, it’s just a bell-bottom.
The heat of the Southwest makes it hard to
The factor that is the hardest part of jean
on the style changes that have taken place recently in the professional world.
want to dress up. I find business casual is a
shopping is that you have to try a lot on
The working from home situation over the
given when the temperature is 100+ degrees
before finding the right pair. It’s annoying but
past two years has affected the way people
Fahrenheit, so we have a free pass here to
it’s true. Banana Republic makes an Athletic
are dressing. How many videos went viral of
Traveler Jean that fits well, and Boss always has a good men’s dress jean.
men in meetings on their home computer dressed in a nice blazer only to stand up to
But let’s do it right. Just make sure you’re in a good mood when
reveal they have shorts on -- or no pants at all? Who wants to wear a suit after living
Traditionally, men aren’t known for their striking
you go shopping because grumpy or angry
a work life of such lax attire? Apathy for
style choices, especially when compared to
shopping usually means buying the first thing
dressing up at work has been commonplace.
women, who have the pressure of society to
you see without trying it on and it’s inevitably
look ideal. At times you’ll see a guy making a
business casual attempt that consists of his relaxed jeans and an untucked dress shirt. www.thecitymagazineelp.com
Men in the Moment
Shopping online is also an option but remember you have to mail back the ones that don’t work. Bonobos has great reviews on their Extra Stretch Traveler Jean, which you can find online. Once you find a good pair of jeans, buy a few so you don’t have to deal with this again for a while. The men’s untucked shirt style has finally become cultivated. It was a bit schleppy before with the shirttail hanging too long and loose. There is a new trend for untucked shirts that work well for this informal look. What designers have done is taken the regular shirttail hem and shortened it to wear for the sole purpose of keeping it untucked, and the shirt itself has been tailored a bit so as not to flow and look baggy. The company UNTUCKit developed this look by creating a whole line of various styles of shirts to wear out of the waistband. Other brands are following suit such as Banana Republic and J. Crew.
Enjoy. Every. Moment.
could be described as dressy-casual. I walked into his dressing room to help him get ready and he turns around with a women’s black corset in his hands. I remember thinking, “Is this guy, who is pretty masculine, a cross
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dresser and he’s letting me in on his secret?” No, he was trying to hide his belly and gave me a glare that said if I ever let this out he
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would end my career. I tied up that corset so tight he looked like a trim 32” waist. I started altering my shirts with shortened
The point is that now there are accepted
hems a while back during my portlier days
ways for men to conceal their gut if desired,
when a tucked-in shirt accentuated my taco-
or what’s even better is that the dad-bod is
filled tummy. Then I discovered men’s Spanx
in, so let the tummy hang.
and with a bit of shame, and yet relief, I happily was able to tuck my shirt in again.
You can still have polish and finesse whether in full business regalia or a more casual look.
Things have changed for men’s body types.
The transition the world has gone through
It does remind me of a time in my celebrity
shouldn’t be an excuse for apathy. Change is
stylist days when I was dressing a fairly
inevitable no matter what the catalyst is, it’s up
famous actor, probably B+ to A-, depending on
to you how you are going to react and dress.
the point in his career. It was for an event that www.thecitymagazineelp.com
S u i t Yo u r s e l f
| By: ERIN COULEHAN |
he business sector is still a man’s world in many ways, but that doesn’t mean the guys get to have all the fun. When it comes to trends in women’s apparel, many are turning to men’s wear-inspired pieces in and out of the office. What was once considered risky business is now considered chic in the form of blazer dresses worn
with heels, oversized suits with shoulder pads and sneakers, and a paradigmatic shift in fashion that favors gender neutrality that can be worn at work, on a date, and occasions in between. Local boutiques like On Next Sunday carry an array of women’s clothing inspired by men’s wear in playful colors like pastels to balance the masculine with the feminine. Oversized power suits paired with delicate jewelry and a crop-top or a candy-colored blazer dress with a bold lip or eye look deliver a potent dose of style that lets each individual suit themselves, while also celebrating Cyndi Lauper’s truth: Girls just want to have fun (with fashion).
The City Magazine’s 10 Year Retrospective
Party goers flocked to the International Museum of Art to celebrate The City Magazine’s 100th issue and 10-year anniversary. TCM
staffers curated a 10-year retrospective of El Paso as told through the pages of the magazine, always to celebrate the Borderland’s unique lifestyles and legacies.
| Photos by: ASHLEY VALADEZ JOHN HORTA |
*Art Installation emains open until August 30th International Museum Of Art 1211 Montana Ave.
*Art Installation Remains open until August 30th International Museum Of Art 1211 Montana Ave. 87
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JULY Advertiser INDEX
A-1 Kitchens by Sierra ..................................... Pg. 21 (SPACES)
Joe Moreno ...............................................................Pgs. 46-47
Ana Square Microblading and Permanent Makeup ..........Pg. 37
Lawrence Davenport ........................................................Pg. 53
AV Photography ................................................................Pg. 71
Mesa Street Bar and Grill ...................................................Pg. 8
Borderland Bail Bonds ........................................................Pg. 9
Minski Inc. ................................................................Pgs. 43, 54
Casa Buena Vista Homes ..............................................Pgs. 4-5
Niria Takase ......................................................................Pg. 40
Casa Auto Group ......................................................Pgs. 67, 89
Rejuvene MD....................................................................Pg. 31
CD Lee Britton ..................................................................Pg. 31
Play Lounge ......................................................................Pg. 15
Commander Ryan Urrutia ..........................................Pgs. 50-51
Poe Toyota ........................................................................Pg. 11
Daniel Hernandez ......................................................Pgs. 48-49
Southwest Plastic Surgery ...............................................Pg. 13
Downtown Spaces ..........................................................Pg. 44
Sparkle Effects .................................................................Pg. 71
Eco Living .................................................... Pgs. 59, 61, and 63
Edge of Texas ..................................................................Pg. 74
Sugar Skull Boutique ........................................................Pg. 42
Edward’s Homes ..............................................................Pg. 55
Sun City Orthopaedics .....................................................Pg. 10
El Paso Children’s Hospital .................................................Pg. 1
Stryker Security ................................................................Pg. 88
El Paso Furniture Guy ...................Pgs. 56; SPACES inside front
The Berkeley ....................................................................Pg. 33
Epic Events and Entertainment ........................................Pg. 81
The City Magazine Ad Execs .............. Fold-out Cover (SPACES)
Grandview Health at Home ..............................................Pg. 52
The City Magazine Advertise With Us ..............................Pg. 23
Great American Steakhouse ............................................Pg. 77
The City Magazine Newsletter ........................ Pg. 13 (SPACES)
Hotel Indigo ......................................................................Pg. 75
The City Magazine Ticketing .............................................Pg. 27
Hyundai of El Paso......................................................Pg. 41, 91
The Manor at Ten Eleven .................................................Pg. 2-3
Instreamatic ......................................................................Pg. 57
The Mix Salon and Spa .....................................................Pg. 18
Integrated Electrical Contractors ......................................Pg. 19
VIP Design ........................................................................Pg. 23
Intraceuticals ....................................................................Pg. 32
Walgreens .......................................................................Pg. 6-7
Italian Kitchen West..........................................................Pg. 41
West Texas Pain Institute ............................ Inside Front Cover
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