The Body Shop At Home UK Brand Book 2021 - 2nd Edition

Page 3

THE BODY SHOP EXISTS

TO FIGHT FOR A FAIRER, MORE BEAUTIFUL WORLD This is our purpose, and it drives everything we do. We believe in the beauty of the planet and the good in people, but our world needs work. Nature is suffering at our hands, whole species are becoming extinct in our lifetimes, and our society remains desperately, deeply unfair and unequal. Our founder, Dame Anita Roddick, built The Body Shop to fight for what is good, and just, and beautiful. Today, this fight is still at the heart of everything we do.

Social and environmental dimensions are woven into the fabric of the company itself. They are neither first nor last among our objectives, but an ongoing part of everything we do.

Dame Anita Roddick FOUNDER OF THE BODY SHOP


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